# Compare Iconosquare vs Metricool 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Iconosquare and Metricool based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/166110-203702/Iconosquare-vs-Metricool

---

# Iconosquare vs Metricool Features and Cost Comparison

Last updated June 3rd, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

IconosquareMetricool2/4 selected

[Iconosquare](https://www.capterra.com/p/166110/Iconosquare/)[4.4 (69)](https://www.capterra.com/p/166110/Iconosquare/reviews/)

[Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

[## Iconosquare](https://www.capterra.com/p/166110/Iconosquare/)[4.4 (69)](https://www.capterra.com/p/166110/Iconosquare/reviews/)

Starting Price

€33.00/month

Value-for-Money

4.1

Functionality

4.2

Ease of Use

4.5

Customer Service

4.4

Reviews Sentiment

Based on [69 reviews](#user-reviews)

Positive

61

Neutral

7

Negative

1

[## Metricool](https://www.capterra.com/p/203702/Metricool/)[4.4 (97)](https://www.capterra.com/p/203702/Metricool/reviews/)

Starting Price

$12.00/month

Value-for-Money

4.2

Functionality

4.3

Ease of Use

4.5

Customer Service

4

Reviews Sentiment

Based on [97 reviews](#user-reviews)

Positive

88

Neutral

3

Negative

6

## Send this comparison chart to my inbox

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## Summary

* * *

Key features rated by users

Features selected based on 3,906 reviews from social media analytics tools software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

82%Fit

High performer

Feature ratings

Post Scheduling

4.4

Reporting/Analytics

4.7

Performance Metrics

4.9

Engagement Tracking

4.6

Content Management

4.7

79%Fit

Feature ratings

Post Scheduling

4.4

Reporting/Analytics

4.3

Performance Metrics

4.4

Engagement Tracking

4.3

Content Management

4.1

User satisfaction

User satisfaction

4.4

User reviews[69](https://www.capterra.com/p/166110/Iconosquare/reviews/)

Ease of use

4.5

Functionality

4.2

Value for money

4.1

Customer support

4.4

User satisfaction

4.4

User reviews[97](https://www.capterra.com/p/203702/Metricool/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.2

Customer support

4.0

Price starts from

Price starts from

€33Usage Based, Per Month

-   Free version
-   Free trial

Price starts from

$12Other, Per Month

-   Free version
-   Free trial

Best for

Best for

Social Media Marketers working for Major Brands, Multi-site Businesses, Franchises and Marketing Agencies.

Best for

Social media professionals, small business and agencies.

## User reviews

Pros & cons

BW

Benoit W.

CDO APAC MEA LATAM

> "From automated monthly performance reports to real-time engagement insights, Iconosquare helps us stay on top of our social media impact and..."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7014116)

KK

Katrina K.

\-

> "The think that I like least is that the 'Get started' tab keeps opening up every time I open Iconosquare and also every time I want to leave or..."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7011202)

SC

Serkan C.

e-Commerce Manager

> "It’s a powerful tool that combines social media management, scheduling, and in-depth analytics in one platform."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7011239)

CS

Covadonga S.

Communications Advisor

> "What I like the least is something that is not directly the fault of the platform but of the social media insight system: the fact that we can't..."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7015773)

KK

Katrina K.

\-

> "I also love the ability to schedule specific reports and receive them via email."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7011202)

WM

Wiktoria M.

Social Media Specialist

> "insights based on one post when Instagram changes post size I can't schedule posts with new size right away"

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7010295)

JS

Jordan S.

Director of Content and Communication Strategy

> "It's so convenient to view all of our social media trends and growth in one place, across every platform."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7016200)

CM

Cathal M.

Marketing Executive

> "The app doesn't allow you to edit a post that has been set up for approval either."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7011921)

MG

Mallory G.

CEO

> "Am excited that there are tools within the platform to learn and stay up-to-date with launches and changes within the app."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7013843)

CM

Cathal M.

Marketing Executive

> "The calendar view can be hard to see due to the layout on smaller screens."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7011921)

MG

Mallory G.

CEO

> "I love the layout of this platform, how easy and effective it is to organize media and social campaigns, and the overall user experience."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7013843)

CR

Cecile R.

Social Media Manager

> "the navigation could be improved because I always struggle a little bit to find what I am looking for."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7021965)

EB

Eliannore B.

MD, Program Manager

> "Overall it is a great start for social media management, but it is limited, and could use more AI integration."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7012354)

AK

Amy K.

Creative Director

> "Probably my own error but have found it to be a bit clunky."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7019109)

SC

Serkan C.

e-Commerce Manager

> "Managing multiple platforms from a single dashboard saves a lot of time."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7011239)

EB

Eliannore B.

MD, Program Manager

> "Some insights are also missing."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7012354)

AU

Alexandra U.

Copywriter

> "It is really useful as it helps me understand better the way my social media account works."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___7010365)

JV

Jessica V.

Entreprenuer

> "I dislike the price."

[See full review](https://www.capterra.com/p/166110/Iconosquare/#Capterra___2697228)

[View Reviews](https://www.capterra.com/p/166110/Iconosquare/reviews/)

RT

Ricki T.

Owner

> "It's been a great tool for me to use to batch create social media content when I have time."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7036780)

DL

Dayna L.

Social Media

> "Worse, this limitation is not disclosed in any of their help docs, setup guides, or marketing pages."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6819576)

Jose C.

bachelor

> "With this tool, I can schedule my social posts quickly and easily, which saves me a lot of time and allows me to maintain a constant..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4923022)

TC

Tim C.

Marketing

> "I reached out to their customer support multiple times to resolve the issue, but the responses were slow, unhelpful, and didn’t address..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684)

Kelly M.

Social Media Manager and Podcaster

> "I have had to use the customer support and they were very helpful. "

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___7119753)

TC

Tim C.

Marketing

> "I’m extremely disappointed with my experience using Metricool. Despite cancelling my subscription well in advance, I was still charged..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684)

Ronald Abilmar R.

Marketing Manager

> "This has greatly simplified my work, as I can manage all my accounts in a grouped way and thus I can monitor their performance..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568)

TC

Tim C.

Marketing

> "It felt like I was going in circles with no real assistance or resolution."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6574684)

Ronald Abilmar R.

Marketing Manager

> "I was able to schedule my social media posts quickly and easily which has saved me a lot of time and with the data analytics feature..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568)

EA

Enrique A.

Project Manager

> "However, it is not highly recommended for reporting with other external tools."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4630650)

Ronald Abilmar R.

Marketing Manager

> "It gives me detailed information about how my posts are performing, how my followers have engaged with them, and the best times to post."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4981568)

CC

Carol C.

CEO

> "It also doesn’t have as much convenience features for actual content creation that other tools are starting to bring in."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3445988)

Jeb B.

Project Manager

> "I'm really excited to see how much time I can save by not having to visit each social media platform to respond to comments."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6467650)

Catherine D.

Owner

> "Somewhat expensive, and doesn't facilitate all platforms (no reddit or pinterest for example)."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___3111070)

Liliana A.

GED

> "The ability to schedule my posts allowed me to save time and maintain a constant presence on my social media."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4864486)

AC

Andres C.

Marketing Specialist

> "The tool is expensive and there has not been many feature updates for the last 6 months or so. If your team is into trends and long..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2722948)

PG

Paula G.

Co-founder

> "The flexibility and ease of use is unmatched in a free/reasonably priced social media scheduling app."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6809802)

FS

Fathi S.

Disappointing tool

> "caroussel, stories, reel or any video format are not supported at this point."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2781925)

SB

Sotiris B.

Digital Marketing Consultant

> "Being able to schedule my posts and content on social media so my business can work even while I sleep"

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4894971)

Carlos Felipe V.

Office Manager

> "This should work with Instagram too, because sometimes is annoying just to get a reminder than the auto post."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2303924)

PP

Prerna P.

Social Media Marketing Specialist

> "I love the approval and analytics w feature of this software!"

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___6731746)

Rafael del Valle A.

coo

> "it looks old, and something the free trial does not give you some insights from your accounts."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2365780)

Jose C.

bachelor

> "One of the things that has impressed me the most is the amount of functionality it offers."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___4923022)

Richard D.

Automation Leader

> "It's not to hard to use, but, if you don't have any experiencie and don't get well done the first onboarding, maybe you will get lose..."

[See full review](https://www.capterra.com/p/203702/Metricool/#Capterra___2547914)

[View Reviews](https://www.capterra.com/p/203702/Metricool/reviews/)

## User interface

4.38 (69)

[Metricool](https://www.capterra.com/p/203702/Metricool/)

4.39 (97)

## Connect with a Capterra advisor for a free 15-minute consultation

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### Features

Iconosquare

Top features

41/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Automated Scheduling
-   Benchmarking
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Scheduling
-   Charting
-   Commenting/Notes
-   Competitor Monitoring
-   Content Library
-   Content Management
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Engagement Tracking
-   Generative AI
-   Influencer Tracking
-   Keyword Tracking
-   Lead Attribution
-   @mentions
-   Monitoring
-   Multi-Channel Data Collection
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Performance Management
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis

[See all features](https://www.capterra.com/p/166110/Iconosquare/#features)

Metricool

30/50

-   Access Controls/Permissions
-   Activity Dashboard
-   Activity Tracking
-   AI Copilot
-   API
-   Automated Scheduling
-   Benchmarking
-   Calendar Management
-   Campaign Analytics
-   Campaign Management
-   Campaign Scheduling
-   Charting
-   Commenting/Notes
-   Competitor Monitoring
-   Content Library
-   Content Management
-   Customizable Branding
-   Customizable Reports
-   Dashboard
-   Dashboard Creation
-   Data Import/Export
-   Data Visualization
-   Engagement Tracking
-   Generative AI
-   Influencer Tracking
-   Keyword Tracking
-   Lead Attribution
-   @mentions
-   Monitoring
-   Multi-Channel Data Collection
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Performance Metrics
-   Post Scheduling
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Monitoring
-   Real-Time Reporting
-   Reporting/Analytics
-   Reporting & Statistics
-   Search/Filter
-   Sentiment Analysis
-   Social Advertising
-   Social Media Integration
-   Social Media Monitoring
-   Social Performance Management
-   Social Promotion
-   Tagging
-   Third-Party Integrations
-   Trend Analysis

[See all features](https://www.capterra.com/p/203702/Metricool/#features)

### Recognition

No recognitions have been awarded to Iconosquare

Metricool is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Iconosquare

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Metricool

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Iconosquare

-   By Iconosquare
-   Located in France
-   Founded in

Metricool

-   By Metricool
-   Located in Spain
-   Founded in 2015

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