# Compare Zoho Social vs Metricool 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zoho Social and Metricool based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/159351-203702/Zoho-Social-vs-Metricool

---

# Zoho Social vs Metricool Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Zoho SocialMetricool2/4 selected

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.7 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

[## Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.7 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.7

Customer Service

4.5

Reviews Sentiment

Based on [3,382 reviews](#user-reviews)

Positive

3,281

Neutral

91

Negative

10

[## Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

Starting Price

$12.00/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.5

Customer Service

4

Reviews Sentiment

Based on [97 reviews](#user-reviews)

Positive

88

Neutral

3

Negative

6

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Semrush

4.6 (2,315)

* * *

Starting Price

$139.95

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

96%

of reviewers  
rated it above 4 stars

* * *

### Constant Contact

4.3 (2,911)

* * *

Starting Price

$12.00

Usage Based,Per Month

Free Trial

Free Version

* * *

User rating

86%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Cloud Campaign

4.9 (158)

* * *

Starting Price

$49.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

99%

of reviewers  
rated it above 4 stars

* * *

### monday.com

4.6 (5,720)

* * *

Starting Price

$9.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 6,204 reviews from social media marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

77%Fit

Missing features

Feature ratings

Social Media Integration

4.6

Email Marketing

NA

Post Scheduling

4.7

Campaign Planning

4.6

Engagement Tracking

4.5

62%Fit

Missing features

Feature ratings

Social Media Integration

NA

Email Marketing

NA

Post Scheduling

4.4

Campaign Planning

4.7

Engagement Tracking

4.3

User satisfaction

User satisfaction

4.7

User reviews[3,382](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

Ease of use

4.7

Functionality

4.5

Value for money

4.5

Customer support

4.5

User satisfaction

4.4

User reviews[97](https://www.capterra.com/p/203702/Metricool/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.2

Customer support

4.0

Price starts from

Price starts from

$15Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$12Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Mid Size Business, Small Business Supported Countries - Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, UK, US.

Best for

Social media professionals, small business and agencies.

## User reviews

Pros & cons

LK

Ludwik K.

Executive Producer host Writer podcaster

> "I loved how you can track your social brand (in my case a podcast) across all social feeds (instagram, facebook, x/twitter, etc.) and be able to post..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___7049215)

VR

Verified Reviewer

Director

> "Inability to Post Interactive Stories/Reels Features: The platform often doesn't allow for the scheduling of interactive Instagram Stories (like..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7016388)

Timmy F.

Director, Deputy

> "Our organization recently trialed the Zoho Social service as we're looking to simplify management of our social media channels, allowing easy..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7063244)

Adam A.

Director and CEO

> "The post dashboard is not that great, I would like to see a much broader statistics and also have a calendar view to view scheduled and published..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6825791)

VR

Verified Reviewer

Creative Director

> "It simplifies managing multiple social media accounts, saves time with scheduling, and provides valuable insights into performance."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7028472)

Mauro R.

Business Architect

> "Maybe some features that it doesn't have; for example, I cannot use location tags with Instagram posts."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6822536)

Timmy F.

Director, Deputy

> "The dashboard gives a great overview of the brand and the in-depth analytics are very thorough and useful to analyzer how all our social accounts are..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7063244)

VR

Verified Reviewer

CEO

> "Some of the features are not intuitive. And I wish I could also customize posting times for each platform."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7011372)

VR

Verified Reviewer

CEO

> "it's the best app for social media posts and for havin all social reports on one place, helps you to follow your progress"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7034275)

Eric S.

Owner

> "Sometimes, the posting hangs and you have to redo the post."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7043240)

VR

Verified Reviewer

Marketing Officer

> "Zoho Social has been dependable for daily posting, planning campaigns, and tracking performance."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7046159)

Omary R.

Digital Market

> "The app has a poor UI and consumes a lot of memory with no special features."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6840253)

Ruby H.

Content Creator

> "Zoho social makes it super easy to schedule my content of course, but my favorite thing about Zoho is probably how I am able to track activity..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6821134)

Lucy A.

