Swydo vs Microsoft Power BI: Which is a better fit?

Dima K.: My name's Dima. I'm a director in the marketing industry and I give Swydo a four out of five. For more reviews like this, click below. Prior to using Swydo I wasn't actually doing reports, at least not fancy ones. For clients was just basically doing... Just letting them know over the phone how everything's going. A lot of my clients were checking in on their actual ad accounts or just getting an update from me or just seeing the leads in sales come in, in Shopify, or in their inbox. When I was looking for the right software to use, I tried a few others. I can't really remember the names of all of them, but Swydo was the one that I ended up picking. And yeah, it was a great software, but I've actually moved on now to a different software called AgencyAnalytics, which I like even more. The reason I originally chose Swydo was because it was really easy to use, and configure, and the reports that it generated looked great. It was really easy to add my agency's branding and... Yeah, I just really appreciated the ease of use and also the pricing was very affordable, compared to a bunch of its competitors that I'd looked into. I found it very intuitive and straightforward to onboard with Swydo and it probably took about 15, 20 minutes to get the first client fully set up in it. And from there it only got faster. One thing that's really important with all of these reporting softwares for agencies is to find... Basically to be able to configure the report, to give the data that you wanted to give, and to look the way you wanted to look, and with a lot of the other softwares that I looked into, it was either too advanced and too complicated, like Google Data Studio, for example, where I felt like I needed a PhD to operate it. It could clearly do almost anything that I could imagine, but it was just incredibly difficult to use, whereas others had very limited functionality. Swydo kind of hit a sweet spot where it was very easy to use and it had enough functionality for my needs to make some really, really great dashboards and reports that worked for me. If you run a marketing agency that has a lot of AdWords clients, Facebook Ads clients, just basically paid traffic clients, then Swydo is fantastic, and I'd highly recommend it. I guess my only critique of it is its integrations for showing SEO results were a bit lacking. And that's why I ultimately moved to a software that allowed me to present great SEO reports as well, and that's AgencyAnalytics. But yeah, Swydo for PPC is awesome and I'd highly recommend it for that purpose.

Eric H.: Hi, my name is Eric. I'm a CFO, I give Power BI four stars. And for more reviews like this, please click below. Before Power BI, we used Tableau. We used it on a trial basis, and while it was all right, an early leader in this space, it just didn't integrate as well as Microsoft Power BI with the whole suite of products that we use as a company. We chose Power BI because it is easy to integrate with the rest of the Microsoft Office Suite, especially Excel. It has powerful analytics tools and it allows for some pretty cool graphics and dashboarding as part of that data visualization suite. It was relatively easy to get started with Microsoft Power BI. The integration with the rest of the Microsoft Office Suite really helps. There is some challenges though with data integration, making sure that the data is in the right format to be loaded into Power BI, but once you go from there, it's pretty easy and feels very intuitive if you're used to the rest of the Microsoft Office Suite. My advice for anyone looking to implement Microsoft Power BI would be to first watch some YouTube videos or take a tutorial or maybe even a class. Getting the data validation, data integration piece is really key to the functionality of the system. It can pull in some awesome graphics, some really good dashboards and analytics, but if you don't set up the data right, you'll never get it to work properly.