# Compare Supermetrics vs Microsoft Power BI 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Supermetrics and Microsoft Power BI based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/162846-176586/Supermetrics-vs-Power-BI

---

# Supermetrics vs Microsoft Power BI Features and Cost Comparison

Last updated March 30th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SupermetricsMicrosoft Power BI2/4 selected

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.6 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

[## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Starting Price

$29.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

4.1

Customer Service

3.8

Reviews Sentiment

Based on [109 reviews](#user-reviews)

Positive

96

Neutral

6

Negative

7

[## Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.6 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

Starting Price

$10.00/month

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.1

Customer Service

4.2

Reviews Sentiment

Based on [1,878 reviews](#user-reviews)

Positive

1,794

Neutral

71

Negative

13

## Not a match? Find software alternatives tailored to your priorities.

These software suggestions are similar to those you’re currently comparing.

### Minitab

4.5 (388)

* * *

Starting Price

$1851.00

Flat Rate,Per Year

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

### Zoho Analytics

4.4 (360)

* * *

Starting Price

$30.00

Flat Rate,Per Month

Free Trial

Free Version

* * *

User rating

91%

of reviewers  
rated it above 4 stars

* * *

Highest Rated

### Sisense

4.5 (378)

* * *

Starting Price

Contact vendor for pricing

Free Trial

Free Version

* * *

User rating

95%

of reviewers  
rated it above 4 stars

* * *

### Qlik Sense

4.5 (261)

* * *

Starting Price

$30.00

Per User,Per Month

Free Trial

Free Version

* * *

User rating

93%

of reviewers  
rated it above 4 stars

* * *

## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,703 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Customizable Reports

\--

Reporting/Analytics

4.4

Workflow Management

NA

Real-Time Data

\--

Customizable Templates

\--

64%Fit

Missing features

Feature ratings

Customizable Reports

4.6

Reporting/Analytics

4.6

Workflow Management

NA

Real-Time Data

4.3

Customizable Templates

NA

User satisfaction

User satisfaction

4.4

User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

3.8

Customer support

3.8

User satisfaction

4.6

User reviews[1,878](https://www.capterra.com/p/176586/Power-BI/reviews/)

Ease of use

4.1

Functionality

4.5

Value for money

4.4

Customer support

4.2

Price starts from

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$10Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

Best for

Power BI is used by data analysts, business intelligence professionals, data engineers, finance departments, and enterprise organizations.

## User reviews

Pros & cons

PT

Paul T.

Traffic Manager

> "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

Marina C.

President

> "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

PT

Paul T.

Traffic Manager

> "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

MH

Martin H.

Head of Ecommerce

> "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

MH

Martin H.

Head of Ecommerce

> "Additionally, occasional connectivity issues can be frustrating, but these are rare"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "What I liked most about Supermetrics was how it simplifies complex data integration."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

SS

Stephanie S.

Digital Director

> "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857)

CA

Chris A.

SVP Growth and Insight

> "It connects to all of our key data sources and makes report generation easy."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831)

Andrea S.

Digital Advertising Team Leader

> "The Data Studio connector can get slow when connected to multiple ad accounts at once."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180)

Mayerly G.

bachelor

> "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099)

AW

Amity W.

Media Coordinator

> "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508)

MW

Marina W.

Paid Media Lead

> "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800)

CB

Christian B.

Growth consultant

> "The increase came out of nowhere and it makes it difficult for individual/freelancer usage"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399)

DK

Daniel K.

Associate Media Director

> "The data aggregation and integrations are unmatched."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469)

UK

Udi K.

Demand Gen

> "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

SP

Siim P.

CMO

> "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

AS

Alexandre S.

Owner

> "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

Marina C.

President

> "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

Dr David S.

Director

> "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228)

CC

Chris C.

SEO Specialist

> "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797)

Chhaya S.

Marketing Manager

> "Supermetrics is quite expensive in comparison with other tool available in the market."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759)

AE

Alaa E.

Technical Outsourcing Specialist

> "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926)

PF

Pedro F.

analyst

> "Some parts are not very intuitive in my experience"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069)

MC

Marah C.

Marketing and Social Media

> "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275)

VR

Verified Reviewer

Growth Marketing Manager

> "Also a bit costly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

Marlyn G.

