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HubSpot Marketing Hub vs Riddle: Which is a better fit?

Updated on January 13th, 2025
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Summary
Key features rated by users
Features selected based on 4,586 reviews from Marketing Automation users.
% Fit
Not enough reviews
Feature ratings
Email Marketing
4.5
Marketing Automation
4.6
API
4.6
Lead Capture
4.5
CRM
4.5
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
--
Marketing Automation
--
API
4.0
Lead Capture
--
CRM
NA
User satisfaction
4.5
User reviews6,155
Ease of use
4.3
Functionality
4.4
Value for money
4.2
Customer support
4.4
4.8
User reviews44
Ease of use
4.8
Functionality
4.4
Value for money
4.9
Customer support
5.0
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers.

Riddle focuses on publishers, sports teams, leagues, and brands. Our customer base ranges from coaches and consultants, SMEs, and agencies to the largest media companies, brands, and sports leagues.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Yongmei H
Operations Manager
5.0

Yongmei: Hi, my name is Yongmei. I'm the operations manager at BCR Publishing. Our company has around 10 staff, and I would give five out of five for HubSpot for rating. We use HubSpot for storing our contacts, our clients contacts, information, and also for marketing emails. It is user-friendly, and it's very easy to use, very intuitive, and it's just so simple to use. You don't really need any training. You get to just go around, learn it in five minutes. I can't think of anything really. Actually, I'm thinking a bit more about what I like about HubSpot because of the support is really, really very helpful, very fast and very right to the point. And also as for the deliverability, because we have used other marketing platform as well, but compared to HubSpot, the deliverability is much higher in HubSpot.

How Capterra sources reviews
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User interface
171840 video thumbnail}
1 Video
No videos provided by vendor
171840
5 screenshots
166147
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
A/B Testing
207
Important
Activity Dashboard
388
Important

HubSpot Marketing Hub

Top Features
34/42
  • Customizable Branding
  • Marketing Calendar
  • Mobile Access
  • Multi-Channel Communication
  • Real-Time Data
  • Sales Analytics
  • SMS Marketing
  • Workflow Management
  • A/B Testing
  • Activity Dashboard
  • API
  • Campaign Analytics
  • Campaign Management
  • Conversion Tracking
  • CRM
  • Customizable CTAs
  • Customizable Forms
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Marketing
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Marketing Automation
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • ROI Tracking
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Template Management
  • Third-Party Integrations
  • Visual Analytics
  • Website Visitor Tracking
See All features
Hide Marketing Automation Software Features -

Riddle

24/42
Show Marketing Automation Software Features +
HubSpot Marketing Hub
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Riddle
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
HubSpot Marketing Hub
  • By HubSpot
  • Located in United States
  • Founded in 2012
Riddle
  • By Riddle
  • Located in Germany
  • Founded in 2014
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