--- title: "Compare Supermetrics vs Reportei 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Supermetrics and Reportei based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei" page_type: "comparison" language: "en" --- # Supermetrics vs Reportei Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SupermetricsReportei2/4 selected [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.7 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) [## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) Starting Price $29.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 4.1 Customer Service 3.8 Reviews Sentiment Based on [109 reviews](#user-reviews) Positive 96 Neutral 6 Negative 7 [## Reportei](https://www.capterra.com/p/180418/Reportei/)[4.7 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) Starting Price $24.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment Based on [241 reviews](#user-reviews) Positive 234 Neutral 5 Negative 2 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Looker 4.5 (286) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * Highest Rated ### Power My Analytics 4.7 (182) * * * Starting Price $0.00 Other Free Trial Free Version * * * User rating 96% of reviewers rated it above 4 stars * * * ### SAP Analytics Cloud 4.4 (120) * * * Starting Price $36.00 Per User,Per Month Free Trial Free Version * * * User rating 91% of reviewers rated it above 4 stars * * * ### Asana 4.5 (13,703) * * * Starting Price $10.99 Per User,Per Month Free Trial Free Version * * * User rating 92% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,897 reviews from reporting software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Reporting/Analytics 4.4 Customizable Reports \-- Data Synchronization 5.0 Workflow Management NA Real-Time Data \-- 71%Fit Missing features Not enough reviews Feature ratings Reporting/Analytics 4.6 Customizable Reports 4.6 Data Synchronization 4.0 Workflow Management NA Real-Time Data 4.6 User satisfaction User satisfaction 4.4 User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 3.8 Customer support 3.8 User satisfaction 4.7 User reviews[241](https://www.capterra.com/p/180418/Reportei/reviews/) Ease of use 4.8 Functionality 4.5 Value for money 4.5 Customer support 4.6 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from $24Flat Rate, Per Month - Free version - Free trial Best for Best for Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data. Best for Ideal for social media agencies and freelancers, digital marketers, in-house teams, and e-commerce brands seeking fast dashboards and actionable performance insights ## User reviews Pros & cons PT Paul T. Traffic Manager > "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) AJ Andi J. Web and Mobile Analytics Specialist > "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) AJ Andi J. Web and Mobile Analytics Specialist > "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) MH Martin H. Head of Ecommerce > "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) PT Paul T. Traffic Manager > "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) MH Martin H. Head of Ecommerce > "Additionally, occasional connectivity issues can be frustrating, but these are rare" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) Marina C. President > "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) AJ Andi J. Web and Mobile Analytics Specialist > "What I liked most about Supermetrics was how it simplifies complex data integration." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) AS Alexandre S. Owner > "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) CA Chris A. SVP Growth and Insight > "It connects to all of our key data sources and makes report generation easy." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831) Dr David S. Director > "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around,..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228) MW Marina W. Paid Media Lead > "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800) Chhaya S. Marketing Manager > "Supermetrics is quite expensive in comparison with other tool available in the market." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759) Mayerly G. bachelor > "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099) SS Stephanie S. Digital Director > "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857) MC Marah C. Marketing and Social Media > "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275) Andrea S. Digital Advertising Team Leader > "The Data Studio connector can get slow when connected to multiple ad accounts at once." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180) Marlyn G. Marketing Operations Manager > "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565) AW Amity W. Media Coordinator > "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508) Henri H. Web designer > "You directly import the data and it provides you with the best analysis tools" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627) CB Christian B. Growth consultant > "The increase came out of nowhere and it makes it difficult for individual/freelancer usage" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399) MH Martin H. Head of Ecommerce > "It's incredibly versatile, simplifying the data collection and reporting process." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) UK Udi K. Demand Gen > "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) DK Daniel K. Associate Media Director > "The data aggregation and integrations are unmatched." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469) SP Santosh P. Head of Search Marketing > "Connectors break way too often than we'd like." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285) SP Siim P. CMO > "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813) PF Pedro F. analyst > "Some parts are not very intuitive in my experience" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069) Marina C. President > "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) VR Verified Reviewer Growth Marketing Manager > "Also a bit costly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) CC Chris C. SEO Specialist > "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797) DJ Daniel J. Head of Marketing > "It's difficult to find out how to get started with building data sheets, but the worst part of the product?" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) AE Alaa E. Technical Outsourcing Specialist > "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926) MH Martina H. Digital Specialist > "Sometimes gets confusing because it changes settings slowly and interface is monotone" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421) AS Alexandre S. Owner > "Supermetrics is a complete tool to extract data from multiple sources." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) UK Udi K. Demand Gen > "A great deal of frustration" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) KF Kenneth F. Accounting > "Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4628788) UK Udi K. Demand Gen > "It is such a huge disappointment and frustration. " [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) KR Kelly R. Data Analyst > "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919) Maximilian E. Founder > "The reliability of the Google Sheets integration is quite bad." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102) Andrea Yarlyn Q. owner > "With this tool I solve everything." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5040005) GZ Gabriel Z. Performance Marketing Manager > "Terrible." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880) MB Marco B. Head of Marketing > "I like the fact that there are a lot of data connectors and customer care is fast." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4577653) DJ Daniel J. Head of Marketing > "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) Raúl S. Account Director > "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479) HC Henry C. Digital Strategist > "I emailed support to cancel." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) JB Jay B. Director of Strategy > "This product is perfect for local business listings data on multi-location accounts." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940) HC Henry C. Digital Strategist > "Frustrating and slow." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) Chhaya S. Marketing Manager > "It is very easy to use and very fast to connect API data with super metrics." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759) PF Pedro F. analyst > "Some parts are not very intuitive in my experience" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069) JP Jack P. Senior Paid Media Specialist > "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086) MH Martina H. Digital Specialist > "Sometimes gets confusing because it changes settings slowly and interface is monotone" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421) LG Laura G. Director of Digital Marketing > "Supermetrics is extremely helpful with data compilation and visualization for our clients." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522422) Dr David S. Director > "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around,..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228) VR Verified Reviewer Growth Marketing Manager > "I love being able to log in to tableau and see all of my dashes automatically updated each morning." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) CB Christian B. Growth consultant > "The increase came out of nowhere and it makes it difficult for individual/freelancer usage" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399) LF Lauren F. Search Supervisor > "This has saved our teams 30+ hours a month that used to be used to pull data manually." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522369) HC Henry C. Digital Strategist > "I emailed support to cancel." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) [View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/) Augusto G. Coordenador de Inbound Marketing > "We don't need to worry about the time we have to dedicate gathering the KPI's data, it will be fast and it saves time to think about new ideas and planning...." [See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___4614755) Kelly W. Full-funnel marketing specialist > "I was initially pretty happy with Reportei but the more I’ve used it, the more I’ve been annoyed by its limitations." [See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___4615748) MR Melinda R. Managing Director > "I like that it comes with social media analysis features" [See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___6061041) Kelly W. Full-funnel marketing specialist > "I was initially pretty happy with Reportei but the more I’ve used it, the more I’ve been annoyed by its limitations." [See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___4615748) [View Reviews](https://www.capterra.com/p/180418/Reportei/reviews/) ## User interface [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) 4.39 (109) [Reportei](https://www.capterra.com/p/180418/Reportei/) 4.71 (241) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Supermetrics Top features 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/162846/Supermetrics/#features) Reportei 23/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/180418/Reportei/#features) ### Recognition No recognitions have been awarded to Supermetrics Reportei is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Reporting Software (2022)  ### Deployment & support Supermetrics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Reportei Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Supermetrics - By Supermetrics - Located in Finland - Founded in Reportei - By Reportei - Located in Brazil - Founded in 2015 ## 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