# Compare Poptin vs HubSpot Marketing Hub 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Poptin and HubSpot Marketing Hub based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/165478-171840/Poptin-vs-HubSpot-Marketing

---

# Poptin vs HubSpot Marketing Hub Features and Cost Comparison

Last updated May 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

PoptinHubSpot Marketing Hub2/4 selected

[Poptin](https://www.capterra.com/p/165478/Poptin/)[4.8 (345)](https://www.capterra.com/p/165478/Poptin/reviews/)

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

[## Poptin](https://www.capterra.com/p/165478/Poptin/)[4.8 (345)](https://www.capterra.com/p/165478/Poptin/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.7

Functionality

4.8

Ease of Use

4.8

Customer Service

4.9

Reviews Sentiment

Based on [345 reviews](#user-reviews)

Positive

339

Neutral

5

Negative

1

[## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting Price

$15.00/month

Value-for-Money

4.2

Functionality

4.4

Ease of Use

4.3

Customer Service

4.4

Reviews Sentiment

Based on [6,228 reviews](#user-reviews)

Positive

5,785

Neutral

360

Negative

83

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## Summary

* * *

Key features rated by users

Features selected based on 3,624 reviews from lead capture software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

64%Fit

Missing features

Feature ratings

Prospecting Tools

NA

Contact Database

4.7

Lead Qualification

NA

Email Marketing

4.6

Lead Capture

4.8

88%Fit

High performer

Feature ratings

Prospecting Tools

4.4

Contact Database

4.5

Lead Qualification

4.4

Email Marketing

4.5

Lead Capture

4.5

User satisfaction

User satisfaction

4.8

User reviews[345](https://www.capterra.com/p/165478/Poptin/reviews/)

Ease of use

4.8

Functionality

4.8

Value for money

4.7

Customer support

4.9

User satisfaction

4.5

User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.2

Customer support

4.4

Price starts from

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$15Per User, Per Month

-   Free version
-   Free trial

Best for

Best for

Marketers, website owners, eCommerce websites, digital agencies, travel agents, education providers, health providers, online marketplaces, recruitment sites, legal services, financial advisors

Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

## User reviews

Pros & cons

Crystal R.

Marketing and Campaign Lead

> "Having clear, accessible data on impressions, conversions and performance has helped us make more informed..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7082417)

TH

Tom H.

Managing Director

> "It can be a bit fiddly and I found myself having to lurch over to my screen to try and visually see as the display..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7140981)

Crystal R.

Marketing and Campaign Lead

> "It’s become a valuable tool for growing and managing our email database, and the insights we get from the..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7082417)

RN

Reagan N.

Landing page Designer

> "The only issue I have is the mobile optimization, the pop-up on computer is the right size but on mobile phones..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6418673)

NS

Nicki S.

Senior Director of Digital Content

> "Also a plus for us is that, once you have the basic code in place on your website, a nontechnical staff member can..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7033479)

MM

Mike M.

CTO

> "The designer tools can be a bit buggy, occasionally making fine-tuning pop-ups trickier than expected."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6810552)

TS

Tal S.

Manager

> "They packed many features in a single comfortable system, from which you can control many websites. And customer..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7026444)

JM

Jon M.

Director

> "My least favorite thing about Poptin is it's inability to map form fields to SendGrid."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6813867)

RB

Rachael B.

digital marketer

> "It integrates smoothly with other tools, and the templates look professional and convert well."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7078772)

JP

Jerry P.

DE

> "lack of proper bot detection or repeated user which cause of a lot of traffic"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6835929)

SN

Santiago N.

Founder

> "They gave me the platform, and I was able to quickly integrate it with WordPress and intuitively generate the..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6831172)

TL

Teresa L.

Marketing Officer

> "Contacts mixed with wrong form."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7057595)

TH

Tom H.

Managing Director

> "It only took me 10 minutes to get my first pop-up created and live on our website."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7140981)

RH

Ray H.

Clerk

> "Before was handy but it is frustrated to me when I found no pop up image to let people know my promotion without..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6584077)

RB

Rachael B.

digital marketer

> "Poptin feels like a tool that was built with real marketers and business owners in mind, and it delivers..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7078772)

ML

Maria L.

