--- title: "Compare Cloud Campaign vs Brandwatch 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Cloud Campaign and Brandwatch based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/166130-277011/Cloud-Campaign-vs-Brandwatch" page_type: "comparison" language: "en" --- # Cloud Campaign vs Brandwatch Features and Cost Comparison Last updated September 17th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: Cloud CampaignBrandwatch2/4 selected [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.9 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) [## Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.9 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting Price $49.00/month Value-for-Money 4.9 Functionality 4.7 Ease of Use 4.8 Customer Service 4.9 Reviews Sentiment Based on [162 reviews](#user-reviews) Positive 161 Neutral 1 Negative 0 [## Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.2 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) Starting Price Contact vendor Value-for-Money 3.8 Functionality 3.9 Ease of Use 4.1 Customer Service 4.4 Reviews Sentiment Based on [255 reviews](#user-reviews) Positive 216 Neutral 32 Negative 7 ## Not a match? Find software alternatives tailored to your priorities. These software suggestions are similar to those you’re currently comparing. ### Social News Desk 4.4 (9) * * * Starting Price $299.00 Per User,Per Year Free Trial Free Version * * * User rating 89% of reviewers rated it above 4 stars * * * ### Reputation 4.4 (184) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * Highest Rated ### Social Champ 4.5 (71) * * * Starting Price $0.00 Flat Rate Free Trial Free Version * * * User rating 92% of reviewers rated it above 4 stars * * * ### Determ 4.4 (39) * * * Starting Price Contact vendor for pricing Free Trial Free Version * * * User rating 90% of reviewers rated it above 4 stars * * * What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 13,582 reviews from social media management software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 85%Fit High performer Feature ratings Post Scheduling 4.8 Social Media Integration 4.8 Automated Publishing 4.8 Multi-Account Management 4.9 Content Management 4.7 78%Fit Feature ratings Post Scheduling 4.5 Social Media Integration 3.8 Automated Publishing 4.4 Multi-Account Management 4.5 Content Management 4.1 User satisfaction User satisfaction 4.9 User reviews[162](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Ease of use 4.8 Functionality 4.7 Value for money 4.9 Customer support 4.9 User satisfaction 4.2 User reviews[255](https://www.capterra.com/p/277011/Brandwatch/reviews/) Ease of use 4.1 Functionality 3.9 Value for money 3.8 Customer support 4.4 Price starts from Price starts from $49Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Cloud Campaign is the infrastructure for growing agencies and software companies offering social media management to drive more revenue. Best for Brandwatch is used by market researchers, marketers, social media managers, analysts, content marketers, PR professionals, and agencies. ## User reviews Pros & cons Kelsie C. Agency Owner > "It offers strong value for the money because it saves time and reduces the manual work that usually comes with managing..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7152549) SW Sandra W. CEO > "The only issue we have found, is that sometimes when we try to use an image we already have uploaded it doesn't work right..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6695795) ML Maggie L. Digital Marketing Manager > "The platform simplifies the approval, review, and reporting process across multiple clients, which has saved us time and..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7010000) Laura W. Marketing Manager > "You can’t tell who is replying if they don’t have an account, and there’s no way to reply to them directly within the..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7042577) Kelsie C. Agency Owner > "Overall, Cloud Campaign has helped me work more efficiently, stay ahead of content deadlines, and focus more on strategy..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7152549) EC Ellie C. Owner > "The uploading of bulk content can be a little glitchy, and the tagging system for social media, isnt 100% but these are all..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6881846) Kelsie C. Agency Owner > "The platform provides strong value because it saves time and helps me deliver a more professional, reliable client..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7152549) Laura W. Marketing Manager > "It would be helpful if communication tracking was a bit clearer. But it's a small downside." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7042577) Kelsie C. Agency Owner > "What I like most about Cloud Campaign is how organized and practical it is for real social media management." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7152549) CT Carlee T. Brand Manager > "That I can't post an interactive story to FB or IG- like using links, or polls, or question boxes." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6588630) Kelsie C. Agency Owner > "Cloud Campaign helps bring structure to social media management." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7152549) DM Danielle M. Social Media Associate > "Maybe a warning beforehand if the title for a video is too long and will cause it to fail." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6027459) AC Anita C. Digital Marketing Manager > "The platform made multiple profile management simple across different social media accounts; the value is great for..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6608083) AD Ashley D. Content Specialist > "I've used other platforms, and where they may have more complicated features, they were hard to navigate and often..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___5036812) VR Verified Reviewer Director > "We are able to manage organic social content across multiple social channels for a location all in one place." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6878594) CG Christie G. Owner > "Cloud Campaign also doesn't post reels directly to the timeline, which drops engagement substantially." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4171342) JB Jackie B. CEO and Founder > "The new bulk approval process has greatly reduced the time it takes for us to send approval links to our clients." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7002462) ER Erin R. Designer and Social Media Manager > "The analytics tracking is not as detailed as I need" [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4666434) Laura W. Marketing Manager > "Cloud Campaign makes it easy to manage posts for multiple clients and industries." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7042577) LP Leevi P. CEO > "Sometimes it fails posts (reels) on Instagram." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4754943) Christopher S. Managine Partner > "Schedules is by far my agency's and client's favorite feature." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7152677) VD Valerie D. Communication & Brand Manager > "I find that the Social Listening feature isn't enough." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4883754) DW Danelle W. Operations Management > "Variety of posts, flexibility of scheduling, available media to utilize or not, and it doesnt' seem to have any gliches,..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6693898) LT Lindsey T. Vice President of Operations > "Cloud Campaign's integrations seem to break a lot. " [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___5020438) Kristy O. Marketing Manager > "Reporting and analytics are extremely thorough." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7127122) CH Courtney H. operations manager > "It took me and my team a while to understand the loose strings. When a post is not approved by posting time it goes away..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3495819) KK Kimberly K. Founder > "Love the ability to have different text for different social media pages." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6675615) AS Amanda S. Executive Director > "We had to go searching for some features or ask for help. If you accidentally schedule a post at the wrong time, you can't..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3474659) LM Logan M. AD Social Strategist > "sensitive content hidden\] have both been super helpful with shaping our team's processes and offering feedback and..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6878646) Brian H. Chief Creative Officer > "Sometimes the navigation isn't intuitive." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4938488) GN Gwyneth N. HR and Client Success Manager > "Their team is responsive, knowledgeable, and feels like an extension of our own marketing department." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7039238) KM Kloey M. Social Media Content Creator > "Sometimes the error message is very short and I can't figure out why a post has failed." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3761019) SW Sandra W. CEO > "It has allowed us to give clients a better experience and serve more clients in less time." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6695795) KZ Kryssi Z. Executive Assistant > "I have not found any features that I do not like." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4427283) MG Maddie G. Social Media Director > "It's the first social media scheduling platform that I've found to be the most efficient and cost-effective solution." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6699620) CH Courtney H. operations manager > "our logo won't come through the platform." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3495819) ML Maggie L. Digital Marketing Manager > "CloudCampaign is incredibly user-friendly, making it quick and easy for our clients to navigate." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7010000) AG Amanda G. Principal > "Additionally, I wish they would update the multi-image photo function to work for Instagram, because right now, it doesn't." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___2803630) EC Ellie C. Owner > "I also like the reporting, which enables me to better manage content." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6881846) AM Alyssa M. Content Manager > "I thought this was a new feature but every time I try scheduling a IG video that is under a minute, it doesn’t post." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___2901409) Sarah C. Social media manager > "I enjoy using this tool on the daily and looking forward to seeing what improvements they continue to make." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7036559) BH Brandon H. Owner > "Managing multiple client social media postings is tricky and can be messy." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___2803615) BP Brooke P. Marketing Communications Specialist > "As a non-profit organization, we appreciate that Cloud Campaign offers us a discount and allows us to utilize its features,..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6109782) DYS Deb York S. owner > "The reporting does not help me communicate with my clients the way I need it to." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3036847) TG Tasha G. Account Manager > "Overall, this has been a great tool that has allowed me to create and publish multiple posts across several platforms all..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6306278) VF Vinniece F. Admin Assistant > "Sometimes our Facebook logs out for some reason and doesn't post." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3086696) Stephanie H. Owner, Executive Creative Director > "The dashboards, the reports, the ease of use, the tagging - it all allows agency owners to truly assist clients in their..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6145253) CM Cindy M. President/CEO > "Tagging companies or people does not always work and could be easier" [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3074120) CM Colton M. Director, Donor Relations > "Amazing analytics that are organized and digestable" [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6758895) DYS Deb York S. owner > "There are too many things that I prefer not to discuss that I cannot take out of the report." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3036847) AC Anita C. Digital Marketing Manager > "The team is easy to work with; they quickly listened to us and adopted AI without significantly compromising user..