Marketing Operations Manager

> "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565)

UK

Udi K.

Demand Gen

> "A great deal of frustration"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

Henri H.

Web designer

> "You directly import the data and it provides you with the best analysis tools"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627)

UK

Udi K.

Demand Gen

> "It is such a huge disappointment and frustration. "

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

KR

Kelly R.

Data Analyst

> "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919)

Maximilian E.

Founder

> "The reliability of the Google Sheets integration is quite bad."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102)

MH

Martin H.

Head of Ecommerce

> "It's incredibly versatile, simplifying the data collection and reporting process."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

GZ

Gabriel Z.

Performance Marketing Manager

> "Terrible."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880)

Raúl S.

Account Director

> "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479)

SP

Santosh P.

Head of Search Marketing

> "Connectors break way too often than we'd like."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285)

JB

Jay B.

Director of Strategy

> "This product is perfect for local business listings data on multi-location accounts."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940)

HC

Henry C.

Digital Strategist

> "I emailed support to cancel."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

JP

Jack P.

Senior Paid Media Specialist

> "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086)

DJ

Daniel J.

Head of Marketing

> "It's difficult to find out how to get started with building data sheets, but the worst part of the product?"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

LG

Laura G.

Director of Digital Marketing

> "Supermetrics is extremely helpful with data compilation and visualization for our clients."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522422)

MH

Martina H.

Digital Specialist

> "Sometimes gets confusing because it changes settings slowly and interface is monotone"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421)

VR

Verified Reviewer

Growth Marketing Manager

> "I love being able to log in to tableau and see all of my dashes automatically updated each morning."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

Serbay Arda A.

Managing director

> "User numbers are extremely low even if you pay 300+ USD/month"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

LF

Lauren F.

Search Supervisor

> "This has saved our teams 30+ hours a month that used to be used to pull data manually."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522369)

HC

Henry C.

Digital Strategist

> "Frustrating and slow."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

AS

Alexandre S.

Owner

> "Supermetrics is a complete tool to extract data from multiple sources."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

DJ

Daniel J.

Head of Marketing

> "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

UK

Udi K.

Demand Gen

> "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

VR

Verified Reviewer

Senior Digital Marketing Manager

> "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711)

DT

Davy T.

CEO

> "I like the way you can connect multiple sources and use them in Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535504)

Serbay Arda A.

Managing director

> "It is very expensive also they are packages arent clear."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

[View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/)

RG

Rene G.

Quality assurance supervisor

> "In our case, we use it as a main operational dashboard to track accessories and monitor real-time movement of units, which helps a lot with..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143156)

VR

Verified Reviewer

Director of Research and Development

> "The pricing of the top tier (allowing the reports to be publically accessed without a user login) was very cost prohibitive."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7123949)

Matt B.

Director of Products

> "I've had the benefit of using PowerBI dashboards at a few different companies that influenced how we made decisions and interacted with customers..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7085462)

VR

Verified Reviewer

Software Developer

> "Unintuitive user interface could use some improvements with a very steep learning curve, and technical issues may lead to some frustration in user..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7096064)

BW

Bradley W.

Director

> "Power BI is familiar to work with, especially for experienced MS Excel users, and provides tools beyond those available in Excel to present..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7030309)

RW

Raymond W.

Senior consultant

> "I dont like that you need to purchase the pro version to share documents, but as expected everything comes at a cost."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7045354)

Yugank J.

Business Analyst

> "Has a good and easy-to-understand UI and supports a lot of data input methods, practically every source possible, and the PBI service allows for..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6867794)

RG

Rene G.

Quality assurance supervisor

> "The learning curve can be challenging, especially when working with DAX formulas or complex data models."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143156)

CL

Charlene L.

Center Manager

> "I've been using Microsoft Power BI since the beginning of the year and it has made my job more manageable with the easy access to and management of..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7126369)

SK

Sumit K.

Prompt Engineer

> "It can also become slow when working with very large data files."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7062230)

CG

Carly G.

Curriculum Designer and Trainer

> "It's a powerful tool that allows for information to be analyzed by users so that data-driven decisions can be made."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7051002)

VR

Verified Reviewer

Sales Representative

> "Creating reports can be a little difficult to get the results that you want."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7077029)

TK

Tarek K.

