# Compare Zipwhip vs Wati 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Zipwhip and Wati based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/165106-204314/Zipwhip-vs-WATI

---

# Zipwhip vs Wati Features and Cost Comparison

Last updated July 6th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ZipwhipWati2/4 selected

[Zipwhip](https://www.capterra.com/p/165106/Zipwhip/)[4.6 (119)](https://www.capterra.com/p/165106/Zipwhip/reviews/)

[Wati](https://www.capterra.com/p/204314/WATI/)[4.6 (204)](https://www.capterra.com/p/204314/WATI/reviews/)

[## Zipwhip](https://www.capterra.com/p/165106/Zipwhip/)[4.6 (119)](https://www.capterra.com/p/165106/Zipwhip/reviews/)

Starting Price

$19.00/month

Value-for-Money

4.5

Functionality

4.4

Ease of Use

4.8

Customer Service

4.2

Reviews Sentiment

KH

KM

Based on [119 reviews](#user-reviews)

Positive

111

Neutral

6

Negative

2

[## Wati](https://www.capterra.com/p/204314/WATI/)[4.6 (204)](https://www.capterra.com/p/204314/WATI/reviews/)

Starting Price

$59.00/month

Value-for-Money

4.3

Functionality

4.5

Ease of Use

4.6

Customer Service

4.2

Reviews Sentiment

Based on [204 reviews](#user-reviews)

Positive

190

Neutral

1

Negative

13

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

## Summary

* * *

Key features rated by users

Features selected based on 6,566 reviews from sms marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

61%Fit

Missing features

Feature ratings

SMS Messaging

NA

Mass Texting

4.3

Campaign Scheduling

NA

Message Personalization

4.5

Scheduled Messaging

4.3

\--%Fit

Missing features

Feature ratings

SMS Messaging

4.3

Mass Texting

4.7

Campaign Scheduling

NA

Message Personalization

NA

Scheduled Messaging

NA

User satisfaction

User satisfaction

4.6

User reviews[119](https://www.capterra.com/p/165106/Zipwhip/reviews/)

Ease of use

4.8

Functionality

4.4

Value for money

4.5

Customer support

4.2

User satisfaction

4.6

User reviews[204](https://www.capterra.com/p/204314/WATI/reviews/)

Ease of use

4.6

Functionality

4.5

Value for money

4.3

Customer support

4.2

Price starts from

Price starts from

$19Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$59Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Small Businesses, Mid-Market, Enterprise,

Best for

The Agentic Customer Engagement Platform built for Revenue Growth

## User reviews

Pros & cons

KH

Kari H.

Veterinary Technician

> "Texting simplifies call backs for clients and eliminates a lot of confusion with instructions since..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___4955876)

BR

Betsania R.

MANAGER

> "I would say what we least liked about Zipwhip it was they didn't particularly didn't have focus on..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6537798)

KM

Katrina M.

staffing specialist

> "I LOVED that you can filter by who last replied to the text"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6587610)

CR

Christian R.

Inside Sales Manager

> "Did not like the fact that phone numbers would be entered automatically by the software,..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6090723)

KM

Katrina M.

staffing specialist

> "I really enjoyed using ZipWhip during the time my company partnered with them"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6587610)

MM

Maria M.

Paralegal

> "The cons are that the system is no longer in service. If i was still in service we would still be..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6195242)

VW

Victor W.

Broker owner

> "We were happy with the performance and pricing."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6500761)

SH

Sierra H.

OPERATIONS

> "Even though product is obsolete and we were forced to switch, canceling the subscription was..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___3720387)

SM

Stephanie M.

Patient Care Coordinator

> "The ease of use is great and bulk messaging was a lifesaver for winter storms etc. when all of our..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6241746)

Lauren R.

Marketing & Sales Support Assistant

> "Sometimes we would have glitches where a notification would fail to make a sound on an agent's..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___4141167)

MA

Michael A.

Service Advisor

> "When is was operational, Zipwhip did a good job of allowing us to communicate with our customers."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6004456)

BO

Bailey O.

