# Compare Supermetrics vs Google Analytics 360 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Supermetrics and Google Analytics 360 based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/162846-177042/Supermetrics-vs-Google-Analytics

---

# Supermetrics vs Google Analytics 360 Features and Cost Comparison

Last updated July 11th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SupermetricsGoogle Analytics 3602/4 selected

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Starting Price

$29.00/month

Value-for-Money

3.8

Functionality

4.3

Ease of Use

4.1

Customer Service

3.8

Reviews Sentiment

Based on [109 reviews](#user-reviews)

Positive

96

Neutral

6

Negative

7

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,098 reviews](#user-reviews)

Positive

7,822

Neutral

253

Negative

23

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,842 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Not enough reviews

Feature ratings

Reporting/Analytics

4.4

Customizable Reports

\--

Workflow Management

NA

Real-Time Data

\--

Customizable Templates

\--

65%Fit

Missing features

Feature ratings

Reporting/Analytics

4.7

Customizable Reports

4.5

Workflow Management

NA

Real-Time Data

4.5

Customizable Templates

NA

User satisfaction

User satisfaction

4.4

User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Ease of use

4.1

Functionality

4.3

Value for money

3.8

Customer support

3.8

User satisfaction

4.7

User reviews[8,098](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

$29Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data.

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

PT

Paul T.

Traffic Manager

> "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

Marina C.

President

> "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

PT

Paul T.

Traffic Manager

> "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105)

MH

Martin H.

Head of Ecommerce

> "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

MH

Martin H.

Head of Ecommerce

> "Additionally, occasional connectivity issues can be frustrating, but these are rare"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

AJ

Andi J.

Web and Mobile Analytics Specialist

> "What I liked most about Supermetrics was how it simplifies complex data integration."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122)

SS

Stephanie S.

Digital Director

> "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857)

CA

Chris A.

SVP Growth and Insight

> "It connects to all of our key data sources and makes report generation easy."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831)

UK

Udi K.

Demand Gen

> "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

MW

Marina W.

Paid Media Lead

> "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800)

AS

Alexandre S.

Owner

> "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

DK

Daniel K.

Associate Media Director

> "The data aggregation and integrations are unmatched."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469)

Dr David S.

Director

> "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around,..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228)

Marina C.

President

> "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788)

Chhaya S.

Marketing Manager

> "Supermetrics is quite expensive in comparison with other tool available in the market."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759)

Mayerly G.

bachelor

> "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099)

Andrea S.

Digital Advertising Team Leader

> "The Data Studio connector can get slow when connected to multiple ad accounts at once."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180)

MC

Marah C.

Marketing and Social Media

> "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275)

AW

Amity W.

Media Coordinator

> "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508)

Marlyn G.

Marketing Operations Manager

> "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565)

CB

Christian B.

Growth consultant

> "The increase came out of nowhere and it makes it difficult for individual/freelancer usage"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399)

Henri H.

Web designer

> "You directly import the data and it provides you with the best analysis tools"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627)

UK

Udi K.

Demand Gen

> "A great deal of frustration"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

MH

Martin H.

Head of Ecommerce

> "It's incredibly versatile, simplifying the data collection and reporting process."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033)

UK

Udi K.

Demand Gen

> "It is such a huge disappointment and frustration. "

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

SP

Siim P.

CMO

> "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813)

Maximilian E.

Founder

> "The reliability of the Google Sheets integration is quite bad."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102)

CC

Chris C.

SEO Specialist

> "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797)

SP

Santosh P.

Head of Search Marketing

> "Connectors break way too often than we'd like."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285)

AE

Alaa E.

Technical Outsourcing Specialist

> "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926)

PF

Pedro F.

analyst

> "Some parts are not very intuitive in my experience"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069)

AS

Alexandre S.

Owner

> "Supermetrics is a complete tool to extract data from multiple sources."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599)

VR

Verified Reviewer

Growth Marketing Manager

> "Also a bit costly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073)

UK

Udi K.

Demand Gen

> "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703)

HC

Henry C.

Digital Strategist

> "I emailed support to cancel."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

KF

Kenneth F.

Accounting

> "Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4628788)

DJ

Daniel J.

Head of Marketing

> "It's difficult to find out how to get started with building data sheets, but the worst part of the product?"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

KR

Kelly R.

Data Analyst

> "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919)

MH

Martina H.

Digital Specialist

> "Sometimes gets confusing because it changes settings slowly and interface is monotone"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421)

Andrea Yarlyn Q.

owner

> "With this tool I solve everything."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5040005)

Serbay Arda A.

Managing director

> "User numbers are extremely low even if you pay 300+ USD/month"

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

MB

Marco B.

Head of Marketing

> "I like the fact that there are a lot of data connectors and customer care is fast."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4577653)

GZ

Gabriel Z.

Performance Marketing Manager

> "Terrible."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880)

Raúl S.

Account Director

> "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479)

HC

Henry C.

Digital Strategist

> "Frustrating and slow."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407)

JB

Jay B.

Director of Strategy

> "This product is perfect for local business listings data on multi-location accounts."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940)

DJ

Daniel J.

Head of Marketing

> "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167)

Chhaya S.

Marketing Manager

> "It is very easy to use and very fast to connect API data with super metrics."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759)

VR

Verified Reviewer

Senior Digital Marketing Manager

> "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711)

JP

Jack P.

Senior Paid Media Specialist

> "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086)

Serbay Arda A.

Managing director

> "It is very expensive also they are packages arent clear."

[See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374)

[View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our broader..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

YN

Yasmine N.

Customer Services Manager

> "It's customization is also limited and is not available in free version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

BD

Bharati D.

Director

> "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling reports, and 360..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

BD

Bharati D.

Director

> "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

SP

Sonu P.

Systems Analyst

> "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

BD

Bharati D.

Director

> "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

IW

Isla W.

Digital Marketing Specialist

> "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

YN

Yasmine N.

Customer Services Manager

> "The product also helps us in campaign management and real-time user interaction tracking."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

SP

Sonu P.

Systems Analyst

> "The platform also offers strong scalability and handles large volumes of traffic data very efficiently."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to its..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real time..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

SP

Sonu P.

Systems Analyst

> "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

BE

Ben E.

Marketing and communications executive

> "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

BD

Bharati D.

Director

> "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business decisions."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's nerves"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and concerns..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

AA

Akshay A.

Software Review

> "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

PS

Piyush S.

Business Development Executive

> "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

MK

Manuel K.

CEO

> "some website behavior cannot be tracked because people do not agree to the cookie policy"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Anny N.

translator

> "In addition, Google Analytics does not provide complete data when measuring the performance of campaigns associated with Facebook - one of the platforms with big..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3727470)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

KJ

Kaamna J.

Digital marketing

> "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006)

JL

James L.

Recruitment Consultant

> "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AM

Atul M.

Author

> "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878)

IL

Isaac L.

Director of a sales and Business development

> "Having expert helps makes it a lot better, but even without the expert help Google has a lot of resources that are also useful."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6861927)

VC

Vishal C.

Marketing

> "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)

4.39 (109)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,098)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Supermetrics

Top features

28/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/162846/Supermetrics/#features)

Google Analytics 360

22/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

No recognitions have been awarded to Supermetrics

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Supermetrics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Supermetrics

-   By Supermetrics
-   Located in Finland
-   Founded in

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

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4.6

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4.2

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,098)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

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$139.95/month

4.6

Features

4.6

4.2

Ease of Use

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4.1

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4.6

Features

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4.2

Ease of Use

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4.1

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4.1

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Features

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4.2

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