# Compare Smartlook vs Microsoft Clarity 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Smartlook and Microsoft Clarity based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/164713-236349/Smartlook-vs-Microsoft-Clarity

---

# Smartlook vs Microsoft Clarity Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

SmartlookMicrosoft Clarity2/4 selected

[Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

[## Smartlook](https://www.capterra.com/p/164713/Smartlook/)[4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/)

Starting Price

$55.00/month

Value-for-Money

4.5

Functionality

4.6

Ease of Use

4.7

Customer Service

4.5

Reviews Sentiment

Based on [136 reviews](#user-reviews)

Positive

130

Neutral

5

Negative

1

[## Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)[4.8 (56)](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.9

Functionality

4.6

Ease of Use

4.7

Customer Service

4.6

Reviews Sentiment

Based on [56 reviews](#user-reviews)

Positive

56

Neutral

0

Negative

0

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## Summary

* * *

Features in Heatmap Software

23 / 50

Only Smartlook

-   Element Analytics
-   For Sales Teams/Organizations
-   Funnel Analysis

Best performer

26 / 50

Only Microsoft Clarity

-   A/B Testing
-   Customizable Reports
-   Real-Time Analytics

User satisfaction

User satisfaction

4.7

User reviews[136](https://www.capterra.com/p/164713/Smartlook/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.5

Customer support

4.5

User satisfaction

4.8

User reviews[56](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

Ease of use

4.7

Functionality

4.6

Value for money

4.9

Customer support

4.6

Price starts from

Price starts from

$55Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

SMBs, E-Commerce sites, B2B vendors, Web design agencies, UX, Marketers, CRO specialists

Best for

For every website owner

## User reviews

Pros & cons

KM

Kapil M.

Consultant

> "it helps in understanding website user behavior, tracking the analytics and supporting in Improving the content on the website."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___4624104)

VR

Verified Reviewer

Digital Marketing Manager

> "Some features of Smartlook irritate me, such as the inability to compare A/B test heatmaps and recordings on the same map or video."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___3496941)

AT

Atour T.

Analyst

> "Numerous third-party applications, including Wordpress, Google Analytics, and Shopify, are integrated by Smartlook."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___4139838)

KP

Khushbu P.

SEO Executive

> "Also, makes the page loading speed slower"

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___4612885)

TC

Tarnika C.

Product Operations Manager

> "easeof use, amazing UI, very cost efficient tool"

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___6580240)

KM

Kajetan M.

UX Specialist

> "I miss setting a session limit for a given project and events for incorrect input filling."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___3077161)

Aliya W.

General Accounting Head - GCC. & Regional Expert IMEA

> "This is a software that just feeds and records all of the users surfing over websites and in mobile apps which is a great thing because..."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___3152403)

MM

Martin M.

CEO

> "There were a couple of flaws due to which we had to contact customer support for a few times."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___2511866)

Aliya W.

General Accounting Head - GCC. & Regional Expert IMEA

> "Also, this platform provides an easy way of recording all of the user sessions which I find very useful and insightful which can help me..."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___3152403)

Courtenay W.

Consultant

> "Sharing specific recordings isn't as easy as sharing a YouTube link, but I can understand why!"

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___2839974)

TI

Tariq I.

Full Stack Developer

> "It also easy to create funnel and track overall process in smartlook."

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___3819688)

AS

Andrew S.

IT Project Manager

> "In this regard, I forgot to write a ticket to the support service and accidentally paid for the next month :("

[See full review](https://www.capterra.com/p/164713/Smartlook/#Capterra___2507232)

[View Reviews](https://www.capterra.com/p/164713/Smartlook/reviews/)

VR

Verified Reviewer

Product Marketing Manager

> "we used this mainly for seeing our website visitors and their locations, and also we got daily, weekly and monthly visitors metrics of our website..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644568)

VR

Verified Reviewer

Manager

> "customer support needs to be improved and there is no any choatbot or helpine number to directly reachout to them for instant querry resolution."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550)

ML

Maddison L.

Senior Project Manager

> "It gives so much information around what users are doing on your website and where they are coming from."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___7084959)

RC

Ripon C.

IT Executive

> "Microsoft Clarity only offers basic analytics, and doesn’t offer advanced features such as A/B testing or e-commerce trackingMicrosoft Clarity..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4804791)

CB

Christie B.

Communications

> "It provides heatmaps for your sites, Microsoft Clarity also lets you explore a user's experience using your website - in real time."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6319159)

Simon P.

Chief Operating Officer

> "It's hard to get started on it, i find as a non-technical person that it's hard to get used to it, learning curve about what kind of things you can..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922)

VR

Verified Reviewer

Manager

> "The reporting metrics and user wise screen recording are very great and it provides very deep information about your website."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644550)

VR

Verified Reviewer

Seo Manager

> "The data processing delay and limited historical data availability can make it difficult to get real-time insights and track long-term trends on the..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4475868)

LW

Lee W.

