# Compare Hotjar vs Adobe XD 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Hotjar and Adobe XD based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/163516-168423/Hotjar-vs-Adobe-XD

---

# Hotjar vs Adobe XD Features and Cost Comparison

Last updated June 10th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

HotjarAdobe XD2/4 selected

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (543)](https://www.capterra.com/p/163516/Hotjar/reviews/)

[Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/)[4.5 (1,087)](https://www.capterra.com/p/168423/Adobe-XD/reviews/)

[## Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (543)](https://www.capterra.com/p/163516/Hotjar/reviews/)

Starting Price

$39.00/month

Value-for-Money

4.4

Functionality

4.5

Ease of Use

4.6

Customer Service

4.5

Reviews Sentiment

Based on [543 reviews](#user-reviews)

Positive

525

Neutral

15

Negative

3

[## Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/)[4.5 (1,087)](https://www.capterra.com/p/168423/Adobe-XD/reviews/)

Starting Price

$9.99/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.4

Customer Service

4.2

Reviews Sentiment

Based on [1,087 reviews](#user-reviews)

Positive

1,016

Neutral

62

Negative

9

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Features in User Experience (UX) Software

Best performer

34 / 39

Only Hotjar

-   A/B Testing
-   Behavior Tracking
-   Customer Segmentation

14 / 39

Only Adobe XD

-   Design Management

User satisfaction

User satisfaction

4.6

User reviews[543](https://www.capterra.com/p/163516/Hotjar/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.4

Customer support

4.5

User satisfaction

4.5

User reviews[1,087](https://www.capterra.com/p/168423/Adobe-XD/reviews/)

Ease of use

4.4

Functionality

4.3

Value for money

4.3

Customer support

4.2

Price starts from

Price starts from

$39Other, Per Month

-   Free version
-   Free trial

Price starts from

$9.99Per Feature, Per Month

-   Free version
-   Free trial

Best for

Best for

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

Best for

UX tool for businesses of all sizes that helps with content design via features such as auto animation, responsive resize, repeat grid, and more.

## User reviews

Pros & cons

Peter C.

Regional Director of Business Development

> "Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7175958)

Peter C.

Regional Director of Business Development

> "It does not operate as well when managing multiple websites as it does with a small number."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7175958)

Dandu M.

Analyst

> "I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7096161)

SC

Sean C.

Marketer

> "The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7049507)

Sarah F.

Marketing Technologist

> "The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7151316)

ZG

Zohreh G.

Senior Product Researcher

> "I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6549167)

RC

Radek C.

board member

> "Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7153690)

MI

Mihail I.

Senior Product Manager

> "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6556488)

Rodrigo T.

Director of Cyber Security

> "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

Theresa F.

CRO Program Manager

> "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269)

Rodrigo T.

Director of Cyber Security

> "Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

DJ

Derek J.

Owner

> "Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341)

RC

Radek C.

board member

> "Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7153690)

DP

Derrick P.

Advertising Manager

> "Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479)

MA

Michael A.

Founder

> "Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792)

NF

Niccolo F.

Cofounder, CTO

> "The basic price above free is quite expensive."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6798425)

Rodrigo T.

Director of Cyber Security

> "Hotjar can handle massive datasets and traffic, enabling granular user segmentation."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516)

GZ

Gabriel Z.

Growth Marketing Lead

> "Our account has been constantly going on and off with an alert about the tracking not being properly implemented."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6035970)

BT

Benjamin T.

Head of Marketing

> "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971)

MM

Megan M.

Co-owner & COO

> "The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154)

AG

Annie G.

Marketing Manager

> "It gave fairly accurate heat mapping and information regarding user behavior on our website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981)

LD

Laurentiu D.

CEO

> "Perhaps the price model isn't something that favours start-ups."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6042985)

Theresa F.

CRO Program Manager

> "I like that this is one more data point for creating hypotheses for A/B tests."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269)

PB

Pumelele B.

CEO

> "Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700)

DJ

Derek J.

Owner

> "We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341)

VH

Ville H.

Logistics

> "Furthermore, it lacks some features for the creation and design of surveys."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564)

OQ

Orion Q.

