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Criteo vs Fixel: Which is a better fit?

Updated on January 28th, 2024
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Summary
Features in Retargeting
15
49
  • AI/Machine Learning
  • Dynamic Content
  • Multi-Channel Marketing
18
Best performer
49
  • Abandoned Cart Saver
  • Behavior Tracking
  • Campaign Segmentation
User satisfaction
3.9
User reviews21
Ease of use
3.6
Functionality
4.0
Value for money
3.9
Customer support
3.6
4.8
User reviews11
Ease of use
4.8
Functionality
4.6
Value for money
5.0
Customer support
4.8
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

SMB's, Midsize, Large Enterprises. CMO, Head of Display, Director of commerce, programmatic, paid display management, mobile marketing managers, acquisition managers.

Campaign Managers at Growing B2C Companies & Agencies

User reviews
pros & cons
1 / 4
View Reviews
Not enough reviews
View Reviews
Video reviews
video-ba20fe45-6289-49ae-25a5-08dbfc37a66e
Gabriel Z
Growth Lead
4.0

Gabriel: Hi, my name is Gabriel. I am a marketing growth lead. I work in a company with 200 employees. And my ranking for Criteo is a four out of five. Before Criteo, I was using Google Display Network. It wasn't working for me because remarketing wasn't providing me with the results that I was looking for. The reasons why I chose Criteo is because of the placements, and specifically the carousel placements where you can input your product field and then remarket your customers with all your inventory. Getting started with Criteo was pretty easy. I would say they might need to work a little bit more in reporting. But the setup was pretty straightforward. I would definitely recommend Criteo. I think that you should test the results and compare with other platforms. For me, I was able to get better results from that platform compared to others.

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User interface
162594 video thumbnail}
1 Video
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162594
5 screenshots
175165
3 screenshots

Criteo

15/49
  • Abandoned Cart Saver
  • A/B Testing
  • Activity Dashboard
  • Alerts/Notifications
  • Behavior Tracking
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Customer Activity Tracking
  • Customer Database
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • For Advertising Agencies
  • For eCommerce
  • Intent Data
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Marketing Automation
  • Real-Time Data
  • Reporting & Statistics
  • Social Media Monitoring
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Website Personalization
  • Website Visitor Tracking
  • AI/Machine Learning
  • Audience Targeting
  • Behavioral Targeting
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • Customer Segmentation
  • Dynamic Content
  • Geotargeting
  • Mobile Retargeting
  • Multi-Campaign
  • Multi-Channel Marketing
  • Personalization
  • Recommendations
  • Social Media Retargeting
See All features
Hide Retargeting Software Features -

Fixel

Top Features
18/49
Show Retargeting Software Features +

Criteo

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Fixel

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Criteo
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Fixel
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Criteo
  • By Criteo
  • Located in France
  • Founded in 2005
Fixel
  • By Fixel
  • Located in Israel
  • Founded in 2017
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