Contentsquare vs icomm: Which is a better fit?

Tim S. : My name is Tim. I'm the customer experience analyst. My rating for Contentsquare is five stars. For more video reviews like this, please click below. We began using Contentsquare because of the multitude of things that it does. We were using a bunch of different tools, whether it be Adobe Analytics, Google Analytics, Hotjar, things like that. What we found was that we could bring many of those use cases into Contentsquare and get to the results quicker and easier. Contentsquare is a best in class customer experience tool. I love that we can look at things like journey analysis and zoning analysis very quickly. So with journey analysis, I can at how my traffic is doing, but page by page. So we can review what different segments of traffic are doing and what their behaviors are. Are they performing the way we want? Then with zoning analysis, which is the other tool that I use more often than not, we're able to a look at heat maps and different behavioral analyses on the page itself. It's not just about clicks, it's about hovers. It's about whether somebody saw something on the page. We can determine specific behaviors that we want to do, and then model that across other segments. Contentsquare, it does require some development implementation. For us, we used our tag manager to implement, so it's not just a code snippet. Especially in today's technology environment where companies are using things like react, and we're having single page applications, it becomes a little more complex to integrate, but it wasn't terrible. It wasn't any harder or any different than any other analytic solution, but it isn't something that on a large-scale site you're going to implement in a day with one tag, but it was fairly easy. Our developers tackled it pretty quickly, and we manage everything through our tagging solutions, so it's fairly optimal as well. If you're looking for software like Contentsquare or a customer experience tool such as Contentsquare, I'd recommend shopping around and finding what's going to fit your company's needs the best. When I say that Contentsquare is a best in class enterprise level piece of software, it is not for everybody, but it does what it says it does, and it does it really well. If that's what you're looking for, and you're serious about looking at customer experience analytics, then Contentsquare very well could be an enterprise level platform for you.