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Hey Oliver vs Instagram: Which is a better fit?

Updated on February 16th, 2025
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Summary
Features in All-in-One Marketing Platform
21
Best performer
50
  • Activity Dashboard
  • Campaign Planning
  • Campaign Segmentation
12
50
  • Automated Scheduling
  • Content Management
  • Customizable Branding
User satisfaction
4.7
User reviews15
Ease of use
4.6
Functionality
4.7
Value for money
4.8
Customer support
4.5
4.7
User reviews4,981
Ease of use
4.7
Functionality
4.6
Value for money
4.6
Customer support
4.1
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Website owners, marketing executives and key decision employees that their task is to increase ROI from their website and understand the value a marketing automation tool can add into their strategy.

Social media application that enables users to share photos and videos, comment on other users posts, send private messages, search for relevant content, and more using Android and iOS devices.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
No video reviews yet
video-7c05926c-f834-4ae1-d6ed-08dc3d706756
Leah T
Research Specialist and Program Manager
4.0

Leah: My name is Leah. I'm a research specialist. In my area... In the department it is about 11 to 50, and I would rate Instagram about a four. I use the Instagram for social media marketing, networking with other people in my area of focus for work, and being able to connect and recruit individuals interested in our programs. I chose Instagram for... Our area of focus is to provide a platform to connect on a more personal level. Working with other businesses and organizations and making it fun for everyone, not just in a serious setting and to also have the more aesthetic side and being able to attract people to our programs and organizations. I think the one thing about Instagram that I would like to improve for work use is being able to connect more with other apps, other social media platforms. I know it's capable, but the accessibility sometimes... And I don't know if it's on Instagram side or not, but we have struggled with the use of connecting with Meta. The admin services, it's old school and we want to have an easier way to provide all of our social media platforms connected with Instagram without having the hassle of stalling with verification or admin, even if we are the admin.

How Capterra sources reviews
View all video reviews
User interface
No videos provided by vendor
210721 video thumbnail}
1 Video
167607
4 screenshots
210721
5 screenshots

Hey Oliver

Top Features
21/50
  • A/B Testing
  • Activity Tracking
  • API
  • Automated Scheduling
  • Behavior Analytics
  • Campaign Scheduling
  • Content Management
  • CRM
  • Customer Segmentation
  • Customizable Branding
  • Customizable Forms
  • Customization
  • Drag & Drop
  • Dynamic Content
  • Email Marketing
  • Lead Generation
  • List Management
  • Mass Texting
  • Monitoring
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Reporting
  • Reporting & Statistics
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Third-Party Integrations
  • Workflow Management
  • Activity Dashboard
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Journey Mapping
  • Customizable Templates
  • Drip Campaigns
  • Email Templates
  • Engagement Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Management
  • Lead Nurturing
  • Live Chat
  • Marketing Automation
  • Multi-Channel Marketing
  • ROI Tracking
  • Website Analytics
See All features
Hide All-in-One Marketing Platform Software Features -

Instagram

12/50
Show All-in-One Marketing Platform Software Features +

Hey Oliver

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Instagram

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Hey Oliver
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Instagram
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Hey Oliver
  • By Hey Oliver
  • Located in United Kingdom
  • Founded in 2017
Instagram
  • By Meta
  • Located in United States
  • Founded in 2018
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