Geometre Topographe Expert

> "Microsoft Power BI dashboards has interactive visualization options like graphs that help us to interpret our insights with ease."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6849088)

MG

Maria G.

Cloud Engineer

> "There is a problem of stale insights owing to the delay in refresh cycles, affecting timely decision-making."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6834844)

NB

Nicholas B.

Actuary

> "Power BI offers a powerful, user-friendly, and cost-effective solution for data visualization/analysis."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7135215)

SK

Sumit K.

Prompt Engineer

> "To use all features, you need a paid plan, which may not suit everyone."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7062230)

EC

Evelyn C.

VBP Contract Manager

> "With just a few steps, I’m able to generate spreadsheets containing the specific data I need to efficiently complete my day-to-day tasks."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6821173)

JP

Jessica P.

Team Lead

> "It also delays data pulls occasionally, typically due to data overload."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6853538)

AT

Alex T.

User Acquisition Analyst

> "It has been great, we have set up many different dashboards that I check daily to analyze how marketing and A/B tests are going."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7077587)

JG

Jax G.

Business Operations Administrator

> "We have been trying to link it to our screens in our sales room but seem to keep having issues syncing."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6832904)

VR

Verified Reviewer

Support Specialist

> "Power BI is great for interactive charts, dashboards, and reports, making data easy to explore and understand."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143874)

VR

Verified Reviewer

VP of Finance and Operations

> "This has a steep learning curve and not really for the non-technical user. "

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7112126)

Yugank J.

Business Analyst

> "Overall, PBI provides an easy-to-use, highly customizable and Dashboarding experience especially for someone who's starting to get into Business..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6867794)

TW

Tanner W.

Integrity Engineer

> "Sometimes it won't load data correctly if you have it open for a long period of time and you have to refresh your screen."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6536194)

AS

Asto S.

Owner

> "What I like most about Microsoft Power BI is its comprehensive suite of features that streamline the entire data analysis process, from data..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6306110)

Fohsoh D.

Data analyst

> "It took a while to understand how to get my data into the program and how to change the way things looked."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6880240)

AH

Abdelfattah H.

Senior Demand Planner

> "It also helps me build better dashboards which feed me at all times the real state of the operations across departments."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6820492)

MW

Max W.

Manager

> "Formatting can be slow when doesn’t having time for and somethings need to be ready to go."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6840019)

HK

Hosam K.

People Analytics.

> "The desktop app and online service support data extraction, transformation, and visualization from various file types and offer built-in Power..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6307632)

JI

Jack I.

IT Development Lead

> "We ended up spending months back and forward with Microsoft when suddenly, based of their recommendation of deleting our data ingest and..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6780316)

VR

Verified Reviewer

Operations Manager

> "Fantastic for making inaccessible spreadsheets into easy to use, parse and interrogate dashboards that make the data more accessible."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143524)

MA

Mary A.

Data Analyst - Project Coordinator

> "This does not allow the product to be used for personal use online unless the user is using the desktop version of the product."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6774152)

JM

Jordan M.

Corporate Training Manager

> "It is a great upgrade if you are used to taking Excel exports and creating pivot tables each time you want to manipulate data."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6826837)

RW

Ray W.

Systems Optimizer

> "That's the main gripe for sure, but also a few things (like searching a table) are clunky with no good out of the box option."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6750766)

HK

Hosam K.

People Analytics.

> "Power BI's well-organized navigation menus make it seamless to integrate with other Microsoft solutions like Azure SQL database, virtual machines,..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6307632)

JM

Jason M.

Owner

> "What I liked the less is the getting-started: for a first use, I really broke my head to understand the different workings of display and sharing..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6796780)

DT

Davide T.

Sales Manager

> "The tool has many features and capability such as statistical analysis, data cleaning, reporting and data visualization."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6626740)

SK

Shreyas K.

Financial Reporting Analyst

> "It is lagging at times, especially when the screen is being share on a MS Teams call."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6779537)

DP

Diego P.

ict manager

> "we have an analysys server (ms sql server) and we connect our db to powerbi, so i can do queryes in an easy way."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6747288)

VR

Verified Reviewer

DATA ANALYST

> "Power BI sometimes fails to update in real-time as expected, which is one feature I dislike."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6645602)

HK

Hosam K.

