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Barilliance vs GMass: Which is a better fit?

Updated on February 16th, 2025
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Summary
Features in Personalization
9
33
  • Abandoned Cart Saver
  • Account Based Marketing
  • Recommendations
20
Best performer
33
  • Activity Dashboard
  • Alerts/Notifications
  • Behavior Tracking
User satisfaction
4.6
User reviews18
Ease of use
4.3
Functionality
4.4
Value for money
4.7
Customer support
4.9
4.8
User reviews1,259
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.7
Price starts from
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Cloud-based e-commerce personalization solution that helps businesses manage product recommendations, remarketing email campaigns, cart abandonment and more.

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
Eli B
CEO
5.0

Eli B.: Hey, I'm Eli. I'm a co-founder. GMass, I rate it five stars for more reviews, click the link below. My company uses GMass to send emails out to cold leads that we find through a app called PropStream. We drive around the neighborhood and look for off market properties, skip trace their contact information, and send cold emails out to see if they're interested in selling us their property. What I like most about GMass is the ability to personalize subject lines. What I've found in my business is if I incorporate the property address of a cold email, they are much more likely to open and convert. The only thing I have a challenge with GMass about is the fact that you have to set up your own SMTP server. So what that basically does is ensure that you don't get stopped by Gmail's daily send limits. So if you want to send up to 2,000 emails a day, you have to set up your own server, which is tedious if you're not completely tech savvy, but it's perfectly doable.

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Barilliance

9/33
  • Activity Dashboard
  • Alerts/Notifications
  • Behavior Tracking
  • Campaign Management
  • Content Analytics
  • Content Management
  • Contextual Targeting
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Drag & Drop
  • Email Marketing
  • Engagement Tracking
  • Multi-Campaign
  • Multi-Channel Marketing
  • Real-Time Analytics
  • Real-Time Reporting
  • Reporting/Analytics
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Analytics
  • WYSIWYG Editor
  • Abandoned Cart Saver
  • A/B Testing
  • Account Based Marketing
  • API
  • Behavioral Targeting
  • Campaign Segmentation
  • Experience Management
  • Recommendations
  • Website Personalization
See All features
Hide Personalization Software Features -

GMass

Top Features
20/33
Show Personalization Software Features +

Barilliance

--

GMass

  • Best Value Personalization
    Software (2022)
Barilliance
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
GMass
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Barilliance
  • By Barilliance
  • Located in Israel
  • Founded in 2006
GMass
  • By GMass
  • Located in United States
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