Head of Marketing

> "Easy to access information."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7161109)

GP

Goran P.

Owner

> "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629)

MTBN

Md. Tanvir Bin N.

IT officer

> "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

MV

Mathijs V.

Marketing Manager

> "Setting up funnels is difficult"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3732482)

AD

Alberto D.

Head of Marketing

> "The experience is good, although just like other platforms there are some limits to what you can customize."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6723045)

VR

Verified Reviewer

co-founder

> "Occasionally Hotjar wouldn't quite format the screen properly meaning we couldn't get a complete understand of what the problem at hand..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3620011)

MTBN

Md. Tanvir Bin N.

IT officer

> "With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

SA

Soham A.

Marketing And Operations Head

> "Sometimes the recordings failed to capture the specific nuances of the website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3407885)

MTBN

Md. Tanvir Bin N.

IT officer

> "They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

NS

Nikola S.

Marketer

> "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528)

SA

Sultan A.

Director

> "I personaly like hot jar funnels creation option as it helps me to track how many form submissions is done, also I like heatmap features..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3856459)

AB

Aniket B.

Co-Founder

> "The level of data given about visitors can sometimes be a little lacking when compared to other competitors."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3146988)

AM

Atul M.

Author

> "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884)

Mithil P.

Digital Marketing Director

> "Also, I don't see any notifications about product updates and the latest trends."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565)

Allen E.

President

> "This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3682914)

Mithil P.

Digital Marketing Director

> "Customer support and implementation guidebooks are not that great and can be better highlighted."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565)

OS

Olaf S.

Director

> "Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4287010)

VC

Vic C.

Business Analyst

> "It seems as though there haven't been many usability updates in quite a while."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741)

DP

Derrick P.

Advertising Manager

> "I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479)

VR

Verified Reviewer

UX design intern

> "The heat maps were occasionally buggy especially when switching between desktop and mobile views. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2816614)

MA

Michael A.

Founder

> "It was easy to learn and use."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792)

VR

Verified Reviewer

Ecommerce Manager

> "It doesn't really work very well with single page applications, or at least with Vue Storefront it didn't work very well."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2478455)

BJ

Bartosz J.

Head of Technology

> "very helpful insights to A/B test websites!"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6629822)

Rajesh C.

Co-Founder

> "Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2553727)

RV

Rachna V.

Director

> "With using hotjar now we can track our website heatmaps and do A/B testing to improve our website conversion rate."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4023062)

ML

Mark L.

President

> "I have not fully learned how to use all of the features."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3586284)

PB

Pumelele B.

CEO

> "Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700)

DC

Dan C.

Principal Software Developer

> "Doesn't have some functionality like other tools do to identify errors, etc."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355)

MTBN

Md. Tanvir Bin N.

IT officer

> "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158)

TB

Tim B.

Marketing Specialist

> "So the installation process was challenging and delayed us from getting the data we needed."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207)

RK

Rezaul K.

Data Analyst

> "I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4091386)

MB

Michael B.

Director

> "Integration to landing pages can be a bit tricky sometimes. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2298912)

AG

Annie G.

Marketing Manager

> "It was also easy to use."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981)

MM

Miroslav M.

Marketing expert

> "Well the heatmap functionality is really helpful, but it is not accurate. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2745938)

MG

Mathieu G.

CEO

> "Easy to set up."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6487175)

Joseph D.

SEO Specialist

> "The verification does not always work and takes a number of attempts to work."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2821391)

MG

Maria G.

Customer Success Manager

> "I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4678232)

VR

Verified Reviewer

Demand Generation Manager

> "Unfortunately this tool can slow down your page load."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2408543)

VR

Verified Reviewer

Marketer

> "It gives you so much insights into how your visitors behave and think."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6355618)

MR

Matthew R.

customer service

> "To make a site and then add an additional its not easy to monitor both. "

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2874738)

Ahmed Samy E.

Digital Marketing Consultant

> "Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4553733)

PM

Paweł M.

Online Media Manager

> "With larger numbers of user sessions, Hotjar becomes quite expensive."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2689677)

EA

Enis A.

Founder

> "It is incredible how Hotjar shows everything a customer does on your website enabling you to see points of attraction etc."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4156808)

TB

Tim B.

