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Marketing and data teams use Adverity to overcome campaign data challenges and deliver a high ROI. It’s used by brands including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu.
Organizations of all types have relied on proven IBM SPSS Statistics technology to increase revenue, outmaneuver competitors, conduct research, and data driven decision-making.
Adverity is a constantly evolving great ETL system. We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy.
Terribly missing the option to send a chart from one riport to another.
Connectivity with every ad platform and keeping the record of extracts and import is amazing. Support is really good and quick.
Some error messages are not explanatory and, again, require some experience with the product and technical knowledge.
Adverity is easy to use and thus, makes everyday work much easier. Also the Support is awesome and helps creating what the Client needs.
What I don't like is that there are often problems with data actuality. But for our work that's crucial and we need to be able to rely on the data displayed within the dashboards/widgets.
The best platform to extract Data and Benefits at a good Price.
We were facing the Problem that due to different Locations of the AdServers we had counting differences due to different time zones.
All in all IBM SPSS Statistics is a super solid and reliable solution for your statistical analysis needs and is still my number one choice.
It is unreasonable to blame a program for my own limitations.
I like that you can simply click through the options in order to complete the analysis. The syntax feature is also great because you can save your work and re-use the same syntax again and again.
Horrible graphics you need to export data to work on Excel. High price and need to buy separate modules not included.
I like the visualizations. It wonderful that you can edit graphs and charts to suit your preferences, without any chances to the actual data.
The output window looks about the same as it did 10 years ago and is getting obsolete.
Fantastic experience while using SPSS and would love to continue as no other better alternative is available.
SPSS is a bit costly compared to similar software.
Michael A.: I'm Michael. I am a market researcher and a digital transformation specialist. I work at a company size that's over 5,000 people, and I am a five out of five with IBM SPSS. I use IBM on a day-to-weekly basis for a lot of analyses, especially survey analyses, market research data. What I like most about SPSS is ease of use, its user-friendliness. It's a resemblance of Excel in functionality, except you have a lot more power and capabilities with it, and it's this familiar interface and expansiveness of value delivery that makes it a solid choice for users without as much technical specificities to deliver big insights and value. I like pretty much everything about it. It continuously improves and I'm not sure what's on the road map for it in terms of the bigger IBM picture, so I can't really say what I don't like. I'm sure they continuously roll out better things as time goes on.
Prioritize real-user-identified key features according to your needs to find your best fit.
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