# Compare Animoto vs Lumen5 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Animoto and Lumen5 based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/158773-167719/Animoto-vs-Lumen5

---

# Animoto vs Lumen5 Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

AnimotoLumen52/4 selected

[Animoto](https://www.capterra.com/p/158773/Animoto/)[4.2 (192)](https://www.capterra.com/p/158773/Animoto/reviews/)

[Lumen5](https://www.capterra.com/p/167719/Lumen5/)[4.6 (140)](https://www.capterra.com/p/167719/Lumen5/reviews/)

[## Animoto](https://www.capterra.com/p/158773/Animoto/)[4.2 (192)](https://www.capterra.com/p/158773/Animoto/reviews/)

Starting Price

$16.00/month

Value-for-Money

3.8

Functionality

4.1

Ease of Use

4.4

Customer Service

3.9

Reviews Sentiment

Based on [192 reviews](#user-reviews)

Positive

160

Neutral

13

Negative

19

[## Lumen5](https://www.capterra.com/p/167719/Lumen5/)[4.6 (140)](https://www.capterra.com/p/167719/Lumen5/reviews/)

Starting Price

$29.00/month

Value-for-Money

4.4

Functionality

4.3

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [140 reviews](#user-reviews)

Positive

133

Neutral

4

Negative

3

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of reviewers  
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of reviewers  
rated it above 4 stars

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User rating

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of reviewers  
rated it above 4 stars

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 18,071 reviews from video making software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

60%Fit

Missing features

Feature ratings

Video Creation

4.3

Generative AI

NA

Text to Video

NA

Voice-Over/Audio

4.1

Video Editing

4.0

67%Fit

Missing features

Feature ratings

Video Creation

4.3

Generative AI

NA

Text to Video

3.9

Voice-Over/Audio

3.9

Video Editing

3.7

User satisfaction

User satisfaction

4.2

User reviews[192](https://www.capterra.com/p/158773/Animoto/reviews/)

Ease of use

4.4

Functionality

4.1

Value for money

3.8

Customer support

3.9

User satisfaction

4.6

User reviews[140](https://www.capterra.com/p/167719/Lumen5/reviews/)

Ease of use

4.6

Functionality

4.3

Value for money

4.4

Customer support

4.5

Price starts from

Price starts from

$16Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$29Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketing teams, social media managers, HR managers, training video makers, customer support teams, marketing agencies, photographers, real estate agents, non-profits, and educators.

Best for

Lumen5 is beneficial for any brands and businesses looking to get serious with content marketing, and with video content in particular.

## User reviews

Pros & cons

ED

Emily D.

Client Communications Manager

> "I can make a video of a super specific topic and know I'm going to be able to find all the images I..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6649497)

JS

Jonathan S.

Design

> "Was fraudulently charged 180 for a recurring annual membership, immediately contacted company via..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6341575)

SR

Scott R.

President

> "I appreciate the extensive and diverse collection of images available, offering a wealth of..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6648631)

DS

David S.

Owner

> "Cost is way too high especially when they require a full year's payment up front to use. "

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6325628)

ED

Emily D.

Client Communications Manager

> "I love having access to thousands of stock photos and videos included in my account."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6649497)

MS

Melissa S.

CEO

> "Also text editor and logo placement is wonky."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6648585)

EA

Emily A.

Owner

> "We’re very prompt and helping me with my problem as I had selected the wrong sunshades my account..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6803916)

WH

Warren H.

Wizard

> "Ripped off for a renewal when i haven’t even logged in for ove 10 months."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6678664)

ED

Emily D.

Client Communications Manager

> "I don't have time to learn a program like AfterEffects, and that doesn't matter because Animoto can..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6649497)

WH

Warren H.

Wizard

> "They autorenew your account with no warning and will not refund."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6678664)

TF

Tracy F.

Sales Rep

> "The ease of use is the best thing about Animoto with the ready to roll templates and the variety of..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6760568)

SH

Sam H.

president

> "The experience was terrible, hard to navigate, and I couldn't produce anything useable, so quickly..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6047784)

ME

Marco E.

Trainer

> "Love the animation and how videos come to life."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6431464)

DS

David S.

Owner

> "Would not respond back after I confronted them over fees."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6325628)

BH

Bruce H.

MD

> "You can add music and it's not difficult to use. "

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6361903)

TR

Trevor R.

Associate Pastor

> "When it comes to customizable videos, outside of the templates and computer generated layouts, it's..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___2931978)

MK

Molsy K.

Sales Coordinator

> "In addition, Animoto provides a lot of ready-made templates, which we can handle easily, so that we..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___4548288)

ZB

Zol B.

Head of Creative Content

> "No elements unless you pay another $$ (the free ones are useless)"

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___3687149)

MO

Michelle O.

Development Officer

> "The drag and drop editing, uploading and built-in templates and music library make creating video..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___4083038)

CS

Carrie S.

owner

> "It's incredibly expensive for a monthly plan and then the options in the templates do not allow for..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___2885681)

JO

JAYNE O.

Digital communications technology specialist

> "It is so much fun to create using Animoto."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6647153)

RH

Rebecca H.

Owner-operator

> "Cost is a bit high compared to other apps."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___3688619)

TF

Tracy F.

Sales Rep

> "The people are so helpful and it's very personal service."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6760568)

LH

Logan H.

Personal

> "It has changed and become a corporate tool"

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___3251086)

DA

Diana A.

Technology Teacher

> "As a teacher, it is so easy to use!"

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6780576)

LB

Laura B.

Owner

> "The number you call disconnects when answered, I have had to dispute the charges each year. "

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___2762322)

RP

Ramon P.

Owner

> "Great templates to use for slide shows. But to be honest the PRICE is way to HIGH."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___6085586)

LB

Laura B.

Owner

> "They have a mediocre product, and no way to cancel the service. "

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___2762322)

MK

Molsy K.

Sales Coordinator

> "It also helped us a lot in producing videos for our marketing campaigns without the need to hire..."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___4548288)

GM

Geoff M.

Founder

> "They refused a refund as per their terms despite being against the law."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___2307391)

Toiny W.

Owner

> "One of the best, if not the best, for adding text to video"

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___3685064)

LB

Laura B.

Owner

> "DON'T SIGN UP FOR THIS SERVICE."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___2762322)

FSS

Fahim Shahriar S.

Digital Marketing Manager

> "It enables users to upgrade their branding with ease."

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___3661316)

AR

Andre R.

PM

> "Hard to use"

[See full review](https://www.capterra.com/p/158773/Animoto/#Capterra___2673480)

[View Reviews](https://www.capterra.com/p/158773/Animoto/reviews/)

AR

Ashley R.

SEO

> "Have used it to teach coworkers how to do a few steps of a process and it’s easy to make a..."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___6078319)

DF

Donald F.

Chief Executive Officer

> "You have to generate them manually and if you're not good at that stuff or finding media to..."

[See full review](https://www.capterra.com/p/167719/Lumen5/#SoftwareAdvice___6593231)

AR

Ashley R.

SEO

> "Helpful to make videos easily either of yourself or showing your screen (or both!)."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___6078319)

DF

Donald F.

Chief Executive Officer

> "You can't generate new slides using AI."

[See full review](https://www.capterra.com/p/167719/Lumen5/#SoftwareAdvice___6593231)

OR

Oscar R.

CEO

> "It greatly facilitates the work of developing automatic video based image content and..."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3863895)

Denise T.

Affiliate Marketer and Content Creator

> "I had a bit of an issue with captions."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___6264315)

VR

Verified Reviewer

Founder & CEO

> "The templates are beautiful, I use them for youtube videos but they have well-structured..."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3512090)

OR

Oscar R.

CEO

> "The number of templates and designs is not very high."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3863895)

Deepak M.

Owner

> "What I like most is that the video clips used do not interfere with the message one is..."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3687891)

David W.

CEO

> "The AI isn't very good - like most of their competitors. "

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___4773611)

Deepak M.

Owner

> "In general, the software is able to generate videos from scripts quite well."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3687891)

Stasha K.

Web designer

> "In my opinion, it's too expensive."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3855479)

NS

Nirav S.

Manager

> "Video creation platforms like Adobe and DaVinci Resolve were the best in the market but..."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3567885)

Arheer G.

Manager

> "Video-over is bad."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3837376)

SB

Saagar B.

Designer

> "Is easy to integrate in any workflow, specially if your are using for quick and simple..."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___4498620)

Ivan T.

Founder & Communication Empowerment Specialist

> "Also the price is not very good."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___4526639)

David W.

CEO

> "The templates are great and make it easy to create videos that look professional."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___4773611)

Pedro B.

Freelancer

> "I have no disagreements with Lumen 5 , a word against this tool is totally unnecessary."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___3039073)

Denise T.

Affiliate Marketer and Content Creator

> "It is very simple to use."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___6264315)

SR

Syed R.

Senior Data Manager

> "I don’t like the fact that sometimes it takes time in rendering the final video."