Marketing Specialist

> "It wasn't until a few weeks later when we realized we weren't getting any data and needed to investigate."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207)

AS

Andy S.

Managing Director

> "Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4586346)

DC

Dan C.

Principal Software Developer

> "Doesn't always play well with a single-page app website."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355)

MM

Megan M.

Co-owner & COO

> "It's been a great tool to see exactly how users are interacting with our website and whether or not their behaviors line up with what..."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154)

HS

Hilary S.

Marketing Manager

> "It's difficult to filter for certain actions."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084)

RR

Ricardo R.

Marketing

> "Easy set up and I quickly got results that led to positive changes in my website"

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6294568)

VR

Verified Reviewer

Cofounder

> "Nothing I can say, maybe one... they are costly when upgrade to the more premium plan."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2421897)

HG

Harshit G.

Sr. Digital Marketing Manager

> "With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4652964)

TB

Tim B.

Marketing Specialist

> "We actually incorrectly installed the software when we first purchased it."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207)

CT

Chris T.

Head of design

> "I like the way we can easily implement popup surveys and data gathering without technical intervention."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4472749)

NM

Noemi M.

Innovation Designer

> "The analysis and review aren't well thought out."

[See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2665777)

[View Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/)

AD

Angel D.

Media Producer

> "Creating interactive flows and transitions is seamless, and the ability to share prototypes with clients for feedback is invaluable."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6600964)

GG

Guntas G.

Software Developer

> "Online collaboration is bit limited, need to share screen or give Adobe access which is really not ideal depending on their policy."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6853922)

MC

Madison C.

Payment Processing Specialist

> "It has streamlined my design workflow, allowing me to create beautiful and user-friendly interfaces with ease."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6591112)

Balaji S.

Product Owner

> "However, its subscription-based strategy is costly for small firms, and the absence of offline capabilities can be limitations."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6396506)

RK

Rishi K.

Member of Technical Staff

> "XD offers to ui kits also apple ios ,material design amd surprisingly Microsoft windows its native Ui elements"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6636698)

Balaji S.

Product Owner

> "Another drawback is that it lacks the offline work mode option."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6396506)

Balaji S.

Product Owner

> "Best option for prototyping and beneficial in some design tasks where vector related software is not required."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6396506)

VR

Verified Reviewer

Creative Head

> "Just prototyping becomes difficult and also free version dont have that much features."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6721778)

MB

Madeleine B.

User Experience Designer

> "Its seamless integration with other Adobe products; import and save creatives in the same place"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6752933)

NS

Nicole S.

Producer

> "I faced some frustrating stability issues, with crashes happening at inconvenient times."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6568736)

Ilan T.

Freelance Graphic Designer

> "Adobe XD is a fairly simple to learn program for handling front-end app/website design and interplays easily within the Adobe program framework by..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6326188)

LY

Leana Y.

Marketing Director

> "As an Adobe suite user, I don't understand why they don't just include it as part of it so we can use it."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6598420)

LH

Lucas H.

UI UX Designer

> "Choose Adobe XD when UI drafts needed less fuss, more speed, does the job clean"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6809149)

VR

Verified Reviewer

specialist

> "Since there is no background under the numbers indicated by the guide lines while working, you cannot see the numbers if they do not contrast with the..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6048768)

LY

Leana Y.

Marketing Director

> "My developers can design things more accurately when I send them XD files."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6598420)

JC

John C.

Video Editor

> "It sometimes lacks advanced features and may experience occasional lag."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6680363)

IA

Issa A.

self-employed

> "My overall experience with Adobe XD was exciting and innovative, as it felt like using a magic pen to design ideas."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6510401)

VR

Verified Reviewer

DIgital Operations Executive

> "The lack of some plugins is a downside, as is the fact that it heavily relies on Adobe Suite support and payment plans, which at times isn't the most..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6373147)

KZ

Kai Z.

realtor

> "It has User-Friendly Interface and it is Fast and Lightweight and it has Cross-Platform Compatibility"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6827985)

Husam S.

