# Compare Supermetrics vs Google Data Studio 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Supermetrics and Google Data Studio based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/162846-190616/Supermetrics-vs-Data-Studio --- # Supermetrics vs Google Data Studio Features and Cost Comparison Last updated March 30th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: SupermetricsGoogle Data Studio2/4 selected [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) [## Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.4 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) Starting Price $29.00/month Value-for-Money 3.8 Functionality 4.3 Ease of Use 4.1 Customer Service 3.8 Reviews Sentiment Based on [109 reviews](#user-reviews) Positive 96 Neutral 6 Negative 7 [## Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.3 Ease of Use 4.1 Customer Service 3.7 Reviews Sentiment Based on [337 reviews](#user-reviews) Positive 313 Neutral 23 Negative 1 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,714 reviews from reporting software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Not enough reviews Feature ratings Customizable Reports \-- Reporting/Analytics 4.4 Workflow Management NA Real-Time Data \-- Customizable Templates \-- 61%Fit Missing features Feature ratings Customizable Reports 4.5 Reporting/Analytics 4.6 Workflow Management NA Real-Time Data NA Customizable Templates 4.0 User satisfaction User satisfaction 4.4 User reviews[109](https://www.capterra.com/p/162846/Supermetrics/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 3.8 Customer support 3.8 User satisfaction 4.5 User reviews[337](https://www.capterra.com/p/190616/Data-Studio/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 4.7 Customer support 3.7 Price starts from Price starts from $29Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Digital marketing agencies, e-commerce, publishers, startups, any company or organization looking to get a better understanding of their marketing data. Best for Can be used by organizations of any size, from small businesses to large enterprises. ## User reviews Pros & cons PT Paul T. Traffic Manager > "It connects seamlessly with most major marketing platforms (Google Ads, Meta, LinkedIn, TikTok, etc.) and pulls data directly into tools..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) AJ Andi J. Web and Mobile Analytics Specialist > "However, one thing I didn’t like was that authentication often has to be done multiple times, which can interrupt workflows and slow down..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) AJ Andi J. Web and Mobile Analytics Specialist > "It connects multiple marketing and analytics platforms seamlessly and allows users to automate reporting workflows that would otherwise take..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) Marina C. President > "What I did not like so much, would be the cost of the tool. While I understand that it provides significant value and saves me a lot of time..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) PT Paul T. Traffic Manager > "The flexibility to customize queries and schedule automatic updates makes it ideal for ongoing campaign tracking and performance analysis." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020105) MH Martin H. Head of Ecommerce > "The pricing can be a bit steep for smaller businesses, and there's a learning curve when setting up more complex data queries." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "The interface is intuitive, and the flexibility to use it with Google Sheets, Looker Studio, and BigQuery makes it a powerful tool for us." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) MH Martin H. Head of Ecommerce > "Additionally, occasional connectivity issues can be frustrating, but these are rare" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) AJ Andi J. Web and Mobile Analytics Specialist > "What I liked most about Supermetrics was how it simplifies complex data integration." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7022122) SS Stephanie S. Digital Director > "Sometimes the data might not pull through and I find it really hard to troubleshoot - customer service is an old fashioned enquiry on the..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3763857) CA Chris A. SVP Growth and Insight > "It connects to all of our key data sources and makes report generation easy." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___7020831) Andrea S. Digital Advertising Team Leader > "The Data Studio connector can get slow when connected to multiple ad accounts at once." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3613180) Mayerly G. bachelor > "The ability to connect all my data sources on the same platform and use it to generate custom reports has been a real boon to my day-to-day..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4816099) AW Amity W. Media Coordinator > "As a media coordinator I feel as though I don't use the software to it's full potential and is unable to provide proper feedback for cons." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539508) MW Marina W. Paid Media Lead > "The overall experience is positive though the relation cost/value may be better, as there are other platforms which offer similar service..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6545800) CB Christian B. Growth consultant > "The increase came out of nowhere and it makes it difficult for individual/freelancer usage" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536399) DK Daniel K. Associate Media Director > "The data aggregation and integrations are unmatched." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___6456469) UK Udi K. Demand Gen > "There has been an issue with the HubSpot connector for more than 4 weeks (still not resolved)." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) SP Siim P. CMO > "I really like how they have a lot of options to pull in data from and I can create a powerful dashboard right in google sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813) AS Alexandre S. Owner > "You can't compare the prices, Supermetrics is really hard to afford, specially living outside US." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) Marina C. President > "This tool has greatly simplified my marketing analytics by centralizing data from different platforms in one place." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4914788) Dr David S. Director > "Customer service - when I approached with a problem, no energy to solve it \[Sensitive Content \]and just pushing the problem around, refusing..