[See full review](https://www.capterra.com/p/167719/Lumen5/#Capterra___2412473)

[View Reviews](https://www.capterra.com/p/167719/Lumen5/reviews/)

## User interface

[Animoto](https://www.capterra.com/p/158773/Animoto/)

4.22 (192)

[Lumen5](https://www.capterra.com/p/167719/Lumen5/)

4.59 (140)

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Animoto

21/50

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Animation
-   API
-   Categorization/Grouping
-   Collaboration Tools
-   Communication Management
-   Content Library
-   Content Management
-   Custom Development
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Engagement Tracking
-   File Transfer
-   Filtering
-   Generative AI
-   Image Editing
-   Image Library
-   Labeling
-   Media Library
-   Multi-Channel Distribution
-   Multi-Channel Marketing
-   Multi-Language
-   Multimedia Support
-   Multiple Format Support
-   Presentation Streaming
-   Preview Functionality
-   Privacy Options
-   Reporting & Statistics
-   Single Sign On
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Template Management
-   Templates
-   Text Editing
-   Text Overlay
-   Text to Video
-   Third-Party Integrations
-   Video Capture
-   Video Creation
-   Video Editing
-   Video Management
-   Video Streaming
-   Video Support
-   Voice-Over/Audio
-   Watermarking

[See all features](https://www.capterra.com/p/158773/Animoto/#features)

Lumen5

Top features

27/50

-   Access Controls/Permissions
-   Activity Dashboard
-   AI Copilot
-   Animation
-   API
-   Categorization/Grouping
-   Collaboration Tools
-   Communication Management
-   Content Library
-   Content Management
-   Custom Development
-   Customizable Branding
-   Customizable Templates
-   Data Import/Export
-   Drag & Drop
-   Engagement Tracking
-   File Transfer
-   Filtering
-   Generative AI
-   Image Editing
-   Image Library
-   Labeling
-   Media Library
-   Multi-Channel Distribution
-   Multi-Channel Marketing
-   Multi-Language
-   Multimedia Support
-   Multiple Format Support
-   Presentation Streaming
-   Preview Functionality
-   Privacy Options
-   Reporting & Statistics
-   Single Sign On
-   Social Media Integration
-   Social Promotion
-   Social Sharing
-   Template Management
-   Templates
-   Text Editing
-   Text Overlay
-   Text to Video
-   Third-Party Integrations
-   Video Capture
-   Video Creation
-   Video Editing
-   Video Management
-   Video Streaming
-   Video Support
-   Voice-Over/Audio
-   Watermarking

[See all features](https://www.capterra.com/p/167719/Lumen5/#features)

### Recognition

Animoto is recognized as a top-rated tool in 2 Capterra Shortlist reports

Lumen5 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Animoto

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Lumen5

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Animoto

-   By Animoto
-   Located in United States
-   Founded in

Lumen5

-   By Lumen5
-   Located in Canada
-   Founded in 2016

## Popular Comparisons

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[Animoto](https://www.capterra.com/p/158773/Animoto/)[4.22 (192)](https://www.capterra.com/p/158773/Animoto/reviews/)

vs

[Loom](https://www.capterra.com/p/191187/Loom/)[4.65 (522)](https://www.capterra.com/p/191187/Loom/reviews/)

$16/month

Price

Contact vendor for pricing

4.1

Features

4.5

4.4

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/158773-191187/Animoto-vs-Loom)

[Lumen5](https://www.capterra.com/p/167719/Lumen5/)[4.59 (140)](https://www.capterra.com/p/167719/Lumen5/reviews/)

vs

[AVS Video Editor](https://www.capterra.com/p/190789/AVS-Video-Editor/)[4.48 (519)](https://www.capterra.com/p/190789/AVS-Video-Editor/reviews/)

$29/month

Price

£39one time

4.3

Features

4.4

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/167719-190789/Lumen5-vs-AVS-Video-Editor)

[Animoto](https://www.capterra.com/p/158773/Animoto/)[4.22 (192)](https://www.capterra.com/p/158773/Animoto/reviews/)

vs

[Animaker](https://www.capterra.com/p/166064/Animaker/)[4.21 (235)](https://www.capterra.com/p/166064/Animaker/reviews/)

$16/month

Price

$20/month

4.1

Features

4.2

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/158773-166064/Animoto-vs-Animaker)

[Lumen5](https://www.capterra.com/p/167719/Lumen5/)[4.59 (140)](https://www.capterra.com/p/167719/Lumen5/reviews/)

vs

[Camtasia](https://www.capterra.com/p/203013/Camtasia/)[4.50 (452)](https://www.capterra.com/p/203013/Camtasia/reviews/)

$29/month

Price

$0/year

4.3

Features

4.3

4.6

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/167719-203013/Lumen5-vs-Camtasia)