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Zoho Social vs Salesforce Marketing Cloud: Which is a better fit?

Updated on February 10th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
What's your intended use case?
Summary
Key features rated by users
Features selected based on 5,603 reviews from Social Media Marketing users.
% Fit
Missing features
Feature ratings
Social Media Integration
4.7
Email Marketing
NA
Post Scheduling
4.7
Campaign Planning
NA
Data Import/Export
NA
% Fit
Not enough reviews
Feature ratings
Social Media Integration
4.0
Email Marketing
4.3
Post Scheduling
4.2
Campaign Planning
4.5
Data Import/Export
4.6
User satisfaction
4.7
User reviews3,274
Ease of use
4.7
Functionality
4.5
Value for money
4.5
Customer support
4.5
4.2
User reviews520
Ease of use
3.8
Functionality
4.3
Value for money
3.8
Customer support
3.9
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Mid Size Business, Small Business Supported Countries - Asia, Australia, Canada, China, Europe, India, Latin America, Middle-East and Africa, UK, US.

Companies with 1-200 employees, in all industries.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-03853886-3b40-41dd-66a7-08dc3e399038
Nicole W
Financial Analyst
4.0

Nicole W.: My name is Nicole. I am a financial analyst for a multinational company. I believe we're up to about 7,000 employees, and my rating for Zoho Social would be a four. Before Zoho Social, I personally had Hootsuite, and for what I needed Hootsuite for, it worked, but it was a bit more complicated for me personally. A lot of things I didn't understand. There was a learning curve. I found myself constantly Googling how to work with it. Zoho Social, it was easier to interact. The interface was easier. I understood what to do almost intuitively. I didn't have to Google how do I do this, or how do I set reminders, none of that. It just came easily and I understood what I was supposed to do just by looking at the software. So I went with them because ease of use, price, and it's on every platform that I use it for now. It was extremely easy to get started. I think as soon as I signed up for the trial, I was up and running within a matter of minutes. It was extremely easy to start and use. What I would suggest is, A, you're going to have to do your research and make sure that Zoho has everything that you need. The only reason why I say that is there's certain capabilities if you run an individual Facebook page, like a personal account, it might not work with that. But besides that, I would just go for it. They give you I want to say a 30 day trial. It's a great trial. It lets you test out all of the features and schedule posts. So I would just do my research, and then as long as it covers all your needs, I would definitely go with Zoho Social.

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Rilwan B
Owner and Product Designer
4.0

Rilwan: Hi, my name is Rilwan. I'm a product designer for ATIV Media Ltd. And on a scale of one to five, I give Salesforce Marketing Cloud, I give them a four out of a five times. So before we started using Salesforce, we were using Google Analytics. We still use Google Analytics, but based on the kind of business we do, we needed to add more in-depth analysis of how our customers actually relates with the platform from the moment they sign up to how they consume content. So using Salesforce, we're able to get in-depth analysis. So that was why we actually made a switch. And right now, we focus mainly on using Salesforce. Sometimes we still use Google Analytics, but the bulk of the CRM for the platform is mainly done on Salesforce. So when you're dealing with platform that's got tens and thousands of platform users, the moment there's an issue, even if it's just 1% that affects thousands of people, so you needed something that actually made sure everything was okay. Using Salesforce, we could get in-depth analysis. We could get updated leads. We can actually have an idea, "Okay, this is how these people are actually interacting with the platform. This is how long they're spending time on this section of the platform," because at the end of the day, we just want them to get to the content without adding to waste time on what they don't need to waste time on. So with Salesforce, unlike other platforms that we were using before, we could actually get a more detailed analysis, so we're able to get more detailed analysis compared to other competitions here. The reason why I gave it 4.5 is actually linked to this, one of the reasons why it's a 4.5 is mainly based on the UI and the UX of the websites. It feels a little bit outdated, so trying to integrate it sometimes can be a little bit stressful compared to using Google Analytics where it's well streamlined. That's one of the issues. But apart from the UX, everything else, once you incorporate it into the platform, once you check up your tutorials and everything is in place, the platform functions well. It does everything you need it to do. The one thing with Salesforce is the fact that it's a little bit pricey, so you need to actually figure out, is this something you actually need? Is it something your business actually needs? If you're spending that much money, what would be the return? So that's something if you've actually asked yourself these questions and you feel like, "Okay, we have the funds to actually get this software to implement into our business, and this can actually scale our business from where we're trying to get to." If you can answer these questions, then I would actually recommend using Salesforce because you would not be disappointed. And before you know what's up, your business is actually... You start seeing differences once you integrate the platform into your business.

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User interface
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1 Video
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1 Video
159351
5 screenshots
248536
4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Zoho Social

23/40
  • A/B Testing
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Click Tracking
  • Commenting/Notes
  • Content Library
  • Customizable Branding
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Email Marketing
  • Image Library
  • Multi-Campaign
  • Third-Party Integrations
  • Trend Analysis
  • Workflow Management
  • Activity Dashboard
  • Automated Publishing
  • Automated Scheduling
  • Calendar Management
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Segmentation
  • Customizable Reports
  • Data Visualization
  • Engagement Tracking
  • Keyword Filtering
  • Multi-Account Management
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Performance Metrics
  • Post Scheduling
  • Real-Time Data
  • Reporting/Analytics
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Tagging
See All features
Hide Social Media Marketing Software Features -

Salesforce Marketing Cloud

Top Features
37/40
Show Social Media Marketing Software Features +
Zoho Social
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Salesforce Marketing Cloud
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Zoho Social
  • By Zoho
  • Located in United States
  • Founded in 1996
Salesforce Marketing Cloud
  • By Salesforce
  • Located in United States
  • Founded in 2003
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