Maine Coon Breeder

> "you can't add two accounts, I have two products and two separate facebook pages it would cost me a fortune just to add another facebook page"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6324799)

CS

Christina S.

Area Director of Sales

> "Zoho Social has a post scheduling function that enable us to only release our posts when most of our audience are active to ensure the posts reaches..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6544360)

VR

Verified Reviewer

Digital Marketing Manager

> "I also had issues with exporting reports in the correct timezone, and Instagram stats not exporting at all."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6616218)

Timmy F.

Director, Deputy

> "It can cost quite a lot extra to add this compared to competing services, also depending on the number of team members, but for smaller teams it's..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7063244)

VR

Verified Reviewer

Digital Marketing Intern

> "We aren't able to post stories on insta with music, CTAs"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6808589)

Roberta M. C.

Founder and Executive Director

> "It offers the ability to post to multiple social media platforms at one time, and it provides reports on the engagement of posts for each platform."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6663143)

PL

Pedro L.

It

> "Occasional glitches with post scheduling and limited integrations with other platforms can be frustrating."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6545514)

VR

Verified Reviewer

Designer

> "Its scheduling and analytics tools are robust enough for daily management, though the interface and platform integrations could use modernization...."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6716632)

Amy F.

Virtual Executive Assistant

> "Possible the fact that the publish later feature is not available in the free version."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6840406)

Patrick P.

CEO

> "The user-friendly interface and collaborative tools streamline our workflow, allowing us to focus on creating engaging content while maintaining a..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6467488)

VR

Verified Reviewer

Digital Marketing Intern

> "Multiple event aligning is not possible."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6808589)

Merlvine M.

Client Lead

> "Since the start of our trial, we have managed to serve our clients well as per their needs by sticking to preset content calendars - that has been a..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6849325)

VR

Verified Reviewer

Digital Marketing

> "In my initial engagement with the platform, its interface felt a bit clunky navigating between different accounts and features."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6580075)

MM

Michele M.

Team Coordinator

> "Zoho Social is a robust social media management program that help post brand content which promote our business in real-time."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6879568)

Ebony S. B.

CEO

> "The cost for more than one brand and some of the options don't add up to the value of the cost charged. "

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6401011)

Timmy F.

Director, Deputy

> "Being able to see exactly how many characters remain when writing a post for Twitter and Bluesky is a great help!"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7063244)

VR

Verified Reviewer

Content Creator

> "It doesn't allow to put music or other in-built features of instagram stories."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6453822)

Ritesh S.

MD

> "Additionally, the analytics and reporting tools are robust and provide clear insights into performance metrics without needing any extra plugins."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6777435)

VR

Verified Reviewer

Associate

> "They wanted to install their own highly adaptable team management and social media synchronicity platform. And our cumulative experience was not very..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6015131)

Gouthami K.

Marketing executive

> "What I like most about Zoho Social is its highly intuitive user interface, as it allows users to manage multiple social media accounts seamlessly."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6652102)

BE

Bakka E.

Supply chain Officer

> "Expensive to purchase espeically if you need to use al the features because different packages have different features but the bset ones are expensive"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6637042)

VR

Verified Reviewer

Creative Director

> "I really liked the dashboard — it’s clean, intuitive, and gives a quick overview of all social media activities in one place."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7028472)

SK

Stephen K.

Communications Director

> "I was left with the impression that if I was not using the entire Zoho Suite then Zoho Social was not meant for me as a user."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6754383)

Courtney A.

Digital Marketing Specialist

> "The interface is intuitive, and we love how we can plan, schedule, and collaborate all in one place."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7034530)

VR

Verified Reviewer

Founder

> "Unfortunately it is very confusing and I haven't figured out how to do integrate my Meta-Ad-Leads into my Zoho CRM yet."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6379325)

Sarah Grace Y.

CEO

> "It empowers us to deliver timely, uplifting messages, keeping our community connected and supported every step of the way."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6763433)

Dr Jonny H.

Entrepreneur

> "It does not offer YouTube integration for, say, uploading Shorts."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6443752)

CS

Christina S.

