--- title: "Compare Hotjar vs Tableau 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Hotjar and Tableau based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/163516-208764/Hotjar-vs-Tableau" page_type: "comparison" language: "en" --- # Hotjar vs Tableau Features and Cost Comparison Last updated August 20th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HotjarTableau2/4 selected [Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,358)](https://www.capterra.com/p/208764/Tableau/reviews/) [## Hotjar](https://www.capterra.com/p/163516/Hotjar/)[4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting Price $39.00/month Value-for-Money 4.4 Functionality 4.5 Ease of Use 4.6 Customer Service 4.5 Reviews Sentiment Based on [545 reviews](#user-reviews) Positive 527 Neutral 15 Negative 3 [## Tableau](https://www.capterra.com/p/208764/Tableau/)[4.6 (2,358)](https://www.capterra.com/p/208764/Tableau/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.5 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [2,358 reviews](#user-reviews) Positive 2,242 Neutral 90 Negative 26 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Minitab 4.5 (391) * * * Starting Price $1851.00 Flat Rate,Per Year Free Trial Free Version * * * User rating 93% of reviewers rated it above 4 stars * * * ### Zoho PageSense 4.5 (17) * * * Starting Price $12.00 Usage Based,Per Month Free Trial Free Version * * * User rating 88% of reviewers rated it above 4 stars * * * Highest Rated ### Lucky Orange 4.7 (266) * * * Starting Price $39.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Looker 4.5 (285) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 94% of reviewers rated it above 4 stars * * * ## Summary * * * Key features rated by users Features selected based on 1,912 reviews from marketing analytics software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 70%Fit Missing features Feature ratings Engagement Tracking 4.2 Campaign Analytics NA Data Visualization 4.4 Data Import/Export 3.9 Conversion Tracking 4.8 \--%Fit Missing features Feature ratings Engagement Tracking NA Campaign Analytics NA Data Visualization 4.7 Data Import/Export 4.4 Conversion Tracking NA User satisfaction User satisfaction 4.6 User reviews[545](https://www.capterra.com/p/163516/Hotjar/reviews/) Ease of use 4.6 Functionality 4.5 Value for money 4.4 Customer support 4.5 User satisfaction 4.6 User reviews[2,358](https://www.capterra.com/p/208764/Tableau/reviews/) Ease of use 4.1 Functionality 4.5 Value for money 4.2 Customer support 4.2 Price starts from Price starts from $39Other, Per Month - Free version - Free trial Price starts from $15Per User, Per Month - Free version - Free trial Best for Best for Businesses of all sizes, selling to consumers online. Web/UX Designers, Digital Marketers, Product Managers, UX Researchers, Data Analysts. Best for Tableau is used by analysts, data and IT leaders, business leaders, developers, marketing departments, finance departments, sales teams, and support and service teams. ## User reviews Pros & cons Peter C. Regional Director of Business Development > "Hotjar has provided us with such incredible insights about how prospects and customers actually interact with our website, which enable us to..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7175958) Peter C. Regional Director of Business Development > "It does not operate as well when managing multiple websites as it does with a small number." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7175958) Sarah F. Marketing Technologist > "The feedback tab function was handy and helpful for users to provide immediate feedback and actually helped us discover bugs and issues in..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7151316) SC Sean C. Marketer > "The freemium runs out pretty quickly, and I don't know how accurate the data is (it's hard to verify qualitative data)" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7049507) RC Radek C. board member > "Hotjar offers strong Data Analysis and Monitoring tools like heatmaps and recordings." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7153690) ZG Zohreh G. Senior Product Researcher > "I find integrating with google analytics to interpret users' behaviour a bit confusing. and also I don't see a specific merit in using..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6549167) Dandu M. Analyst > "I am a CRO analyst and I liked this tool very much since it allows us to analyze user behavior with each and filter any specific category of..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7096161) MI Mihail I. Senior Product Manager > "After the product was acquired the price was instantly increased while the pricing tiers became extremely hard to follow which added..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6556488) Rodrigo T. Director of Cyber Security > "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) Theresa F. CRO Program Manager > "I sometimes question the accuracy of the reports. And if the page has a popup, modal, overlay, etc, that can be problematic." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) Rodrigo T. Director of Cyber Security > "Using Hotjar with my team and across the company has enabled us to make data-driven decisions, leading to optimized resource allocation and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) DJ Derek J. Owner > "Users of our website didn't really know what the feedback button was for and started using it as a review of our services, not the site..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) RC Radek C. board member > "Survey Creation is easy, and it gives great insight into Conversion Funnels and user behavior." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7153690) DP Derrick P. Advertising Manager > "Its not as interactive as it can be when showing exactly what actions users take as a weighted consumer." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) Rodrigo T. Director of Cyber Security > "Hotjar can handle massive datasets and traffic, enabling granular user segmentation." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) NF Niccolo F. Cofounder, CTO > "The basic price above free is quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6798425) BT Benjamin T. Head of Marketing > "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971) GZ Gabriel Z. Growth Marketing Lead > "Our account has been constantly going on and off with an alert about the tracking not being properly implemented." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6035970) AG Annie G. Marketing Manager > "It gave fairly accurate heat mapping and information regarding user behavior on our website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) LD Laurentiu D. CEO > "Perhaps the price model isn't something that favours start-ups." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6042985) MA Michael A. Founder > "Hotjar was the first website heat map tool we've used, and it revealed a great deal about user behaviour without needing a great deal of set..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) PB Pumelele B. CEO > "Its slow loading times when using the software, can be frustrating for those trying to analyze data quickly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) Theresa F. CRO Program Manager > "I like that this is one more data point for creating hypotheses for A/B tests." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6712269) VH Ville H. Logistics > "Furthermore, it lacks some features for the creation and design of surveys." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564) DJ Derek J. Owner > "We've gotten so much great insight into the flow of our site and even identified some issues on some mobile phones." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6586341) MM Megan M. Co-owner & COO > "The downside I see to Hotjar is its relatively expensive cost for small businesses. While it's an excellent tool for testing website users'..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731154) OQ Orion Q. Head of Marketing > "Easy to access information." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___7161109) VR Verified Reviewer co-founder > "Occasionally Hotjar wouldn't quite format the screen properly meaning we couldn't get a complete understand of what the problem at hand was" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3620011) MTBN Md. Tanvir Bin N. IT officer > "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) SA Soham A. Marketing And Operations Head > "Sometimes the recordings failed to capture the specific nuances of the website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3407885) AD Alberto D. Head of Marketing > "The experience is good, although just like other platforms there are some limits to what you can customize." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6723045) NS Nikola S. Marketer > "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528) MTBN Md. Tanvir Bin N. IT officer > "With Hotjar's features, teamwork will be easier and everyone on our team can gather the data required to make the right modifications to our..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) GP Goran P. Owner > "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629) MTBN Md. Tanvir Bin N. IT officer > "They offer 24/7 support and customized training in the meantime to make sure I can get the most out of user behavior analysis on our website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) AB Aniket B. Co-Founder > "The level of data given about visitors can sometimes be a little lacking when compared to other competitors." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3146988) SA Sultan A. Director > "I personaly like hot jar funnels creation option as it helps me to track how many form submissions is done, also I like heatmap features that..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3856459) Mithil P. Digital Marketing Director > "Also, I don't see any notifications about product updates and the latest trends." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) AM Atul M. Author > "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) OS Olaf S. Director > "Hotjar allows us to visually see our website users' journeys, and together with their reporting tools, gives us the opportunity to make the..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4287010) VC Vic C. Business Analyst > "It seems as though there haven't been many usability updates in quite a while." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741) DP Derrick P. Advertising Manager > "I value the fact that theres a tool that provides the necessary insights to make UX decisions or website layouts." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6348479) MV Mathijs V. Marketing Manager > "Setting up funnels is difficult" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3732482) BJ Bartosz J. Head of Technology > "very helpful insights to A/B test websites!" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6629822) VR Verified Reviewer UX design intern > "The heat maps were occasionally buggy especially when switching between desktop and mobile views. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2816614) RV Rachna V. Director > "With using hotjar now we can track our website heatmaps and do A/B testing to improve our website conversion rate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4023062) VR Verified Reviewer Ecommerce Manager > "It doesn't really work very well with single page applications, or at least with Vue Storefront it didn't work very well." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2478455) PB Pumelele B. CEO > "Hotjar is an exceptional analytics and user feedback platform that enables businesses to gain valuable insights into their website or app's..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4722700) Rajesh C. Co-Founder > "Another point, I want to mention here is with the angular Js website, the form system of Hotjar doesn’t work which is a great disadvantage..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2553727) MTBN Md. Tanvir Bin N. IT officer > "For individuals looking to increase revenue and maximize their conversion rate, this product is perfect." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) ML Mark L. President > "I have not fully learned how to use all of the features." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3586284) RK Rezaul K. Data Analyst > "I can only benefit from this feature if our website has a sign-up form or requests that visitors fill out forms." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4091386) DC Dan C. Principal Software Developer > "Doesn't have some functionality like other tools do to identify errors, etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) MA Michael A. Founder > "It was easy to learn and use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6863792) TB Tim B. Marketing Specialist > "So the installation process was challenging and delayed us from getting the data we needed." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) AG Annie G. Marketing Manager > "It was also easy to use." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6826981) MM Miroslav M. Marketing expert > "Well the heatmap functionality is really helpful, but it is not accurate. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2745938) MG Mathieu G. CEO > "Easy to set up." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6487175) Joseph D. SEO Specialist > "The verification does not always work and takes a number of attempts to work." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2821391) MG Maria G. Customer Success Manager > "I can perform marketing analysis and find the issues to improve the website for customers to make their experience on the site easy and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4678232) VR Verified Reviewer Demand Generation Manager > "Unfortunately this tool can slow down your page load." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2408543) VR Verified Reviewer Marketer > "It gives you so much insights into how your visitors behave and think." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6355618) MR Matthew R. customer service > "To make a site and then add an additional its not easy to monitor both. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2874738) Ahmed Samy E. Digital Marketing Consultant > "Hotjar is very intuitive and easy-to-use for both website heat maps and website sessions recording, they also offers an amazing knowledge..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4553733) PM Paweł M. Online Media Manager > "With larger numbers of user sessions, Hotjar becomes quite expensive." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2689677) EA Enis A. Founder > "It is incredible how Hotjar shows everything a customer does on your website enabling you to see points of attraction etc." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4156808) TB Tim B. Marketing Specialist > "It wasn't until a few weeks later when we realized we weren't getting any data and needed to investigate." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) AS Andy S. Managing Director > "Simple to implement this just works, giving you heatmaps and session recordings for true insight into how people use your site." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4586346) DC Dan C. Principal Software Developer > "Doesn't always play well with a single-page app website." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2516355) RR Ricardo R. Marketing > "Easy set up and I quickly got results that led to positive changes in my website" [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6294568) HS Hilary S. Marketing Manager > "It's difficult to filter for certain actions." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084) HG Harshit G. Sr. Digital Marketing Manager > "With hotjar, now I can know where my major audience is clicking and accordingly optimize my website accordingly." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4652964) VR Verified Reviewer Cofounder > "Nothing I can say, maybe one... they are costly when upgrade to the more premium plan." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2421897) Allen E. President > "This is a good heatmap app and tracking app that allows you to see the behaviors of anyone on your website so you can see what took a look at..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3682914) TB Tim B. Marketing Specialist > "We actually incorrectly installed the software when we first purchased it." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2608207) CT Chris T. Head of design > "I like the way we can easily implement popup surveys and data gathering without technical intervention." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4472749) NM Noemi M. Innovation Designer > "The analysis and review aren't well thought out." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2665777) AL Andrea L. Agent > "Thanks to Hotjar I have the opportunity to study the behavior of my users within the website, thanks to heat maps I can test, understand and..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3086013) FA Faiz A. CFO > "Yes, I faced one issue with HotJar and not resolve yet." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2503587) Rodrigo T. Director of Cyber Security > "Its seamless integration with other marketing tools provides deep insights into user behavior, allowing you to identify large-scale patterns..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6551516) NS Nikola S. Marketer > "This is problem because when a user messages us with a problem and we want to view how he used our website right away, we can't confirm his..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2434528) BT Benjamin T. Head of Marketing > "The best parts of Hotjar are the intuitive heatmaps, and visitor recordings, that offer deep insights into user behavior and user interaction..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6198971) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) MTBN Md. Tanvir Bin N. IT officer > "A wealth of information is available for comprehending user behavior through the live interviews, user comments, and visual insights." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___6014158) VC Vic C. Business Analyst > "It seems as though there haven't been many usability updates in quite a while." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3608741) AM Atul M. Author > "User experience insights: Hotjar provides a range of tools for understanding user behavior and experience on your website, including..." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) GP Goran P. Owner > "The thing I liked least is that it does not integrate well with some of the other tools we use, like google analytics. " [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3731629) AM Atul M. Author > "Hotjar can be easily integrated with a range of other tools and platforms, including Google Analytics." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___4422884) HS Hilary S. Marketing Manager > "It's difficult to filter for certain actions." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___2411084) VH Ville H. Logistics > "Hotjar was great for our company because it was simple to integrate into our user platform." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3959564) Mithil P. Digital Marketing Director > "Customer support and implementation guidebooks are not that great and can be better highlighted." [See full review](https://www.capterra.com/p/163516/Hotjar/#Capterra___3361565) [View Reviews](https://www.capterra.com/p/163516/Hotjar/reviews/) VR Verified Reviewer Associate Director, Evaluation > "It integrates will with Python and R, and even many of its native features provide clean, highly useful dashboards for..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796) AH Amir H. E-Commerce Manager > "The usability among non-technical marketing personnel is appalling and the customer service is virtually useless when it comes..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7103120) IW Isla W. Senior IT Analyst > "The variety of built-in visualisations is strong too; things like heat maps, scatter plots with trend lines, and geographic maps..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7167714) VR Verified Reviewer Senior Product Manager > "Given that the licences are expensive, this makes the cost of entry to use Tableau in a company quite high, especially for small..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950) BM Brian M. Data Analyst > "Tableau excels at visual storytelling, helping teams uncover insights, track performance, and make data-driven decisions..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7079680) Brian K. Senior Director > "Building is a skill that anyone can learn but unless you use that skill often you will forget how to do things and be pretty..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7175700) Iddy H. Solution Architect > "Tableau connects seamlessly with a variety of data sources, such as Excel, SQL databases, and cloud-based platforms like AWS and..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669990) KC Kaycee C. Founder > "Can be a bit complicated if you are not familiar with the data in the tool." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7186787) PW Patrick W. Project Manager > "We are satisfied with the various data points integrated via Tableau for use with creating graphs that look better than our..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516) CC Chris C. Manager, Business Development > "It can be a little slow in loading reports depending on the size and range of the reporting." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7027868) VR Verified Reviewer Regional Manager > "The ability to sort data easily, selecting multiple time frames allowed for robust functionality" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7001320) AA Akeem A. Managing Partner > "Tableau highly depends on data quality by collecting data from external sources which sometimes can offer inaccurate results if..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6872043) AC Alexandru C. General Manager > "I enjoyed how Tableau was able to turn raw data into clear charts and interactive dashboards, which tell trends at a glance." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6837120) JR Janessa R. Product Marketing Manger > "Slow platform, not a high uptime, boxy look and feel from a visual design standpoint, and rarely works on screenshare." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6842703) VR Verified Reviewer Associate Director, Evaluation > "Its integrations with Python and R have been particularly useful and unlock a whole other level of data manipulation and..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7095796) VR Verified Reviewer Data Science Analyst > "Tableau Interface I didn't like because It's having some issues sometime you know power bi have attractive UI to use and some..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6865766) VR Verified Reviewer Senior Associate > "It has a very clear and effective visualization that can provide insights to our business partners on key metrics" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7007809) KC Krrish C. Data Analyst and Visualization Consultant > "Complex dashboards or large datasets may cause performance to lag." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578) RC Ryan C. Analytics Manager > "Nice visualizations and can integrate with all kinds of data for dashboarding and reporting purposes" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7036192) MK Mehakpreet K. Human Resource Intern > "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) AR Anilkumar R. Senior Data Warehouse Consultant > "Tableau makes it super easy to transform raw data into dashboards and reports which help in visualization and in long run..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6717440) MK Mariia K. Software Engineer > "No free desktop version which makes it harder to learn the tool for data engineer." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6569417) VR Verified Reviewer Senior Product Manager > "Connecting to databases is easy and there are many options e.g. SQL/CSV/Text." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7138950) SK Shreyas K. Financial Reporting Analyst > "Also version control is very tricky and complicated so working on multiple versions is not very user friendly." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6803612) JF Joe F. Associate Professor of Law > "It also has amazing reports visualization options that help us easily read and understand the insights contained in the reports." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) MR Maria R. Operations Manager > "Planning the extraction updates through Tableau Server was cumbersome." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6840183) James K. Brand Ambassador > "It uses user-friendly dashboards that give very clear visualizations of our data making it easy for us to read and understand..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560) PW Patrick W. Project Manager > "The graphs look outdated or not as polished as other graph reports" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6731516) Angelina O. Senior Data Manager > "Tableau has fantastic reporting function that allows us to easily present insights from our data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065) SC Scott C. Process Improvement Manager > "Tableau lacks robust version control features" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6647469) AS Amber S. Business Administrator > "The dashboard is completely customizable, which I find myself using in meetings and presentations." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272) LP Le P. Project Manager > "This creates delays during the publishing of the dashboard." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834881) JF Joe F. Associate Professor of Law > "It uses high level security features that ensures that our data remains safe and sound when analyzing them." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) JW James W. Revenue ops manager > "Although it integrates with many platforms and getting data into the system is easy, trying to manipulate and display that data..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6019813) James K. Brand Ambassador > "We have been using Tableau to analyze various aspects of our business like marketing and am happy to report that our experience..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6777560) AS Amber S. Business Administrator > "It also has a high cost." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7028272) JF Joe F. Associate Professor of Law > "Tableau compatibility with most of our data sources makes it easy to collect data from everywhere in order to achieve more..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) Timothy L. Technical Account Manager > "Large data sets, especially calculated fields can really slow down the software and make the dashboard feel sluggish." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5092407) RM Reed M. Account Executive > "Friendly user interface makes it easy to compare accounts and know that I have the correct information/reporting in front of me." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) Pawan S. Senior Executive > "Performance Issue with very large database" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313) Hameeda T. Technical Analyst > "Strong, clear data visualisations that make insights easy to understand." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7114834) NR Nithin R. Analyst > "Tableau can be costly for individual users or small enterprises due to the high licensing prices associated with Tableau Desktop." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6106158) JM Joao M. Spinning Instructor > "Tableau has shown us why it is the greatest tool for analyzing business data by offering us a very solid five star experience." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6576966) KS Karthika S. Senior Data Governance Analyst > "Hard to connect with power app data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6643833) RS Robert S. Data Analyst > "I've used Tableau for creating dashboards tailored to the unique needs of different teams within the company." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6603248) KC Krrish C. Data Analyst and Visualization Consultant > "Incredibly costly, particularly as the subscriber base increases" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6817578) Brian B. Business administrator > "Sometimes not all data is understood by everyone and what Tableau does is make its presentation easier to understand with its..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6512990) RL Rebekah L. CDD Manager > "It is very slow to load reports, especially when result is required as matter of urgency, and the lack of live data" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6065000) VR Verified Reviewer Associate technical support engineer > "The ability to visualize data and maintain the database where it can be filtered in an easy way." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6673207) MO Mohammad O. Director > "Limited data preparation tools: While Tableau offers a range of visualization options, it has limited data preparation tools,..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684) Fohsoh D. Data analyst > "Even though it can be a bit slow with big data, the good parts outweigh the bad." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6878331) VR Verified Reviewer Account Executive > "This platform is not the most intuitive in terms of ease of use." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046) SB Sachita B. Student > "It’s intuitive, visually strong, and excellent for building interactive dashboards." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7048417) ZZ Zoe Z. Analytics Engineer > "Due to the lack of a semantic layer, it frequently results in inconsistent data reported and when the business logic changes, it..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4836366) Steven P. Vice President, Customer Success > "Overall I'm impressed with the power of Tableau to analyze massive data sets and present them in a visually appealing manner." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6649833) MS Mohamed S. data analyst > "It is difficult and sometimes time-consuming to debug and understand how Tableau reached these values and errors." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4982459) Angelina O. Senior Data Manager > "Tableau helps us precise insights that makes it easy to make key decisions based on actual data rather than guess work." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6830065) AZ Alex Z. Strategy and Operations > "The tool makes it difficult for just anyone to play around with the dashboards created - typically the only thing viewers can do..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4177190) RH Rezaul H. Supervisor Field Research > "It has enabled me to split big data into trends that would otherwise have remained hidden." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6834815) CK Charles K. Product Manager > "Searching for the report I want can be challenging when you have many reports created." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6042742) GF Gary F. Owner > "Its drag-and-drop interface and seamless integration with various data sources have allowed us to extract valuable insights,..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6282387) AK Alexis K. Accounting assitant > "It might just be our software, but we are unable to change the visuals for our reports." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5023532) Joel Neil W. Specialist Recruiter > "Gives real-time data and dashboards, good for team work as the team can access anything that has been building together and by..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5021429) Zsolt M. Owner > "The system is a bit slow if you handle a large data set." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6148351) HD Henrietta D. Business Analyst > "Tableau is one of the best data visualization tools out in the market, it allows you to produce highly customizable, appealing..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6192968) BNK B.Naveen K. Software Engineer > "Tableau can become very slow when processing heavy tables." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6021630) TA Tim A. Strategic Operations Director > "It’s a fantastic way to display trends and KPIs to leadership without inundating them with raw data." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6860559) MO Mohammad O. Director > "Processing time: Tableau can be slow when working with large data sets, which can be frustrating for users who need to analyze..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4612684) RM Reed M. Account Executive > "It's very customizable and I appreciate the live data it can report." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) JrmC Jérôme C. Data analyst > "The tool is a bit expensive and for some case complicated to connect to data stream" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6188433) Fohsoh D. Data analyst > "It is a powerful tool for turning a lot of data into helpful information." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6878331) JG Jenelin G. Product Owner > "It is not designed to download the data, it works very well when downloading images and filtered data, but when they are large..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3970400) OF Osman F. Marketing Support Manager > "The capabilities that it offers to connect with systems in order to create reports without any issues and visualization that..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6195216) VR Verified Reviewer Operations Analyst > "Limited customization: While Tableau offers some customization options, it may not be as customizable as some other data..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4608210) JF Joe F. Associate Professor of Law > "It has helped us stay informed about our data by analyzing data from our different sources." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6568045) JJ Jeffy J. Data Consultant > "It sometimes takes quite a bit of time to load between pages" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6301257) FT Figo T. Security monitor > "What a wonderful platform that is characterized by the ease of converting and analyzing data in a wonderful and clear manner,..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5039436) GK Govind K. Sales > "Though a tableau is an amazing tool and it tends to show deep concern for information security, still the majority of the times,..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4266452) MK Mehakpreet K. Human Resource Intern > "Overall, I loved working on Tableau, and it was far easier to reflect percentages and explain historical and needed data to the..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) BK Boryana K. Propositions Manager > "Connecting the datasets was not very intuitive to me." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6137949) Aj W. CEO > "I has a beautiful interface." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6886130) NK Nadezhda K. Report Developer > "Additionally, the user interface is not as intuitive as some of its competitors, which can make it difficult for new users to..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4613353) RM Reed M. Account Executive > "Easy to navigate." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7084938) Ajumon R. Data Analyst > "initially, the interfaces are little bit tough to understand." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4333773) DF Darren F. Founder > "Tableau has a great user interface which is easy to navigate through" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6279698) VR Verified Reviewer Analyst > "User interface is not good so it confuses you." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4111767) MR Mahamood R. Data Analyst > "All of this makes it comfortable for anyone without experience with the software/user interface to learn it quickly." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4851167) AP Alex P. Designer > "Interface and workflow is really awful, click intensive, lacks fundamental and common sense keyboard shortcuts" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3194108) CD CRISTIANO D. CISO > "It is a fast tool, easy to integrate and with many resources" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6379446) VB Vishal B. Lead Business Intelligence > "Integration with files stored in AWS S3 is not available right now - direct integration should be available." [See full review](https://www.capterra.com/p/208764/Tableau/#SoftwareAdvice___3028244) AS Amit S. Marketing Executive > "It has integration with almost every application we use in our company." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___4139574) MK Mehakpreet K. Human Resource Intern > "There is nothing negative about Tableau, precisely, but the setup can be a bit difficult at times, as it took me some time to..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6826194) Dhrumil P. Data Analyst > "It just makes it so easy to integrate data within the software." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3653616) VR Verified Reviewer Account Executive > "This platform is not the most intuitive in terms of ease of use." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6806046) VR Verified Reviewer Data Analyst > "Overall, Tableau does an incredible job of integrating all the information that your business has to then break down and lead..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___2656958) JG JORGE G. COO > "The only downside we see is the heavy weight of the documents" [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6152432) Connor M. Account executive > "Very user friendly once you get the hang of it." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___7176210) KT Khemesh T. Senior Analyst > "Its configuration is not a little easy. " [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___5019221) VR Verified Reviewer Tableau Developer > "I've been using Tableau for 9 years and I've tested other multiple options and no one like Tableau. If you put all pros and..." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6097208) GC Graciela C. Team Manager > "Customer service was too difficult to work with" [See full review](https://www.capterra.com/p/208764/Tableau/#SoftwareAdvice___4623296) Pawan S. Senior Executive > "Easy to use and Drag Drop features." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6669313) VR Verified Reviewer Digital Marketing Specialist > "It might be hard to get used to if you never used similar services." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3587677) AM Amy M. Administrator > "Really good, easy to use, intuitive and well thought out platform." [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___6650308) VR Vadim R. Teacher > "I felt customer support was not good enough. " [See full review](https://www.capterra.com/p/208764/Tableau/#Capterra___3431690) [View Reviews](https://www.capterra.com/p/208764/Tableau/reviews/) ## User interface [Hotjar](https://www.capterra.com/p/163516/Hotjar/) 4.63 (545) [Tableau](https://www.capterra.com/p/208764/Tableau/) 4.56 (2,358) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Hotjar Top features 21/50 - A/B Testing - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Autonomous Task Execution - Autoresponders - Behavior Tracking - Brand Optimization - Campaign Analytics - Campaign Insights - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Stickiness - Campaign Tracking - Channel Management - Click Tracking - Cohort Analysis - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Insights - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Dashboard - Data Collection - Data Import/Export - Data Source Connectors - Data Visualization - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI [See all features](https://www.capterra.com/p/163516/Hotjar/#features) Tableau 16/50 - A/B Testing - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Autonomous Task Execution - Autoresponders - Behavior Tracking - Brand Optimization - Campaign Analytics - Campaign Insights - Campaign Management - Campaign Planning - Campaign Scheduling - Campaign Segmentation - Campaign Stickiness - Campaign Tracking - Channel Management - Click Tracking - Cohort Analysis - Contact Database - Contact Management - Content Management - Conversion Rate Optimization - Conversion Tracking - CRM - Cross-system Integration - Customer Insights - Customer Journey Mapping - Customer Segmentation - Customizable Branding - Customizable Fields - Customizable Forms - Customizable Reports - Customizable Templates - Dashboard - Data Collection - Data Import/Export - Data Source Connectors - Data Visualization - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Templates - Engagement Tracking - Event Marketing - Event Triggered Actions - Generative AI [See all features](https://www.capterra.com/p/208764/Tableau/#features) ### Recognition Hotjar is recognized as a top-rated tool in 1 Capterra Shortlist reports Tableau is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Hotjar Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Tableau Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Hotjar - By ContentSquare - Located in France - Founded in 2012 Tableau - By Salesforce - Located in United States - Founded in 2003 ## 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