# Compare Mixmax vs iContact 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Mixmax and iContact based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/159470-221118/Mixmax-vs-iContact

---

# Mixmax vs iContact Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

MixmaxiContact2/4 selected

[Mixmax](https://www.capterra.com/p/159470/Mixmax/)[4.6 (236)](https://www.capterra.com/p/159470/Mixmax/reviews/)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (603)](https://www.capterra.com/p/221118/iContact/reviews/)

[## Mixmax](https://www.capterra.com/p/159470/Mixmax/)[4.6 (236)](https://www.capterra.com/p/159470/Mixmax/reviews/)

Starting Price

$65.00/month

Value-for-Money

4.3

Functionality

4.6

Ease of Use

4.6

Customer Service

4.4

Reviews Sentiment

Based on [236 reviews](#user-reviews)

Positive

221

Neutral

10

Negative

5

[## iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (603)](https://www.capterra.com/p/221118/iContact/reviews/)

Starting Price

$14.00/month

Value-for-Money

4.4

Functionality

4.2

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [603 reviews](#user-reviews)

Positive

545

Neutral

50

Negative

8

## Not a match? Find software alternatives tailored to your priorities.

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 1,980 reviews from email tracking software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Email Marketing

4.7

API

\--

Engagement Tracking

\--

Reporting/Analytics

4.4

Email Management

NA

83%Fit

High performer

Feature ratings

Email Marketing

4.9

API

5.0

Engagement Tracking

4.7

Reporting/Analytics

4.6

Email Management

4.5

User satisfaction

User satisfaction

4.6

User reviews[236](https://www.capterra.com/p/159470/Mixmax/reviews/)

Ease of use

4.6

Functionality

4.6

Value for money

4.3

Customer support

4.4

User satisfaction

4.5

User reviews[603](https://www.capterra.com/p/221118/iContact/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

4.4

Customer support

4.6

Price starts from

Price starts from

$65Per User, Per Month

-   Free version
-   Free trial

Price starts from

$14Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Mixmax is the easiest-to-use sales engagement platform for B2B revenue teams - helping reps move away from "spray and pray" prospecting with AI-powered next steps to drive revenue.

Best for

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

## User reviews

Pros & cons

Amit S.

Team lead

> "It is great for tracking emails and scheduling, though the free version has limited features."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___6560523)

Federico D.

Sales Operations Director

> "I believe that Mixmax lacks some features (such as automations to update accounts on the rules), but honestly,..."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4577291)

FD

Fernando D.

Tech Advisor

> "It's a great tool, but it is not hard to outgrow. As things ramp up, and campaigns become larger, another tool would..."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___6032819)

KB

Kathryn B.

Network Manager

> "I would have used the Sequences feature, however, I found it to be a little cumbersome to configure."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4585246)

MK

Molsy K.

Sales Coordinator

> "MixMax provides powerful options for tracking messages that have been sent to contact lists and enables us to get..."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4548199)

BA

Bekah A.

Director of Admissions

> "Sometimes, emails are sent to spam when using this software. "

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4577662)

SS

Simona S.

Customer Success Manager

> "The features that I'm using the most are easy to create & update templates, sending & tracking sequences, email..."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4594470)

AS

Alexander S.

Founder

> "Maybe that it is a pity that I can not speak too much about Mixmax to avoid that other agencies start using it!"

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4577599)

ES

Elizabeth S.

Operations Manager

> "I loved the email tracking, template storage & ability to create calendar invites."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4596007)

CA

Claire A.

SALES COORDINATOR

> "When it doesn't load, it's hard to track."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4577307)

SA

Sasanka A.

CEO

> "Love Mixmax as a productivity tool for scheduling meetings, templates, and activity tracking"

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4607351)

FL

Finn L.

Project Manager

> "Feels clunky and overcomplicated some times."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4577108)

FD

Fernando D.

Tech Advisor

> "It's really easy to set up and get it going since it integrates easily with Gmail."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___6032819)

AA

Aubrey A.

CEO

> "I wish there was a cost break per user, it is quite expensive. "

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4582677)

RB

Rahul B.

Cofounder/CTO

> "There’s a freemium tier which helps get familiarity with the product and make buying decision as and when you want."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4577203)

EM

Ed M.

cfo

> "Packed with features makes it hard to learn"

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4593251)

AA

Aubrey A.

CEO

> "This empowers the sales team to have a pointed outreach to the contacts that are engaging in their emails the most. "

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4582677)

VR

Verified Reviewer

Sr. Customer Success Manager

> "I have a book of about 75 accounts and managing that many customers with email campaigns is tough/scary."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___2968168)

RS

Rajan S.

Startup Evangelist

> "Also, the schedule a meeting feature is super helpful and we don't use any other tool for scheduling meetings."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4594201)

TP

Todd P.

President

> "No complaints . Unless this current issue doesn't get fixed."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4577306)

CL

Camille L.

Account Manager

> "I love how everything is customizable ; I love how my daily work has been facilitated ; I love how our account..."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___3489864)

VR

Verified Reviewer

Senior Digital Marketing Associate

> "Rules & automation features are a bit complex and hard to setup."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___3195097)

CG

Christophe G.

Technician

> "I use free licence for mail tracking, this is a real perfect mail tracker."

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4576962)

ES

Emma S.

Telesales team manager

> "My team would produce much less without this!"