Graphic Design

> "Some processes can be slow It may take time to select all the elements and drag and drop them into the program Additionally it is difficult to rearrange..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6204827)

MR

Michael R.

Graphics designer

> "As a web designer, I use Adobe XD to make my design project. Before I would just jump on WordPress but since I learnt how to use Adobe XD, I am more..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___5084907)

VR

Verified Reviewer

It

> "There are a lot indont linke, starting with themes, there is no dark theme it will make your eyes go mad if you stay more than -2/3 hours."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___5095815)

AD

Angel D.

Media Producer

> "The prototyping features in Adobe XD are fantastic. "

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6600964)

CC

Cyrus C.

Creative Content Manager

> "It's more expensive and not as user friendly as Figma in my opinion"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6724229)

CC

Cyrus C.

Creative Content Manager

> "Adobe XD is user friendly, and the ability to share mockups is easy"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6724229)

JVB

Joao Victor B.

EIT

> "Only con that I highlight is that Adobe xd does not have built in feature to export CSS"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6047899)

MC

Madison C.

Payment Processing Specialist

> "It's an essential tool for any UI/UX designer."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6591112)

LE

Lahoucine E.

Review

> "The application has some drawbacks, such as it is difficult to use for some people, and there are many features that are complex to understand"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4900418)

HO

Hannah O.

Marketing Manager

> "I love Adobe XD for creating social media posts, great for animating visually compelling content for our audience"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6048194)

Abba B.

Software developer

> "AdobeXD does not have an in house community where we could get resources inside the application, which is stressful for designers, you can't get a team..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3774102)

AD

Ashley D.

Designer

> "Overall, Adobe XD is a wonderful wire frame and general planning software for small teams looking to formulate a plan prior to building their website or..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___5057639)

CB

Corey B.

software engineer

> "While I was building web design, I felt that it was a bit difficult to manage the image."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6129771)

Ilan T.

Freelance Graphic Designer

> "The animation methods in it let even a novice create common menus and transitions which is encouraging."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6326188)

CB

Corey B.

software engineer

> "It means, it was difficult to download or snapshot image of UI which I want to use."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6129771)

VR

Verified Reviewer

Creative Head

> "Its so easy to use and also easily integrate with photoshop and other tools."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6721778)

SS

Suhaiil S.

SPS Associate

> "Some users have reported occasional performance issues, especially when working on complex and large projects."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6020069)

Ngala Emmanuel S.

Web Designer

> "It's an innovative way for me to get projects done on time whenever I feel they're bulky and I'm somehow pressurised by customers."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___5026159)

AW

Andualem W.

Researcher

> "Depending on the complexity of the visualization or prototype being designed, Adobe XD may require a significant amount of processing power and memory,..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4619913)

Ilan T.

Freelance Graphic Designer

> "My experience has been positive, I grasped the essentials simply enough beyond minor differences compares to other software and whenever anything new..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6326188)

VR

Verified Reviewer

It

> "Function are very laggy and it crashes often."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___5095815)

EC

Enrico C.

Creative Director

> "Also you can take advantage of all the collaboration/teamwork and invoicing functions made available from Adobe"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6097971)

Festus U.

Lead Consultant

> "you have to manually save your worksoftware is expensivethe software has a minimum pc specificationthe design interface is complexsupport team doesn't..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4206902)

Souleymane D.

Training assistant

> "Adobe XD offers several seamlessly integrated features that are so fluid that one can easily get lost in them."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4982920)

VR

Verified Reviewer

UX Designer

> "It is expensive with the Adobe subscription, whereas Figma is a free platform to use. Though it has its own Adobe community it is lacking compared to..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4741765)

AW

Andualem W.

Researcher

> "Additionally, it can be used to design prototypes of digital tools and interfaces for data analysis and experimental design. While Adobe XD is not..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4619913)

MB

Mark B.

business developer

> "Prototyping is seriously inadequate, for instance, having to describe each button state while using standard widgets is annoying and a waste of effort."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4474385)

VR

Verified Reviewer

UX/UI Designer

> "You can create an almost life like webpage/app that is hosted on the servers of Adobe which creates an URL that can be shared with clients, developers..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3819091)

VR

Verified Reviewer

software enginner

> "The software contains a bug that constantly prompts me to purchase the software despite my active monthly subscription."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4572226)

Steven S.

