# Compare ContactPigeon vs iContact 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare ContactPigeon and iContact based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/168153-221118/ContactPigeon-vs-iContact

---

# ContactPigeon vs iContact Features and Cost Comparison

Last updated May 27th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

ContactPigeoniContact2/4 selected

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[5.0 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

[## ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[5.0 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.9

Functionality

4.9

Ease of Use

4.9

Customer Service

5

Reviews Sentiment

Based on [294 reviews](#user-reviews)

Positive

294

Neutral

0

Negative

0

[## iContact](https://www.capterra.com/p/221118/iContact/)[4.5 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

Starting Price

$14.00/month

Value-for-Money

4.4

Functionality

4.2

Ease of Use

4.4

Customer Service

4.6

Reviews Sentiment

Based on [604 reviews](#user-reviews)

Positive

545

Neutral

50

Negative

9

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### HubSpot Marketing Hub

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 14,491 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

64%Fit

Missing features

Feature ratings

Email Campaign Management

5.0

Campaign Scheduling

4.9

Newsletter Management

NA

Email Tracking

4.7

Customizable Branding

NA

73%Fit

Missing features

Feature ratings

Email Campaign Management

4.7

Campaign Scheduling

4.9

Newsletter Management

NA

Email Tracking

4.5

Customizable Branding

4.8

User satisfaction

User satisfaction

5.0

User reviews[294](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

Ease of use

4.9

Functionality

4.9

Value for money

4.9

Customer support

5.0

User satisfaction

4.5

User reviews[604](https://www.capterra.com/p/221118/iContact/reviews/)

Ease of use

4.4

Functionality

4.2

Value for money

4.4

Customer support

4.6

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$14Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

ContactPigeon enables eCommerce stores and B2C businesses to engage, retain, and grow customers with unique insights into visitor behaviors, automation flows, and personalized recommendations.

Best for

iContact is perfect for small businesses, entrepreneurs, marketers, agencies, & high-volume sender w/ 25k-500K subscribers. Nonprofits, EDUs, financial services, event mgrs, and many more love us!

## User reviews

Pros & cons

AMA

Anna Maria A.

E commerce Manager

> "The platform is useful for creating targeted journeys based on customer behavior, and we are already exploring additional automations such as browse..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7166751)

IL

Ioanna L.

Performance Marketing Specialist

> "The only small issue we’ve faced is that the meta ads integration requires a bit of digging if you want to sync it with the CDP."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7110679)

MZ

Maria Z.

E-commerce Manager

> "The platform’s ability to support complex workflows, different channels, and customized use cases makes it a valuable part of our marketing operations."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7170403)

George S.

Consultant

> "One area that required attention was some confusion around a discount pop-up for new users."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7172662)

VC

Victoria C.

Digital Marketing Manager

> "Our personalized, data-driven campaigns connect with our audience, thus boosting engagement and driving measurable results. Since expanding our communication..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7093237)

CM

Christos M.

Head of Marketing

> "The only issue we’ve encountered was a delay when activating our Samaritan chat due to custom implementations."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7011234)

EP

Emmanouela P.

Graphic Designer

> "ContactPigeon is organized and flexible enough for someone who needs creative control, and I appreciate that I can adjust email campaigns, pop-ups, and push..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7174140)

MG

Maria G.

Marketing Assistant

> "The only drawback is that the UI feels a bit outdated and could use a modern update."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7007140)

EP

Emmanouela P.

Graphic Designer

> "One of the things I like most is being able to make code-level edits to fine-tune small visual details and keep the design closer to our brand identity."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7174140)

LV

Leonidas V.

Account Manager

> "One small limitation is the inability to use a custom font that I wanted directly in emails."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6758696)

EV

Eleanna V.

E-commerce manager

> "The platform has helped us in setting up and managing automations such as abandoned cart, browse abandonment, and birthday campaigns."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7156229)

AR

Andy R.

CRM Digital Marketing Manager

> "Sometimes when I want a new segment, the platform has slight delays."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7065277)

MZ

Melina Z.

Digital Marketing Associate

> "We use it for flows that are important to our online store, and these automations have become part of our regular customer communication."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7169548)

GS

Gianna S.

E-shop operator

> "The only minor issue we've had is that, when new marketing actions are proposed, we don’t have enough time to implement them."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6580301)

VT

Ventsislav T.

CRM and Email marketing specialist

> "Overall, it helps retailers turn anonymous visitors into subscribers and create structured customer journeys that support retention and repeat purchases."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7114027)

DK

Dimitrios K.

E-commerce and Marketing Coordinator

> "Some things take longer than expected to implement."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7115298)

MZ

Melina Z.

Digital Marketing Associate

> "The support has been helpful, especially when we discuss new ideas like price drop campaigns, coupon reminders, pop-ups, and segmentation for more targeted..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7169548)

CT

Christiana T.

Digital Marketing Specialist

> "As a result, we often have to restart the process from the beginning, and those delays, albeit small, disrupt our workflow."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6572877)

JB

Jenny B.

Marketing Manager

> "Everything we need is in one place, and the wide range of tools helps us boost engagement and reach more customers. Since we started using ContactPigeon in..."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6882003)

CT

Christiana T.

Digital Marketing Specialist

> "One challenge we’ve encountered with the platform is that it occasionally freezes, causing delays."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6572877)

KM

KATIANNA M.

DIGITAL MARKETING SPECIALIST

> "We manage several online stores, and having all automations, transactional emails, and pop-ups in one platform has been a major advantage."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7060554)

KZ

KLE Z.

Director

> "The only problem we‘ve faced is some delays in our custom requests."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6841212)

AF

Alex F.

Administrator

> "The automation workflows help us stay in touch with customers, and the platform’s features generate a lot of our revenue."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7106822)

DK

Denislava K.

Content Media Manager

> "The only thing that I can say that I don't like is the exact tracking of the products the user has bought as they are all combined in one line chart."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___4729362)

DV

Desislava V.

Marketing and Digital Specialist

> "The platform’s flexibility allows us to expand our automation strategy and communication, bringing in more revenue without manual effort."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7170441)

MV

MARINA V.

PRODUCT MANAGER

> "I found out quite early that the platform had a steep learning curve as I was feeling quite lost at first."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___6363015)

VT

Ventsislav T.

CRM and Email marketing specialist

> "ContactPigeon has been a very effective platform for managing lifecycle marketing across several ecommerce brands we work with."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___7114027)

AD

Anastasia D.

Digital Marketing Specialist

> "Nothing to add as a major disadvantage."

[See full review](https://www.capterra.com/p/168153/ContactPigeon/#Capterra___5042935)

[View Reviews](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

AA

Adegboyega A.

Ticketing Agent

> "With iContact, I am able to create, customize and send high volume outbound marketing emails which generate quality leads."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6391896)

Ilysse R.

Project Manager

> "We had some challenges with proving that our email list was all customers who had opted in."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

FI

Folukemi I.

Head, Social Media

> "iContact makes it super easy for me to create and customize marketing emails for 24/7 via unlimited free templates."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6447511)

CH

Chloe H.

Marketer

> "Sometimes the tracking can be thrown off when it comes to the analytics"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6225754)

NL

Nicholas L.

Operations Manager

> "Using iContact for composing, sending and monitoring promotional emails has been invaluable to us for many years."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6542724)

MK

Maura K.

Communications Cordinator

> "Having difficulty managing old e-mails that are in the data base. "

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3764633)

GG

George G.

Sales and Marketing Specialist

> "I have found iContact to do everything we want to do including future data emails and segment lists all at a very..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6488319)

Sunitha H.

NATIONAL SCHOOL FEEDING PROGRAM FACILITATOR

> "I don't like the cost of iContact, as it can be quite expensive for businesses with limited budgets."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4628656)

AG

Adam G.

Full Stack Developer

> "iContact enables us to reach the targeted audience by creating, customizing and sending outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6157724)

VR

Verified Reviewer

Senior Sales Executive

> "We weren't able to make our emails look quite as polished as we might have liked.3)"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4598507)

SW

Samuel W.

