# Compare Criteo vs AdRoll 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Criteo and AdRoll based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/162594-179140/Criteo-vs-AdRoll --- # Criteo vs AdRoll Features and Cost Comparison Last updated March 26th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: CriteoAdRoll2/4 selected [Criteo](https://www.capterra.com/p/162594/Criteo/)[3.9 (22)](https://www.capterra.com/p/162594/Criteo/reviews/) [AdRoll](https://www.capterra.com/p/179140/AdRoll/)[4.0 (74)](https://www.capterra.com/p/179140/AdRoll/reviews/) [## Criteo](https://www.capterra.com/p/162594/Criteo/)[3.9 (22)](https://www.capterra.com/p/162594/Criteo/reviews/) Starting Price $1.00/month Value-for-Money 3.8 Functionality 4 Ease of Use 3.5 Customer Service 3.6 Reviews Sentiment YA GZ Based on [22 reviews](#user-reviews) Positive 15 Neutral 5 Negative 2 [## AdRoll](https://www.capterra.com/p/179140/AdRoll/)[4.0 (74)](https://www.capterra.com/p/179140/AdRoll/reviews/) Starting Price $1.00/month Value-for-Money 3.7 Functionality 3.9 Ease of Use 3.9 Customer Service 3.9 Reviews Sentiment Based on [74 reviews](#user-reviews) Positive 53 Neutral 14 Negative 7 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Ziflow 4.8 (417) * * * Starting Price $199.00 Flat Rate,Per Year Free Trial Free Version * * * User rating 100% of reviewers rated it above 4 stars * * * ### monday.com 4.6 (6,028) * * * Starting Price $9.00 Per User,Per Month Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ### Asana 4.5 (13,567) * * * Starting Price $10.99 Per User,Per Month Free Trial Free Version * * * User rating 92% of reviewers rated it above 4 stars * * * ### Wrike 4.4 (2,984) * * * Starting Price $10.00 Per User,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Features in Display Advertising Software 8 / 50 Best performer 16 / 50 Only AdRoll - A/B Testing - Activity Dashboard - API User satisfaction User satisfaction 3.9 User reviews[22](https://www.capterra.com/p/162594/Criteo/reviews/) Ease of use 3.5 Functionality 4.0 Value for money 3.8 Customer support 3.6 User satisfaction 4.0 User reviews[74](https://www.capterra.com/p/179140/AdRoll/reviews/) Ease of use 3.9 Functionality 3.9 Value for money 3.7 Customer support 3.9 Price starts from Price starts from $1Per Month - Free version - Free trial Price starts from $1Per Month - Free version - Free trial Best for Best for SMB's, Midsize, Large Enterprises. CMO, Head of Display, Director of commerce, programmatic, paid display management, mobile marketing managers, acquisition managers. Best for Ad management solution for eCommerce businesses of all sizes that helps engage, convert, and measure prospective customers. ## User reviews Pros & cons Not enough reviews Lindsay B. marketing manager > "Support Experience — Ineffective, Slow, and Fragmented" [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) Lindsay B. marketing manager > "The Facebook/Instagram integration never functioned, constant errors like “Unable to save your information”..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) SH Shir H. Social Media Manager > "I like AdRoll for its solutions that simplify digital marketing." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___6634561) Lindsay B. marketing manager > "Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) Carlos Eduardo D. Digital Marketing Specialist > "Adroll also shows us the option of bulk loading, further optimizing the ads and getting a higher ROI on the..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___4528052) Lindsay B. marketing manager > "Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) Carlos Eduardo D. Digital Marketing Specialist > "It allows us to see the different points of contact through which we can provide the client with immediate and..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___4528052) Lindsay B. marketing manager > "We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) Carlos Eduardo D. Digital Marketing Specialist > "In short, Adroll is perfect for retargeting customers with specific products." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___4528052) Lindsay B. marketing manager > "Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) GH Greg H. Head Of WorldWide Ecommerce > "it was relatively easy to set up and run multiple retargeting campaigns with AdRoll. " [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___3744799) Lindsay B. marketing manager > "After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) VR Verified Reviewer Senior Digital Marketing Associate > "It's convenient to focus & manage all marketing efforts with AdRoll since it brings all channels to one platform." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___3237097) Lindsay B. marketing manager > "We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) MY Marco Y. Consultant > "All the possibilities of use that the app offers." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___4258993) Lindsay B. marketing manager > "The “credits” offered didn’t resolve the underlying Meta integration or save errors." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) VR Verified Reviewer Account manager > "We use this ecommerce platform at work and it’s very handy and easy to use for us." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___2957543) Lindsay B. marketing manager > "We were handed off between dozens of reps, told to wait up to two weeks for tech support while money was being..." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) VR Verified Reviewer Marketing director > "Easy to set up. " [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___3470062) Lindsay B. marketing manager > "Campaign shows zero delivery for days despite budget and approved ads." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) EJ Eva J. E-Commerce Coordinator > "Up-to-date and very easy to use interface" [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___3207350) Lindsay B. marketing manager > "The Facebook/Instagram integration never functioned correctly from the start (June onward)." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) LT Lisa T. Marketing Project Manager > "Easy to use and set up campaigns." [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___2817303) Lindsay B. marketing manager > "Repeated platform error blocking basic actions:" [See full review](https://www.capterra.com/p/179140/AdRoll/#Capterra___7018957) [View Reviews](https://www.capterra.com/p/179140/AdRoll/reviews/) ## User interface [Criteo](https://www.capterra.com/p/162594/Criteo/) 3.86 (22) No images or videos provided by vendor ### Features Criteo 8/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Audience Targeting - Behavior Analytics - Calendar Management - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Cross Channel Attribution - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Deadline Management - Display Ad Management - Document Management - Drag & Drop - Dynamic Content - Email Management - File Management - Generative AI - Heatmaps - Monitoring - Performance Metrics - Personalization - Prioritization - Projections - Project Management - Project Planning - Project Time Tracking - Real-Time Data - Real-Time Reporting - Real-Time Updates - Reminders - Reporting & Statistics - Retargeting Ads - Search/Filter - Tagging - Task Management - Task Planning - Task Progress Tracking - Task Scheduling [See all features](https://www.capterra.com/p/162594/Criteo/#features) AdRoll Top features 16/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Audience Targeting - Behavior Analytics - Calendar Management - Campaign Analytics - Campaign Management - Client Management - Collaboration Tools - Commenting/Notes - Cross Channel Attribution - Customizable Branding - Customizable Reports - Customizable Templates - Data Import/Export - Data Visualization - Deadline Management - Display Ad Management - Document Management - Drag & Drop - Dynamic Content - Email Management - File Management - Generative AI - Heatmaps - Monitoring - Performance Metrics - Personalization - Prioritization - Projections - Project Management - Project Planning - Project Time Tracking - Real-Time Data - Real-Time Reporting - Real-Time Updates - Reminders - Reporting & Statistics - Retargeting Ads - Search/Filter - Tagging - Task Management - Task Planning - Task Progress Tracking - Task Scheduling [See all features](https://www.capterra.com/p/179140/AdRoll/#features) ### Recognition No recognitions have been awarded to Criteo No recognitions have been awarded to AdRoll ### Deployment & support Criteo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos AdRoll Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Criteo - By Criteo - Located in France - Founded in 2005 AdRoll - By NextRoll - Located in United States - Founded in 2016