Owner

> "I was making my popup on my ipad and it wasn't working super well."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6785403)

NS

Nicki S.

Senior Director of Digital Content

> "We can create popups that really reflect our brand and control very precisely how and where they appear."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7033479)

CK

Cal K.

Developer

> "Waiting a day between email for support and no support over a weekend."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6357208)

EF

Elia F.

Owner

> "It saves me time, helps me improve conversions on my website, and makes communication with visitors much easier."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6887400)

CP

Cameron P.

Director

> "I have had issues setting up one of the opt ins and it is purely my lack of technical ability."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6279224)

TH

Tom H.

Managing Director

> "The templates are easy to customise and I liked that I could upload our brands fonts."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7140981)

AL

Anders L.

IT-Support and course development

> "I had some problems setting it up, but turns out that was a user error."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6184518)

JB

Jan B.

Co-owner

> "What impressed me most was how Poptin enabled us to implement a pop-up that is fully compliant with German..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7037191)

NM

Nomfundo M.

Marketer

> "It allows lots of adverts when data us turned on."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3642954)

MS

Matthew S.

Owner

> "Honestly, the availability of customer support is one of the most important factors here. Plus, the pop-ups have a..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6320298)

VR

Verified Reviewer

CEO

> "sometimes it wouldn't work, not sure why but I would have to re-insert the link after a day."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___4561345)

TS

Tal S.

Manager

> "A Great service for lead generation, copliancy banners, user message and so on."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7026444)

CB

Chrissy B.

Computer Support Specialist

> "I get hung up sometimes on changing the effective dates of my designs"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3711398)

PP

Phuc P.

CEO

> "Very good experience with Poptin when I can use in first time set up and use it for my first campaign"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7054218)

SG

Sudhanshu G.

Diector

> "If I capture lead directly on the Email Client, I am unable to figure out if an old lead has registered again."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3308265)

MD

Martijn D.

Front-end developer

> "poptin is a stable extension for any app if you wish for more user engagement and use popups to get it"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6609222)

RE

Rhodri E.

Dev

> "Some limitation in design and costs ramp up quickly."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2954665)

NS

Nicki S.

Senior Director of Digital Content

> "A few days ago I needed to contact support for the first time; they responded promptly, found the source of the..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7033479)

GB

Gershon B.

director

> "the price is to much to high"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___3568422)

SL

Suraj L.

Sr. Performance Marketing Manager

> "The tool provides plethora of options to creative slide-in and exit popup."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6460220)

PK

Pierre K.

CEO

> "maybe a tiny bit too much customization"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2983405)

Crystal R.

Marketing and Campaign Lead

> "The platform is reliable, easy to navigate, and has delivered real results for us."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7082417)

GP

Guilhem P.

Director

> "Sometimes, there are tiny bugs when you design the popup (like for example to pass a graphic element behind..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2753402)

JP

Jerry P.

DE

> "User-friendly UI which allows non-tech user to setup"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6835929)

EE

Emir E.

Marketeer

> "I didn't receive a notification when our client added us as an user and had to check myself if everything went..."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2812172)

AB

Allistair B.

Design Director

> "Support team are super helpful and solved any problems with minimum fuss."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7066386)

AS

Avishai S.

freelance

> "design interface is a bit complicated for use"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2358300)

TL

Teresa L.

Marketing Officer

> "great it so easy to use the free version has all you need and easy to link to hubspot and website. "

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7057595)

GT

Geva T.

Marketing Manager

> "Warning about over-running/ conflicting pop-ups"

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2372094)

MF

Michael F.

owner

> "I also really appreciate the fact that it integrates directly into Google Tag Manager."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___6832328)

MGnH

Mike Grønning H.

CEO

> "The prices is to high :-) - When you have a system that run on its own."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2294144)

RH

Rob H.

e-Commerce Manager

> "The layout and code snippet is so easy to use with your website."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___7109376)

Tal L.

Manager Marketing

> "it has some bugs."