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3358228) CC Chris C. SEO Specialist > "The best things about Supermetrics is the simple connection to Looker Studios and Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4805797) Chhaya S. Marketing Manager > "Supermetrics is quite expensive in comparison with other tool available in the market." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3840759) AE Alaa E. Technical Outsourcing Specialist > "Supermetrics has enabled us to easily set up and create comprehensive dashboards that include aggregated and combined data from many..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3591926) VR Verified Reviewer Growth Marketing Manager > "Also a bit costly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) MC Marah C. Marketing and Social Media > "We have a more complete picture of the outcomes and have incorporated them directly into our marketing goals and plans thanks to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4459275) UK Udi K. Demand Gen > "A great deal of frustration" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) Marlyn G. Marketing Operations Manager > "It is a tool that saves time and takes advantage of the data from Facebook ads, Instagram, LinkedIn, Tik Tok among others, I like that it..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4544565) UK Udi K. Demand Gen > "It is such a huge disappointment and frustration. " [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) Henri H. Web designer > "You directly import the data and it provides you with the best analysis tools" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5034627) Maximilian E. Founder > "The reliability of the Google Sheets integration is quite bad." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2999102) KR Kelly R. Data Analyst > "The functionality makes it easy to pull into data directly from our platforms with great level of detail that makes reporting and marketing..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535919) GZ Gabriel Z. Performance Marketing Manager > "Terrible." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3542880) MH Martin H. Head of Ecommerce > "It's incredibly versatile, simplifying the data collection and reporting process." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___5079033) SP Santosh P. Head of Search Marketing > "Connectors break way too often than we'd like." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3359285) Raúl S. Account Director > "The best thing is the versatility it gives you when it comes to connecting with countless sources, which, unlike Data Studio, is much more..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3588479) PF Pedro F. analyst > "Some parts are not very intuitive in my experience" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3522069) JB Jay B. Director of Strategy > "This product is perfect for local business listings data on multi-location accounts." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535940) HC Henry C. Digital Strategist > "I emailed support to cancel." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) JP Jack P. Senior Paid Media Specialist > "I find it essential in making good marketing decisions by utilizing actionable reports with clean visualizations." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3539086) DJ Daniel J. Head of Marketing > "It's difficult to find out how to get started with building data sheets, but the worst part of the product?" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) VR Verified Reviewer Growth Marketing Manager > "I love being able to log in to tableau and see all of my dashes automatically updated each morning." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3536073) MH Martina H. Digital Specialist > "Sometimes gets confusing because it changes settings slowly and interface is monotone" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2770421) AS Alexandre S. Owner > "Supermetrics is a complete tool to extract data from multiple sources." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4604599) Serbay Arda A. Managing director > "User numbers are extremely low even if you pay 300+ USD/month" [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) UK Udi K. Demand Gen > "Even though it's not very user-friendly, confusing, or expensive, I've used it for years, because it did the job I needed, which was to..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3700703) HC Henry C. Digital Strategist > "Frustrating and slow." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2947407) DT Davy T. CEO > "I like the way you can connect multiple sources and use them in Google Sheets." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___3535504) DJ Daniel J. Head of Marketing > "I have tried to get started with Supermetrics for 28 days now, and this is by far the worst experience I have ever had with a software..." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2554167) SP Siim P. CMO > "Their support is also really good and they can help with pretty much anything." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4827813) VR Verified Reviewer Senior Digital Marketing Manager > "Not always very intuitive, queries can cause lots of nightmares - definitely could be more user-friendly." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2389711) KF Kenneth F. Accounting > "Supermetrics enables simple yet powerful data analysis, and the user interface is simple to grasp." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___4628788) Serbay Arda A. Managing director > "It is very expensive also they are packages arent clear." [See full review](https://www.capterra.com/p/162846/Supermetrics/#Capterra___2380374) [View Reviews](https://www.capterra.com/p/162846/Supermetrics/reviews/) KG Kelley G. Data Scientist > "Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) KG Kelley G. Data Scientist > "Some connectors are slow or limited, and bigger datasets can make reports lag." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) Sarah F. Marketing Technologist > "I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7142349) Rhys B. Senior Product Manager > "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) VR Victor R. Lead PM > "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034) RC Ryan C. Analytics Manager > "Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7036186) KG Kelley G. Data Scientist > "Great for lightweight reporting and sharing visuals with others." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) Roger A. Owner > "Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7069437) Rhys B. Senior Product Manager > "An easy to use, browser based platform for creating dashboards from datasets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) JC Jim C. Lead application support analyst > "Sometime the dashboard is little complicated to manage, I found I lost in different components easily." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7040039) MH Matthew H. Analyst > "The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6508159) WG Willem G. Commercial Manager > "easy to fix but not as easy as some others" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) KG Kelley G. Data Scientist > "It’s simple to use, gets the job done, and makes it easy to show data in a clean way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) BA Belal A. Founder > "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) AD Alessia D. PPC Specialist > "It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) VS Victor S. Accountant > "The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471) AG Ann G. Research Analyst > "It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6281626) JH John H. Lead Analytics Engineer > "We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848637) Filippo S. Support Specialist > "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300) YM Yurii M. Marketing Director > "At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come to my..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) TL Tina L. SEO Executive > "Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5005873) MH Martin H. Head of Ecommerce > "Additionally, it lacks some advanced features that more specialized data visualization tools might offer." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038) BA Belal A. Founder > "It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) Andrea S. Digital Advertising Team Leader > "Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3540325) Rhys B. Senior Product Manager > "Considering how expensive competetive software can be, it's great!" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) BS Benjamin S. IT Manager > "The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it, however..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4373503) VR Verified Reviewer Director of Digital Marketing > "The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) SP Shiva P. marketer > "Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics or..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) AM Aram M. Owner > "Over this tool has helped in a lot of way to sort necessary data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6506767) JH Jakub H. Founder > "Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3675032) BA Belal A. Founder > "Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) JG Julian G. Analytics Engineer > "The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3603261) WG Willem G. Commercial Manager > "The results were what we expected in a very short time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) VR Verified Reviewer Associate Data Engineer > "Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater than..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4394060) James R. Marketing Specialist > "Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4961781) Shahzad M. Lead Digital Marketing Analytics > "Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3568080) AB Andrei B. Branch Manager > "Seamless integration with more data sources makes Google Data Studio my favorite reporting software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6274255) VR Verified Reviewer Director of Digital Marketing > "Recently Google Data Studio seems to be having a lot of glitches." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) SP Shiva P. marketer > "Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) SP Shiva P. marketer > "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) LS Llana S. Online Instructor > "What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4626497) TB Tirth B. youtube > "Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and import..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) RP Rishikumar P. Student > "Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401) SP Siim P. CMO > "Initial deployment requires some googling or otherwise you wont figure it out." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4827984) Josiah W. Design Director > "Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate effectively on..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4784564) KV Kevin V. Product manager > "Some report fail and it's not always easy to know what is failing." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) Shubham S. Associate Digital Marketing > "Google Data Studio is a powerful and seamless integration with various data sources." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4940801) HG Harshit G. Sr. Digital Marketing Manager > "I tried using two dimensions in data studio but wasn't able to group one dimension on the same." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4653178) Neels V. Owner > "The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3732922) Kelly W. Full-funnel Marketing Specialist > "I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4641997) YM Yurii M. Marketing Director > "Having different services in one report is now easier with the new free Google Ads + Google Analytics report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) AC Anil C. Marketing Executive > "Sometimes the connectors stop working, so it might be a problem to understand monthly basis data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3527757) DnB Daïnah B. Data Engineer > "Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4935302) VR Verified Reviewer Data Analytics Manager > "The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3560270) JK Julie K. Customer Relation > "A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687) VR Verified Reviewer Sr. Business System Analyst > "The integration cannot work with your Google account if you have Advanced Protection." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989) MK Mike K. Online Marketeer - SEO Specialist > "I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4377639) TB Tirth B. youtube > "The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) AD Alessia D. PPC Specialist > "You can visualize, merge, and filter your data easily and quickly." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) JN Jacob N. Marketing Coordinator > "It is a little difficult to create your own custom reporting charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769634) NJ Naween J. assist. professor > "its statistical analysis and data visualization tools are very helpful for doing analysis.this operation is very user-friendly , to track KPI and trends help..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4650337) Matthew P. Marketing Coordinator > "Sometimes data won't transfer correctly, leading to broken charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4768236) Marlyn G. Marketing Operations Manager > "The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3573141) KK Katherine K. UI/UX analyst > "Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources, it..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3189654) VR Verified Reviewer Seo Manager > "You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for management,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4309319) MM Michelle M. Producer > "I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2981322) Kevin M. Director of Business Development & Partnerships > "There is a growth path for data platform connectivity should your needs expand over time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4946721) TB Tirth B. youtube > "The customizations and settings can seem a little overwhelming." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) NL Nick L. Director > "The ability to customise reports has been a great tool for us." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6057853) IJ Izhar J. UA Expert > "Sometimes there are errors for some reason that do not reflect the data as wanted." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4177616) Ambar Y. SEO Team Lead > "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no need to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110) VR Verified Reviewer Product manager > "It uses the google user interface which may not be the best for this type of software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) KV Kevin V. Product manager > "Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) IN Iulian N. PM > "No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4420853) VR Verified Reviewer Product manager > "It’s ability to link into other software so that data reporting can use multiple softwares to provide best visualization for audience" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) Sarah F. Chief Marketing Officer > "You may have to use third party connectors which are not free to use" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949) BR Brent R. Owner > "Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3562238) Matthew B. Director Of Marketing And Advertising > "As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for reporting..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3523932) AH Adrian H. EHS Engineer > "This capacity to change dates, scope and variables, saving us hours to data preparation with an incredible visual presentation" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769431) MP Marcos P. Editor chief > "The tables require continuous maintenance to avoid failures that cause loss of information that is often related to the payments of the platform" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2944970) [View Reviews](https://www.capterra.com/p/190616/Data-Studio/reviews/) ## User interface [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/) 4.39 (109) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) 4.48 (337) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Supermetrics Top features 28/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/162846/Supermetrics/#features) Google Data Studio 15/38 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Audit Management - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Financial Reporting - Forecasting - Generative AI - Marketing Reports - Multiple Data Sources - OLAP - Performance Metrics - Real-Time Data - Real-Time Reporting - Reporting/Analytics - Sales Reports - Scheduled/Automated Reports - Search/Filter - Single Sign On - Third-Party Integrations - Trend Analysis - Visual Analytics - Widgets - Workflow Management [See all features](https://www.capterra.com/p/190616/Data-Studio/#features) ### Recognition No recognitions have been awarded to Supermetrics Google Data Studio is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Data VisualizationSoftware (2022)  ### Deployment & support Supermetrics Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Data Studio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Supermetrics - By Supermetrics - Located in Finland - Founded in Google Data Studio - By Google - Located in United States - Founded in ## Popular Comparisons [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/162846-177042/Supermetrics-vs-Google-Analytics) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,879)](https://www.capterra.com/p/176586/Power-BI/reviews/) $29/month Price $10/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/162846-176586/Supermetrics-vs-Power-BI) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $29/month Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/162846-208764/Supermetrics-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-190616/Google-Analytics-vs-Data-Studio) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) $29/month Price $24/month 4.3 Features 4.5 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/162846-180418/Supermetrics-vs-Reportei) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,306)](https://www.capterra.com/p/168956/Canva/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168956-190616/Canva-vs-Data-Studio) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/) $29/month Price $19.9/month 4.3 Features 4.8 4.1 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/162846-228181/Supermetrics-vs-Better-Reports) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Contact vendor for pricing Price $2000/month 4.3 Features 4.4 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio) [Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[4.39 (109)](https://www.capterra.com/p/162846/Supermetrics/reviews/) vs [Quire](https://www.capterra.com/p/255521/Quire/)[4.85 (136)](https://www.capterra.com/p/255521/Quire/reviews/) $29/month Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/162846-255521/Supermetrics-vs-Quire) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.3 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-190616/Domo-vs-Data-Studio)