# Bionic Media Planning Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Bionic Media Planning Software - reviews, pricing plans, popular comparisons to other Advertising Agency products and more. Source: https://www.capterra.com/compare/163245-170692/Bionic-Media-Planning-Software-vs-BluHorn --- # Bionic Media Planning Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Bionic Media Planning Software ## What is Bionic Media Planning Software? Built for media planners and media buyers, Bionic is the only fully-integrated, omnichannel media planning software + media buying software that delivers perfect media plans, beautiful flowcharts, online RFPs and IOs, flawless trafficking, delivery pacing, KPI performance monitoring, automated reconciliations, client dashboards, and more! Same day setup. Free on-boarding. Unlimited free training and support. Flexible month-to-month contract available. 14-day trial with Satisfaction Guarantee. ## What is Bionic Media Planning Software used for? [Advertising Agency](https://www.capterra.com/advertising-agency-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 19 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $199 Other, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Bionic Media Planning Software?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.bionic-ads.com&name=Bionic Media Planning Software) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Bionic Media Planning Software 4.7 (19) VS. [4.6 (5,720)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price $199 Other, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (19) Ease Of Use 4.5 (5,671) Value For Money 4.9 (17) Value For Money 4.3 (4,311) Customer Service 4.9 (18) Customer Service 4.4 (4,113) ## Bionic Media Planning Software alternatives [4.5 (13,544)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (2,222)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.5 (3,479)](https://www.capterra.com/p/79104/Smartsheet/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/163245/Bionic-Media-Planning-Software/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Planning 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Plan and strategize marketing campaigns Commenting/Notes 4.5 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Leave comments and notes on documents for others to view Data Import/Export 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Import and export data to and from software applications Marketing Calendar 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important See past and upcoming campaigns and communications in a calendar view Performance Metrics 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Activity Dashboard 3.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Bionic Media Planning Software 61 features Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Application programming interface that allows for integration with other systems/databases Create, manage, and send invoices or bills to customers Create budgets based on historical data and future projections Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Manage various distribution channels, build relations with channel partners, and track their performance Manage contact details and communication with clients Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Centralized database of stakeholders and their contact information such as names, address, phone number etc. Add customized logos and colors to align with company branding Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Graphical representation of data Specify or track the date/time a project, task, etc., is due for completion Store, manage, and track all electronic documents in a centralized location Create and send email blasts/campaigns Create, save, and store files Public or private sharing of digital files such as documents, audio/video, images, and more Visual representation of project's schedule, sequence and duration of tasks, benchmarks and dependencies Establish measurable goals and objectives and track their progress over a specific period of time See past and upcoming campaigns and communications in a calendar view Identify advertising and promotional sources to be used in marketing efforts Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Coordinate marketing efforts across channels (email, landing pages, social media, etc.) A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Share and present designs Reporting on how each user, task or process has advanced since its initiation Plan and coordinate all the resources, costs and time needed to execute assignments Organize and schedule projects Monitor the progress of projects from start to finish Create, manage, or update project workflows. Estimate or forecast of a future scenario based on the study of present trends Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Identifying desired outcomes and important milestones and creating a plan on how to achieve them Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Track the amount of money spent on a certain product or with a certain supplier Track the status over time for a request, process, asset, or transaction Generate or append custom campaign parameters to URLs Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, manage and track all task activities and progression Track the status and progress of tasks Track and manage the scheduling of tasks Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes A digital list of items that need to be completed Interact with data visualization elements, such as charts and graphs, to drill down into data Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.4 (19) 4.4 Based on 19 reviews ## Pricing Value for money 4.9 (17) Pro Plan $199.00 Other,Per Month It includes: - Free Onboarding - Free Training - Free Support Value for money 4.9 (17) 4.9 Based on 17 