Agribusiness Manager

> "Through iContact, I am able to automatically create, personalize and send high volume outbound marketing emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4995916)

MK

Meghann K.

Marketing Administrator

> "For example, it's impossible to edit a template."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3657268)

VR

Verified Reviewer

Designer

> "Contact management is easy to use, adding and deleting contacts and creating groups."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6480291)

VR

Verified Reviewer

Graphic Designer

> "Sometimes, icontact blocks you when you upload new databases, I know they want to keep a good reputation and make sure..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2865873)

Ilysse R.

Project Manager

> "iContact is overall a very strong marketing platform for those looking to stay in contact with their customers."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6644031)

EL

Erin L.

Marketing Manager

> "Compared to its competitors, iContact is a bit on the expensive side and the entry-level subscription misses out on a few..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

PT

Pankaj T.

Supply Chain Officer

> "iContact really helps in maintainin contacts for survey and marketing purposes."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6311956)

Lane C.

Marketing Director

> "Do not have great focus on global enterprise corporations."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3543669)

Bill Laurel P.

Medical Laboratory Technicians

> "The analytics feature is especially helpful, as I can keep tabs on who opened my emails, and from that data, I can make..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4667107)

MD

Manu D.

Owner

> "Don't give your creditcard number to these people!"

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___3192978)

Abraham B.

Copywriter and Graphic Design

> "I love the drop and drag features where you can create an amazing design to send out."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___6259163)

EL

Erin L.

Marketing Manager

> "We’ve also experienced slow load times as a downside - a big issue when time is money."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2635030)

CB

Collin B.

Enterprise Account Executive

> "iContact streamlines the entire process of email marketing by allowing me to create and send high volume personalized..."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___4831045)

DA

Daniel A.

Marketing Manager

> "Can get cluttered if you are sending a bunch of emails."

[See full review](https://www.capterra.com/p/221118/iContact/#Capterra___2788503)

[View Reviews](https://www.capterra.com/p/221118/iContact/reviews/)

## User interface

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)

4.96 (294)

[iContact](https://www.capterra.com/p/221118/iContact/)

4.48 (604)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

ContactPigeon

Top features

36/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/168153/ContactPigeon/#features)

iContact

30/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   Workflow Automation
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/221118/iContact/#features)

### Recognition

ContactPigeon

Best Value Email MarketingSoftware (2024) 

Best Value Email MarketingSoftware (2023) 

Best Value Email MarketingSoftware (2022) 

iContact is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

ContactPigeon

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

iContact

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

ContactPigeon

-   By ContactPigeon
-   Located in Greece
-   Founded in 2014

iContact

-   By iContact
-   Located in United States
-   Founded in 2003

## Popular Comparisons

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[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

Contact vendor for pricing

Price

$12/month

4.9

Features

4.5

4.9

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-168153/MailerLite-vs-ContactPigeon)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

[MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,318)](https://www.capterra.com/p/136603/MailerLite/reviews/)

$14/month

Price

$12/month

4.2

Features

4.5

4.4

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/136603-221118/MailerLite-vs-iContact)

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

Contact vendor for pricing

Price

$15/month

4.9

Features

4.5

4.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-168153/ActiveCampaign-vs-ContactPigeon)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,934)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

$14/month

Price

$12/month

4.2

Features

4.2

4.4

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/31898-221118/Constant-Contact-vs-iContact)

[ContactPigeon](https://www.capterra.com/p/168153/ContactPigeon/)[4.96 (294)](https://www.capterra.com/p/168153/ContactPigeon/reviews/)

vs

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)[4.82 (2,128)](https://www.capterra.com/p/198994/Systeme/reviews/)

Contact vendor for pricing

Price

$17/month

4.9

Features

4.7

4.9

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/168153-198994/ContactPigeon-vs-Systeme)

[iContact](https://www.capterra.com/p/221118/iContact/)[4.48 (604)](https://www.capterra.com/p/221118/iContact/reviews/)

vs

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,565)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)

$14/month

Price

$15/month

4.2

Features

4.5

4.4

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/79367-221118/ActiveCampaign-vs-iContact)