# Rethink Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Rethink Software - reviews, pricing plans, popular comparisons to other Mental Health products and more.

Source: https://www.capterra.com/compare/158837-177929/webABA-vs-rethink

---

# 

 Rethink Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Rethink

## What is Rethink?

Rethink Behavioral Health is an EMR and billing service built specifically for ABA therapy practices. Our solution is an all-in-one, HIPAA compliant technology that includes EVV to simplify ABA data collection, advanced video-based RBT training for staff, and scheduling tools. Rethink also offers the industry's first evidence-based calculator for the recommended range of treatment hours for a particular child’s behavioral profile.

## What is Rethink used for?

[Applied Behavior Analysis](https://www.capterra.com/applied-behavior-analysis-software/)[Mental Health](https://www.capterra.com/mental-health-software/)[Occupational Therapy](https://www.capterra.com/occupational-therapy-software/)

Overall rating

Based on 60 user reviews

Reviews sentiment

Positive

77%

Neutral

10%

Negative

13%

Starting price

$20

Flat Rate, Per Month

Free trial  
not available

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## Rethink alternatives

Highest Rated

[4.9 (23)](https://www.capterra.com/p/10027312/ABA-Matrix/#reviews)

Starting price

Contact vendor for pricing

[4.8 (107)](https://www.capterra.com/p/179836/Theralytics/reviews/)

Starting price

$20.00

Per User, Per Month

[4.3 (155)](https://www.capterra.com/p/140743/CentralReach/reviews/)

Starting price

Contact vendor for pricing

[4.7 (81)](https://www.capterra.com/p/203725/Noteable/reviews/)

Starting price

Contact vendor for pricing

[View all alternatives](https://www.capterra.com/p/177929/rethink/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

ABA Data Collection

3.3 (16)

87.50% of 16 reviewers that rated this feature as important or highly important

Observe and record information about your charge's behaviors and characteristics

Appointment Management

3.8 (13)

76.92% of 13 reviewers that rated this feature as important or highly important

Manage various aspects of appointments including booking, rescheduling, canceling

Program Management

3.1 (13)

84.62% of 13 reviewers that rated this feature as important or highly important

Process of managing several related projects or business activities to achieve organizational goals

Progress Tracking

3.7 (13)

84.62% of 13 reviewers that rated this feature as important or highly important

Reporting on how each user, task or process has advanced since its initiation

Billing & Invoicing

3.7 (10)

80.00% of 10 reviewers that rated this feature as important or highly important

Create, manage, and send invoices or bills to customers

For ABA Industry

4.0 (10)

60.00% of 10 reviewers that rated this feature as important or highly important

Tools developed specifically for use within applied behavioral analysis industry

Rethink 72 features

Observe and record information about your charge's behaviors and characteristics

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

System alerts about the need to escalate an issue or request

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Manage various aspects of appointments including booking, rescheduling, canceling

Schedule appointments via a calendar

Creation, administration, and evaluation of assessments or tests

Automatically create schedules based on business needs or employee availability and qualifications

Track visitors'/audience's responses across web pages and other optimized content

Create, manage, and send invoices or bills to customers

Track and manage schedules and meetings via an integrated calendar

Manage the treatment plan and coordination between care providers and patients with special health care needs

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Communicate using direct chat or messages within the system

Process of submitting and following up on claims with insurance companies

Private online space that lets businesses securely share documents and provide information access to clients

Manage and track all internal and external communication conducted via calls, email, text, or chat

Track and manage adherence to policies for any service, product, process, or supplier

Automated reminders and confirmations for booked appointments and events via text or email

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Manage and store data in a database

Graphical representation of data

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Customizable sample documents that contain placeholder text or a standard layout that can be repeated for each new file

Digitally sign online documents

Track employee schedules, availability, and performance across projects and tasks

Create and securely store digital patient records

Tools developed specifically for use within applied behavioral analysis industry

Store, manage and track all forms in a centralized location

Establish measurable goals and objectives and track their progress over a specific period of time

Compliant with HIPAA, which sets standards for sensitive patient data protection

Conduct intake assessments to determine patient health status, medical history, conditions, etc.

Checking eligibility of patients for different insurance claims

Involves selling of insurance solutions, managing policies, handling claims & assessing risk and coverage

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Organize and track educational activities

Ability to chat online in real time

Manage billing and payments for a healthcare provider

Access software remotely via mobile devices

Manage and support multiple locations

Supports practices with multiple healthcare professionals

Allows medical providers to engage patients in a variety of ways to ensure their health.

Patients can register for appointments in advance online

Online portal where patients can access information such as health records, treatment plants, etc.