Floor Manager

> "It was nearly impossible to get support to help with this issue."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___5071548)

SA

Steph A.

office manager

> "the web extension, ease of use, cost effective"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6681561)

RJ

Renee J.

Legal Assistant

> "Texting multiple people wasn't an option and you couldn't schedule a text to go out either."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___4495842)

SA

Steph A.

office manager

> "zipwhip was easy, cost effective and convenient"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6681561)

Lauren R.

Marketing & Sales Support Assistant

> "This slowed our response time to our customers when this happened."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___4141167)

JM

Joanne M.

Employment Specialist

> "It was very easy to use with no unexpected additional fees"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6406803)

EB

Elizabeth B.

Business Office Manager

> "Cannot schedule contests/ replies to be sent in the future."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___4477556)

BR

Betsania R.

MANAGER

> "ZipWhip was very easy to use, setup was very easy as well."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6537798)

JS

Julie S.

manager

> "I can see why the default is that it doesn't, but sometimes we need to text multiple members of a..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___3494139)

CW

Cody W.

Internet Sales Manager

> "It rarely experienced technical issues and if it did, the communication from the company was very..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6176698)

SN

Swaleen N.

Sales Manager

> "I would advise anyone looking into SMS service not to use Zipwip."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___3520668)

ED

Erin D.

Patient Care Coordinator

> "Zipwhip offered straight-forward communication solutions at an affordable cost"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6109691)

JF

Julia F.

Executive Assistant

> "They aren't offering what we need for our office any longer. "

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___3575892)

BM

Brittany M.

Recruiter

> "I thoroughly enjoyed using ZipWhip, I just wish they had a few more features."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6283847)

SN

Swaleen N.

Sales Manager

> "I was overcharged by $600 dollars and plus."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___3520668)

AM

Atendi M.

IT Manager

> "I like the automated messaging and response"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6160589)

JB

Jessey B.

Customer Relations Manager

> "Sometimes the system will glitch where it says I have an unread text but they have all been read."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___2318440)

CG

Christina G.

Market Manager

> "Customer support responds super fast (via email)"

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6057535)

CS

Cody S.

Production Director

> "The only thing that is a little annoying is the fact that if you block someone - it does not alert..."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___2540855)

CW

Cody W.

Internet Sales Manager

> "Overall it was a decent value for the money we paid monthly for the service."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___6176698)

SN

Swaleen N.

Sales Manager

> "What I did not like about this company was the management."

[See full review](https://www.capterra.com/p/165106/Zipwhip/#Capterra___3520668)

[View Reviews](https://www.capterra.com/p/165106/Zipwhip/reviews/)

VR

Verified Reviewer

Owner

> "It has a good integration with tools like Zapier, CRM systems, and external databases so it’s best suited for more complex business processes."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068246)

VR

Verified Reviewer

CEO

> "The process is confusing and filled with unnecessary friction — support becomes unresponsive once you request cancellation, and the chatbot and..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7042885)

RK

Ruth K.

Tuition Manager

> "We've been using Wati for our first-response sales service for a year, and it’s proven to be a valuable tool for automating customer interactions. If..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6484236)

AB

Aaron B.

Co-founder

> "Their complete lack of data integrity and abysmal customer service have been nothing short of shocking. Despite multiple requests—five, to be..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771)

RJ

Rohit J.

Senior Cruise Counsellor

> "WATI offers wide array features like automated response, tags/lables, CRM integration etc that make it powerful communication tool."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6585776)

KKJ

Kaushal Kumar J.

Zoho Developer

> "one thing i least like about wati is that sending images is a little inconvenient because we have to save the image locally first then it can be sent."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068628)

SbF

Sébastien F.

Cofounder

> "Convenient, with a clean web interface, really helpful for customer care team with a centralised whatsapp account, possibility to assign agents,..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6495467)

SA

Sulimam A.

Designs kitchen

> "Sometimes it feels limited in automation options and not flexible enough for complex workflows, and it can take time to set up properly."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069028)

HM

Hardik M.

Senior Project Manager

> "It simplifies communication with customers, especially with features like automated messaging, contact segmentation, and template management."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6485740)

VB

Vinod B.

Community Associate

> "The mobile app can sometimes be glitchy, and the Wati dashboard often becomes laggy, especially when exploring analytics and broadcast history."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6571346)

OK

Onkar K.

Director

> "Analytics is okay for basic insights however the product could have much better functionality to combine analytics across campaigns, run comparative..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6505724)

Yashraj J.

IT Manager

> "Its server issue, most of the time its shows timeout or no conversation found."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069352)

MC

Mayan C.

Founder

> "We have been using Wati for our customer care and marketing messages on WhatsApp, and it has significantly transformed the way we interact with our..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416480)

ML

Mitul L.

Manager

> "it may be pricey for smaller businesses, lacks some advanced customization options, and can have a learning curve for full utilization."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6580194)

PM

Prithvi M.

Marketing Manager

> "Connecting the flow of data from wati to google sheets has been hassle free and data is complete as per customisation and instantaneously updated."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6485693)

AV

Akshay V.

Founder

> "Using Wati has been frustrating; the support is weak, the platform feels unstable, and issues remain unresolved."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7011933)

ML

Mitul L.

Manager

> "WATI is a powerful WhatsApp automation tool with key benefits like efficient message automation, an easy-to-use interface, and personalized customer..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6580194)

TMAHT

Tarek Mohamad Al Haddad T.

manager

> "On top of that, they claim to offer monthly billing, but in reality, force annual payments once you proceed to checkout."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6776090)

VR

Verified Reviewer

Associate

> "The interface is simple, and it really helps us respond faster to customers and stay organized also very good at sending WhatsApp messages to..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068609)

MC

Marco C.

CEO

> "This type of commercial practice may be considered unfair under EU consumer protection laws, especially given the lack of transparency and the..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6813541)

VR

Verified Reviewer

Owner

> "It reduced response times by more than half, improved the quality of automation for agents, and vastly increased customer satisfaction."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068246)

AK

Ashid K.

Digital Marketing Team Lead

> "The tutorial video has less clarity regarding the details and didn't provide new videos for new updates"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416774)

AS

Ayush S.

Director

> "It help us to on analyze on real time message with with quick automation reply plus it's cost effective there support team is very generous help..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6782696)

RS

Royston S.

Digital Marketing Manager

> "The least about it is there is no direct on call customer support, every time we need to depends on send mail and then waiting for them to reply."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6819671)

SK

Sivakumar K.

Manager

> "WATI is a fantastic WhatsApp Business solution that allows users to create flows and automated responses without any coding."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6690567)

AB

Aaron B.

Co-founder

> "Wati.io seems to have no respect for customer privacy or preferences, which is particularly concerning given the sensitive nature of the data they..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771)

SK

Sivakumar K.

Manager

> "WATI is a fantastic WhatsApp Business solution that allows users to create flows and automated responses without any coding."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6690567)

MC

Marco C.

CEO

> "Instead, users are required to send an email, and cancellation must be requested at least two days in advance, which is highly inconvenient."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6813541)

AR

Anuj R.

Director

> "It’s helped us streamline customer support by automating common queries, and we’ve seen a noticeable improvement in how quickly we can respond to..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6476312)

TMAHT

Tarek Mohamad Al Haddad T.

manager

> "I booked a Google Meet call through their official calendar — they never showed up, and no follow-up was provided."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6776090)

SK

Sivakumar K.

Manager

> "Its intuitive drag-and-drop flow builder makes automation effortless, helping businesses streamline customer interactions efficiently."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6690567)

MK

Manjunath K.

Director

> "Android app is slow, it takes a lot of time to open app from notification bar."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6824762)

JJ

Jonathan J.

DevOps Engineer

> "Without a doubt, it is a quality product that will help you automate and stay on top of all situations in your companies or chats."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069587)

Samson F.

Marketing Lead

> "Also, the human customer support are relatively slower compared to others."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069031)

AJ

Atul J.

Sales Manager

> "Bot feature is the most which we use and this has been helpful to us for operations and sales related enquiries."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069303)

AK

Ashid K.