People Analytics.

> "Microsoft Power BI helps me turn raw data into reports and actionable insights as I pull data from various sources, including our local files using..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6307632)

VO

Vallery O.

Talent Partner

> "We also sometimes experience problems with the way data translates across different platforms."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6500652)

VC

Vicente C.

Quality Technician

> "What I liked about Microsoft Power BI is how it turns complex data into clear visual reports."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7104533)

JI

Jack I.

IT Development Lead

> "We couldn't retrieve our previous data ingest and constantly hit errors."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6780316)

JR

Janessa R.

Product Marketing Manger

> "Comprehensive data and analytics tool with the functionality to build dashboards and integrate with Salesforce."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6842701)

CO

Cody O.

VP Product and Technology

> "When manipulating data, the language and structures needed are clunky and proprietary."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6451963)

MND

Mamute Nicholas D.

Sales and Marketing Specialist

> "I also appreciate the customizable reports that let me tailor insights to share with different stakeholders whether it's for internal strategy..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6788618)

GC

Graeme C.

Head of Operations

> "It can be a little clunky at times when loading the data into the system."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6364562)

MG

Maria G.

Cloud Engineer

> "With Power BI I was able to create rich interactive reports providing my team with clear sight on important measures."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6834844)

GME

Glenda May E.

Finance Lead

> "The company let us use the Power BI for our reports, it gives you a lot of info but the only issue we encountered is that, yes it can provide a lot..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___4822620)

MB

Martin B.

Brand Manager

> "Microsoft Power BI does not leave any stone unturned when it comes to data analytics and this allow us to discover every single insight that we can..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6779867)

CR

Carl R.

Financial Analyst

> "At the same time, the things I like the least about Power BI is the dependency on using the Microsoft Office suite, as well as some limitations to..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___4974609)

JM

Jason M.

Owner

> "It opened to us a suitable and customisable solution for the view and the reporting of our internal data, and all that for a reasonable cost."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6796780)

JM

Jordan M.

Corporate Training Manager

> "Power BI can be a bit hard to learn when first starting."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6826837)

IP

Issac P.

Senior Engineer

> "The data transform option supports a wide variety of data manipulation and data cleaning options which makes data modelling very easy"

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6575996)

JH

Jody H.

Recruitment Administrator

> "Can be slow to upload, some of the filtering options could be better."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6649583)

VR

Verified Reviewer

Associate Director, Evaluation

> "Power BI is a powerful visualization app that is especially unlocked with knowledge of M and DAX."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7082397)

VR

Verified Reviewer

Senior Engineer

> "We are having challenges when importing larger volumes of data into the platform in the free version where subscriptions are required."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___4792607)

PK

PRACHI K.

Cyber Breach Riview Attorney

> "It has been a good experience using Power BI as it allows me to collect all the scattered data on various other platforms and visualize it at a..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6491690)

KA

Kerry A.

Operations Coordinator

> "My concern lies in the desktop version's significant RAM consumption and occasional sluggishness, which demands a computer with robust..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___5085439)

RG

Rene G.

Quality assurance supervisor

> "Power BI is a very powerful tool for data visualization and reporting."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7143156)

TW

Tom W.

Company Accountant

> "Can be tricky to get dashboards up and running if you are new to the program."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6515933)

SK

Shrutika K.

Sourcing Manager

> "Power BI Supports a lot of highly usable visuals such as waterfall chart, Gantt charts with a drag and drop functionality"

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6624580)

Diego C.

Real estate agent

> "The accuracy of visualizations and insights will depend on the quality of the underlying data. If the real estate data is inaccurate or outdated,..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6141185)

RS

Rhea S.

Internal Sales Executive

> "Microsoft Power BI allows customization which allows us to use it to analyze different types of data."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6450939)

CW

Changli W.

Planner

> "However it's slow when dealing some data sources."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6647859)

RS

Rhea S.

Internal Sales Executive

> "Microsoft Power BI has top-notch tools for analyzing business data which help gain deep insights about our business performance."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6450939)

HB

Harlan B.