Manager

> "Setting up a project for the first time is easy and you dont have to have programing skills, tracking code can be added via plugins in wordpress or..."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609)

KT

Karan T.

Creative Consultant

> "Sometimes the recordings are off, the session duration doesn't sync with the actual recording."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535)

AV

Alex V.

Digital Strategist

> "I think in general is a very powerful tool because it gives you data not only from the heatmaps but also from the recordings."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6611475)

VR

Verified Reviewer

Business Analyst

> "User interface is quite confusing."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6645359)

Deepak P.

UX and Product Designer

> "The variety of reporting metrics are very good (heatmaps and video records)."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6644563)

AT

Atour T.

Analyst

> "Using a shared login can cause login ambiguity."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___4152863)

LW

Lee W.

Manager

> "Microsoft Clarity is a well build app, is has a nice and intuitive design, getting to features you want fast."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6369609)

KT

Karan T.

Creative Consultant

> "I experience this issue 2/10 times."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6031535)

Simon P.

Chief Operating Officer

> "It's ease of use, i love how i can just get to recordings and know exactly or switfly what is causing bugs in peoples journeys."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___6382922)

VR

Verified Reviewer

Research Assistant

> "You cannot get demographic info of the users interacting with your site."

[See full review](https://www.capterra.com/p/236349/Microsoft-Clarity/#Capterra___3500890)

[View Reviews](https://www.capterra.com/p/236349/Microsoft-Clarity/reviews/)

## User interface

[Smartlook](https://www.capterra.com/p/164713/Smartlook/)

4.68 (136)

[Microsoft Clarity](https://www.capterra.com/p/236349/Microsoft-Clarity/)

4.80 (56)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Smartlook

23/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   API
-   Behavioral Analytics
-   Behavior Tracking
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Activity Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Analysis Tools
-   Data Visualization
-   Drag & Drop
-   Dynamic Content
-   Element Analytics
-   Embeddable Widget
-   Engagement Tracking
-   Floor Plans & Maps
-   Form Analytics
-   For Sales Teams/Organizations
-   For Science
-   Funnel Analysis
-   Generative AI
-   Geographic Maps
-   Heatmaps
-   Hierarchical Mapping
-   Hover Maps
-   Image Overlay
-   Mobile Access
-   Radial Mapping
-   Real-Time Analytics
-   Real-Time Data
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Scroll Maps
-   Search/Filter
-   Surveys & Feedback
-   Tagging
-   Templates
-   Territorial Mapping
-   Third-Party Integrations
-   Visitor Tracking
-   Visual Analytics

[See all features](https://www.capterra.com/p/164713/Smartlook/#features)

Microsoft Clarity

Top features

26/50

-   A/B Testing
-   Access Controls/Permissions
-   Activity Tracking
-   AI Copilot
-   Alerts/Escalation
-   API
-   Behavioral Analytics
-   Behavior Tracking
-   Conversion Rate Optimization
-   Conversion Tracking
-   Customer Activity Tracking
-   Customer Journey Mapping
-   Customer Segmentation
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Analysis Tools
-   Data Visualization
-   Drag & Drop
-   Dynamic Content
-   Element Analytics
-   Embeddable Widget
-   Engagement Tracking
-   Floor Plans & Maps
-   Form Analytics
-   For Sales Teams/Organizations
-   For Science
-   Funnel Analysis
-   Generative AI
-   Geographic Maps
-   Heatmaps
-   Hierarchical Mapping
-   Hover Maps
-   Image Overlay
-   Mobile Access
-   Radial Mapping
-   Real-Time Analytics
-   Real-Time Data
-   Reporting & Statistics
-   Sales Trend Analysis
-   Screen Activity Recording
-   Scroll Maps
-   Search/Filter
-   Surveys & Feedback
-   Tagging
-   Templates
-   Territorial Mapping
-   Third-Party Integrations
-   Visitor Tracking
-   Visual Analytics

[See all features](https://www.capterra.com/p/236349/Microsoft-Clarity/#features)

### Recognition

Smartlook is recognized as a top-rated tool in 1 Capterra Shortlist reports

Microsoft Clarity is recognized as a top-rated tool in 1 Capterra Shortlist reports

### Deployment & support

Smartlook

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Microsoft Clarity

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Smartlook

-   By Cisco
-   Located in United States
-   Founded in 2010

Microsoft Clarity

-   By Microsoft
-   Located in United States
-   Founded in 1975

## Popular Comparisons

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Ease of Use

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