# Compare Supermetrics vs Microsoft Power BI 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Supermetrics and Microsoft Power BI based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/162846-176586/Supermetrics-vs-Power-BI --- # Supermetrics vs Microsoft Power BI Features and Cost Comparison Last updated July 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SupermetricsMicrosoft Power BI2/4 selected [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.6 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) [## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) Starting Price $29.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 4.1 Customer Service 3.8 Reviews Sentiment Based on [109 reviews](#user-reviews) Positive 96 Neutral 6 Negative 7 [## Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.6 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) Starting Price $10.00/month Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [1,886 reviews](#user-reviews) Positive 1,802 Neutral 71 Negative 13 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,842 reviews from reporting software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Reporting/Analytics 4.4 Customizable Reports \-- Workflow Management NA Real-Time Data \-- Customizable Templates \-- 64%Fit Missing features Feature ratings Reporting/Analytics 4.6 Customizable Reports 4.6 Workflow Management NA Real-Time Data 4.3 Customizable Templates NA User satisfaction User satisfaction 4.4 User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 3.8 Customer support 3.8 User satisfaction 4.6 User reviews[1,886](https://www.capterra.com/p/176586/Power-BI/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.4 Customer support 4.2 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from $10Per User, Per Month - Free version - Free trial Best for Best for Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data. Best for Power BI is used by data analysts, business intelligence professionals, data engineers, finance departments, and enterprise organizations. ## User reviews Pros & cons PT Paul T. Traffic Manager > "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) AJ Andi J. Web and Mobile Analytics Specialist > "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) AJ Andi J. Web and Mobile Analytics Specialist > "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) Marina C. President > "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) PT Paul T. Traffic Manager > "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) MH Martin H. Head of Ecommerce > "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) MH Martin H. Head of Ecommerce > "Additionally, occasional connectivity issues can be frustrating, but these are rare" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "What I liked most about Supermetrics was how it simplifies complex data integration." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) SS Stephanie S. Digital Director > "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857) CA Chris A. SVP Growth and Insight > "It connects to all of our key data sources and makes report generation easy." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831) UK Udi K. Demand Gen > "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) MW Marina W. Paid Media Lead > "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800) AS Alexandre S. Owner > "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) DK Daniel K. Associate Media Director > "The data aggregation and integrations are unmatched." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469) Dr David S. Director > "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around,..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228) Marina C. President > "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) Chhaya S. Marketing Manager > "Supermetrics is quite expensive in comparison with other tool available in the market." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759) Mayerly G. bachelor > "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099) Andrea S. Digital Advertising Team Leader > "The Data Studio connector can get slow when connected to multiple ad accounts at once." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180) MC Marah C. Marketing and Social Media > "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275) AW Amity W. Media Coordinator > "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508) Marlyn G. Marketing Operations Manager > "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565) CB Christian B. Growth consultant > "The increase came out of nowhere and it makes it difficult for individual/freelancer usage" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399) Henri H. Web designer > "You directly import the data and it provides you with the best analysis tools" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627) UK Udi K. Demand Gen > "A great deal of frustration" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) MH Martin H. Head of Ecommerce > "It's incredibly versatile, simplifying the data collection and reporting process." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) UK Udi K. Demand Gen > "It is such a huge disappointment and frustration. " [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) SP Siim P. CMO > "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813) Maximilian E. Founder > "The reliability of the Google Sheets integration is quite bad." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102) CC Chris C. SEO Specialist > "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797) SP Santosh P. Head of Search Marketing > "Connectors break way too often than we'd like." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285) AE Alaa E. Technical Outsourcing Specialist > "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926) PF Pedro F. analyst > "Some parts are not very intuitive in my experience" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069) AS Alexandre S. Owner > "Supermetrics is a complete tool to extract data from multiple sources." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) VR Verified Reviewer Growth Marketing Manager > "Also a bit costly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) UK Udi K. Demand Gen > "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) HC Henry C. Digital Strategist > "I emailed support to cancel." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) KF Kenneth F. Accounting > "Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4628788) DJ Daniel J. Head of Marketing > "It's difficult to find out how to get started with building data sheets, but the worst part of the product?" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) KR Kelly R. Data Analyst > "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919) MH Martina H. Digital Specialist > "Sometimes gets confusing because it changes settings slowly and interface is monotone" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421) Andrea Yarlyn Q. owner > "With this tool I solve everything." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5040005) Serbay Arda A. Managing director > "User numbers are extremely low even if you pay 300+ USD/month" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) MB Marco B. Head of Marketing > "I like the fact that there are a lot of data connectors and customer care is fast." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4577653) GZ Gabriel Z. Performance Marketing Manager > "Terrible." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880) Raúl S. Account Director > "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479) HC Henry C. Digital Strategist > "Frustrating and slow." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) JB Jay B. Director of Strategy > "This product is perfect for local business listings data on multi-location accounts." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940) DJ Daniel J. Head of Marketing > "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) Chhaya S. Marketing Manager > "It is very easy to use and very fast to connect API data with super metrics." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759) VR Verified Reviewer Senior Digital Marketing Manager > "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711) JP Jack P. Senior Paid Media Specialist > "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086) Serbay Arda A. Managing director > "It is very expensive also they are packages arent clear." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) [View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/) GI Gabriel I. BA > "The ability to create interactive dashboards, automate reporting, and build data models using Power Query and DAX significantly improves reporting..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7178754) CA Charumathi A. Data Engineer > "The Power BI service licensing model can be confusing-- differentiating between pro, premium per user and premium capacity isn't always clear, and..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7167920) PP Piyusha P. Customer service > "I appreciate the strong database management features and the ability to connect to a wide variety of data sources, including cloud platforms,..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7168857) FA Furkan A. Data scientist > "In addition, some useful features are only available in the premium version, which may not be ideal for users or small businesses with limited budgets." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7163035) CA Charumathi A. Data Engineer > "Building reports with Drag and drop visuals is intuitive and the DAX engine is capable enough to handle complex business logic like YOY comparisons,..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7167920) VR Verified Reviewer Director of Research and Development > "The pricing of the top tier (allowing the reports to be publically accessed without a user login) was very cost prohibitive." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7123949) RG Rene G. Quality assurance supervisor > "In our case, we use it as a main operational dashboard to track accessories and monitor real-time movement of units, which helps a lot with visibility..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143156) VR Verified Reviewer Software Developer > "Unintuitive user interface could use some improvements with a very steep learning curve, and technical issues may lead to some frustration in user..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7096064) FA Furkan A. Data scientist > "Another thing I like is that Power BI connects with many different data sources, such as Excel files, databases, and cloud services, which makes it..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7163035) RG Rene G. Quality assurance supervisor > "The learning curve can be challenging, especially when working with DAX formulas or complex data models." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143156) PP Piyusha P. Customer service > "The platform’s ability to connect to multiple data sources and provide real-time reporting has significantly improved decision-making and operational..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7168857) VR Verified Reviewer Sales Representative > "Creating reports can be a little difficult to get the results that you want." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7077029) FA Furkan A. Data scientist > "The dashboard and reporting features are very useful for tracking important metrics, identifying trends, and gaining insights from data." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7163035) JP Jessica P. Team Lead > "It also delays data pulls occasionally, typically due to data overload." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6853538) Matt B. Director of Products > "I've had the benefit of using PowerBI dashboards at a few different companies that influenced how we made decisions and interacted with customers at a..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7085462) RW Raymond W. Senior consultant > "I dont like that you need to purchase the pro version to share documents, but as expected everything comes at a cost." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7045354) BW Bradley W. Director > "Power BI is familiar to work with, especially for experienced MS Excel users, and provides tools beyond those available in Excel to present compelling..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7030309) VR Verified Reviewer VP of Finance and Operations > "This has a steep learning curve and not really for the non-technical user. " [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7112126) Yugank J. Business Analyst > "Has a good and easy-to-understand UI and supports a lot of data input methods, practically every source possible, and the PBI service allows for..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6867794) TW Tanner W. Integrity Engineer > "Sometimes it won't load data correctly if you have it open for a long period of time and you have to refresh your screen." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6536194) FA Furkan A. Data scientist > "This allows me to bring all my data together in one place and analyze it without switching between multiple tools." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7163035) Fohsoh D. Data analyst > "It took a while to understand how to get my data into the program and how to change the way things looked." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6880240) CL Charlene L. Center Manager > "I've been using Microsoft Power BI since the beginning of the year and it has made my job more manageable with the easy access to and management of..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7126369) SK Sumit K. Prompt Engineer > "It can also become slow when working with very large data files." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7062230) VR Verified Reviewer Data Engineer > "overall ,for an enterprise environment, PowerBI can add value to a company as reporting and analysis become simpler and fast, but licensing can be..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7152389) MG Maria G. Cloud Engineer > "There is a problem of stale insights owing to the delay in refresh cycles, affecting timely decision-making." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6834844) GI Gabriel I. BA > "As a Business Analyst, it has become one of my primary tools for transforming raw data into meaningful business insights." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7178754) JI Jack I. IT Development Lead > "We ended up spending months back and forward with Microsoft when suddenly, based of their recommendation of deleting our data ingest and recreating,..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6780316) CA Charumathi A. Data Engineer > "RLS implementation is also well designed-- you can control data visibility at the user level without duplicating the reports." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7167920) MA Mary A. Data Analyst - Project Coordinator > "This does not allow the product to be used for personal use online unless the user is using the desktop version of the product." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6774152) NB Nicholas B. Actuary > "Power BI offers a powerful, user-friendly, and cost-effective solution for data visualization/analysis." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7135215) SK Sumit K. Prompt Engineer > "To use all features, you need a paid plan, which may not suit everyone." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7062230) AT Alex T. User Acquisition Analyst > "It has been great, we have set up many different dashboards that I check daily to analyze how marketing and A/B tests are going." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7077587) RW Ray W. Systems Optimizer > "That's the main gripe for sure, but also a few things (like searching a table) are clunky with no good out of the box option." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6750766) VR Verified Reviewer Support Specialist > "Power BI is great for interactive charts, dashboards, and reports, making data easy to explore and understand." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143874) JM Jason M. Owner > "What I liked the less is the getting-started: for a first use, I really broke my head to understand the different workings of display and sharing with..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6796780) Yugank J. Business Analyst > "Overall, PBI provides an easy-to-use, highly customizable and Dashboarding experience especially for someone who's starting to get into Business..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6867794) JG Jax G. Business Operations Administrator > "We have been trying to link it to our screens in our sales room but seem to keep having issues syncing." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6832904) VR Verified Reviewer Operations Manager > "Fantastic for making inaccessible spreadsheets into easy to use, parse and interrogate dashboards that make the data more accessible." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143524) SK Shreyas K. Financial Reporting Analyst > "It is lagging at times, especially when the screen is being share on a MS Teams call." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6779537) DT Davide T. Sales Manager > "The tool has many features and capability such as statistical analysis, data cleaning, reporting and data visualization." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6626740) VR Verified Reviewer DATA ANALYST > "Power BI sometimes fails to update in real-time as expected, which is one feature I dislike." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6645602) DP Diego P. ict manager > "we have an analysys server (ms sql server) and we connect our db to powerbi, so i can do queryes in an easy way." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6747288) VO Vallery O. Talent Partner > "We also sometimes experience problems with the way data translates across different platforms." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6500652) VC Vicente C. Quality Technician > "What I liked about Microsoft Power BI is how it turns complex data into clear visual reports." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7104533) JI Jack I. IT Development Lead > "We couldn't retrieve our previous data ingest and constantly hit errors." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6780316) CG Carly G. Curriculum Designer and Trainer > "It's a powerful tool that allows for information to be analyzed by users so that data-driven decisions can be made." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7051002) CO Cody O. VP Product and Technology > "When manipulating data, the language and structures needed are clunky and proprietary." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6451963) MND Mamute Nicholas D. Sales and Marketing Specialist > "I also appreciate the customizable reports that let me tailor insights to share with different stakeholders whether it's for internal strategy meeting..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6788618) CR Carl R. Financial Analyst > "At the same time, the things I like the least about Power BI is the dependency on using the Microsoft Office suite, as well as some limitations to the..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___4974609) MB Martin B. Brand Manager > "Microsoft Power BI does not leave any stone unturned when it comes to data analytics and this allow us to discover every single insight that we can..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6779867) MW Max W. Manager > "Formatting can be slow when doesn’t having time for and somethings need to be ready to go." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6840019) JM Jason M. Owner > "It opened to us a suitable and customisable solution for the view and the reporting of our internal data, and all that for a reasonable cost." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6796780) JH Jody H. Recruitment Administrator > "Can be slow to upload, some of the filtering options could be better." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6649583) VR Verified Reviewer Owner > "It also provided a professional way to share reports with team members and leadership." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7156925) KA Kerry A. Operations Coordinator > "My concern lies in the desktop version's significant RAM consumption and occasional sluggishness, which demands a computer with robust specifications..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___5085439) IP Issac P. Senior Engineer > "The data transform option supports a wide variety of data manipulation and data cleaning options which makes data modelling very easy" [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6575996) TW Tom W. Company Accountant > "Can be tricky to get dashboards up and running if you are new to the program." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6515933) VR Verified Reviewer Associate Director, Evaluation > "Power BI is a powerful visualization app that is especially unlocked with knowledge of M and DAX." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7082397) Diego C. Real estate agent > "The accuracy of visualizations and insights will depend on the quality of the underlying data. If the real estate data is inaccurate or outdated, the..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6141185) FA Furkan A. Data scientist > "Overall, Microsoft Power BI has been a reliable and valuable tool for data analysis, reporting, and business intelligence." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7163035) CW Changli W. Planner > "However it's slow when dealing some data sources." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6647859) PK PRACHI K. Cyber Breach Riview Attorney > "It has been a good experience using Power BI as it allows me to collect all the scattered data on various other platforms and visualize it at a single..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6491690) HB Harlan B. Data Technician > "My least favourite thing about power bi is definitely the formatting options." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6593089) RG Rene G. Quality assurance supervisor > "Power BI is a very powerful tool for data visualization and reporting." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143156) IM Imen M. Senior analyste > "Creating advanced visualisations requires more technical knowledge and experiences. If working with big dataset power BI might experience some..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6223072) SK Shrutika K. Sourcing Manager > "Power BI Supports a lot of highly usable visuals such as waterfall chart, Gantt charts with a drag and drop functionality" [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6624580) Seda G. Senior Student Operations Specialist > "Reporting processes are difficult for every business." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6463716) RS Rhea S. Internal Sales Executive > "Microsoft Power BI allows customization which allows us to use it to analyze different types of data." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6450939) SJ Sar J. Marketing > "Sometimes the data is wrong but that’s cause of different reasons" [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6634026) RS Rhea S. Internal Sales Executive > "Microsoft Power BI has top-notch tools for analyzing business data which help gain deep insights about our business performance." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6450939) AR Ashley R. ABM > "No easy way to export information into excel from what I've seen" [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6798102) TK Tarek K. Geometre Topographe Expert > "Microsoft Power BI dashboards has interactive visualization options like graphs that help us to interpret our insights with ease." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6849088) JM Jordan M. Corporate Training Manager > "Power BI can be a bit hard to learn when first starting." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6826837) EC Evelyn C. VBP Contract Manager > "With just a few steps, I’m able to generate spreadsheets containing the specific data I need to efficiently complete my day-to-day tasks." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6821173) JS John S. General Manager > "It would be good to have more dashboard and report templates to work off of, and we've had issues with cloud syncing in the past that caused us a lot..." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6109919) VR Verified Reviewer Director of Survey Research > "Flexibility; powerful data analysis and visualization capabilities." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7082049) CB Carmela B. Data business analyst > "I find it a little difficult to understand how to use, even after watching some training videos" [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6702645) KD Kevin D. Regulatory Coordinator > "It allows us to display data in a neat and tidy visual manner" [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7016850) Joao C. HR Specialist > "The free version does not allow for sharing and account specific data visualization." [See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6019351) [View Reviews](https://www.capterra.com/p/176586/Power-BI/reviews/) ## User interface [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) 4.39 (109) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) 4.58 (1,886) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Supermetrics Top features 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/162846/Supermetrics/#features) Microsoft Power BI 18/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/176586/Power-BI/#features) ### Recognition No recognitions have been awarded to Supermetrics Microsoft Power BI is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Supermetrics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Microsoft Power BI Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Supermetrics - By Supermetrics - Located in Finland - Founded in Microsoft Power BI - By Microsoft - Located in United States - Founded in 1975 ## Popular Comparisons [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/162846-177042/Supermetrics-vs-Google-Analytics) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/) $10/month Price $15/month 4.5 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-208764/Power-BI-vs-Tableau) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,356)](https://www.capterra.com/p/208764/Tableau/reviews/) $29/month Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/162846-208764/Supermetrics-vs-Tableau) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $10/month Price Contact vendor for pricing 4.5 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/176586-177042/Power-BI-vs-Google-Analytics) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) $29/month Price $24/month 4.3 Features 4.5 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) vs [Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,367)](https://www.capterra.com/p/168956/Canva/reviews/) $10/month Price $15/month 4.5 Features 4.5 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168956-176586/Canva-vs-Power-BI) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.94 (173)](https://www.capterra.com/p/228181/Better-Reports/reviews/) $29/month Price $19.9/month 4.3 Features 4.8 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/162846-228181/Supermetrics-vs-Better-Reports) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) vs [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) $10/month Price Contact vendor for pricing 4.5 Features 4.5 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176573-176586/Google-Charts-vs-Power-BI) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Quire](https://www.capterra.com/p/255521/Quire/)[4.84 (137)](https://www.capterra.com/p/255521/Quire/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/162846-255521/Supermetrics-vs-Quire) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,095)](https://www.capterra.com/p/125813/MATLAB/reviews/) $10/month Price $203.63/year 4.5 Features 4.6 4.1 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-176586/MATLAB-vs-Power-BI) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,417)](https://www.capterra.com/p/19319/JIRA/reviews/) $29/month Price $7.91/month 4.3 Features 4.4 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/19319-162846/JIRA-vs-Supermetrics) [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,886)](https://www.capterra.com/p/176586/Power-BI/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) $10/month Price Contact vendor for pricing 4.5 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio)