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Mouseflow vs Microsoft Clarity: Which is a better fit?

Updated on January 12th, 2025
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What's your intended use case?
Summary
Features in Heatmap
37
Best performer
50
  • Access Controls/Permissions
  • Data Analysis Tools
  • Element Analytics
28
50
  • A/B Testing
  • Real-Time Analytics
  • Real-Time Data
User satisfaction
4.7
User reviews116
Ease of use
4.6
Functionality
4.6
Value for money
4.4
Customer support
4.6
4.8
User reviews54
Ease of use
4.7
Functionality
4.6
Value for money
4.9
Customer support
4.6
Price starts from
Yearly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Mouseflow is perfect for UX professionals, Product Managers, Digital Marketers, startups, small businesses, and enterprises that are looking to improve their website experiences and conversions.

For every website owner

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Atour T
Analyst
5.0

Atour: Hi, I am Atour. I am an analyst from [inaudible 00:00:04] Education and Research International. I give five out of five for Mouseflow. Actually, I use this tool to track the visitor activities on our website. It helps me a lot. On the other hand, when visitors enters in our website, we track their mouse activity, click activity for the better understanding of the movement of the customer for our organization. These tools helps me a lot to track the visitor activity. Actually, I can easily report visitors' activity and these tools helps me a lot for increasing the conversion rate. That's why I am using it. Actually, its heat map facilities helps me for connecting more visitors to our website, and I found these tools very helpful for the better management of my website as well as my organization. I am using it more than one year, and it's really an awesome tool. In short, it is an excellent tool for heat map recording as well as for visitor monitoring. Anyone, if you want to increase, have more visitors to your website, without any doubt, you can use it. Mouseflow is an excellent tool, for me as well as for anyone's website.

How Capterra sources reviews
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video-1a579db0-1a9c-49af-f25f-08dafa794d01
Andrew B
Adtech and SEO Manager
3.0

Andrew: Hi, my name is Andrew. I'm an SEO manager. I give Microsoft Clarity a 3 out of 5. For more reviews like this, click below. Prior to using Microsoft Clarity, we really were not using any other type of heat mapping or specific user recording platform. However, Microsoft Clarity, being a fairly new platform, fulfilled a need to be able to track user behavior and see what the pain points of our website really are. We decided to go with Microsoft Clarity because, first off, it's a free platform, and second of all, it has excellent features as far as heat mapping, user recordings, and being able to see where users are falling out or having difficulty navigating your website. Getting started with Microsoft Clarity was incredibly easy. We added the code to Google Tag Manager, and from there it was pretty smooth sailing. We made sure that all of the pages were tagged appropriately, and from there we were getting data fed directly into the platform. For any organization interested in Microsoft Clarity, I would encourage them to look at several other paid platforms as well. Hotjar is an excellent platform that provides many of the similar features, and in addition, several added features as well that may be of use to some organizations. For us, Microsoft Clarity covers all the bases. However, an organization looking at Microsoft Clarity might want to look at what else is out there.

How Capterra sources reviews
View all video reviews
User interface
163517 video thumbnail}
1 Video
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1 Video
163517
5 screenshots
236349
1 screenshot

Mouseflow

Top Features
37/50
  • A/B Testing
  • Alerts/Escalation
  • Customizable Templates
  • Drag & Drop
  • Floor Plans & Maps
  • For Science
  • Hierarchical Mapping
  • Image Overlay
  • Mobile Access
  • Real-Time Analytics
  • Real-Time Data
  • Sales Trend Analysis
  • Templates
  • Access Controls/Permissions
  • Activity Tracking
  • API
  • Behavioral Analytics
  • Behavior Tracking
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Reports
  • Dashboard
  • Data Analysis Tools
  • Data Visualization
  • Dynamic Content
  • Element Analytics
  • Embeddable Maps
  • Engagement Tracking
  • Form Analytics
  • For Sales Teams/Organizations
  • Funnel Analysis
  • Geographic Maps
  • Heatmaps
  • Hover Maps
  • Radial Mapping
  • Reporting & Statistics
  • Screen Activity Recording
  • Scroll Maps
  • Search/Filter
  • Surveys & Feedback
  • Tagging
  • Territorial Mapping
  • Third-Party Integrations
  • Visitor Tracking
  • Visual Analytics
  • Website Analytics
  • Web Traffic Reporting
See All features
Hide Heatmap Software Features -

Microsoft Clarity

28/50
Show Heatmap Software Features +
Mouseflow
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Microsoft Clarity
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Mouseflow
  • By Mouseflow
  • Located in Denmark
  • Founded in 2009
Microsoft Clarity
  • By Microsoft
  • Located in United States
  • Founded in 1975
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