--- title: "Compare Upfluence vs Grin 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Upfluence and Grin based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/162056-173654/Upfluence-vs-GRIN" page_type: "comparison" language: "en" publication_date: "2026-09-29" --- # Upfluence vs Grin Features and Cost Comparison Last updated September 29th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: UpfluenceGrin2/4 selected [Upfluence](https://www.capterra.com/p/162056/Upfluence/)[4.4 (44)](https://www.capterra.com/p/162056/Upfluence/reviews/) [Grin](https://www.capterra.com/p/173654/GRIN/)[4.7 (147)](https://www.capterra.com/p/173654/GRIN/reviews/) [## Upfluence](https://www.capterra.com/p/162056/Upfluence/)[4.4 (44)](https://www.capterra.com/p/162056/Upfluence/reviews/) Starting Price Contact vendor Value-for-Money 4.3 Functionality 4.2 Ease of Use 4.5 Customer Service 4.4 Reviews Sentiment LN Based on [44 reviews](#user-reviews) Positive 38 Neutral 4 Negative 2 [## Grin](https://www.capterra.com/p/173654/GRIN/)[4.7 (147)](https://www.capterra.com/p/173654/GRIN/reviews/) Starting Price $999.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.5 Customer Service 4.8 Reviews Sentiment Based on [147 reviews](#user-reviews) Positive 140 Neutral 4 Negative 3 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Brandwatch 4.2 (255) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 85% of reviewers rated it above 4 stars * * * ### HubSpot Marketing Hub 4.5 (6,262) * * * Starting Price $15.00 Per User,Per Month Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * Highest Rated ### Post Affiliate Pro 4.7 (705) * * * Starting Price $129.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ## Summary * * * Key features rated by users Features selected based on 1,901 reviews from influencer marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 81%Fit Feature ratings Influencer Discovery 4.5 Influencer Tracking 4.4 Campaign Management 4.3 Campaign Analytics 3.8 Influencer Relationship Management 4.5 86%Fit High performer Feature ratings Influencer Discovery 4.0 Influencer Tracking 4.4 Campaign Management 4.7 Campaign Analytics 4.4 Influencer Relationship Management 4.6 User satisfaction User satisfaction 4.4 User reviews[44](https://www.capterra.com/p/162056/Upfluence/reviews/) Ease of use 4.5 Functionality 4.2 Value for money 4.3 Customer support 4.4 User satisfaction 4.7 User reviews[147](https://www.capterra.com/p/173654/GRIN/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.5 Customer support 4.8 Price starts from Price starts from \-- - Free version - Free trial Price starts from $999Other, Per Month - Free version - Free trial Best for Best for Ideal for e-commerce businesses and Fortune 500, Upfluence serves both brands and agencies, providing a robust ROI-driven influencer marketing solution to sell and increase revenue. Best for GRIN is built for DTC, ecommerce brands who run influencer marketing programs and are looking to scale their efforts with streamlined workflows and the flexibility of ecommerce integrations. ## User reviews Pros & cons LN Liem N. Producer/Marketing Director > "Secondly it allowed us to streamline our workflow since its marketing campaign management tool is highly customizable and has great integration options. " [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___4957597) SP Samuel P. Chief Marketing Officer > "Beyond that, the way you organize lists and campaigns is very clunky in Upfluence." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___6240791) VR Verified Reviewer Marketing Executive > "The analytics are spot-on and help us understand what's working. Plus, their customer support is always there when we need them." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___6421153) VR Verified Reviewer CEO > "After reaching out to customer support that we wanted to cancel, suddenly we got an email from our account manager asking what the issue was and stating..." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___3422417) AD Alex D. International Area Manager > "It's incredibly user-friendly, and their extensive influencer network has allowed us to connect with authentic creators who perfectly resonate with our..." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___4894466) SP Samuel P. Chief Marketing Officer > "Beyond that, the way you organize lists and campaigns is very clunky in Upfluence." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___6240791) AD Alex D. International Area Manager > "The intuitive tool make it easy to onboard affiliates, monitor their performance, and handle payouts effortlessly." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___4894466) SP Samuel P. Chief Marketing Officer > "Beyond that, the way you organize lists and campaigns is very clunky in Upfluence." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___6240791) EG Emily G. Influencer & Partnerships Strategist > "I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___4935990) VR Verified Reviewer CEO > "After reaching out to customer support that we wanted to cancel, suddenly we got an email from our account manager asking what the issue was and stating..." [See full review](https://www.capterra.com/p/162056/Upfluence/#Capterra___3422417) [View Reviews](https://www.capterra.com/p/162056/Upfluence/reviews/) GD Gabriel D. B to B Strategy Consulting > "Integrates excellently well with other tools expanding opportunities for application." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___6300665) EL Eda L. CEO > "Grin deceived us throughout the sales process, hiding critical information, overselling the platform, and getting us to sign a..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___6247773) VC Valeria C. Community Manager > "Grin has the largest influencer database with a lot of filtering options (bio keywords, country, age, their audience's age, hashtags..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3200409) EL Eda L. CEO > "The promised robust discovery tool doesn't exist; they recently added a few search filters that are ineffective." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___6247773) MH Mia H. Associate Manager Marketing > "Grin helps take the lift off of you and allows you to automate" [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___4463216) EL Eda L. CEO > "It feels like a bait-and-swich scheme with oversold promises." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___6247773) JD Jess D. Influencer Marketing Manager > "My goal for my program is to always ensure a seamless process for my creators and GRIN does just that." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___4540875) LM Lauren M. Influencer Marketing Manager > "The search feature for influencers is no longer available." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___4529881) Megan G. Creator Partnerships Manager > "GRIN allows us to scale our evergreen influencer programs quickly and efficiently, from onboarding to regular communications." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3555236) LM Lauren M. Influencer Marketing Manager > "Inputting creators into the platform takes longer than it used to." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___4529881) GD Gabriel D. B to B Strategy Consulting > "It is also secure and reliable." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___6300665) KP Kerry P. Marketing manager > "It takes at least one week to get a help from support staff. When you look at the setup and times when we had issues we waited..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3450414) FS Fallon S. Influencer Relations Associate > "Grin has made our processes much more streamlined by allowing us to take bulk actions throughout every step of the partnership..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3199772) MH Mia H. Associate Manager Marketing > "A bit expensive for the capabilities." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___4463216) CW Cayley W. Influencer Marketing Manager > "It has robust communication, campaign management, and reporting capabilities that have helped scale our program with ease." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3196551) LY Lily Y. Influencer Marketing Coordinator > "I'm not really a fan of using their creator search. Although some creators will have great stats, when it comes to performance, they..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3499143) LY Lily Y. Influencer Marketing Coordinator > "I love how easy it is for me to view my creators, organize them by tags, and to be able to easily import new creators with their..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3499143) BL Brenten L. Co-Founder > "There are a ton of underdeveloped aspects that result in errors that only customer support can resolve." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3368546) MH Megan H. Manager, Partner Marketing > "Grin has lots of great features: search, analytics, engagement metrics, different social media integrations...wish they would pair..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3731335) CB Crystal B. Senior Manager of Influencer Marketing and Social Media > "The campaign part needs a lot more work, there are too many things to go through each campaign = should be simpler" [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3199944) SM Sarah M. Social Media Specialist > "We are upscaling our influencer efforts, brand awareness around new products and collecting content for all marketing usage." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3384469) KL Kristen L. Co-Founder > "Overall, I don’t recommend this software because it’s too glitchy and underdeveloped and ended up causing us a lot of frustration..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3378594) KU Kyra U. Affiliate Marketing > "All of these features have allowed me to successfully integrate the use of collaborations and managing campaigns." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3380895) BL Brenten L. Co-Founder > "I did not like the fact that there are so many glitches in the software." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3368546) Phil R. Brand Manager > "Everything from communication to payment is super seamless, which helps eliminate the need for overpriced agency "specialists."" [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3817637) SM Sabrina M. Social Media Coordinator > "There are a couple features that just don't apply to our business, I wish we could swap out things like the content management..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2696120) LM Lauren M. Influencer Marketing Manager > "Data, analytics and reporting features are amazing!" [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___4529881) KL Kristen L. Co-Founder > "It was way too glitchy and underdeveloped." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3378594) RE Rachel E. Influencer Marketing Manager > "This allows us to find people to work that can help us increase the revenue of the program each month" [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3197352) CS Cory S. Publicist > "I don't find the Creator Search to be very effective." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3197816) MS Madison S. Senior Partnerships Specialist > "Diving deep into specific metrics is necessary for us to remain on track for our goals and objectives and this tool gives us the..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3194794) BL Brenten L. Co-Founder > "On top of that, customer support is very unresponsive and unhelpful." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3368546) AP Adriana P. Influencer Marketing Manager > "GRIN is the perfect platform for campaign management and to track the overall success of all influencers (ie. how their audience..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3188987) JJ Joanna J. CEO > "The return is no where near what you pay for this software." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3340016) VR Verified Reviewer Brand Partnerships Manager > "We can strategize and create campaigns in the tool, save influencers with individual profiles, and send communication to them that..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2761585) KL Kristen L. Co-Founder > "Customer support typically did not resolve issues." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3378594) GT Greg T. Head of Product Content & Industry Influencers > "Most importantly, the tools which the interface provides allows my team to automate what we can, so that we can spend our time going..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2690821) HW Heather W. Influencer Marketing Manager > "The only thing that is not the best with GIRN is when you have 1 manager working with multiple influencers at once." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2861718) Jennifer F. Senior Influencer Campaign Manager > "I love the ability to customize campaigns and landing pages." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3339636) LD Lindsay D. Marketing Specialist > "The main roadblock is that Grin has so many features that we just haven't been able to use due to capacity." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2625861) CC Claire C. Marketing Director > "It allows us to easily keep track of content, including IG stories!" [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3314603) SH Samantha H. Influencer Marketing Manager > "The only con I have is that you need to pay additional for reporting features." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2863764) MS Madison S. Senior Partnerships Specialist > "With GRIN, we're able to work with more creators, report on the performance of all creators we work in an organized manner with and..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3194794) HW Heather W. Influencer Marketing Manager > "Communicated can get crossed and making payments can get confusing." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2861718) CC Claire C. Marketing Director > "Not only that, we're also able to search for influencers and track everything from beginning to end!" [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3314603) John R. Social Media Manager > "It's a little hard to understand where you need to go to do certain things at times." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2904545) MS Madison S. Senior Partnerships Specialist > "The audience reports complement the search tool perfectly, as it confirms or denies preconceived perceptions on creators by backing..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3194794) VR Verified Reviewer Influencer Marketing Manager > "The biggest issue we've had has been with some connections." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2677400) MW Mallory W. Marketing Manager > "GRIN has allowed us to go from 15 different Google Forms and spreadsheets to having everything we need in one, intuitive interface." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2618501) CS Cory S. Publicist > "I don't find the Creator Search to be very effective." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3197816) RE Rachel E. Influencer Marketing Manager > "I've worked in influencer marketing for 8 years, and it would also be amazing for people who have established programs, but want..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3197352) John R. Social Media Manager > "It's a little hard to understand where you need to go to do certain things at times." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2904545) SM Sarah M. Social Media Specialist > "I also love that they can integrate with Shopify for influencer orders." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3384469) KP Kerry P. Marketing manager > "It takes at least one week to get a help from support staff. When you look at the setup and times when we had issues we waited..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3450414) BW Becca W. Women's Ambassador Coordinator > "The ease of use and copious amounts of features." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___4358713) BL Brenten L. Co-Founder > "There are a ton of underdeveloped aspects that result in errors that only customer support can resolve." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3368546) LD Lindsay D. Marketing Specialist > "Grin has helped streamlining and automate our influencer communications in a way that has allowed us to grow with really limited..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___2625861) BL Brenten L. Co-Founder > "On top of that, customer support is very unresponsive and unhelpful." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3368546) BJ Bayli J. Social Media Coordinator > "Grin is incredibly hands on and constantly looking for ways to improve their software or help you implement new processes to make..." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3194968) KL Kristen L. Co-Founder > "Customer support typically did not resolve issues." [See full review](https://www.capterra.com/p/173654/GRIN/#Capterra___3378594) [View Reviews](https://www.capterra.com/p/173654/GRIN/reviews/) ## User interface [Upfluence](https://www.capterra.com/p/162056/Upfluence/) 4.43 (44) [Grin](https://www.capterra.com/p/173654/GRIN/) 4.69 (147) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Upfluence 28/50 - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - Alerts/Notifications - API - Approval Process Control - Audience Analysis - Autonomous Task Execution - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Categorization/Grouping - Communication Management - Contact Database - Contact Management - Content Approval - Content Management - Conversion Tracking - CRM - Cross-system Integration - Customizable Branding - Customizable Reports - Data Import/Export - Data Importing and Exporting Tools - Data Visualization - Decision Making - Demographic Data - E-commerce Integration - Email Marketing - Engagement Tracking - Faceted Search/Filter - Filtering - Generative AI - Influencer Collaboration - Influencer Compensation - Influencer Discovery - Influencer Recruitment - Influencer Relationship Management - Influencer Scoring - Influencer Segmentation - Influencer Tracking - Influencer Whitelisting - Keyword Tracking - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing [See all features](https://www.capterra.com/p/162056/Upfluence/#features) Grin Top features 34/50 - Activity Dashboard - Activity Tracking - Adaptive Learning - AI Copilot - Alerts/Notifications - API - Approval Process Control - Audience Analysis - Autonomous Task Execution - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Categorization/Grouping - Communication Management - Contact Database - Contact Management - Content Approval - Content Management - Conversion Tracking - CRM - Cross-system Integration - Customizable Branding - Customizable Reports - Data Import/Export - Data Importing and Exporting Tools - Data Visualization - Decision Making - Demographic Data - E-commerce Integration - Email Marketing - Engagement Tracking - Faceted Search/Filter - Filtering - Generative AI - Influencer Collaboration - Influencer Compensation - Influencer Discovery - Influencer Recruitment - Influencer Relationship Management - Influencer Scoring - Influencer Segmentation - Influencer Tracking - Influencer Whitelisting - Keyword Tracking - Monitoring - Multi-Campaign - Multi-Channel Management - Multi-Channel Marketing [See all features](https://www.capterra.com/p/173654/GRIN/#features) ### Recognition Upfluence is recognized as a top-rated tool in 1 Capterra Shortlist reports Grin is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Upfluence Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Grin Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Upfluence - By Upfluence - Located in United States - Founded in 2013 Grin - By Grin - Located in United States - Founded in 2014