Managing different types of patient records, including paper documents, digital files, billing information, and scheduling details

Book and manage patient appointments and follow-ups

Manage employee salary processes, data, taxes, and records administration efficiently

Manage physician availability and schedules

Managing day-to-day operations of a medical practice such as scheduling appointments, generating reports and more

Process of managing several related projects or business activities to achieve organizational goals

Document and report the progress of ongoing projects

Reporting on how each user, task or process has advanced since its initiation

Active reporting of data and metrics

Ability to record, store, update, and retrieve information

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Plan availability and assign specific time slots for tasks and resources

Online portal through which end users can access the system, manage tasks, or obtain information

Method of writing out notes in patient's charts (subjective, objective, assessment, and plan)

Create, manage and track all task activities and progression

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Create treatment plans that document interventions and outcomes to track patient progress

Interact with data visualization elements, such as charts and graphs, to drill down into data

Create, design and manage workflows for repetitive tasks

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Features

3.9 (60)

3.9

Based on 60 reviews

## Pricing

Value for money

3.9 (49)

Basic

$20.00

Flat Rate,Per Month

Value for money

3.9 (49)

3.9

Based on 49 reviews

## Integrations

[

Tebra](https://www.capterra.com/p/129169/Tebra/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.9 (52)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.9 (52)

3.9

Based on 52 reviews

## User reviews

Overall rating

4.1

Based on 60 reviews

Filter by rating

5(31)

4(15)

3(6)

2(3)

1(5)

Mentioned topic

Sorted by most recent

Justin D.

CEO

Mental Health Care

### "DO NOT BOTHER"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 26, 2026

Here is a cautionary tale... Rethink has a decent fleshed out system to do what many of us need to. The program itself was not our issue. They engage in predatory contractual behavior. We had a 1 year contract which auto renewed on Dec 1. We initiated mutual discussions on October 17th regarding reducing our package and number of providers. There was never any follow-up on ReThink's end. We followed up multiple times and there would be a response to our follow ups but nothing further as we honed in on a mutually agreed direction. All correspondence was left ambiguous. We yet again reached out in December to check the status or what we needed to do and were told the contract auto-renewed and changes needed to be completed prior to December 1st. We were active in this processes and followed up prior to December first, they declined to engage in healthy business practices as we were willing to stay on at a more limited scope and would likely use them more broadly in the future. Instead the answer continued to be "it auto renewed, nothing we can do" and continuing to charge $2600/mo. We are now disputing their charges through legal routes. This is not some rant from an unhappy customer. We stuck to the contract, paid in full for the year, engaged in good faith discussions about restructuring prior to the auto renewal date, and were willing to stay on with the restructure. It is now clear their ambiguous correspondence and lack of any actual follow up then immediately leaning on this auto renew date was likely intentional so it would renew at the same high rate. This is predatory corporate behavior, and they just lost a customer they likely would have had at even higher rates for many years. Beware of this if you use them. Again, program itself was not the issue here. It is the predatory business practices.

Pros

some useful software features. Does what it needs to do in terms of basic data collection and charting.

Cons

Predatory business corporations. Auto renewal even when trying to adjust program needs and company needs prior to deadline. Awful customer service.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AS

Adewale S.

HIO

Health, Wellness and Fitness

### "Continuously improved application "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

February 12, 2026

Overall, i would say that Rethink is an app that is well automated and has an excellent understanding of its user base towards imoroving functionalities for its users.

Pros

The Rethink behavioiral health application has been a great app for the counselling team. We have great value for money as we have minimised operational hours significantly especially around data collection, schedulling and billing. Our staff members also enjoy good relationship with our xkients because of the ease of mind the application brought to the team.

Cons

The Rethink app does so much and even with the invention of rethinkBH+, we worry about less. For the cons, i would say we do not have followup from the team but i do not think this is necessary as the app is quite easy to use after deployment.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AE

Amanda E.

Director of Children's Services

Non-Profit Organization Management

### "Seems like a dream come true, it is a nightmare once you are locked in"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 14, 2025

Terrible. When you see all they can offer it seems like a dream come true. They bring in with fancy features and options but the bells and whistles do not work when the rubber hits the road. This will make very hard for you to deliver services.

Pros

They have an expansive array of things that they can provide. Onboarding was great. The security is so good we often could not log in which is both a pro and a con.

Cons

Customer service and response is terrible. As mentioned onboarding is great. They drop you after that though. The lack of response you get from them will impact your ability to serve people and they do not factor that in to response times. Our company has waited 3-5 days for responses. The responses often do not fix the issue. There are a lot of excuses made about how busy the support and help desk people are which is a red flag.

Alternatives considered

[Passage](https://www.capterra.com/p/246526/Passage/)

[Motivity](https://www.capterra.com/p/231675/Motivity/)

[Theralytics](https://www.capterra.com/p/179836/Theralytics/)

Reasons for choosing Rethink

we thought the bells and whistles we were sold would be so great for our company but when the simple things impede quality treatment its not worth it.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JG

Jen G.

Director

Mental Health Care

### "Software cannot grow with you"

2.0

Overall Rating

2.0

2.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

July 28, 2025

Overall, Rethink worked when we were a small ABA only organization. As we grew and started to provide different services and different service lines, it did not work. Even worse, when we went to leave Rethink, they stopped responding. The customer service is deplorable.