[See full review](https://www.capterra.com/p/165478/Poptin/#Capterra___2240064)

[View Reviews](https://www.capterra.com/p/165478/Poptin/reviews/)

CC

Christine C.

Administrator

> "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332)

James P.

Owner

> "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184)

KM

Karen M.

Managing Editor

> "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013)

DGF

Daniel Gabriel F.

Administrator

> "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

Tony U.

Head of Growth Marketing

> "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

Tony U.

Head of Growth Marketing

> "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

YM

Yasmin M.

Operation Assistant

> "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

NN

Nitta N.

Manager Sales and Marketing.

> "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550)

Tony U.

Head of Growth Marketing

> "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609)

FC

Fergus C.

Marketing Executive

> "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186)

Eric N.

Business Development Representative

> "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437)

Jonathan L.

Product Strategist

> "For example there's no way of hosting the images, such as award logos."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588)

YM

Yasmin M.

Operation Assistant

> "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

VR

Verified Reviewer

Paid User Acquisition Specialist

> "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707)

GR

Gaven R.

Hybrid Transformation Expert

> "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717)

DGF

Daniel Gabriel F.

Administrator

> "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

KW

Kelvin W.

Chief Executive Officer

> "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355)

KW

Kate W.

Office Manager

> "For what we needed it was too advanced and too expensive to justify using all the features."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

EO

Emple O.

Principal Project Manager

> "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582)

AH

Amir H.

E-Commerce Manager

> "I do this as it helps me to centralize our marketing efforts and automate our email flows."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743)

NP

Nicola P.

Director

> "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

MC

Milena C.

Office Manager

> "It also houses a ton of data for your company and can give you a ton of statistics and tools."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401)

NH

Nicky H.

Account Manager

> "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930)

LF

Luis F.

Sales Development Rep

> "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457)

RM

Rian M.

Founder

> "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372)

EL

Eurie L.

Senior Brand Manager

> "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397)

AA

Armando A.

Head of Product Development

> "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816)

JW

Jordan W.

Head of Digital

> "A great all in one platform for email management, lead tracking and fully realised CRM system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008)

NW

Nicola W.

Co-founder

> "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

Gisel B.

Marketing and Digital Communication Specialist

> "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

MK

Matt K.

Growth Marketer

> "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

JW

Jeffrey W.

Owner

> "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371)

SG

Sammy G.

Product Designer

> "Customization on emailing tools and cta popups are really limited."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269)

Anna B.

Founder and CEO

> "It is unmatched in terms of email management on a large scale and tracking emails."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608)

AN

André N.

VP

> "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966)

Gisel B.

Marketing and Digital Communication Specialist

> "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538)

MT

Mahmoud T.

geologist

> "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456)

NSM

Ngwanagae Sabina M.

Design

> "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. "

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769)

MK

Matt K.

Growth Marketer

> "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346)

TN

Thayná N.

Payments Team

> "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554)

AM

Amanda M.

Managing Editor

> "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106)

SV

Shameek V.

Director

> "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407)

DGF

Daniel Gabriel F.

Administrator

> "I will be filing an international complaint regarding this incident."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454)

AG

Aviral G.

Manager

> "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075)

AP

Alyssa P.

VP of Customer Success

> "The cost was way too high for my small startup company to afford."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323)

Dipak P.

Director

> "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628)

Yolandi E.

Founder

> "Contact Limits Can Be Painful – If your list grows, so does your bill."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530)

YM

Yasmin M.

Operation Assistant

> "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713)

NW

Nicola W.

Co-founder

> "Absolutely detest their pricing structure and use of paid marketing contact thresholds."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

KW

Kate W.

Office Manager

> "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542)

MC

Miranda C.

IT Director

> "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259)

VR

Verified Reviewer

Marketing Admin

> "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230)

SG

Stephenie G.

Sales and Marketing Manager

> "The calling feature in Hubspot can be a little wonky."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278)

MA

Md. A.

Sales Executive

> "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851)

AB

Ann B.

IT Expert

> "There is no live support for free users and it is inflexible."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622)

JG

Jamie G.

Account Manager

> "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954)

AM

Anna M.

owner, designer, webdeveloper

> "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375)

AJ

Antoine J.

Creative Director

> "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783)

CT

Christian T.

Technical Lead

> "This made it challenging to access all the tools I wanted without stretching my budget."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325)

VR

Verified Reviewer

Ops Director

> "This platform feels very cohesive and brings together everything we need for our very small marketing team."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572)

AP

Anthony P.

Director of Marketing Operations and Automation

> "It's the kind of product that starts out cheap but every add-on is going to add additional costs."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839)

Marc G.

Digital CRM marketing senior specialist

> "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919)

VR

Verified Reviewer

Owner

> "Make it difficult to have a conversation to discuss options."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552)

VR

Verified Reviewer

Marketing Operations Analyst

> "Plenty of resources between customer service, knowledge base, user groups and consultants."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481)

AP

Andrew P.

Senior Web Developer & SEO Specialist

> "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779)

MK

Megan K.

Marketing

> "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529)

NW

Nicola W.

Co-founder

> "Talk about NOT offering a transition plan for their customers as they grow."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029)

RB

Ritu B.

Computer Facilitator

> "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316)

HJ

Himanshu J.

Real estate Sales Specialist

> "It require little time for learning and basic understanding otherwise it will be a big problem."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087)

GC

Graziana C.

Customer Operations Lead

> "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized"

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786)

JL

Jenna L.

Owner

> "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571)

Hannah K.

Vice President

> "I like the follow up reminders and pipeline features available on the platform."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756)

DT

Durgesh T.

Business Development Executive

> "they keep spamming about renewal which is a bit irritating."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539)

NP

Nicola P.

Director

> "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654)

MI

Mitchell I.

Marketing Generalist

> "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997)

RL

Ruth L.

Digital Marketing and Growth Strategist

> "Between emails and landing pages, everything is better connected and easier to manage on a daily basis."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541)

Blair Mychal J.

CEO

> "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735)

SH

Shir H.

Social Media Manager

> "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418)

BN

Brittney N.

Marketing Manager

> "A little confusing for the other functions but did not receive proper training on the system."

[See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263)

[View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

## User interface

[Poptin](https://www.capterra.com/p/165478/Poptin/)

4.85 (345)

4.51 (6,228)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Poptin

33/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Business Card/Badge Scanning
-   Campaign Management
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Database
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Dashboard
-   Data Extraction
-   Data Import/Export
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Notifications
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Multi-Campaign
-   Online Forms
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting/Analytics
-   Reporting & Statistics
-   Social Media Integration
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/165478/Poptin/#features)

HubSpot Marketing Hub

Top features

37/50

-   A/B Testing
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   Alerts/Notifications
-   API
-   Autoresponders
-   Business Card/Badge Scanning
-   Campaign Management
-   Chat/Messaging
-   Contact Database
-   Contact Management
-   Conversion Tracking
-   CRM
-   Customer Database
-   Customer Segmentation
-   Customizable Branding
-   Customizable Fields
-   Customizable Forms
-   Customizable Templates
-   Dashboard
-   Data Extraction
-   Data Import/Export
-   Drag & Drop
-   Email Management
-   Email Marketing
-   Email Templates
-   Engagement Tracking
-   Event Triggered Actions
-   Forms Management
-   Generative AI
-   Lead Capture
-   Lead Distribution
-   Lead Generation
-   Lead Management
-   Lead Notifications
-   Lead Nurturing
-   Lead Qualification
-   Lead Segmentation
-   Multi-Campaign
-   Online Forms
-   Pipeline Management
-   Prospecting Tools
-   Real-Time Notifications
-   Reporting/Analytics
-   Reporting & Statistics
-   Social Media Integration
-   Surveys & Feedback
-   Template Management
-   Third-Party Integrations

[See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features)

### Recognition

Poptin is recognized as a top-rated tool in 1 Capterra Shortlist reports

Best Value Lead GenerationSoftware (2023) 

HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Poptin

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

HubSpot Marketing Hub

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Poptin

-   By Poptin
-   Located in Israel
-   Founded in 2017

HubSpot Marketing Hub

-   By HubSpot
-   Located in United States
-   Founded in 2012

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