--- title: "Compare Drip vs HubSpot Marketing Hub 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Drip and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/164933-171840/Drip-vs-HubSpot-Marketing" page_type: "comparison" language: "en" --- # Drip vs HubSpot Marketing Hub Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: DripHubSpot Marketing Hub2/4 selected [Drip](https://www.capterra.com/p/164933/Drip/)[4.4 (188)](https://www.capterra.com/p/164933/Drip/reviews/) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [## Drip](https://www.capterra.com/p/164933/Drip/)[4.4 (188)](https://www.capterra.com/p/164933/Drip/reviews/) Starting Price $39.00/month Value-for-Money 4.1 Functionality 4.4 Ease of Use 4.1 Customer Service 4.2 Reviews Sentiment Based on [188 reviews](#user-reviews) Positive 171 Neutral 7 Negative 10 [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,256 reviews](#user-reviews) Positive 5,813 Neutral 360 Negative 83 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. Highest Rated ### Klaviyo 4.6 (539) * * * Starting Price $20.00 Usage Based,Per Month Free Trial Free Version * * * User rating 95% of reviewers rated it above 4 stars * * * ### Marketo Engage 4.3 (716) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 87% of reviewers rated it above 4 stars * * * ### Nimble 4.4 (1,868) * * * Starting Price $29.90 Per User,Per Month Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * ### GetResponse 4.2 (527) * * * Starting Price €16.00 Flat Rate,Per Month Free Trial Free Version * * * User rating 80% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 14,345 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Not enough reviews Feature ratings Email Campaign Management 4.7 Campaign Scheduling \-- Customizable Branding \-- Lead Capture 4.7 Customer Segmentation \-- 74%Fit Missing features Feature ratings Email Campaign Management 4.6 Campaign Scheduling 4.6 Customizable Branding NA Lead Capture 4.5 Customer Segmentation 4.4 User satisfaction User satisfaction 4.4 User reviews[188](https://www.capterra.com/p/164933/Drip/reviews/) Ease of use 4.1 Functionality 4.4 Value for money 4.1 Customer support 4.2 User satisfaction 4.5 User reviews[6,256](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 Price starts from Price starts from $39Flat Rate, Per Month - Free version - Free trial Price starts from $15Per User, Per Month - Free version - Free trial Best for Best for Drip is for ecommerce SMBs that want a simple, code-free solution for turning onsite visitors into email subscribers and sending segmented emails that make their audience feel seen. Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. ## User reviews Pros & cons ST Sasha T. Junior Digital Marketing Manager > "Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of..." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6577172) AG Ana G. Marketing Support > "It was overly complicated on one hand, but also lacked certain features and integrations" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6742838) AA Alex A. Peer support specialist > "Email management is very helpful security is very thorough and I really enjoyed the email campaigns" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___7124927) JW Jesse W. Founder > "I honestly can't think of a single negative besides it costs a lot" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6500421) LG Lisa G. Coach and Consultant > "I did love it until I discovered the problem described above and then eventually left having to stack all of my tech..." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6824165) Arika N. Manager > "It is not the best when it comes to non-ecommerce category" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___3953922) Elias W. marketing and finance > "It improved the success of the display of the campaigns having a success in that they are opened and of interest" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6616936) Arheer G. Marketing manager > "It is an expensive tool as compared to other similar products." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4054258) Edward N. Affiliate Marketing Specialist > "They also enable businesses to nurture leads by sending out timely and relevant emails, allowing them to convert more..." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4477640) JC Jonny C. Founder > "Also, the reporting sucks, as it's a whole day before analytics appear after an email send" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2638207) LG Lisa G. Coach and Consultant > "It was easy to set up and has great templates and builder." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6824165) TW Thomas W. Sr. Content Marketer > "I also find it disruptive that I can't save my preferred views in each category." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2959646) VR Verified Reviewer Web Developer > "My overall experience with drip was positive especially when it comes to automated" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___6691089) TW Thomas W. Sr. Content Marketer > "Drip's support team is quite helpful, but the software itself doesn't do the user many favours." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2959646) Edward N. Affiliate Marketing Specialist > "This helps ensure that customers receive targeted messages at the right times, driving engagement and sales." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4477640) JC Jonny C. Founder > "It's occasionally buggy with our RSS feed" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2638207) SB Shannon B. Office + Events Coordinator > "From weekly email blasts to tracking what is working to automated workflow, it has been helpful in so many ways." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___4877161) Arika N. Manager > "It is not the best when it comes to non-ecommerce category" [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___3953922) Arika N. Manager > "They also allow you to create free account with limited accessibility to test the tool." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___3953922) TW Thomas W. Sr. Content Marketer > "Drip's support team is quite helpful, but the software itself doesn't do the user many favours." [See full review](https://www.capterra.com/p/164933/Drip/#Capterra___2959646) [View Reviews](https://www.capterra.com/p/164933/Drip/reviews/) SS Stacy S. Sales Marketing Coordinator > "From email marketing and social media scheduling to landing pages, forms, workflows, and campaign reporting, everything works together seamlessly." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) BRIJ K. IT Exedutive > "Restricted Customization on Lower Tiers: The reporting and template customization options feel unnecessarily locked down in the basic plans,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) JB Joanne B. Director of Content > "I like that it consolidates CRM, marketing automation, sales engagement, customer service, website CMS, and operations, under one roof." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) SS Stacy S. Sales Marketing Coordinator > "Additionally, some customization options for emails and landing pages can feel limiting compared to specialized design tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) SS Stacy S. Sales Marketing Coordinator > "The automation capabilities have saved our team a significant amount of time by streamlining repetitive tasks and ensuring leads receive timely,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7175865) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) VR Verified Reviewer Senior Director, Brand and Marketing > "The CRM integration is seamless, and the reporting tools provide valuable insights that help optimize marketing efforts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7180992) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) VR Verified Reviewer VP Marketing > "Hubspot is a great CRM that can be used for sales process and contact management, email marketing, and email automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) JB Joanne B. Director of Content > "The day-to-day experience for me — tracking activity, seeing a contact's full history, moving deals through a pipeline — is genuinely smooth." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) BRIJ K. IT Exedutive > "It makes setting up drip campaigns, nurturing leads, and updating contact lists automatic and effortless." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) Dipati S. Digital Marketing Manager > "Keep up with the expense is difficult for small businesses." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7146126) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) PC Patrick C. VP Strategy > "The learning curve was less than I've experieced with some similar projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7151924) ES Ellie S. Marketing Manager > "Having landing pages, email flows, and contact tracking all in one place is useful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7162691) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) KC Kaycee C. Senior marketing executive > "It has a lot of useful functions and tools for both email marketing and social media posts and ads management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7176514) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) SG Sauve G. Sales Representative > "Creating and sending targeted email campaigns to clients and prospects is what I like most about HubSpot Marketing Hub .Easy to use interface and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7165029) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) VR Verified Reviewer VP Marketing > "The main downside of Hubspot is pricing." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7179445) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) Ankith T. Software Developer > "What I like most about HubSpot Marketing Hub is that it keeps all my marketing activities in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186761) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) LV Luis V. Account Executive > "It makes client communication and workflow management easier with multiple accounts." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7169333) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) BRIJ K. IT Exedutive > "The platform delivers excellent performance and reliable customer support, but the steep pricing remains a hurdle for growing teams." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7186921) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) Jordan V. Sales Specialist > "I like being able to easily track all my daily tasks to complete." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7147641) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) AR Alicia R. Technical accounting > "Sometimes the reporting functions can be a bit challenging to navigate, and I wish there were more advanced customization options for email..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6089357) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) SC SHEFALI C. marketng > "Hubspot can be expensive for small companies ." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6746872) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) AN Aundrea N. Project Manager > "I do not like how limited the free version of Hubspot is." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6543000) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) TQ Trenton Q. Owner > "I don’t like that some of the features are hard to use for someone who doesn’t know how to use them" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497403) JB Juan B. BDR > "I've used it for so many years to the point where I'm so familiar with it, while also having liked its interface over most other CRM tools, that..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6830445) SB Stephen B. Marketing > "First, the user interface can be a bit confusing and overwhelming." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___3788648) JB Joanne B. Director of Content > "I find the user interface pretty intuitive." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7181462) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) RO Ricki O. Owner > "HubSpot Marketing Hub's easy interface and comprehensive tools were a breeze to navigate and implement strategies with." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6594603) AJ Andrea J. Director of CS > "Integrating with other platforms is very basic and with lots of gaps, which is a pity for a CRM tool." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6056532) MT Mary T. Director > "What stands out most about HubSpot Marketing Hub is its intuitive and user-friendly interface." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6586235) VR Verified Reviewer CEO > "It didn't integrate well with both MLS groups to which I am subscribed." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6292308) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) MD Mufaddal D. Product lead > "It cannot be integrated with third party solutions easily" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6116061) NT Nidhin T. Marketing Executive > "Easy integration support with 3rd party vendors and software's." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6494975) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) AA Armando A. Head of Product Development > "It integrates well with the rest of Hubspot's environment" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) SM Shaun M. Partner > "It doesnt have the best user facing app. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6614905) FV Felipe V. AE > "It can be integrated with pretty much anything you could think." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6555268) JG Joseph G. Demand Generation Marketer > "There are a few pieces of functionality that I need that is not in the system. But every business is different and it can be hard to cater to the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4706248) JL Jenna L. Owner > "What drew me most to Hubspot is how user-friendly the interface is and how intuitive the workflows are. With so many software products are there,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Admin > "I have tried the mobile app but it was not very user friendly" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6284075) MK Misty K. Office Coordinator > "What I liked most about HubSpot Marketing Hub was that it was easy to use and did not feel overly complicated." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7183236) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JC Jayson C. Inside Sales > "It make daily functions much easier than any other tools that I have used." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7032878) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) VR Verified Reviewer Senior executive > "User-Friendly Interface, Comprehensive Feature Set, Strong Integration Capabilities, Excellent Customer Support" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6546981) Brus B. Head of Marketing Business Development > "Another negative point is the customer service, when having a problem, they do not give a timely response, but instead have a guide to the..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4508398) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) CS Courtney S. Teacher and Office manager > "Hard to finde certain information such as customer notes" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4804035) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) ## User interface [Drip](https://www.capterra.com/p/164933/Drip/) 4.41 (188) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) 4.51 (6,256) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important Drip 25/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/164933/Drip/#features) HubSpot Marketing Hub 25/50 - A/B Testing - Activity Dashboard - AI Copilot - AI Text Generation - AI Text Summarization - API - Automated Email Responses - Autonomous Task Execution - Autoresponders - Basic Reporting - Breadth of Partner Applications - Building and Personalizing Emails - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - CRM Integration - Cross-system Integration - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Data Import & Export Tools - Drip Campaigns - Dynamic Content - E-commerce Integration - Email and Mobile Preview - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - High-Volume Sending - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Manage Email Deliverability - Manage Email Lists - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Multi-step Planning - Multi-user Account [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) ### Recognition Drip is recognized as a top-rated tool in 1 Capterra Shortlist reports HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Drip Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Drip - By Drip - Located in United States - Founded in 2013 HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 ## Popular Comparisons [Drip](https://www.capterra.com/p/164933/Drip/)[4.41 (188)](https://www.capterra.com/p/164933/Drip/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $39/month Price $9/month 4.4 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-164933/brevo-vs-Drip) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo Marketing Platform](https://www.capterra.com/p/132996/brevo/)[4.62 (3,521)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [Drip](https://www.capterra.com/p/164933/Drip/)[4.41 (188)](https://www.capterra.com/p/164933/Drip/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $39/month Price $15/month 4.4 Features 4.5 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-164933/ActiveCampaign-vs-Drip) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $12/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [Drip](https://www.capterra.com/p/164933/Drip/)[4.41 (188)](https://www.capterra.com/p/164933/Drip/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,324)](https://www.capterra.com/p/136603/MailerLite/reviews/) $39/month Price $12/month 4.4 Features 4.5 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-164933/MailerLite-vs-Drip) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,569)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [Drip](https://www.capterra.com/p/164933/Drip/)[4.41 (188)](https://www.capterra.com/p/164933/Drip/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $39/month Price $12/month 4.4 Features 4.2 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-164933/Constant-Contact-vs-Drip) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.35 (2,953)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [Drip](https://www.capterra.com/p/164933/Drip/)[4.41 (188)](https://www.capterra.com/p/164933/Drip/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $39/month Price $9/month 4.4 Features 4.5 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-164933/EmailOctopus-vs-Drip) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (656)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [Drip](https://www.capterra.com/p/164933/Drip/)[4.41 (188)](https://www.capterra.com/p/164933/Drip/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $39/month Price $17/month 4.4 Features 4.7 4.1 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/164933-198994/Drip-vs-Systeme) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,256)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,129)](https://www.capterra.com/p/198994/Systeme/reviews/) $15/month Price $17/month 4.4 Features 4.7 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/171840-198994/HubSpot-Marketing-vs-Systeme)