# Compare Adverity vs Supermetrics 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Adverity and Supermetrics based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/162524-162846/DataTap-vs-Supermetrics --- # Adverity vs Supermetrics Features and Cost Comparison Last updated April 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: AdveritySupermetrics2/4 selected [Adverity](https://www.capterra.com/p/162524/DataTap/)[4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) [## Adverity](https://www.capterra.com/p/162524/DataTap/)[4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.4 Ease of Use 4 Customer Service 4.5 Reviews Sentiment LK LK Based on [26 reviews](#user-reviews) Positive 25 Neutral 1 Negative 0 [## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) Starting Price $29.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 4.1 Customer Service 3.8 Reviews Sentiment Based on [109 reviews](#user-reviews) Positive 96 Neutral 6 Negative 7 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 2,703 reviews from reporting software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Not enough reviews Feature ratings Customizable Reports \-- Reporting/Analytics 4.0 Workflow Management \-- Real-Time Data \-- Customizable Templates \-- \--%Fit Missing features Not enough reviews Feature ratings Customizable Reports \-- Reporting/Analytics 4.4 Workflow Management NA Real-Time Data \-- Customizable Templates \-- User satisfaction User satisfaction 4.5 User reviews[26](https://www.capterra.com/p/162524/DataTap/reviews/) Ease of use 4.0 Functionality 4.4 Value for money 4.2 Customer support 4.5 User satisfaction 4.4 User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 3.8 Customer support 3.8 Price starts from Price starts from \-- - Free version - Free trial Price starts from $29Flat Rate, Per Month - Free version - Free trial Best for Best for Adverity is used by marketing departments, data analytics professionals, agencies, enterprises, and C-suite executives. Best for Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data. ## User reviews Pros & cons Not enough reviews PT Paul T. Traffic Manager > "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) AJ Andi J. Web and Mobile Analytics Specialist > "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) AJ Andi J. Web and Mobile Analytics Specialist > "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) Marina C. President > "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) PT Paul T. Traffic Manager > "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) MH Martin H. Head of Ecommerce > "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) MH Martin H. Head of Ecommerce > "Additionally, occasional connectivity issues can be frustrating, but these are rare" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "What I liked most about Supermetrics was how it simplifies complex data integration." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) SS Stephanie S. Digital Director > "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857) CA Chris A. SVP Growth and Insight > "It connects to all of our key data sources and makes report generation easy." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831) Andrea S. Digital Advertising Team Leader > "The Data Studio connector can get slow when connected to multiple ad accounts at once." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180) Mayerly G. bachelor > "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099) AW Amity W. Media Coordinator > "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508) MW Marina W. Paid Media Lead > "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800) CB Christian B. Growth consultant > "The increase came out of nowhere and it makes it difficult for individual/freelancer usage" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399) DK Daniel K. Associate Media Director > "The data aggregation and integrations are unmatched." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469) UK Udi K. Demand Gen > "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) SP Siim P. CMO > "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813) AS Alexandre S. Owner > "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) Marina C. President > "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) Dr David S. Director > "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228) CC Chris C. SEO Specialist > "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797) Chhaya S. Marketing Manager > "Supermetrics is quite expensive in comparison with other tool available in the market." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759) AE Alaa E. Technical Outsourcing Specialist > "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926) PF Pedro F. analyst > "Some parts are not very intuitive in my experience" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069) MC Marah C. Marketing and Social Media > "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275) VR Verified Reviewer Growth Marketing Manager > "Also a bit costly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) Marlyn G. Marketing Operations Manager > "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565) UK Udi K. Demand Gen > "A great deal of frustration" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) Henri H. Web designer > "You directly import the data and it provides you with the best analysis tools" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627) UK Udi K. Demand Gen > "It is such a huge disappointment and frustration. " [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) KR Kelly R. Data Analyst > "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919) Maximilian E. Founder > "The reliability of the Google Sheets integration is quite bad." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102) MH Martin H. Head of Ecommerce > "It's incredibly versatile, simplifying the data collection and reporting process." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) GZ Gabriel Z. Performance Marketing Manager > "Terrible." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880) Raúl S. Account Director > "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479) SP Santosh P. Head of Search Marketing > "Connectors break way too often than we'd like." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285) JB Jay B. Director of Strategy > "This product is perfect for local business listings data on multi-location accounts." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940) HC Henry C. Digital Strategist > "I emailed support to cancel." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) JP Jack P. Senior Paid Media Specialist > "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086) DJ Daniel J. Head of Marketing > "It's difficult to find out how to get started with building data sheets, but the worst part of the product?" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) LG Laura G. Director of Digital Marketing > "Supermetrics is extremely helpful with data compilation and visualization for our clients." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522422) MH Martina H. Digital Specialist > "Sometimes gets confusing because it changes settings slowly and interface is monotone" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421) VR Verified Reviewer Growth Marketing Manager > "I love being able to log in to tableau and see all of my dashes automatically updated each morning." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) Serbay Arda A. Managing director > "User numbers are extremely low even if you pay 300+ USD/month" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) LF Lauren F. Search Supervisor > "This has saved our teams 30+ hours a month that used to be used to pull data manually." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522369) HC Henry C. Digital Strategist > "Frustrating and slow." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) AS Alexandre S. Owner > "Supermetrics is a complete tool to extract data from multiple sources." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) DJ Daniel J. Head of Marketing > "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) UK Udi K. Demand Gen > "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) VR Verified Reviewer Senior Digital Marketing Manager > "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711) DT Davy T. CEO > "I like the way you can connect multiple sources and use them in Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535504) Serbay Arda A. Managing director > "It is very expensive also they are packages arent clear." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) [View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/) ## User interface 4.50 (26) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) 4.39 (109) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Adverity 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/162524/DataTap/#features) Supermetrics 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/162846/Supermetrics/#features) ### Recognition No recognitions have been awarded to Adverity No recognitions have been awarded to Supermetrics ### Deployment & support Adverity Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Supermetrics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Adverity - By Adverity - Located in Austria - Founded in 2014 Supermetrics - By Supermetrics - Located in Finland - Founded in ## Popular Comparisons [Adverity](https://www.capterra.com/p/162524/DataTap/)[4.50 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) vs [Funnel](https://www.capterra.com/p/156756/Funnel/)[4.74 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Contact vendor for pricing Price $120 4.4 Features 4.5 4.0 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/156756-162524/Funnel-vs-DataTap) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/162846-177042/Supermetrics-vs-Google-Analytics) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) $29/month Price $10/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/162846-176586/Supermetrics-vs-Power-BI) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $29/month Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/162846-208764/Supermetrics-vs-Tableau) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) $29/month Price $24/month 4.3 Features 4.5 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/) $29/month Price $19.9/month 4.3 Features 4.8 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/162846-228181/Supermetrics-vs-Better-Reports) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Quire](https://www.capterra.com/p/255521/Quire/)[4.85 (136)](https://www.capterra.com/p/255521/Quire/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/162846-255521/Supermetrics-vs-Quire) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,362)](https://www.capterra.com/p/19319/JIRA/reviews/) $29/month Price $7.91/month 4.3 Features 4.4 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/19319-162846/JIRA-vs-Supermetrics) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Power My Analytics](https://www.capterra.com/p/214290/Power-My-Analytics/)[4.68 (182)](https://www.capterra.com/p/214290/Power-My-Analytics/reviews/) $29/month Price $0 4.3 Features 4.6 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/162846-214290/Supermetrics-vs-Power-My-Analytics) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/162846-190616/Supermetrics-vs-Data-Studio) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-162846/Domo-vs-Supermetrics) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/) $29/month Price $30/month 4.3 Features 4.3 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/129749-162846/Zoho-Analytics-vs-Supermetrics)