Digital Marketing Team Lead

> "Sometimes it will not load even if the internet is okay, I think it is a bug or something."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416774)

JS

Jasvinder S.

Real Estate

> "Wati makes it very easy to manage WhatsApp conversations in one place."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7133404)

SJ

Sean J.

PPC Manager

> "The user interface can sometimes be quite clunky, particularly when using the bot builder."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6416476)

SY

Sonik Y.

Founder's office

> "Easy to interact with customers which helps us grow our business in a very positive way and the personal connect with each individual is maintained"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069273)

MC

Marco C.

CEO

> "The credit system is not clearly explained, making it difficult to understand what you are actually paying for."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6813541)

DM

Diptanil M.

Senior Manager - Operations and Support

> "The analytics feature helps us understand what works best, providing valuable insights to fine-tune our communication."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6478546)

ZA

Zaid A.

Account Manager

> "Now, I have to cancel my bank card to stop the direct debit."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6676462)

AC

Aneel C.

MD

> "i am Aneel Kumar Chintha, Chairman & Managing Director, Amaravathi Software Innovations Pvt. Ltd., we are using WATI since 5 years and its great..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6472681)

AR

Angad R.

CEO

> "Unable to manage multiple whatsapp numbrs on 1 account"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6777872)

ML

Mitul L.

Manager

> "It integrates well with CRM systems and provides valuable analytics for optimizing communication."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6580194)

OK

Onkar K.

Director

> "However these bots can be very simple and complex functions are not possible."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6505724)

AD

Akshay D.

Marketing Manager

> "I like most about WATI is there chatbot features which helps to provide automatic replay to customers."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6703504)

PG

Pratik G.

Partner

> "Editing of contact is not yet easy. And no provision of making payment in INR"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6777715)

RH

Rachit H.

Confounder

> "My clients have particularly enjoyed the seamless communication it enables via WhatsApp, improving engagement and response times."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6475395)

AG

Abhinav G.

Founders Office

> "Interface is really updated and difficult to use and slow when dealing with a lot of data."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6834076)

Gagan S.

Business head

> "It helps in online tracking of work."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068603)

AS

Amit S.

Managar

> "Customer Support and pricing are too high."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6630667)

Jaime Andrés C.

CEO

> "The broadcast tools and analytics are also very useful for campaign tracking."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6850732)

PB

Prasad B.

Web Developer

> "Overall, I think WATI is good, but I am not happy with their user interface or customer service."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6674402)

BG

Bayo G.

Senior Business Manager

> "Its ability to message and connect with bulk of our leads on WhatsApp stands Wati out among our go-to-tool."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6787490)

AD

Ambika D.

Founder

> "Wati's customer care service is not good."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6657516)

Nilay G.

Admin

> "It effectively enhances customer engagement by making communication via WhatsApp seamless and more manageable."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6479414)

PA

Peter A.

CTO

> "We're on a Pro plan, promised with a 24/7 Live support, but they have been using their own automation tools against us basically."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6224076)

MK

Manjunath K.

Director

> "You can easily create a lot of automation and integrate internal tools to send customer specific messages"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6824762)

AB

Aaron B.

Co-founder

> "Save yourself the headache and frustration—this company is not worth your time or trust."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771)

RK

RAJESH K.

DIGITAL MARKETER

> "With the help of this software, you can send continuous messages from WhatsApp to someone day after day under automation"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6473028)

AB

Aaron B.

Co-founder

> "It's alarming that a company like Meta would associate themselves with such an unprofessional service."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771)

VR

Verified Reviewer

Marketing manager

> "All in all, WATI.io is a formidable platform for any firm that is interested in improving its communication via WhatsApp messaging app."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6466909)

ZA

Zaid A.

Account Manager

> "impossible to contact, too complicated and no support"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6676462)

Anmol A.

Performance Marketing Manager

> "Wide range of integrations & API, especially liked integration with Hubspot and Google Sheets."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6480749)

DY

Davis Y.

Manager

> "Their support system is garbage, seriously, from the website, you will be directed to whatsapp, but from whatsapp, you will directed back to their..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6340460)

AJ

Atul J.

Sales Manager

> "We have been using it since a couple of years now (after multiple products pivot we finally found this which serves our need)"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7069303)

SG

Sanyal G.

BUSINESS HEAD

> "Poor service, Expensive, Pathetic customer care support"

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6483716)

KL

Krish L.

Sales Manager

> "We've particularly appreciated the ability to quickly respond to customer inquiries and follow up with those who have abandoned their carts."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6444783)

AB

Aaron B.

Co-founder

> "This disregard for my requests is utterly unacceptable."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6457771)

VR

Verified Reviewer

Owner

> "WATI has worked really well for handling support at scale using WhatsApp."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7068246)

Arjun D.

Programs Head

> "The reporting is very poor, for example if i have to search for a chat i will have to scroll, it doesn't allow me to filter according to date."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___4540015)

SM

Sandeep M.

BDM

> "The predefined templates that require minimal adjustments also seem to be a standout feature for me."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6543302)

GM

Gomathy M.

Founder CEO

> "Inability to set up Broadcasts at first shot, invariably fails with some error message or other, Instability in credit card recharges (despite..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___3312618)

Kapil G.

Director

> "Looking forward to more customisation of the AI tool, integrating with our own data."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___7072114)

OS

Oliver S.

Director

> "The customer support is an absolute shocker."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___4876537)

SM

Sandeep M.

BDM

> "Overall, I feel that WATI is a reliable and useful tool for businesses looking to enhance their marketing efforts through WhatsApp, with only minor..."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___6543302)

RV

Ram V.

CEO

> "Competitors may dislike wati for such a beautiful product."

[See full review](https://www.capterra.com/p/204314/WATI/#Capterra___3499679)

[View Reviews](https://www.capterra.com/p/204314/WATI/reviews/)

## User interface

No images or videos  
provided by vendor

[Wati](https://www.capterra.com/p/204314/WATI/)

4.59 (204)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

2-Way Messaging

207

Important

Activity Tracking

150

Important

AI Copilot

120

Important

Zipwhip

8/37

-   2-Way Messaging
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Automated Responses
-   Campaign Planning
-   Campaign Scheduling
-   Communication Management
-   Compliance Management
-   Consent Management
-   Contact Management
-   Customer Segmentation
-   Customizable Templates
-   Drip Campaigns
-   Engagement Tracking
-   Generative AI
-   Interaction Tracking
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Marketing Automation
-   Mass Texting
-   Message Personalization
-   Mobile Coupons
-   Multi-Campaign
-   Multi-Language
-   Natural Language Processing
-   Open Rate Tracking
-   Polls/Voting
-   QR Codes
-   Reporting/Analytics
-   Reputation Management
-   Scheduled Messaging
-   Shortcodes
-   SMS Messaging
-   Text-to-Win
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/165106/Zipwhip/#features)

Wati

Top features

11/37

-   2-Way Messaging
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Automated Responses
-   Campaign Planning
-   Campaign Scheduling
-   Communication Management
-   Compliance Management
-   Consent Management
-   Contact Management
-   Customer Segmentation
-   Customizable Templates
-   Drip Campaigns
-   Engagement Tracking
-   Generative AI
-   Interaction Tracking
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Marketing Automation
-   Mass Texting
-   Message Personalization
-   Mobile Coupons
-   Multi-Campaign
-   Multi-Language
-   Natural Language Processing
-   Open Rate Tracking
-   Polls/Voting
-   QR Codes
-   Reporting/Analytics
-   Reputation Management
-   Scheduled Messaging
-   Shortcodes
-   SMS Messaging
-   Text-to-Win
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/204314/WATI/#features)

### Recognition

Zipwhip is recognized as a top-rated tool in 2 Capterra Shortlist reports

No recognitions have been awarded to Wati

### Deployment & support

Zipwhip

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Wati

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Zipwhip

-   By Twilio
-   Located in United States
-   Founded in 2008

Wati

-   By WATI.io
-   Located in Hong Kong SAR China
-   Founded in 2015

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