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Smoove vs iContact: Which is a better fit?

Updated on January 5th, 2025
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Summary
Key features rated by users
Features selected based on 4,658 reviews from Marketing Automation users.
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
NA
Marketing Automation
--
API
NA
Lead Capture
NA
CRM
NA
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
4.9
Marketing Automation
4.8
API
5.0
Lead Capture
4.4
CRM
NA
User satisfaction
4.5
User reviews17
Ease of use
4.5
Functionality
4.5
Value for money
4.5
Customer support
4.6
4.5
User reviews605
Ease of use
4.4
Functionality
4.3
Value for money
4.4
Customer support
4.6
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Small and medium enterprises, SAAS companies, startups, bloggers and self owned companies.

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

User reviews
pros & cons
Not enough reviews
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-8404347c-f54b-4749-7e88-08d9e6a828c2
Mary G
Director of Education
5.0

Mary G.: Hi, my name's Mary. I'm a Director of Education. I am giving a five star review for iContact and for more details, click below. Our past product was Mailchimp and it just wasn't customizable enough for what we needed. It didn't give us as many options to change the layout, or make columns, or individualize the emails as much as we really wanted for our brand. We chose iContact primarily because of how customizable it is. You have the option to change, not only fonts and colors, but the actual layout of the emails. You can make columns, you can put in blocks and dividers, and it's very customizable to match your brand. The other reason we chose it was we were looking for a platform that would have minimal junk pickup, I guess I would call it. Our members from some of our platforms we have tried in the past, our emails ended up in junk automatically, just because they were coming from that brand and iContact seems to have a better reputation with the junk sorters in emails. iContact was super are easy to get started with. Implementation was a breeze. We didn't even need their customer support to get going, really. It's very user intuitive. Non-designers can make emails look beautiful in iContact and uploading a member list is literally at a of a button. I highly recommend pursuing iContact. I haven't found a single fault with their program. It's user-friendly. It makes beautiful emails and honestly the price point is pretty fair as well.

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4 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

Smoove

11/42
  • Activity Dashboard
  • API
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • CRM
  • Customizable Branding
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Lead Capture
  • Lead Generation
  • Marketing Calendar
  • Mobile Access
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Real-Time Data
  • Sales Analytics
  • Search Marketing
  • SMS Marketing
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Visitor Tracking
  • Workflow Management
  • A/B Testing
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Multivariate Testing
  • ROI Tracking
  • Segmentation
See All features
Hide Marketing Automation Software Features -

iContact

Top Features
30/42
Show Marketing Automation Software Features +
Smoove
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
iContact
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Smoove
  • By Smoove
  • Located in Israel
  • Founded in 2014
iContact
  • By iContact
  • Located in United States
  • Founded in 2003
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