Pros

Rethink is not complicated to learn and create programmings for ABA clients. It is user friendly with programming and data review.

Cons

The customer service is non-existent. I constantly reach out and send follow ups to emails and do not get any resolution. Rethink could not work for our practice as we added different lines or service and we were led to believe it would. It caused incredible hardship for our practice.

Alternatives considered

[CentralReach](https://www.capterra.com/p/140743/CentralReach/)

Reasons for choosing Rethink

because at the time, rethink appeared to be better for smaller businesses that would be growing.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

ZD

Zoe D.

Student

Mental Health Care

### "An app to “Rethink” Health"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

April 25, 2025

Despite the cost, it is a neat program that helps manage behavioural health clinics tremendously.

Pros

Rethink is a great tool and is relatively easy to manage. It saves so much time once everything is set up and makes scheduling and RBTs a breeze.

Cons

It takes a little bit of a learning curve to set up, but the app offers a lot of support in doing so. It also could offer a bit more customization in certain areas.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MM

MELISSA M.

Clinical director

Mental Health Care

### "Awful service "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 25, 2025

Would not recommend. This platform is on glitch after another.

Pros

Used to never have problems now all we have is problems almost daily.

Cons

Poor quality of there app. Would not recommend. Trap you into contracts

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JH

Janice H.

Owner

Medical Practice

### "Not worth the cost "

2.0

Overall Rating

2.0

2.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

March 14, 2025

I wouldn’t recommend it. If they were responsive to requests or questions outside of wanting to cancel maybe. But with the lack of disclosure and the no response even when it was something such as pricing out how to add billing I’d say no for the cost.

Pros

While it is nice to have templates to edit and have a lay out for. The resources and RBT training are nice to have.

Cons

I have to enter environmental stimuli individually for every graph, sometimes I had trouble getting things to actually master and be removed, even though they talk about sales tax in the contract they don’t collect and didn’t disclose that to me when I signed the contract so now I’m stuck in a contract with a product I have to track the tax for and file separately with my state which I wouldn’t have done had I know. It’s difficult to reach anyone. I sent 5 requests for information and no one got back to me until I requested information on how to cancel. Renews as a yearly contract without resigning, warning, or contact. Also any changes start a new contract and extends the year date.

Reasons for choosing Rethink

I had used it as a BT for training only and was interested in the webinars that were included

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KK

Kathryn K.

Founder

Mental Health Care

### "Rethink Review"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

2.0

2.0

Likelihood to Recommend

3/10

March 4, 2025

We used it for about a year and then decided to look elsewhere.

Pros

I loved the resources it gave, the educational visuals and storage to file our own visuals. It was also easy to navigate.

Cons

It lacked features needed for the ABA industry that are extremely important. An easy scheduling feature that was easy to use and visually displayed so that staff could easily recognize their sessions.

Switched from

[QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)

QB only does accounting and basic billing and doesn't have features needed to run an ABA company. We still use QB for our accounting and payroll to date.

Alternatives considered

[CentralReach](https://www.capterra.com/p/140743/CentralReach/)

[TheraNest](https://www.capterra.com/p/130400/TheraNest-Mental-Health/)

Reasons for choosing Rethink

Word of mouth reviews, and reviews researched online.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KB

Kyanna B.

RBT

Mental Health Care

### "Rethink BH Review "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 15, 2025

I loveee Rethink and think every company should use this program for data collection & session notes.

Pros

I love how easy data collection is, i love the notes are in the same platform. It’s easy and not complicated to learn

Cons

No cons. I love this platform so much i try to recommend it to all the companies i’ve worked for.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JT

Julissa T.

Director of Operations

Mental Health Care

### "Beware of Rethink "

1.0

Overall Rating

1.0

1.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 7, 2025

At first it seems like they have great customer service but they don’t. My overall experience has been extremely frustrating. No one is able to help solve the issue. Meanwhile they keep pulling money out of my company account.

Pros

The platform was pretty easy to use. I have nothing else positive to say.

Cons

The customer service is awful. We switched platforms due to the horrible billing system (Kareo/Tebra) and have literally been charged for billing that we didn’t do for 5 months. Our single use contract expired and they’re still pulling money out of our account without permission. Had to put a fraud case with the bank. We haven’t billed anything in over 5 months yet we are being invoiced for supposed billings.

Alternatives considered

[CentralReach](https://www.capterra.com/p/140743/CentralReach/)

Reasons for choosing Rethink

I chose it because I was familiar with it

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/177929/rethink/reviews/)

Popular comparisons

[AlohaABA vs Rethink](https://www.capterra.com/compare/177929-192774/rethink-vs-AlohaABA)

[CentralReach vs Rethink](https://www.capterra.com/compare/140743-177929/CentralReach-vs-rethink) 

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