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Zoho Social vs Meta for Business: Which is a better fit?

Updated on January 21st, 2025
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Summary
Key features rated by users
Features selected based on 5,576 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
4.7
Email Marketing
NA
Post Scheduling
4.7
Campaign Planning
NA
Data Import/Export
NA
% Fit
Missing features
Feature ratings
Social Media Integration
NA
Email Marketing
NA
Post Scheduling
4.5
Campaign Planning
NA
Data Import/Export
NA
User satisfaction
4.7
User reviews3,269
Ease of use
4.7
Functionality
4.5
Value for money
4.5
Customer support
4.5
4.4
User reviews2,353
Ease of use
4.4
Functionality
4.4
Value for money
4.4
Customer support
3.7
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Mid Size Business, Small Business Supported Countries - Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, UK, US.

Not provided by vendor

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-03853886-3b40-41dd-66a7-08dc3e399038
Nicole W
Financial Analyst
4.0

Nicole W.: My name is Nicole. I am a financial analyst for a multinational company. I believe we're up to about 7,000 employees, and my rating for Zoho Social would be a four. Before Zoho Social, I personally had Hootsuite, and for what I needed Hootsuite for, it worked, but it was a bit more complicated for me personally. A lot of things I didn't understand. There was a learning curve. I found myself constantly Googling how to work with it. Zoho Social, it was easier to interact. The interface was easier. I understood what to do almost intuitively. I didn't have to Google how do I do this, or how do I set reminders, none of that. It just came easily and I understood what I was supposed to do just by looking at the software. So I went with them because ease of use, price, and it's on every platform that I use it for now. It was extremely easy to get started. I think as soon as I signed up for the trial, I was up and running within a matter of minutes. It was extremely easy to start and use. What I would suggest is, A, you're going to have to do your research and make sure that Zoho has everything that you need. The only reason why I say that is there's certain capabilities if you run an individual Facebook page, like a personal account, it might not work with that. But besides that, I would just go for it. They give you I want to say a 30 day trial. It's a great trial. It lets you test out all of the features and schedule posts. So I would just do my research, and then as long as it covers all your needs, I would definitely go with Zoho Social.

How Capterra sources reviews
View all video reviews
Lisa B
Executive Assistant
5.0

Lisa B.: My name's Lisa. I'm an executive assistant at a public high school. I give Meta for Business five out of five stars. For more reviews like this, click below. Before using Meta for Business, we were trying to make an online social media presence. But it was a little bit difficult because everything had to be done manually and at the time that you wanted it to be posted. It required a lot of attention. We only had that attention to give during business hours, which isn't ideal because people are looking at social media in the evening. Obviously, there was an issue there. We started using Meta for Business because Facebook and Instagram are our two biggest social media pages that we use. Those two are incorporated through Meta for Business now. We can do everything in one single place. It's very convenient. Getting started with Meta for Business was super simple. We had a Facebook page already, and it just walked us through how to do it. It just said, "Meta for Business is now available to you. Do you want to take this little tutorial?" It gave me a quick tutorial. Probably took less than five minutes. It was very self-explanatory from there. We've been using it ever since. I definitely recommend getting Meta for Business if you have any business that has a social media presence online. It makes things much easier to schedule them out, to post in multiple places, to respond to messages. It's free. It's super user-friendly. Anyone can do it. The best part is we can have a whole team of people working on it. It's not just one sole person's responsibility.

How Capterra sources reviews
View all video reviews
User interface
159351 video thumbnail}
1 Video
213257 video thumbnail}
1 Video
159351
5 screenshots
213257
3 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Zoho Social

Top Features
23/40
  • A/B Testing
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Content Library
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Email Marketing
  • Image Library
  • Multi-Campaign
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Reports
  • Data Visualization
  • Engagement Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
See All features
Hide Social Media Marketing Software Features -

Meta for Business

13/40
Show Social Media Marketing Software Features +
Zoho Social
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Meta for Business
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Zoho Social
  • By Zoho
  • Located in United States
  • Founded in 1996
Meta for Business
  • By Meta
  • Located in United States
  • Founded in 2018
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