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Hotjar vs SurveySparrow: Which is a better fit?

Updated on January 12th, 2025
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What's your intended use case?
Summary
Key features rated by users
Features selected based on 12,242 reviews from Survey users.
% Fit
Not enough reviews
Feature ratings
Customizable Questions
4.6
Survey Builder
4.7
Reporting/Analytics
4.4
Data Import/Export
3.9
API
--
% Fit
Not enough reviews
Feature ratings
Customizable Questions
4.5
Survey Builder
4.7
Reporting/Analytics
4.0
Data Import/Export
4.0
API
3.0
User satisfaction
4.7
User reviews532
Ease of use
4.6
Functionality
4.5
Value for money
4.5
Customer support
4.5
4.4
User reviews114
Ease of use
4.5
Functionality
4.3
Value for money
4.4
Customer support
4.4
Price starts from
Monthly subscription
Free version
Free trial
--
Yearly subscription
Free version
Free trial
Best for

Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts.

SurveySparrow targets Customer Experience, Marketing, Product, HR, IT, Sales, and Operations Managers across BFSI, Retail, IT, Healthcare, Automotive, Media, Government, Education, Hospitality, and E-

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-65c161a5-a989-4ad9-b3a9-08da951af26e
Allen E
President
5.0

Alan: My name is Alan. I'm the owner and CEO of my company. I give Hotjar a five. And for more reviews, click below. I found Hotjar through either a business coach, or perhaps a marketing video, where the point was made, that you really need to track your website's behaviors, and your consumer journey from the beginning. And the best way to do that, is to track behaviors. And that's how I found Hotjar. So, once I installed it, I was able to see a lot of the activity that people were taking on my website, and take actionable steps to improve the quality and experience of people going on my website. So, there are two main reasons I chose Hotjar. One was its heat mapping. I was able to see what people were not only looking at, what they clicked on, and how far down the page they scrolled. But more importantly, I was able to look at a recording of their behaviors on my website, see what websites they visited, what they clicked on, where they stopped, what they read, what they skipped past. Gave me a lot of information on specific buyer journeys. And specifically, when I was able to link that into a... If they filled out a form on my website, and I can see when that form came in, I can go right to the video of that user, that led to that form fill, to see what their behavior was like before they filled out that form. So, I can see specifically what pages they looked at, where they stopped, where their interest was. And we can use that data to have more meaningful conversations with the potential. New clients with the lead. It was very easy to get started with Hotjar. They give you a code that you install into your website. So, you just manually do it yourself, if you're familiar, or you give it to your webmaster, and you're up and running. You have your login to get into their dashboard, and you can start recording and viewing everything, once you have it all set up properly. So, it was fairly easy. I'm not a very technical guy, but I had it up and running within an hour. For anyone considering Hotjar, my suggestion and advice is to just do it. They have a low tier offer. I believe. I don't think it costs anything. You can just get right in, start collecting data, take a look, and start making actionable steps to improve your website and your buyer journey. And you've got nothing to lose for that. So, I would do it.

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video-de3b593a-81ce-47d5-6f2d-08dc5a838637
Nitin M
Associate Product Manager
4.0

Speaker 1: Hi, I'm Nitin. I'm currently a student at Illinois Institute of Technology, Chicago, and I'd like to give SurveySparrow a rating of four out of five. I use SurveySparrow to send out quick surveys and collect feedback about small things like events and so on. It also helps respondents fill out the survey without dropping off because of its beautiful survey user interface. That's what I use it for. I like SurveySparrow for its user interface and its straightforward approach to UX. Everything is there where I need it, and it also makes designing the survey forms easier and very straightforward, even for a non-designer. And I also like its analysis features. I can import, I can export the data to CSV and then Google Sheets. And it also has integrations with other products. So these are things that I like about SurveySparrow. I think SurveySparrow can improve its pricing. Its pricing is not the best for small, medium businesses and startups that have just started their operations. It's just that their pricing may seem a little too costly for these small establishments.

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User interface
163516 video thumbnail}
1 Video
168823 video thumbnail}
1 Video
163516
5 screenshots
168823
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Access Controls/Permissions
207
Important
Activity Dashboard
388
Important

Hotjar

31/43
  • Anonymous Feedback
  • Data Cleansing
  • Data Security
  • Email Marketing
  • Gamification
  • Multiple Question Types
  • Offline Response Collection
  • Pulse Surveys
  • Question Piping
  • Response Quotas
  • Response Validation
  • Support Audio/Images/Video
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Customer Segmentation
  • Customizable Branding
  • Customizable Questions
  • Customizable Templates
  • Data Analysis Tools
  • Data Import/Export
  • Drag & Drop
  • Dynamic Content
  • Email Reminders
  • Feedback Management
  • Mobile Survey
  • Multi-Channel Distribution
  • Multi-Language
  • NPS Survey Structure
  • Question Branching
  • Question Library
  • Randomization
  • Real-Time Data
  • Reporting/Analytics
  • Sentiment Analysis
  • Site Intercept Survey
  • Skip Logic
  • Survey Builder
  • Template Management
  • Third-Party Integrations
  • URL Customization
  • Visual Analytics
See All features
Hide Survey Software Features -

SurveySparrow

Top Features
39/43
Show Survey Software Features +
Hotjar
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
SurveySparrow
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Hotjar
  • By Hotjar
  • Located in Malta
  • Founded in 2014
SurveySparrow
  • By SurveySparrow
  • Located in United States
  • Founded in 2017
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