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___6608083) LT Lindsey T. Vice President of Operations > "Cloud Campaign's integrations seem to break a lot. " [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___5020438) Dan B. Web Developer > "Cloud Campaign has excelled in providing me with the ability to manage all of my social media posts from a single platform,..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4770162) Laura W. Marketing Manager > "It would be helpful if communication tracking was a bit clearer. But it's a small downside." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7042577) AR Alena R. Social Media and Reputation Marketing Manager > "What's even more remarkable is that we don't have to pay extra to add every social media platform – it's a comprehensive..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___5068438) AD Ashley D. Content Specialist > "I've used other platforms, and where they may have more complicated features, they were hard to navigate and often..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___5036812) KK Kate K. Freelancer > "The approval tool and seamless ability to fit into your existing workflow, the many integrations and clear, intuitve UI..." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4282596) Brian H. Chief Creative Officer > "Sometimes the navigation isn't intuitive." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___4938488) JB Jackie B. CEO and Founder > "Their customer support is exceptional, and they continually add useful features." [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___7002462) CM Cindy M. President/CEO > "Tagging companies or people does not always work and could be easier" [See full review](https://www.capterra.com/p/166130/Cloud-Campaign/#Capterra___3074120) [View Reviews](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) FM Flynn M. Social Media and Marketing Coordinator > "The ability to build custom queries and dashboards is a major strength, allowing you to tailor insights specifically to your campaigns or..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) AD Aneri D. Student > "At the same time, the limitations around demographic coverage, map customization, and mention-level usability are genuine gaps that affect..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "The AI-powered image analysis is also a great addition, and the platform is constantly evolving, with AI supporting everything from reading..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) MM Monica M. Social Media and Design Producer > "It’s also difficult to organise reports into folders (event or stakeholder), making things harder to manage at scale." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799) FM Flynn M. Social Media and Marketing Coordinator > "It is an incredibly powerful platform for social listening and analytics, offering detailed insights that can genuinely inform strategy and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) RT Ruth T. Social Media Coordinator > "Social media reporting in measure was a bit of a struggle with limitations on what you could report on vs. only in-platform." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144591) MM Monica M. Social Media and Design Producer > "Reporting is fantastic as you can see all your social media performance in one place with clear dashboards, making it easy to track..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140799) JH Jordan H. Social Media Coordinator > "The process of connecting channels and having to refresh and stabilise the connection was not user friendly." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "Pros: strong data volume, fast insights powered by AI, good cost-benefit, data security/compliance, and flexibility to work across..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) AD Aneri D. Student > "We had to build this visualization externally, which added unnecessary work." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) AD Aneri D. Student > "For a project dealing with five distinct conversation topic areas across three species, this feature alone saved significant time and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) TS Tanya S. Digital marketing and Conversion specalist > "Sentiment analysis can also be inconsistent, especially for non-English content." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021) JH Jordan H. Social Media Coordinator > "I liked the publishing and scheduling components, and the ability to split dark posts, accounts and publishing status." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) VR Verified Reviewer Communications officer > "Linked In sentiment not being included when exporting engage reports." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144607) AD Aneri D. Student > "Brandwatch offers a wide range of pre-built components that made it relatively fast to set up a functional dashboard and start visualizing..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) AH Antonia H. Social Media and Reputation Manager > "Glitchy features like deleted comments reappearing immediately and scheduled posts not showing correctly in the calendar." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) MD Matisse D. Comms > "Fantastic, I am able to easily create reports, manage all social media platforms and simply copy social content onto other platforms." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711) CH Chris H. Marketing Manager > "Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800) GL George L. Data and Insights Manager > "However, with the ability to upload custom sources, even this core issue is largely covered, meaning we have very little major concerns..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220) QK Quinlyn K. Client Executive > "Customization comes at the cost of complexity." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) AD Aneri D. Student > "The sheer variety of chart types and layouts available meant that for most of our research questions, there was a component that could do..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) MB Megan B. Co-founder > "The coverage of video content is poor." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140207) QK Quinlyn K. Client Executive > "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) MD Matisse D. Comms > "If I had to name one downside, it would be the cost." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146711) Vishakha P. Social Media Manager > "It’s especially useful for getting actionable insights quickly and supporting data-driven decisions. While there is a learning curve in the..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140214) JA Joseph A. Digital Marketing Specialist > "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821) DA Daniel A. Senior Market Intelligence and Consumer Insights Analyst > "Beyond listening, I’ve been using it a lot for customer care and social media management, which has made a big difference in day-to-day..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144468) AH Antonia H. Social Media and Reputation Manager > "Missing calendar overview for clients, with confusing links." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) PW Poppy W. Social Media Specialist > "Brandwatch excels in the publishing and benchmarking modules, which are both streamlined and user-friendly." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7149436) AH Antonia H. Social Media and Reputation Manager > "Continuous error messages when trying to connect Facebook accounts." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) FM Flynn M. Social Media and Marketing Coordinator > "It is not the most intuitive tool at first, and getting the most out of it depends heavily on how well queries and dashboards are set up...." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) Michael S. Social Media Manager > "The biggest issue I have is when I publish content natively through a social media site." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624) KL Kristen L. Head of Insights > "Relieved to have expansive data that won't let someone find posts using a social listening tool that we can't also surface." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7141585) MS Manon S. Associate software engineer > "It occasionally took longer than expected to update our social media analytics." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6375889) TS Tanya S. Digital marketing and Conversion specalist > "Reporting and export features work well for sharing insights across teams." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144021) VR Verified Reviewer Growth Manager > "I have been using the standard package, but it was too expensive" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561) AN Amber N. Manager, Strategic Insights > "It's also easy to share dashboards with internal teams and clients, and is the go-to tool to use when sharing these internally as they are..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569) Marina C. President > "The platform can be expensive, which can make it less accessible for small businesses or individual users with limited budgets." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4920461) AZ Alex Z. Digital Strategy Consultant > "It really helps organize the mentions for the period into distinct categories." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144315) NO Nathan O. Assistant Director for Digital Marketing > "Our content strategy is video-heavy, and we were disappointed to learn that Falcon was incapable of publishing posts with higher than 1080p..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2514771) JH Jordan H. Social Media Coordinator > "I think the team at Brandwatch make the experience what it was (positive and rewarding) and the platform has great foundations and lots of..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) Felix Daniel G. CEO > "One of the things I disliked the least was the initial learning curve." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) GL George L. Data and Insights Manager > "It's such a simple platform to use, allowing you to breakdown data so much with a few clicks." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140220) RC Royce C. Social Media Planner > "Constantly has minor bugs which slows down our publishing process e.g. strange spacing which cannot be adjusted; content pool not working..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2526991) FM Flynn M. Social Media and Marketing Coordinator > "Overall, it feels like a powerful, all-in-one tool for understanding digital conversations at scale." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140769) ES Eilis S. Head of Marketing > "Falcon is a great service but falls down on posting stories and 4:5 ratio images on Instagram and doesn't find people on Instagram for..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201) AD Aneri D. Student > "Brandwatch is a sophisticated and capable tool that meaningfully supported our research." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7144403) EM Elisa M. Marketing Manager > "It has been a little "glitchy" at times also" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3531836) NG Nica G. Student > "It is a great resource that provides amazing insights to support research." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457) ES Eilis S. Head of Marketing > "Not being able to post a 4:5 Instagram photo and not being able to tag people on Instagram" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525201) QK Quinlyn K. Client Executive > "Our customer service rep has always been responsive and willing to help tackle issues." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) HS Hannah S. Marketing Generalist > "The reporting system isn't the best." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3296743) CH Chris H. Marketing Manager > "It offered valuable insights into brand perception, competitor monitoring, & market trends." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800) OO Obinna O. Internet entrepreneur > "Brandwatch is expensive for small businesses." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___3341487) NG Nica G. Student > "The easy downloadable graphs made my research very easy." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7146457) DG Dawn G. Owner > "Perhaps it's simply my slow internet- but sometimes I will attempt to schedule a post and it will not save correctly and I'll lose the post..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868) AH Antonia H. Social Media and Reputation Manager > "The tool has great potential, especially with its features that could support social media management and analytics." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6576377) LW Leslie W. Senior Communications Associate > "For example, Twitter began allowing us to caption videos and it's been more than a year and still not offered on Falcon. " [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513820) JH Jordan H. Social Media Coordinator > "The concept of social listening was great, and I'm excited to see how the platform builds this out." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) DG Dawn G. Owner > "This is a common issue I've found across all social media management platforms, and I know that it may be in part to my own internet..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2657868) AN Amber N. Manager, Strategic Insights > "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569) RV Robin V. Communication officer > "There is a big delay from when the first comment is visible within Falcon from when it's done." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2527051) JH Jordan H. Social Media Coordinator > "Our customer success agent \[sensitive content hidden\] was amazing and I felt super understood and supported by her." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) LK Lucelia K. Online Projectmanager > "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195) JH Jordan H. Social Media Coordinator > "I learnt SO much while working with the Brandwatch team and I'm really grateful for the experience we had." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7150854) NE Nina E. marketing assistant > "the mail was scheduled - and i receive an email from falcon that the mail could not be posted." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) VR Verified Reviewer Growth Manager > "Also I like the user-friendly interface and the ability to easily generate insightful reports and visualizations." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6224561) NG Nicole G. Social Media Manger > "The listening tool does not pick up Facebook comments and is often wrong around picking up the sentiment" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2624704) Michael S. Social Media Manager > "This has all the best features of a social media management tool wrapped up into one easy to navigate tool that is sleek, clean, and works..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624) David S. Marketing Specialist > "Also no ability to pull in instagram DMs." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2434728) CH Chris H. Marketing Manager > "I was a strong advocate for Brandwatch & regularly recommended it to peers & leadership groups." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6727800) NE Nina E. marketing assistant > "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) Felix Daniel G. CEO > "It has given me complete visibility into my social media presence, allowing me to monitor and analyze conversations relevant to my brand..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4922999) DH Daniela H. Social Media Manager > "The community management tool is pretty useless." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2516223) SK Sanu K. Scientists > "Its comprehensive coverage, advanced analytics, customizable dashboards, AI-powered insights, and strong data privacy and security make it..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4590003) HV Haley V. Marketing & Communications employee > "I don't like the errors." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2513716) Jose C. bachelor > "Furthermore, the platform allowed me to monitor in real time any unusual activity or emerging crisis, allowing me to take quick and..." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___4914829) NE Nina E. marketing assistant > "very poor reliability !!!" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) Michael S. Social Media Manager > "The tools included and the account levels made the most sense for our organization and their customer service is incredible!" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6130624) NE Nina E. marketing assistant > "this makes the work with falcon super unreliable and i have no good feeling to rely only on this software" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525333) QK Quinlyn K. Client Executive > "Brandwatch has a lot of customization options, making the tool fairly flexible across a variety of use cases." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140215) LK Lucelia K. Online Projectmanager > "Listining is a bit complicated in the beginning, and if you don't use it very often, you have to start from scratch every time" [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___2525195) AN Amber N. Manager, Strategic Insights > "I find Brandwatch fairly easy to use and appreciate its segmentation capabilities." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___7140569) JA Joseph A. Digital Marketing Specialist > "I dislike the onboarding process, it felt like the sales person made the sale, and then disappeared when I needed assistance." [See full review](https://www.capterra.com/p/277011/Brandwatch/#Capterra___6864821) [View Reviews](https://www.capterra.com/p/277011/Brandwatch/reviews/) ## User interface [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/) 4.87 (162) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/) 4.22 (255) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Adaptive Learning 150 Important AI Copilot 120 Important Cloud Campaign 23/50 - Activity Dashboard - Adaptive Learning - AI Copilot - Alerts/Notifications - API - Approval Process Control - Approval Workflows - Automated Publishing - Autonomous Task Execution - Brand Tracking - Calendar Management - Campaign Management - Campaign Optimization - Campaign Planning - Collaboration Tools - Commenting/Notes - Content Calendar - Content Creation - Content Library - Content Management - Cross-system Integration - Customer Engagement - Customizable Branding - Customizable Reports - Data Visualization - Decision Making - Drag & Drop - Engagement Tracking - Filtering - Generative AI - Hashtag Capabilites - Image Library - Keyword Tracking - @mentions - Multi-Account Management - Multi-Campaign - Multi-step Planning - Natural Language Interaction - Post Scheduling - Proactive Assistance - Real-Time Analytics - Reporting/Analytics - Role-Based Permissions - Sentiment Analysis - Shared Inbox - Social Ads - Social Advertising - Social Media Integration - Social Media Monitoring - Social Promotion [See all features](https://www.capterra.com/p/166130/Cloud-Campaign/#features) Brandwatch Top features 35/50 - Activity Dashboard - Adaptive Learning - AI Copilot - Alerts/Notifications - API - Approval Process Control - Approval Workflows - Automated Publishing - Autonomous Task Execution - Brand Tracking - Calendar Management - Campaign Management - Campaign Optimization - Campaign Planning - Collaboration Tools - Commenting/Notes - Content Calendar - Content Creation - Content Library - Content Management - Cross-system Integration - Customer Engagement - Customizable Branding - Customizable Reports - Data Visualization - Decision Making - Drag & Drop - Engagement Tracking - Filtering - Generative AI - Hashtag Capabilites - Image Library - Keyword Tracking - @mentions - Multi-Account Management - Multi-Campaign - Multi-step Planning - Natural Language Interaction - Post Scheduling - Proactive Assistance - Real-Time Analytics - Reporting/Analytics - Role-Based Permissions - Sentiment Analysis - Shared Inbox - Social Ads - Social Advertising - Social Media Integration - Social Media Monitoring - Social Promotion [See all features](https://www.capterra.com/p/277011/Brandwatch/#features) ### Recognition Cloud Campaign is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Social Media Analytics Tools Software (2026)  Best Value Social Media Analytics Tools Software (2024)  Best Value Social Media Analytics Tools Software (2023)  Best Value Social Media Analytics Tools Software (2022)  Brandwatch is recognized as a top-rated tool in 1 Capterra Shortlist reports ### Deployment & support Cloud Campaign Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Brandwatch Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Cloud Campaign - By Cloud Campaign - Located in United States - Founded in 2017 Brandwatch - By Cision - Located in United States - Founded in 1867 ## Popular Comparisons [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) vs [Vista Social](https://www.capterra.com/p/239366/Vista-Social/)[4.92 (953)](https://www.capterra.com/p/239366/Vista-Social/reviews/) $49/month Price $79/month 4.7 Features 4.9 4.8 Ease of Use 4.9 [View full comparison](https://www.capterra.com/compare/166130-239366/Cloud-Campaign-vs-Vista-Social) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [YouScan](https://www.capterra.com/p/173036/YouScan/)[4.87 (124)](https://www.capterra.com/p/173036/YouScan/reviews/) Contact vendor for pricing Price $499/month 3.9 Features 4.7 4.1 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/173036-277011/YouScan-vs-Brandwatch) [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) vs [Publer](https://www.capterra.com/p/177145/Publer/)[4.83 (974)](https://www.capterra.com/p/177145/Publer/reviews/) $49/month Price $5/month 4.7 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/166130-177145/Cloud-Campaign-vs-Publer) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[4.36 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) Contact vendor for pricing Price $199/month 3.9 Features 4.2 4.1 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/121447-277011/Sprout-Social-vs-Brandwatch) [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) vs [Instagram](https://www.capterra.com/p/210721/Instagram/)[4.68 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/) $49/month Price Contact vendor for pricing 4.7 Features 4.6 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/166130-210721/Cloud-Campaign-vs-Instagram) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [Sprinklr](https://www.capterra.com/p/131274/Sprinklr-Platform/)[4.26 (92)](https://www.capterra.com/p/131274/Sprinklr-Platform/reviews/) Contact vendor for pricing Price Contact vendor for pricing 3.9 Features 4.3 4.1 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/131274-277011/Sprinklr-Platform-vs-Brandwatch) [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) vs [Hootsuite](https://www.capterra.com/p/121701/HootSuite/)[4.37 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) $49/month Price $399/month 4.7 Features 4.3 4.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/121701-166130/HootSuite-vs-Cloud-Campaign) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [facelift](https://www.capterra.com/p/150410/facelift/)[4.44 (131)](https://www.capterra.com/p/150410/facelift/reviews/) Contact vendor for pricing Price €1199/month 3.9 Features 4.2 4.1 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/150410-277011/facelift-vs-Brandwatch) [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) vs [Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/)[4.69 (3,473)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) $49/month Price $15/month 4.7 Features 4.5 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/159351-166130/Zoho-Social-vs-Cloud-Campaign) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [Meltwater](https://www.capterra.com/p/123153/Meltwater/)[3.98 (96)](https://www.capterra.com/p/123153/Meltwater/reviews/) Contact vendor for pricing Price Contact vendor for pricing 3.9 Features 4.0 4.1 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/123153-277011/Meltwater-vs-Brandwatch) [Cloud Campaign](https://www.capterra.com/p/166130/Cloud-Campaign/)[4.87 (162)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) vs [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/)[4.55 (713)](https://www.capterra.com/p/123971/Agorapulse/reviews/) $49/month Price $69/month 4.7 Features 4.3 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/123971-166130/Agorapulse-vs-Cloud-Campaign) [Brandwatch](https://www.capterra.com/p/277011/Brandwatch/)[4.22 (255)](https://www.capterra.com/p/277011/Brandwatch/reviews/) vs [Brand24](https://www.capterra.com/p/149054/Brand24/)[4.70 (255)](https://www.capterra.com/p/149054/Brand24/reviews/) Contact vendor for pricing Price $199/month 3.9 Features 4.4 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/149054-277011/Brand24-vs-Brandwatch)