Owner

> "The ability to copy and paste as well as "Repeat Grid" while creating some sections is great! Once I have the header, main page layout, and footer..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4000990)

VR

Verified Reviewer

IT Officer

> "Also there is no way we get the css file of the design we spend hours on to design."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3802235)

Marlyn G.

Marketing Operations Manager

> "I like Adobe XD because it is software that facilitates design of applications for the web, it is a fast tool, I like that I can make designs for..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4544477)

RH

Rebecca H.

UX Analyst

> "Xd sometimes crashes and I just have to wait until the page unfreezes before I can continue."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4070161)

Husam S.

Graphic Design

> "Additionally, when you change a desktop project your modifications will be applied to the mobile version by default and I am impressed."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6204827)

AQ

Andrya Q.

designer

> "It is a little difficult to keep the project organized within the file, as it is not possible to divide it into pages. And it is not very good for..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3518376)

NS

Nicole S.

Producer

> "It makes prototyping a breeze!"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6568736)

VC

Valentina C.

3D Artist

> "It also lacks an automatic versioning system, which could be a problem for big projects."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4611557)

VC

Valentina C.

3D Artist

> "Adobe XD is a user interface design and prototyping software that offers numerous features for creating high-quality designs."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4611557)

DH

Diane H.

CMO

> "Requires downloading the XD app and that’s a big problem for focus groups. "

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3671985)

Rouissi A.

Freelancer

> "Adobe XD allows you multiple interaction per item (hover, click ...) that faciliate UI design wich makes it the most suitable software for prototyping."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4145943)

James M.

CEO

> "Sadly it doesn't have as many features as other design tools, such as Sketch or figma."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4669617)

Ricardo O.

Chief External Platforms Support

> "I particularly love the way the libraries are handled, allowing for a tight integration with other Adobe products, narrowing the gap between graphic..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3855251)

PH

Pooria H.

Product manager

> "is not easy to work on as collaboration tool.- is not easy as other tools to migrate from most popular services like Sketch.- is not smart as other..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4581826)

GP

Graciela P.

Employee

> "The functions, the tools, are absolutely useful and great for the designers, thanks to this you can make and design in a great way, the differents tools..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3818272)

DM

Dunnecia M.

Graphic Designer

> "The cost of the program is very trying and its features take some time to get use to for effective workflow."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3932516)

VR

Verified Reviewer

DIgital Operations Executive

> "Users of Creative Cloud services will find a somewhat similar workspace and familiar key shortcuts"

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6373147)

Rouissi A.

Freelancer

> "Unfortunately Adobe XD doesn't have enough plug-ins for sketch."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4145943)

RM

Rakesh M.

Jr. Software Engineer

> "They provides high value for team work to ensure collaboration in working environment."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___5072455)

NS

Nirav S.

Manager

> "Many third-party integrations are also not available."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4578671)

LM

Larissa M.

Graphic Designer

> "In my opinion, one of the easiest ways to prototype."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___6415717)

AJ

Abdulsalam J.

Graphic Designer

> "Also the extra cost for Portfolio creation, not cool but the owners have to make money I guess."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4147309)

Kareem M.

student

> "Adobe XD is a great software that really helps with designing mobile application interfaces and it is also used to design web applications."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4309940)

CW

Christine W.

Associate UX Designer

> "Makes it hard to test when the prototype is hard to see clearly."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4302432)

Ricardo O.

Chief External Platforms Support

> "The app helps students leap quickly from pen and paper to quick sketches to almost final iterations of designs and information flows. "

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3855251)

SC

Shilton C.

Information Officer

> "Responsive resize does not always work very well for my use cases."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4874449)

KM

Karolina M.

Project Manager

> "Adobe allows you to present your vision and ideas in a simple way - it is very intuitive and easy to work with."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4898528)

AO

Andreas O.

Digital Communication Specialist

> "At times, when I have to navigate through a design that may be extremely large and doesn't render at a 100% zoom/scale, I struggle a lot to navigate..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3395805)

SK

Shubham K.