Area Director of Sales

> "It help us to manage and strategize our marketing on social media platforms which has given impressive results in terms of the leads we capture."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6544360)

Ryan D.

Owner

> "Too much of a hassle rendering out multiple resolutions."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6246834)

Courtney A.

Digital Marketing Specialist

> "It makes managing multiple social media accounts incredibly easy while keeping everyone connected and on the same page."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7034530)

Dwight O.

Majority Partner

> "Instagram integration didnt work correctly the first time for us and we are still dealing with issues with it"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6652203)

VR

Verified Reviewer

Manager

> "Zoho Social offers everything I need—content scheduling, team collaboration, and insightful analytics—at a fraction of the cost of other tools."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6732325)

Joshua K.

CEO

> "The mobile application isnt really as UI/UX friendly as the web version."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6685862)

Anass M.

Director

> "Zoho really helps us to upgrade our social media strategy. With it's allround features you really get a lot for a dollar."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6763198)

VR

Verified Reviewer

Digital Media Specialist

> "Lastly, while Zoho Social does offer support options like email and phone support, I've found that the response times can be slow at times, and it..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___4720171)

Josh A.

Co-founder, VP of Marketing

> "Being able to monitor the performance of my content across all social platforms right from the home dashboard is wonderful to have instant insight."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6866646)

AD

Anirudh D.

Audio design

> "The occasional glitches and bugs in the platform due to which sometimes the posts are not automatically posted, or published, needs to be fixed."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___5026356)

VR

Verified Reviewer

Marketing Manager

> "I especially love the post-scheduling and content calendar—it helps me stay organized with my brand content."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6827017)

VR

Verified Reviewer

Founder

> "setup was tough and i could not find any youtube video to help me out"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6451741)

Ksenija P.

business owner

> "like the repeat function the best, it makes sure of post in a month or 2 weeks and posting on several socials"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6860039)

VR

Verified Reviewer

Commercial Operations Manager

> "Integration is not easy to go through, doesn't work with other systems"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6503747)

Andi D.

Director

> "The interface is clean, scheduling is straightforward, and I love how it recommends the best times to post based on engagement trends."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6826416)

Sergio V.

CEO

> "The learning curve for new users can be a bit steep"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6399435)

Timmy F.

Director, Deputy

> "It's prices a little higher than other competing products we've looked at but it also seems to be the most complete and fully featured too."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7063244)

Lee H.

Owner

> "The agency plan is a little more pricey then the rest."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6602002)

Andi D.

Director

> "thing that always stand out for me in all zoho applications is the interface which leads to a seamless user experince."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6826416)

Samantha B.

CEO Founder Life Coach

> "That I cant afford the addons like the CRM and stuff like that."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6417758)

NC

Nilay C.

CEO

> "With Zoho Social, I can focus more on important business tasks while knowing my social media presence is consistent and professional."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___7001703)

VR

Verified Reviewer

Owner

> "Even with tutorials, I still struggled with creating my email and following the metrics for the size of my photos."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6189990)

Ksenija P.

business owner

> "makes me post all of the time, i plan for 1 month at a time and because I do this I have more views on my socials"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6860039)

MK

Mariam K.

Director

> "Competitive feature does not work as how the vendor promises about it and the tool loads so slowly when you have made more posts, it will load faster..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___4305067)

CS

Christina S.

Area Director of Sales

> "It provides us with a central place for collaborating when engaging with our customers across all our social media platforms."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6544360)

VR

Verified Reviewer

Founder

> "It's customer support is not upto the work"

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6238629)

SP

Suresh P.

manager

> "The scheduling, analytics, and content organization tools save me so much time, and the platform is super user-friendly. Plus, the insights help me..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6591575)

Anton S.

Managing Partner

> "Free version is absolutely useless."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6630938)

Patrick A.

CEO

> "Have used a bunch of social media management tools from Hootsuite, RecurPost, Buffer etc, Zoho Social is unique in combining robustness, ease of use..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6357400)

VR

Verified Reviewer

Digital Strategist

> "The fact that Twitter(X) paid features are not available on the platform, for example, text limit."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6226397)

Stephanie M.

Markerting

> "The analytics tools give clear insights, and I love how it helps streamline engagement across platforms. If you’re looking for a solid social media..."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6479722)

HM

Hajira M.

Digital marketing

> "Managing multiple social media accounts across different platforms can be time-consuming and challenging."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___4888205)

Denis M.

Head of Marketing

> "I Like that with zoho social, it's easier and faster to deal with Post Scheduling, and Editing while scheduled."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6848336)

HR

Hayley R.

Marketing Manager

> "You can't tag people which means these posts have to be manually scheduled."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#Capterra___6042366)

Henry L.

Marketing Specialist

> "The easiness to schedule posts all in one go as well as being able to see all performance stats on one page/platform."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6673961)

Adenrewaju O.

CEO

> "Most times, what i post on some accounts like Instagram, may not be compatible with linkedin."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6097274)

VR

Verified Reviewer

Partner

> "I liked that it hosts all the major platforms under one roof with options to view analytics and track the success of all posts."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6239229)

VR

Verified Reviewer

COO

> "I can't properly customize Instagram stories and schedule them."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___4983811)

VR

Verified Reviewer

Marketing Manager

> "Zoho Social makes it easy to manage multiple platforms from one dashboard, which is a huge time saver."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6827017)

Unopa M.

Digital Marketing Strategist

> "The free package does not include at least 1 month of reporting data."

[See full review](https://www.capterra.com/p/159351/Zoho-Social/#GetApp___6155912)

[View Reviews](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

RT

Ricki T.

Owner

> "It's been a great tool for me to use to batch create social media content when I have time."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7036780)

DL

Dayna L.

Social Media

> "Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6819576)

Jose C.

bachelor

> "With this tool, I can schedule my social posts quickly and easily, which saves me a lot of time and allows me to maintain a constant..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4923022)

TC

Tim C.

Marketing

> "I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684)

PG

Paula G.

Co-founder

> "The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6809802)

TC

Tim C.

Marketing

> "I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684)

Kelly M.

Social Media Manager and Podcaster

> "I have had to use the customer support and they were very helpful. "

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7119753)

TC

Tim C.

Marketing

> "It felt like I was going in circles with no real assistance or resolution."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684)

Ronald Abilmar R.

Marketing Manager

> "This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568)

CC

Carol C.

CEO

> "It also doesn’t have as much convenience features for actual content creation that other tools are starting to bring in."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3445988)

Ronald Abilmar R.

Marketing Manager

> "I was able to schedule my social media posts quickly and easily which has saved me a lot of time and with the data analytics feature..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568)

EA

Enrique A.

Project Manager

> "However, it is not highly recommended for reporting with other external tools."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4630650)

Ronald Abilmar R.

Marketing Manager

> "It gives me detailed information about how my posts are performing, how my followers have engaged with them, and the best times to post."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568)

FS

Fathi S.

Disappointing tool

> "caroussel, stories, reel or any video format are not supported at this point."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2781925)

Jeb B.

Project Manager

> "I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6467650)

Catherine D.

Owner

> "Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example)."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3111070)

Liliana A.

GED

> "The ability to schedule my posts allowed me to save time and maintain a constant presence on my social media."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4864486)

AC

Andres C.

Marketing Specialist

> "The tool is expensive and there has not been many feature updates for the last 6 months or so. If your team is into trends and long..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2722948)

SB

Sotiris B.

Digital Marketing Consultant

> "Being able to schedule my posts and content on social media so my business can work even while I sleep"

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4894971)

Carlos Felipe V.

Office Manager

> "This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2303924)

PP

Prerna P.

Social Media Marketing Specialist

> "I love the approval and analytics w feature of this software!"

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6731746)

Rafael del Valle A.

coo

> "it looks old, and something the free trial does not give you some insights from your accounts."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2365780)

Jose C.

bachelor

> "One of the things that has impressed me the most is the amount of functionality it offers."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4923022)

Richard D.

Automation Leader

> "It's not to hard to use, but, if you don't have any experiencie and don't get well done the first onboarding, maybe you will get lose..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2547914)

[View Reviews](https://www.capterra.com/p/203702/Metricool/reviews/)

## User interface

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)

4.68 (3,382)

[Metricool](https://www.capterra.com/p/203702/Metricool/)

4.39 (97)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

Zoho Social

Top features

36/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/159351/Zoho-Social/#features)

Metricool

20/42

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   Automated Publishing
-   Automated Scheduling
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Planning
-   Click Tracking
-   Commenting/Notes
-   Contact Management
-   Content Library
-   Content Management
-   Conversion Tracking
-   Customer Segmentation
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Drag & Drop
-   Email Marketing
-   Engagement Tracking
-   Generative AI
-   Image Library
-   Keyword Filtering
-   Multi-Account Management
-   Multi-Campaign
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Data
-   Reporting/Analytics
-   Social Media Integration
-   Social Media Monitoring
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis
-   Workflow Management

[See all features](https://www.capterra.com/p/203702/Metricool/#features)

### Recognition

No recognitions have been awarded to Zoho Social

No recognitions have been awarded to Metricool

### Deployment & support

Zoho Social

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Metricool

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zoho Social

-   By Zoho
-   Located in United States
-   Founded in 1996

Metricool

-   By Metricool
-   Located in Spain
-   Founded in 2015

## Popular Comparisons

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

$15/month

Price

Contact vendor for pricing

4.5

Features

4.6

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/159351-210721/Zoho-Social-vs-Instagram)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

vs

[Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,143)](https://www.capterra.com/p/210721/Instagram/reviews/)

$12/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.5

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/203702-210721/Metricool-vs-Instagram)

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,133)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$15/month

Price

$5

4.5

Features

4.5

4.7

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/159351-210733/Zoho-Social-vs-Snapchat)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

vs

[Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[4.57 (1,133)](https://www.capterra.com/p/210733/Snapchat/reviews/)

$12/month

Price

$5

4.3

Features

4.5

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/203702-210733/Metricool-vs-Snapchat)

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,372)](https://www.capterra.com/p/213257/Facebook/reviews/)

$15/month

Price

Contact vendor for pricing

4.5

Features

4.4

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/159351-213257/Zoho-Social-vs-Facebook)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

vs

[Meta for Business](https://www.capterra.com/p/213257/Facebook/)[4.43 (2,372)](https://www.capterra.com/p/213257/Facebook/reviews/)

$12/month

Price

Contact vendor for pricing

4.3

Features

4.4

4.5

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/203702-213257/Metricool-vs-Facebook)

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

vs

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,217)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

$15/month

Price

$15/month

4.5

Features

4.4

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/159351-171840/Zoho-Social-vs-HubSpot-Marketing)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,794)](https://www.capterra.com/p/121701/HootSuite/reviews/)

$12/month

Price

$399/month

4.3

Features

4.3

4.5

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-203702/HootSuite-vs-Metricool)

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

vs

[Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,794)](https://www.capterra.com/p/121701/HootSuite/reviews/)

$15/month

Price

$399/month

4.5

Features

4.3

4.7

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/121701-159351/HootSuite-vs-Zoho-Social)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

vs

[Buffer](https://www.capterra.com/p/143492/Buffer/)[4.51 (1,491)](https://www.capterra.com/p/143492/Buffer/reviews/)

$12/month

Price

$6/month

4.3

Features

4.3

4.5

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/143492-203702/Buffer-vs-Metricool)

[Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.68 (3,382)](https://www.capterra.com/p/159351/Zoho-Social/reviews/)

vs

[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,564)](https://www.capterra.com/p/110228/MailChimp/reviews/)

$15/month

Price

$13/month

4.5

Features

4.4

4.7

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-159351/MailChimp-vs-Zoho-Social)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.39 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

vs

[Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (158)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/)

$12/month

Price

$49/month

4.3

Features

4.6

4.5

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/166130-203702/Cloud-Campaign-vs-Metricool)