[See full review](https://www.capterra.com/p/159470/Mixmax/#Capterra___4592971)

[View Reviews](https://www.capterra.com/p/159470/Mixmax/reviews/)

AA

Adegboyega A.

Ticketing Agent

> "With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6391896)

Ilysse R.

Project Manager

> "We had some challenges with proving that our email list was all customers who had opted in."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

FI

Folukemi I.

Head, Social Media

> "iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6447511)

CH

Chloe H.

Marketer

> "Sometimes the tracking can be thrown off when it comes to the analytics"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6225754)

NL

Nicholas L.

Operations Manager

> "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6542724)

MK

Maura K.

Communications Cordinator

> "Having difficulty managing old e-mails that are in the data base. "

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3764633)

GG

George G.

Sales and Marketing Specialist

> "I have found iContact to do everything we want to do including future data emails and segment lists all at a very..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6488319)

VR

Verified Reviewer

Graphic Designer

> "Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2865873)

PT

Pankaj T.

Supply Chain Officer

> "iContact really helps in maintainin contacts for survey and marketing purposes."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6311956)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4628656)

Abraham B.

Copywriter and Graphic Design

> "I love the drop and drag features where you can create an amazing design to send out."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6259163)

VR

Verified Reviewer

Senior Sales Executive

> "We weren't able to make our emails look quite as polished as we might have liked.3)"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4598507)

CB

Collin B.

Enterprise Account Executive

> "iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4831045)

MK

Meghann K.

Marketing Administrator

> "For example, it's impossible to edit a template."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3657268)

MT

Marek T.

CEO

> "The automation capabilities were also impressive, allowing me to set up automated workflows and targeted campaigns based on..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4794182)

Lane C.

Marketing Director

> "Do not have great focus on global enterprise corporations."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3543669)

AG

Adam G.

Full Stack Developer

> "iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6157724)

DA

Daniel A.

Marketing Manager

> "Can get cluttered if you are sending a bunch of emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2788503)

SW

Samuel W.

Agribusiness Manager

> "Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4995916)

VR

Verified Reviewer

Digital Project Manager

> "Other email softwares charged by the email and number of recipients, iContact charged a subscription fee, so it made it..."

[See full review](https://www.capterra.com/p/221118/iContact/#GetApp___2091761)

VR

Verified Reviewer

Designer

> "Contact management is easy to use, adding and deleting contacts and creating groups."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6480291)

EL

Erin L.

Marketing Manager

> "Compared to its competitors, iContact is a bit on the expensive side and the entry-level subscription misses out on a few..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

SA

Sandra A.

Executive Director

> "I have better track-ability then ever before and I can tell sponsors exactly how many our our members are opening and..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4746675)

MD

Manu D.

Owner

> "Don't give your creditcard number to these people!"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3192978)

CB

Collin B.

Enterprise Account Executive

> "iContact allows me to save time by creating personalized emails for marketing via drag and drop."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4831045)

EL

Erin L.

Marketing Manager

> "We’ve also experienced slow load times as a downside - a big issue when time is money."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

[View Reviews](https://www.capterra.com/p/221118/iContact/reviews/)

## User interface

[Mixmax](https://www.capterra.com/p/159470/Mixmax/)

4.58 (236)

[iContact](https://www.capterra.com/p/221118/iContact/)

4.48 (603)

### Features

Mixmax

Top features

26/35

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Audience Targeting
-   Autoresponders
-   Campaign Management
-   Click Tracking
-   Contact Management
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Distribution
-   Email Management
-   Email Marketing
-   Email Reminders
-   Email Templates
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Geolocation
-   Location Tracking
-   Mailing List Management
-   Monitoring
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduling
-   Subscription Management
-   Team Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/159470/Mixmax/#features)

iContact

25/35

-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Audience Targeting
-   Autoresponders
-   Campaign Management
-   Click Tracking
-   Contact Management
-   CRM
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Data Import/Export
-   Drag & Drop
-   Drip Campaigns
-   Email Distribution
-   Email Management
-   Email Marketing
-   Email Reminders
-   Email Templates
-   Engagement Tracking
-   Event Triggered Actions
-   Generative AI
-   Geolocation
-   Location Tracking
-   Mailing List Management
-   Monitoring
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduling
-   Subscription Management
-   Team Management
-   Third-Party Integrations
-   Workflow Management

[See all features](https://www.capterra.com/p/221118/iContact/#features)

### Recognition

No recognitions have been awarded to Mixmax

No recognitions have been awarded to iContact

### Deployment & support

Mixmax

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

iContact

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Mixmax

-   By Mixmax
-   Located in United States
-   Founded in 2015

iContact

-   By iContact
-   Located in United States
-   Founded in 2003

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4.3

[View full comparison](https://www.capterra.com/compare/31898-221118/Constant-Contact-vs-iContact)

[Mixmax](https://www.capterra.com/p/159470/Mixmax/)[4.58 (236)](https://www.capterra.com/p/159470/Mixmax/reviews/)

vs

[Freshsales](https://www.capterra.com/p/155563/Freshsales/)[4.50 (621)](https://www.capterra.com/p/155563/Freshsales/reviews/)

$65/month

Price

$11/month

4.6

Features

4.4

4.6

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/155563-159470/Freshsales-vs-Mixmax)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (603)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$14/month

Price

$15/month

4.2

Features

4.5

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-221118/ActiveCampaign-vs-iContact)