Data Technician

> "My least favourite thing about power bi is definitely the formatting options."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6593089)

VR

Verified Reviewer

Director of Survey Research

> "Flexibility; powerful data analysis and visualization capabilities."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7082049)

IM

Imen M.

Senior analyste

> "Creating advanced visualisations requires more technical knowledge and experiences. If working with big dataset power BI might experience some..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6223072)

KD

Kevin D.

Regulatory Coordinator

> "It allows us to display data in a neat and tidy visual manner"

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7016850)

Seda G.

Senior Student Operations Specialist

> "Reporting processes are difficult for every business."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6463716)

SR

Sylvia R.

Analyst

> "If you have some SSRS experience and advanced Excel user, Power BI is a great step in displaying dashboards and breaking down visual data..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6556361)

SJ

Sar J.

Marketing

> "Sometimes the data is wrong but that’s cause of different reasons"

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6634026)

CO

Cody O.

VP Product and Technology

> "With the right data backing it, the dashboards can be adjusted and augmented quickly, sometimes right in the browser, to glean new insights."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6451963)

AR

Ashley R.

ABM

> "No easy way to export information into excel from what I've seen"

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6798102)

MB

Martin B.

Brand Manager

> "Microsoft Power BI uses comprehensive data analysis algorithms that makes it possible to run deep analytics on our data."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6779867)

JS

John S.

General Manager

> "It would be good to have more dashboard and report templates to work off of, and we've had issues with cloud syncing in the past that caused us a..."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6109919)

VR

Verified Reviewer

Senior Project Specialist

> "This tool comes in handy for analyzing the data."

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___7099947)

CB

Carmela B.

Data business analyst

> "I find it a little difficult to understand how to use, even after watching some training videos"

[See full review](https://www.capterra.com/p/176586/Power-BI/#Capterra___6702645)

[View Reviews](https://www.capterra.com/p/176586/Power-BI/reviews/)

## User interface

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

4.39 (109)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

4.58 (1,878)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Supermetrics

Top features

28/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/162846/Supermetrics/#features)

Microsoft Power BI

18/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/176586/Power-BI/#features)

### Recognition

No recognitions have been awarded to Supermetrics

Microsoft Power BI is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Supermetrics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Microsoft Power BI

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Supermetrics

-   By Supermetrics
-   Located in Finland
-   Founded in

Microsoft Power BI

-   By Microsoft
-   Located in United States
-   Founded in 1975

## Popular Comparisons

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$29/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/162846-177042/Supermetrics-vs-Google-Analytics)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$10/month

Price

$15/month

4.5

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-208764/Power-BI-vs-Tableau)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$29/month

Price

$15/month

4.3

Features

4.5

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/162846-208764/Supermetrics-vs-Tableau)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$10/month

Price

Contact vendor for pricing

4.5

Features

4.6

4.1

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/176586-177042/Power-BI-vs-Google-Analytics)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

$29/month

Price

$24/month

4.3

Features

4.5

4.1

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

vs

[Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/)

$10/month

Price

Contact vendor for pricing

4.5

Features

4.5

4.1

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176573-176586/Google-Charts-vs-Power-BI)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

$29/month

Price

$19.9/month

4.3

Features

4.8

4.1

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/162846-228181/Supermetrics-vs-Better-Reports)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/)

$10/month

Price

$203.63/year

4.5

Features

4.6

4.1

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/125813-176586/MATLAB-vs-Power-BI)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Quire](https://www.capterra.com/p/255521/Quire/)[4.85 (136)](https://www.capterra.com/p/255521/Quire/reviews/)

$29/month

Price

Contact vendor for pricing

4.3

Features

4.6

4.1

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/162846-255521/Supermetrics-vs-Quire)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

vs

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

$10/month

Price

Contact vendor for pricing

4.5

Features

4.3

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio)

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

vs

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.45 (15,362)](https://www.capterra.com/p/19319/JIRA/reviews/)

$29/month

Price

$7.91/month

4.3

Features

4.4

4.1

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/19319-162846/JIRA-vs-Supermetrics)

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

vs

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

$10/month

Price

$2000/month

4.5

Features

4.4

4.1

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI)