# Compare Supermetrics vs Reportei 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Supermetrics and Reportei based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei --- # Supermetrics vs Reportei Features and Cost Comparison Last updated March 30th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SupermetricsReportei2/4 selected [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.7 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) [## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) Starting Price $29.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 4.1 Customer Service 3.8 Reviews Sentiment Based on [109 reviews](#user-reviews) Positive 96 Neutral 6 Negative 7 [## Reportei](https://www.capterra.com/p/180418/Reportei/)[4.7 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) Starting Price $24.00/month Value-for-Money 4.5 Functionality 4.5 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment Based on [241 reviews](#user-reviews) Positive 234 Neutral 5 Negative 2 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Zoho Analytics 4.4 (360) * * * Starting Price $30.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 91% of reviewers rated it above 4 stars * * * ### Grow 4.4 (400) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * Highest Rated ### ClicData 4.6 (145) * * * Starting Price $265.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 98% of reviewers rated it above 4 stars * * * ### SAP Analytics Cloud 4.4 (119) * * * Starting Price $36.00 Per User,Per Month Free Trial Free Version * * * User rating 91% of reviewers rated it above 4 stars * * * ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,703 reviews from reporting software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Customizable Reports \-- Reporting/Analytics 4.4 Workflow Management NA Real-Time Data \-- Customizable Templates \-- 63%Fit Missing features Not enough reviews Feature ratings Customizable Reports 4.6 Reporting/Analytics 4.6 Workflow Management NA Real-Time Data 4.6 Customizable Templates \-- User satisfaction User satisfaction 4.4 User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 3.8 Customer support 3.8 User satisfaction 4.7 User reviews[241](https://www.capterra.com/p/180418/Reportei/reviews/) Ease of use 4.8 Functionality 4.5 Value for money 4.5 Customer support 4.6 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from $24Flat Rate, Per Month - Free version - Free trial Best for Best for Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data. Best for Ideal for social media agencies and freelancers, digital marketers, in-house teams, and e-commerce brands seeking fast dashboards and actionable performance insights ## User reviews Pros & cons PT Paul T. Traffic Manager > "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) AJ Andi J. Web and Mobile Analytics Specialist > "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) AJ Andi J. Web and Mobile Analytics Specialist > "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) Marina C. President > "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) PT Paul T. Traffic Manager > "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) MH Martin H. Head of Ecommerce > "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) MH Martin H. Head of Ecommerce > "Additionally, occasional connectivity issues can be frustrating, but these are rare" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "What I liked most about Supermetrics was how it simplifies complex data integration." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) SS Stephanie S. Digital Director > "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857) CA Chris A. SVP Growth and Insight > "It connects to all of our key data sources and makes report generation easy." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831) Andrea S. Digital Advertising Team Leader > "The Data Studio connector can get slow when connected to multiple ad accounts at once." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180) Mayerly G. bachelor > "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099) AW Amity W. Media Coordinator > "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508) MW Marina W. Paid Media Lead > "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800) CB Christian B. Growth consultant > "The increase came out of nowhere and it makes it difficult for individual/freelancer usage" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399) DK Daniel K. Associate Media Director > "The data aggregation and integrations are unmatched." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469) UK Udi K. Demand Gen > "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) SP Siim P. CMO > "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813) AS Alexandre S. Owner > "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) Marina C. President > "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) Dr David S. Director > "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228) CC Chris C. SEO Specialist > "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797) Chhaya S. Marketing Manager > "Supermetrics is quite expensive in comparison with other tool available in the market." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759) AE Alaa E. Technical Outsourcing Specialist > "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926) PF Pedro F. analyst > "Some parts are not very intuitive in my experience" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069) MC Marah C. Marketing and Social Media > "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275) VR Verified Reviewer Growth Marketing Manager > "Also a bit costly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) Marlyn G. Marketing Operations Manager > "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565) UK Udi K. Demand Gen > "A great deal of frustration" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) Henri H. Web designer > "You directly import the data and it provides you with the best analysis tools" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627) UK Udi K. Demand Gen > "It is such a huge disappointment and frustration. " [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) KR Kelly R. Data Analyst > "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919) Maximilian E. Founder > "The reliability of the Google Sheets integration is quite bad." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102) MH Martin H. Head of Ecommerce > "It's incredibly versatile, simplifying the data collection and reporting process." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) GZ Gabriel Z. Performance Marketing Manager > "Terrible." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880) Raúl S. Account Director > "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479) SP Santosh P. Head of Search Marketing > "Connectors break way too often than we'd like." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285) JB Jay B. Director of Strategy > "This product is perfect for local business listings data on multi-location accounts." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940) HC Henry C. Digital Strategist > "I emailed support to cancel." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) JP Jack P. Senior Paid Media Specialist > "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086) DJ Daniel J. Head of Marketing > "It's difficult to find out how to get started with building data sheets, but the worst part of the product?" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) LG Laura G. Director of Digital Marketing > "Supermetrics is extremely helpful with data compilation and visualization for our clients." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522422) MH Martina H. Digital Specialist > "Sometimes gets confusing because it changes settings slowly and interface is monotone" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421) VR Verified Reviewer Growth Marketing Manager > "I love being able to log in to tableau and see all of my dashes automatically updated each morning." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) Serbay Arda A. Managing director > "User numbers are extremely low even if you pay 300+ USD/month" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) LF Lauren F. Search Supervisor > "This has saved our teams 30+ hours a month that used to be used to pull data manually." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522369) HC Henry C. Digital Strategist > "Frustrating and slow." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) AS Alexandre S. Owner > "Supermetrics is a complete tool to extract data from multiple sources." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) DJ Daniel J. Head of Marketing > "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) UK Udi K. Demand Gen > "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) VR Verified Reviewer Senior Digital Marketing Manager > "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711) DT Davy T. CEO > "I like the way you can connect multiple sources and use them in Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535504) Serbay Arda A. Managing director > "It is very expensive also they are packages arent clear." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) [View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/) Augusto G. Coordenador de Inbound Marketing > "We don't need to worry about the time we have to dedicate gathering the KPI's data, it will be fast and it saves time to think about new ideas and planning. Plus, with the live dashboards, all stakeholders can..." [See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___4614755) Kelly W. Full-funnel marketing specialist > "I was initially pretty happy with Reportei but the more I’ve used it, the more I’ve been annoyed by its limitations." [See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___4615748) [View Reviews](https://www.capterra.com/p/180418/Reportei/reviews/) ## User interface [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) 4.39 (109) [Reportei](https://www.capterra.com/p/180418/Reportei/) 4.71 (241) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Supermetrics Top features 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/162846/Supermetrics/#features) Reportei 23/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/180418/Reportei/#features) ### Recognition No recognitions have been awarded to Supermetrics Reportei is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value ReportingSoftware (2022)  ### Deployment & support Supermetrics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Reportei Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Supermetrics - By Supermetrics - Located in Finland - Founded in Reportei - By Reportei - Located in Brazil - Founded in 2015 ## 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