--- title: "Compare Hotjar vs Matomo 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Hotjar and Matomo based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/163516-182627/Hotjar-vs-Matomo-Analytics" page_type: "comparison" language: "en" --- # Hotjar vs Matomo Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HotjarMatomo2/4 selected [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) [## Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting Price $39.00/month Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment Based on [545 reviews](#user-reviews) Positive 527 Neutral 15 Negative 3 [## Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.7 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Starting Price $9.00/month Value-for-Money 4.7 Functionality 4.5 Ease of Use 4.5 Customer Service 4.3 Reviews Sentiment Based on [62 reviews](#user-reviews) Positive 59 Neutral 2 Negative 1 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Looker 4.5 (286) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * Highest Rated ### Lucky Orange 4.7 (267) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Survicate 4.6 (99) * * * Starting Price $0.00 Other Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Insightech 0 * * * Starting Price $10000.00 Usage Based,Per Year Free Trial Free Version * * * User rating 0% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,132 reviews from web analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 82%Fit High performer Feature ratings Heatmaps 4.6 Conversion Tracking 4.8 Data Visualization 4.4 Reporting/Analytics 4.3 Activity Dashboard 4.8 82%Fit High performer Feature ratings Heatmaps 4.8 Conversion Tracking 4.6 Data Visualization 5.0 Reporting/Analytics 4.9 Activity Dashboard 4.1 User satisfaction User satisfaction 4.6 User reviews[545](https://www.capterra.com/p/163516/Hotjar/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.4 Customer support 4.5 User satisfaction 4.7 User reviews[62](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Ease of use 4.5 Functionality 4.5 Value for money 4.7 Customer support 4.3 Price starts from Price starts from $39Other, Per Month - Free version - Free trial Price starts from $9Other, Per Month - Free version - Free trial Best for Best for Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts. Best for Companies/organisations of all sizes looking to maximise ROI, maintain 100% control of data, get GDPR compliant and increase conversion rates. ## User reviews Pros & cons Peter C. Regional Director of Business Development > "Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7175958) Peter C. Regional Director of Business Development > "It does not operate as well when managing multiple websites as it does with a small number." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7175958) Sarah F. Marketing Technologist > "The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7151316) SC Sean C. Marketer > "The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7049507) RC Radek C. board member > "Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7153690) ZG Zohreh G. Senior Product Researcher > "I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6549167) Dandu M. Analyst > "I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7096161) MI Mihail I. Senior Product Manager > "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6556488) Rodrigo T. Director of Cyber Security > "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) Theresa F. CRO Program Manager > "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) Rodrigo T. Director of Cyber Security > "Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) DJ Derek J. Owner > "Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) RC Radek C. board member > "Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7153690) DP Derrick P. Advertising Manager > "Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) Rodrigo T. Director of Cyber Security > "Hotjar can handle massive datasets and traffic, enabling granular user segmentation." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) NF Niccolo F. Cofounder, CTO > "The basic price above free is quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6798425) BT Benjamin T. Head of Marketing > "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971) GZ Gabriel Z. Growth Marketing Lead > "Our account has been constantly going on and off with an alert about the tracking not being properly implemented." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6035970) AG Annie G. Marketing Manager > "It gave fairly accurate heat mapping and information regarding user behavior on our website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) LD Laurentiu D. CEO > "Perhaps the price model isn't something that favours start-ups." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6042985) MA Michael A. Founder > "Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) PB Pumelele B. CEO > "Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) Theresa F. CRO Program Manager > "I like that this is one more data point for creating hypotheses for A/B tests." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) VH Ville H. Logistics > "Furthermore, it lacks some features for the creation and design of surveys." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564) DJ Derek J. Owner > "We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) MM Megan M. Co-owner & COO > "The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website users'..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154) OQ Orion Q. Head of Marketing > "Easy to access information." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7161109) VR Verified Reviewer co-founder > "Occasionally Hotjar wouldn't quite format the screen properly meaning we couldn't get a complete understand of what the problem at hand was" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3620011) MTBN Md. Tanvir Bin N. IT officer > "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) SA Soham A. Marketing And Operations Head > "Sometimes the recordings failed to capture the specific nuances of the website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3407885) AD Alberto D. Head of Marketing > "The experience is good, although just like other platforms there are some limits to what you can customize." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6723045) NS Nikola S. Marketer > "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528) MTBN Md. Tanvir Bin N. IT officer > "With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) GP Goran P. Owner > "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629) MTBN Md. Tanvir Bin N. IT officer > "They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) AB Aniket B. Co-Founder > "The level of data given about visitors can sometimes be a little lacking when compared to other competitors." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3146988) SA Sultan A. Director > "I personaly like hot jar funnels creation option as it helps me to track how many form submissions is done, also I like heatmap features that..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3856459) Mithil P. Digital Marketing Director > "Also, I don't see any notifications about product updates and the latest trends." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) AM Atul M. Author > "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) OS Olaf S. Director > "Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make the..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4287010) VC Vic C. Business Analyst > "It seems as though there haven't been many usability updates in quite a while." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741) DP Derrick P. Advertising Manager > "I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) MV Mathijs V. Marketing Manager > "Setting up funnels is difficult" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3732482) BJ Bartosz J. Head of Technology > "very helpful insights to A/B test websites!" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6629822) VR Verified Reviewer UX design intern > "The heat maps were occasionally buggy especially when switching between desktop and mobile views. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2816614) RV Rachna V. Director > "With using hotjar now we can track our website heatmaps and do A/B testing to improve our website conversion rate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4023062) VR Verified Reviewer Ecommerce Manager > "It doesn't really work very well with single page applications, or at least with Vue Storefront it didn't work very well." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2478455) PB Pumelele B. CEO > "Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or app's..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) Rajesh C. Co-Founder > "Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2553727) MTBN Md. Tanvir Bin N. IT officer > "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) ML Mark L. President > "I have not fully learned how to use all of the features." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3586284) RK Rezaul K. Data Analyst > "I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4091386) DC Dan C. Principal Software Developer > "Doesn't have some functionality like other tools do to identify errors, etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) MA Michael A. Founder > "It was easy to learn and use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) TB Tim B. Marketing Specialist > "So the installation process was challenging and delayed us from getting the data we needed." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) AG Annie G. Marketing Manager > "It was also easy to use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) MM Miroslav M. Marketing expert > "Well the heatmap functionality is really helpful, but it is not accurate. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2745938) MG Maria G. Customer Success Manager > "I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4678232) Joseph D. SEO Specialist > "The verification does not always work and takes a number of attempts to work." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2821391) VR Verified Reviewer Marketer > "It gives you so much insights into how your visitors behave and think." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6355618) VR Verified Reviewer Demand Generation Manager > "Unfortunately this tool can slow down your page load." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2408543) Ahmed Samy E. Digital Marketing Consultant > "Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4553733) MR Matthew R. customer service > "To make a site and then add an additional its not easy to monitor both. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2874738) EA Enis A. Founder > "It is incredible how Hotjar shows everything a customer does on your website enabling you to see points of attraction etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4156808) PM Paweł M. Online Media Manager > "With larger numbers of user sessions, Hotjar becomes quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2689677) AS Andy S. Managing Director > "Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4586346) TB Tim B. Marketing Specialist > "It wasn't until a few weeks later when we realized we weren't getting any data and needed to investigate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) RR Ricardo R. Marketing > "Easy set up and I quickly got results that led to positive changes in my website" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6294568) DC Dan C. Principal Software Developer > "Doesn't always play well with a single-page app website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) HG Harshit G. Sr. Digital Marketing Manager > "With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4652964) HS Hilary S. Marketing Manager > "It's difficult to filter for certain actions." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084) Allen E. President > "This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look at..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3682914) VR Verified Reviewer Cofounder > "Nothing I can say, maybe one... they are costly when upgrade to the more premium plan." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2421897) CT Chris T. Head of design > "I like the way we can easily implement popup surveys and data gathering without technical intervention." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4472749) TB Tim B. Marketing Specialist > "We actually incorrectly installed the software when we first purchased it." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) BS Brandi S. AM > "The UX videos really helps us make determinations on areas of website improvement." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4599013) NM Noemi M. Innovation Designer > "The analysis and review aren't well thought out." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2665777) AM Atul M. Author > "Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) FA Faiz A. CFO > "Yes, I faced one issue with HotJar and not resolve yet." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2503587) Rodrigo T. Director of Cyber Security > "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) NS Nikola S. Marketer > "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528) BT Benjamin T. Head of Marketing > "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) MTBN Md. Tanvir Bin N. IT officer > "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) VC Vic C. Business Analyst > "It seems as though there haven't been many usability updates in quite a while." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741) AM Atul M. Author > "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) GP Goran P. Owner > "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629) AM Atul M. Author > "Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) HS Hilary S. Marketing Manager > "It's difficult to filter for certain actions." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084) VH Ville H. Logistics > "Hotjar was great for our company because it was simple to integrate into our user platform." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) [View Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) IP Isak P. Developer > "Matomo is a comprehensive and customizable web analytics platform that offers a wide range of tools and features..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631) VR Verified Reviewer Intern > "Once got into matomo and you dont spred the knowledge with teams it might create headaches for someone new to..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6675754) IP Isak P. Developer > "One of the benefits of Matomo is that it can be self-hosted, which gives us more control over their data and how..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631) Charles A. Creative Director > "Some which are much harder to see now in GA4." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6710875) FV Filippo V. CTO > "I am very satisfied with Matomo, it is a very well engineered product" [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6798687) DH Daniel H. Marketing > "It's not quite as smooth to set up as Google Analytics." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3496388) IP Isak P. Developer > "Matomo is an open-source platform, which means that it is freely available and can be self hosted and..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4413631) Simon M. Creative Head > "Any dislike that arises would be purely because of bad hosting or bad configuration." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___2851146) VR Verified Reviewer Marketing Strategist > "What convinced us the most at that time was the possibility to analyse our website and our campaigns in a..." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3217867) Charles A. Creative Director > "Some which are much harder to see now in GA4." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___6710875) RB Renick B. CTO > "Very needed for improving relevant content." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___4205471) DH Daniel H. Marketing > "It's not quite as smooth to set up as Google Analytics." [See full review](https://www.capterra.com/p/182627/Matomo-Analytics/#Capterra___3496388) [View Reviews](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) ## User interface [Hotjar](https://www.capterra.com/p/163516/Hotjar/) 4.63 (545) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/) 4.69 (62) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Access Controls/Permissions 150 Important Activity Dashboard 120 Important Hotjar Top features 35/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/163516/Hotjar/#features) Matomo 30/50 - A/B Testing - Access Controls/Permissions - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Escalation - Alerts/Notifications - API - Behavior Tracking - Campaign Analytics - Campaign Management - Charting - Conversion Rate Optimization - Conversion Tracking - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Import/Export - Data Visualization - Drag & Drop - Engagement Tracking - Funnel Analysis - Generative AI - Goal Setting/Tracking - Heatmaps - Keyword Tracking - Monitoring - Multiple Site Management - Pageview Tracking - Real-Time Analytics - Real-Time Data - Real-Time Monitoring - Real-Time Notifications - Real-Time Reporting - Referral Tracking - Reporting/Analytics - Reporting & Statistics - Sales Trend Analysis - Screen Activity Recording - Search/Filter - SEO Management - Site Search Tracking - Social Media Integration - Surveys & Feedback - Tagging - Third-Party Integrations [See all features](https://www.capterra.com/p/182627/Matomo-Analytics/#features) ### Recognition Hotjar is recognized as a top-rated tool in 1 Capterra Shortlist reports Matomo is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Web Analytics Software (2022)  ### Deployment & support Hotjar Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Matomo Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Hotjar - By ContentSquare - Located in France - Founded in 2012 Matomo - By Matomo - Located in New Zealand - Founded in 2007 ## Popular Comparisons [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $39/month Price $39/month 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-163516/Lucky-Orange-vs-Hotjar) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $9/month Price Contact vendor for pricing 4.5 Features 4.6 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.81 (57)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/) $39/month Price $0 4.5 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/163516-236349/Hotjar-vs-Microsoft-Clarity) [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) vs [Lucky Orange](https://www.capterra.com/p/150695/Lucky-Orange/)[4.70 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) $9/month Price $39/month 4.5 Features 4.6 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/150695-182627/Lucky-Orange-vs-Matomo-Analytics) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) $39/month Price $15/month 4.5 Features 4.5 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/163516-208764/Hotjar-vs-Tableau) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Mouseflow](https://www.capterra.com/p/163517/Mouseflow/)[4.67 (122)](https://www.capterra.com/p/163517/Mouseflow/reviews/) $39/month Price $31/year 4.5 Features 4.6 4.6 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/163516-163517/Hotjar-vs-Mouseflow) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Fullstory](https://www.capterra.com/p/153721/FullStory/)[4.61 (67)](https://www.capterra.com/p/153721/FullStory/reviews/) $39/month Price Contact vendor for pricing 4.5 Features 4.5 4.6 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/153721-163516/FullStory-vs-Hotjar) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.68 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) $39/month Price $55/month 4.5 Features 4.6 4.6 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/163516-164713/Hotjar-vs-Smartlook) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Crazy Egg](https://www.capterra.com/p/163520/Crazy-Egg/)[4.41 (87)](https://www.capterra.com/p/163520/Crazy-Egg/reviews/) $39/month Price $24/month 4.5 Features 4.4 4.6 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/163516-163520/Hotjar-vs-Crazy-Egg) [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.63 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) vs [Pendo](https://www.capterra.com/p/151951/Pendo-Platform/)[4.53 (238)](https://www.capterra.com/p/151951/Pendo-Platform/reviews/) $39/month Price Contact vendor for pricing 4.5 Features 4.4 4.6 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/151951-163516/Pendo-Platform-vs-Hotjar)