Officer

> "Our design was for a big project and thus we needed more elements repetition, Adobe XD makes it easier to add/duplicate elements or content repetition..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___4821574)

Md Fateh Ali S.

UI/UX Designer

> "One of the biggest cons I faced in XD when I add some vectors to the design, it gets slow and suddenly it gets closed."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3540949)

Adriene M.

Product Designer

> "It has good features that allow very real prototyping that can be used to validate the flow and design without bigger costs."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3845879)

Luis S.

Trade marketing Trainee

> "I experienced some problems when I used Adobe XD, the main problem was when the software sometimes stop working when I tried to login into the software,..."

[See full review](https://www.capterra.com/p/168423/Adobe-XD/#Capterra___3546773)

[View Reviews](https://www.capterra.com/p/168423/Adobe-XD/reviews/)

## User interface

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)

4.63 (543)

[Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/)

4.54 (1,087)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Hotjar

Top features

34/39

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Behavior Tracking
-   Collaboration Tools
-   Commenting/Notes
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Design Management
-   Drag & Drop
-   Engagement Tracking
-   For Mobile
-   For Websites
-   Generative AI
-   Heatmaps
-   Issue Tracking
-   Monitoring
-   Multi-Language
-   Performance Metrics
-   Prototype Creation
-   Reporting/Analytics
-   Screen Activity Recording
-   Search/Filter
-   Single Sign On
-   Software Testing Management
-   Surveys & Feedback
-   Third-Party Integrations
-   Trend Analysis
-   Unmoderated Testing
-   Usability Testing
-   User Journeys
-   User Management
-   User Research Analysis
-   Visual Analytics

[See all features](https://www.capterra.com/p/163516/Hotjar/#features)

Adobe XD

14/39

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Behavior Tracking
-   Collaboration Tools
-   Commenting/Notes
-   Customer Segmentation
-   Customizable Branding
-   Customizable Questions
-   Customizable Templates
-   Data Import/Export
-   Data Visualization
-   Design Management
-   Drag & Drop
-   Engagement Tracking
-   For Mobile
-   For Websites
-   Generative AI
-   Heatmaps
-   Issue Tracking
-   Monitoring
-   Multi-Language
-   Performance Metrics
-   Prototype Creation
-   Reporting/Analytics
-   Screen Activity Recording
-   Search/Filter
-   Single Sign On
-   Software Testing Management
-   Surveys & Feedback
-   Third-Party Integrations
-   Trend Analysis
-   Unmoderated Testing
-   Usability Testing
-   User Journeys
-   User Management
-   User Research Analysis
-   Visual Analytics

[See all features](https://www.capterra.com/p/168423/Adobe-XD/#features)

### Recognition

Hotjar is recognized as a top-rated tool in 1 Capterra Shortlist reports

No recognitions have been awarded to Adobe XD

### Deployment & support

Hotjar

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Adobe XD

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Hotjar

-   By ContentSquare
-   Located in France
-   Founded in 2012

Adobe XD

-   By Adobe
-   Located in United States
-   Founded in 1982

## Popular Comparisons

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Contact vendor for pricing

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Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/153721-163516/FullStory-vs-Hotjar)

[Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/)[4.54 (1,087)](https://www.capterra.com/p/168423/Adobe-XD/reviews/)

vs

[FlowMapp](https://www.capterra.com/p/11487/FlowMapp/)[4.63 (57)](https://www.capterra.com/p/11487/FlowMapp/reviews/)

$9.99/month

Price

$15/month

4.3

Features

4.4

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/11487-168423/FlowMapp-vs-Adobe-XD)

[Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (543)](https://www.capterra.com/p/163516/Hotjar/reviews/)

vs

[Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

$39/month

Price

$55/month

4.5

Features

4.6

4.6

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/163516-164713/Hotjar-vs-Smartlook)

[Adobe XD](https://www.capterra.com/p/168423/Adobe-XD/)[4.54 (1,087)](https://www.capterra.com/p/168423/Adobe-XD/reviews/)

vs

[Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (262)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/)

$9.99/month

Price

$39/month

4.3

Features

4.6

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/150695-168423/Lucky-Orange-vs-Adobe-XD)