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ QuickBooks Online Advanced](https://www.capterra.com/p/189398/QuickBooks-Online/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Workamajig](https://www.capterra.com/p/10533/Workamajig/)[ Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[ Bing Visual Search](https://www.capterra.com/p/180640/Bing-Visual-Search/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (18) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (18) 4.9 Based on 18 reviews ## User reviews Overall rating 4.7 Based on 19 reviews Filter by rating 5(14) 4(5) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent DA Dan A. Director of Media Buying and Strategy Management Consulting ### "Bionic Review 2024" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 6, 2024 Pros \- Easy to use - Does not require a large learning curve - Time efficient - Customer Service is incredible - Affordable Cons \- Needs a better way to implement Nielsen/Comscore research into planning - Platform is finicky when you input data too fast - Long turnaround times for customizations/additions to the platform Switched from [Strata](https://www.capterra.com/p/164890/Strata/) STRATA was too archaic and not time efficient for our operations team. Plus, it was more expensive Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 9, 2024 Thank you, Dan. I'm glad you like Bionic. We're making it better every day and we'll look into those "finicky" fields and get those fixed for you (that should never happen). It sounds like you are already working with your rep here on customizations. Yes, we've been swamped with new customers but have a good system for handling customer requests. Peter P. President Marketing and Advertising ### "Streamline your Media Planning Processes!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 20, 2023 Pros Bionic was built from the ground up working with active digital media buyers. Long gone our the days of excel spreadsheets, manual IO's and creating decks from scratch. Bionic has made keeping track of our clients media plans so much easier and saves our teams time. Cons It was a smooth transition to Bionic for us - no complaints. I wish more vendors would use the RFP tool - Bionic has made it easy, but it's just not the way the industry seems to want to work. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor September 21, 2023 Thank you, Peter. Your kind words mean a lot to us. We're happy to serve you! MS Michelle S. President, Media Marketing and Advertising ### "Nice Tool for Agencies" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 26, 2023 Very positive experience thus far. Customer support is strong. Pros Planning against different KPIs, ability to show different views based on product / campaign / other. Cons Auto-fill based on program (outlet) / product can be tricky between rows, campaigns and clients. They are working on making the Media Flowchart more robust with different features which will help. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor February 2, 2023 I'm glad you've had a positive experience with Bionic. We continue to improve the product based on feedback like yours. Thank you! BE Beth E. Associate Professor Education Management ### "Bionic is creating the next generation of media planners and buyers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 13, 2022 Pros I am eternally grateful to Bionic for their support of the S.I. Newhouse School's advertising media planning program. As an educator I sit in a desert with few tools to teach our students how to be ready on day one. The generosity of the team at Bionic has allowed me to level up my curriculum and provide the students with a real world experience. Cons It took awhile to sort out how best to fit this into a classroom in a way that the students could understand. But both \[SENSITIVE CONTENT\] were exceedingly patient and wouldn't quit until we found a solution. Reasons for choosing Bionic Media Planning Software Because they were so easy to work with. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 15, 2022 Thank you, Beth. You've smart students and an excellent program at Syracuse. It makes us happy to know Bionic has contributed to your curriculum. AG Anita G. President / CEO Marketing and Advertising ### "Just what my business needed!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 May 2, 2022 Very very good. Customer service is great! They will work with you to customize the software so it works with your business. No other media buying software that I can find is attainable for a small agency except Bionic. Pros The ability to keep track of my media budget so I do not overspend. Additionally, the ability to build a media buy in the system, and export insertion orders. Cons The software sometimes takes a bit to catch up. If I am scrolling through a media buy with a large number of lines it take a bit for the software to keep up with my scrolling or sorting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor June 20, 2022 Thank you for your review, Anita. It makes us happy to know you appreciate our customer service and the value of the software. Please note - since you left this review last month, we've upgraded your software to fix the speed issue you mentioned. TZ Taylor Z. Marketing Communications Specialist Medical Devices ### "PDI Bionic Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 3, 2019 Bionic allows us to quickly manage our media plan by helping us meet submission deadlines in a timely manner with auto-reminders, quickly modify focus and placement, provide a robust calendar year view and provide detailed reports for the business to review via .pdf/.ppts/.xlsx or cloud-based interface. It has helped us with our organization, our efficiency, productivity, and overall process of media planning, and there is so much more we can still do to improve our processes by using Bionic. Also, our rep, \[SENSITIVE CONTENT HIDDEN\], is awesome! He's always so helpful and answers the questions I have whenever we have a training. Pros We love the organization, how you are able to put so much detail into each line item in the media plan, the performance measures that it can produce and show in different formats, and the efficiency and ease of use it lets you have. Cons The only feature that is frustrating sometimes is that it is slow. Alternatives considered [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reasons for choosing Bionic Media Planning Software We didn't really look into other products besides Bionic, as we were impressed by its capabilities and by the demo \[SENSITIVE CONTENT HIDDEN\] gave us! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 5, 2019 Thank you for your review. It's awesome to hear the product has been so useful and your rep has been so helpful to you! MK Marlene K. Media Buyer Marketing and Advertising ### "Amazing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 5, 2019 Previously, excel has been cumbersome, particularly whereby clients require specific information regarding breakdowns or date splits. Bionic cuts these difficulties out & can provide exact info and figures. I'm able to supply the data, schedules and recommendations easily and quickly in various formats, depending on client needs. Pros This software fulfils all of my needs and more. The company is proactive and innovative. As it stands, my business is always up to date with the latest technology in media buying. Cons There's nothing I don't like about this product so far Reasons for choosing Bionic Media Planning Software The animated video sold me! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 6, 2019 Thank you for your review. It's great to hear that Bionic is helping you to serve your clients more easily. Hayley M. Project Manager Marketing and Advertising ### "Makes Media Buying Simple!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2019 Pros I LOVE this program. It's incredibly easy to enter the needed information for media planning. My FAVORITE feature is the buckets. We do all of our planning based on percentages of total budgets, and being able to see where we stand with the total budget and each individual bucket helps us decide where we can add and where we need to cut. It's also great that all the calculations for reach and frequency, CPP, etc are all figured out for you when you enter in the audience you're reaching. The program will also export whatever format (which you can also customize) that you need. I couldn't imagine doing this job any other way. Cons The program is somewhat touchy. It works well, but we have to watch that the market information doesn't switch back to default settings sometimes. The ability to do bulk edits makes it a simple fix, though. Some of the changes I'd like to be able to make (add new products and change what columns get exported) I wish could be made immediately, but customer service is incredibly helpful and normally makes the requested changes within 24 hours. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 28, 2019 Thank you for your review. We're glad you are finding Bionic useful. We're always here for you if you run into an issue. AU Anonymous User Media Planner Marketing and Advertising ### "More useful than spreadsheets" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 October 18, 2019 Pros The database approach to setting up media plans is very helpful. Cons The experience of using the interface is clunky. It would be great to be able to export a single IO when you have to tweak something. At the moment you have to export every provider every time. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor February 4, 2022 Thank you for your review. Since this review in 2019, we upgraded the order management capabilities, which enables you to edit and send individual orders, plus a lot more. See https://www.bionic-ads.com/2021/02/new-tools-automate-insertion-orders-vendor-bills-reconciliations-and-payments/ TM Travis M. Executive Technology Director Marketing and Advertising ### "Happy Customer" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 9, 2019 Bionic has allowed us to effectively manage media across several clients, media platforms, and channels with a small and efficient team. Their platform has become invaluable to us and to our clients. Pros The team at Bionic has done a fantastic job at identifying all of the functionality that a media team needs in order to manage campaigns effectively. And every time we think we've identified a new functionality that seems like it would be helpful it's already in the next product release. Cons Honestly, I don't have any serious complaints. The only thing that comes to mind is that we would love to have even more people within the agency on the platform so if the per user price were lower we'd consider that, but that's just trying to find a con. For what you get for the platform for the price, the ROI is definitely there. Reasons for choosing Bionic Media Planning Software A lot of the tools we evaluated were old school broadcast focused tools that haven't really been updated in many years. They just didn't reflect the current advertising ecosystem and it didn't make sense for us to pay for more than one platform to get only slightly more functionality for broadcast media when Bionic does everything well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 11, 2019 Thank you for your review. It's great to hear that Bionic has helped your team to manage media efficiently across all your clients and platforms - that's what it's all about! [View all Reviews](https://www.capterra.com/p/163245/Bionic-Media-Planning-Software/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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