# Compare ZoomInfo Sales vs Cognism 2026 | Capterra > Unsure of what to choose? Check Capterra to compare ZoomInfo Sales and Cognism based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/168264-169083/ZoomInfo-sales-vs-Cognism --- # ZoomInfo Sales vs Cognism Features and Cost Comparison Last updated May 9th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: ZoomInfo SalesCognism2/4 selected [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) [## ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting Price Contact vendor Value-for-Money 3.5 Functionality 4.2 Ease of Use 4.3 Customer Service 3.8 Reviews Sentiment Based on [318 reviews](#user-reviews) Positive 247 Neutral 41 Negative 30 [## Cognism](https://www.capterra.com/p/169083/Cognism/)[4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting Price $1000.00/month Value-for-Money 4.5 Functionality 4.6 Ease of Use 4.8 Customer Service 4.6 Reviews Sentiment Based on [256 reviews](#user-reviews) Positive 247 Neutral 7 Negative 2 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 3,712 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Lead Capture 3.9 Drip Campaigns NA Engagement Tracking NA Email Management 4.5 Customizable Branding NA \--%Fit Missing features Feature ratings Lead Capture 4.6 Drip Campaigns NA Engagement Tracking NA Email Management 5.0 Customizable Branding NA User satisfaction User satisfaction 4.1 User reviews[318](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 3.5 Customer support 3.8 User satisfaction 4.7 User reviews[256](https://www.capterra.com/p/169083/Cognism/reviews/) Ease of use 4.8 Functionality 4.6 Value for money 4.5 Customer support 4.6 Price starts from Price starts from \-- - Free version - Free trial Price starts from $1000Per Feature, Per Month - Free version - Free trial Best for Best for ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. Best for Cognism provides accurate, compliant-first B2B data and sales intelligence for teams growing across Europe and beyond. Trusted by thousands of revenue teams, Cognism helps you turn data into pipeline. ## User reviews Pros & cons MW Marissa W. Senior Account Executive > "Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) NW Nolan W. Head of Sales > "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) Eric N. BDR > "I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) Eric N. BDR > "The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) NW Nolan W. Head of Sales > "There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) GS George S. Director > "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) BS Beatricia S. Sales Specialist > "I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6416425) GS George S. Director > "Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) MA Mike A. Sales > "I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. " [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shawn S. Business Relations > "Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) AD Amanda D. VP - Marketing > "We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) GS George S. Director > "Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) SR Suvankar R. Lead Generation Specialist > "I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) Chance R. CEO > "I was massively disappointed by how little data we were able to get on our ICP." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) AD Amanda D. VP - Marketing > "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) VR Verified Reviewer Business Development Manager > "The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6875554) MA Mike A. Sales > "I love how many times the person that I need and their e-mail address is listed in the portal for me to use!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) RJ Regina J. Founder > "ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) VR Verified Reviewer Sr. Solutions Engineer > "Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7092812) MW Marissa W. Senior Account Executive > "Very frequently, the information is outdated." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) SR Suvankar R. Lead Generation Specialist > "ZoomInfo offers a vast database and seamless integration." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) SC Sean C. VP, Marketing and Program Management > "Also, the credit system seems a bit archaic." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6814469) TL Tom L. Marketing Director > "Good search tools within the platform (although prefer Cognism UI)" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6867248) HC Harry C. Sales Development Representative > "Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6785639) PJ Peter J. Market Researcher > "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) MA Mike A. Sales > "It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shahbaz S. Analyst > "additional features, enrichment, form complete & websights are all very good" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6770961) Steve P. Head of Sales BD > "Is costly and will need time to properly extract real value." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6877021) GS George S. Director > "There are better products, better commercial practices, and better companies to deal with." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) WG William G. Account Executive > "I also think a lot of the new bells and whistles are not necessary for most people and "noisy"" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) Chance R. CEO > "It made me think that ZoomInfo would have good data." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) JD Jeffrey D. Operations Manager > "They wanted a year payment in advance which was another deal killer." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) AD Amanda D. VP - Marketing > "ZoomInfo Sales has saved me countless hours of time researching companies and contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) RJ Regina J. Founder > "Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) PJ Peter J. Market Researcher > "It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) ML Mellora L. Founder & President > "The only people who respond is the AR team when they want money. or after you pay them upon receipt of the invoice, they continue to..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) VR Verified Reviewer Sr Sales Development > "The chrome extension makes it extremely easy for me to use in my daily workflow." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) VR Verified Reviewer Account executive > "Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4943125) AK Allison K. Account Executive > "Helps me daily with tasks and keeps me on track" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6437532) DP Dan P. CEO > "I was baited by their shiny claims of superb lead generation and marketing tools, but once they got my money, the reality was as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) SS Shawn S. Business Relations > "The customized feed was a nice feature to have as well." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) SO Sean O. GM > "They over promise and under deliver, at extreme cost." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___6672429) JD Jeffrey D. Operations Manager > "Downloading was pretty straightforward and easy to use." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) RJ Regina J. Founder > "They were untrustworthy and untruthful to simply get a sale." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) Reunaldo P. Senior Data Analyst > "The ability to quickly set up custom dashboards and reports for my team was especially helpful, as it allowed us to quickly gain insights..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765) ML Mellora L. Founder & President > "Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) AD Amanda D. VP - Marketing > "A colleague convinced me to trial ZoomInfo Sales." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) Iyer A. National Sales Manager > "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6239190) PH Peter H. Enterprise Account Executive > "It is used by the whole sales team and our single source of truth regarding lead generation and lead quality. Since outbound sales is our..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3581054) VR Verified Reviewer Director of Business Development > "Sometimes the data was outdated and contacts would not have direct lines." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6220719) VR Verified Reviewer SDR > "The unique features of Zoominfo are the intent data and scoop features, which provide insights into company happenings not known to the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386) AK Alan K. IT Client Service > "They can be from other companies or the data does not populate correctly" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer CX Manager > "We were able to deliver all the lists of companies and contacts we needed and to refresh our own database efficiently with accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4441644) ME Michelle E. Inside Sales > "New version makes drilling into company contacts much more difficult." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6243661) EB Eutiquio B. Data Analyst > "ZoomInfo SalesOS has an up-to-date database and recommended for prospecting leads and also the emails and phone numbers are 95% accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3643852) VR Verified Reviewer Sr Sales Development > "Not much I didnt like - super accurate info." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) FT Farhan T. Product manager > "Zoominfo salesOS provides an a very useful UI within Salesforce and other CRMs that helps sales team to lookup information and makes..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4482475) MC Michael C. CFO and Partner > "After signing the contract, they do not live up to their promises at all and threaten legal action etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) SS Shubham S. Analyst > "You can import all data into CSV format which is very useful." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6270841) AM Asif M. Sales and Marketing Director > "The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) RM Rachit M. Senior AE > "Basic info such as Competitive landscape, industry, latest trends, revenue, etc.. provide a really good source of information for..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4357823) AK Alan K. IT Client Service > "Sometimes the contacts are NOT correct." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer Business Development Rep > "I love the Intent and Technologies function on SalesOS, which helps you to know what your prospects are searching for online and the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3579778) DK David K. Owner > "I reached out to cancel my subscription however, I was told that an account manager will call us." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AB Almodyr B. Data Analyst > "By streamlining our sales procedures and automating a lot of our operations, it has allowed us to boost our sales productivity." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312) MC Michael C. CFO and Partner > "Zoominfo promises high data quality but it is very poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) WG William G. Account Executive > "I think it is a really powerful platform with a lot of really great information" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) JL Jill L. Marketing Operations Specialist > "I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3599272) AK Alan K. IT Client Service > "ZoomInfo is a great platform to generate new leads and explore CSuite contacts" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) ML Mellora L. Founder & President > "They are non responsive (except for AR to get your money), and LIE." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) RF Roselin F. Lead Development Representative > "Dashboards and charts enhance the data presentation and help make better ICP evaluation & prospecting decisions." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3814635) TH Trevor H. Logistics Sales Representative > "A lot of incorrect information, but also have generated many leads." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4920063) LM Laurent M. BDD > "Zoominfo database is not only very accurate and frequently updated (contact info accuracy is great), but it is also extremely user..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3795337) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AM Asif M. Sales and Marketing Director > "The chrome extension is good that helps in visiting any website and finding out the contacts within that company." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) JN Jean N. Business development > "Great database provides up to date accurate information on potential leads with phone number and LinkedIn profiles" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4369418) BB Brigita B. Senior SDR > "Have found that it's not the best for prospecting outside of US." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6007698) DP Dan P. CEO > "ZoomInfo turned out to be a masterclass in over-promising and under-delivering." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) VR Verified Reviewer Director, Business Development & Technology > "Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4618271) [View Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Thomas E. Business Development Lead Manager > "The UI is clean and efficient, and the available API connection allows me even further efficiencies via agents I create." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) HS Henri S. SDR > "Sometimes it lacks numbers and emails from HOK people and I think the Email feature could be a little bit better" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7080681) CM Conor M. AE > "Actionable Intent Data: The ability to identify accounts actively researching solutions like ours, or topics relevant to Asana, allows for much..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6819575) JE James E. Business Development Executive > "At times I am unable to find specific contact details, such as emails or phone numbers. Although no one source of sales intelligence can give 100..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) TL Tom L. Marketing Director > "Good quality contact data, excellent UI/search capability to find contacts/companies quickly, support/alignment to data protection regulations,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6815383) MT Maisie T. Sales Development Representative > "Not all the information cognism has can be pulled through to our CRM, Salesforce, which can be annoying when I have to cross reference details..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) VR Verified Reviewer BDR > "I found that managing my data became a lot more efficient as I was able to keep track of my prospect base in an efficient and convenient manner" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7083956) DS Derek S. CMO > "Cognism's backend does not give uses the control of their account, which credit cards to use, or executing renewals." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) CP Casper P. Team Lead Business Development > "It also connects with our CRM which makes this process even easier. Once we have identified the right prospects for our accounts we can then find..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) DS Derek S. CMO > "Their renewal and backend payment processes is misleading and purposeful to keep clients with the platform." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7016902) EG Ella G. Project manager > "I've discovered that tracking client leads more effectively significantly enhances my ability to manage my accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7087132) VR Verified Reviewer Business Development Analyst > "However, this is a problem with every data provider, Cognism still has the least amount of rejected emails" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6322343) Thomas E. Business Development Lead Manager > "Cognism allows our commercial team to dramatically speed up the process of connecting with the prospects most important to us." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7101118) VR Verified Reviewer SDR Leader > "Some of the mapping of industries isn't perfect and can require some additional work." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6549349) VR Verified Reviewer Sales development > "Lead generation via cognism is very useful, especially region wise data helping our sales team reach the right person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7068250) VR Verified Reviewer IT account Director > "data can sometimes be on there which is out of date or incorrect job titles" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6313508) CP Casper P. Team Lead Business Development > "It helps us find the correct prospect: we can filter through dozens of very detailed filters, helping us to find our exact ICP." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7008744) JW James W. Senior Rev Ops Executive > "Americas contact data quality isn't as good as EMEA" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6752467) TF Thomas F. Account Executive > "My favourite features have to be the Diamond verified numbers which are the most accurate I've found compared to previous outreach tools and the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6577668) SU Sibel U. Business Development representative > "It has happened a few times that data is inaccurate but this is to be expected and not a major problem." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) JT Josh T. Sales > "This seamless integration ensures that the entire lead management process is smooth, from prospecting to conversion, making it easier for teams..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756888) LB Louis B. SDR > "Nothing worse than pitching to someone and then find out you're not speaking to your prospect." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6844329) TG Tom G. Business Development > "Cognism is a powerful B2B lead generation and sales intelligence platform that provides accurate contact data and compliance-friendly prospecting..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6684098) JB Jake B. Team Manager > "Sometimes the data isn't accurate - family member rather than person" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6737352) OL Ollie L. Revenue Operations Manager > "It also enables us to ensure data hygiene within the CRM through the "Enhance" feature, allowing us to check if job titles/contact data is..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6793719) SE Shal E. Outbound SDR > "Some leads lack some data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696691) GS George S. Global Events Executive > "The integration with other tools, like LinkedIn and Salesforce, is smooth and seamless, ensuring that our teams can work more collaboratively and..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6716298) DS Diogo S. Business Development Manager > "The fact that finding distribution is somehow unreliable." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6696584) LE Luca E. Business Development > "I also really enjoy the persona function filter where you can get the right contacts at every company immediately and no need to do intense..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7045268) Jack F. Sales Executive > "Occasionally some data is out of date, for example a specific contact may no longer work at the company." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6069053) SL Simon L. Corporate Licensing Consultant > "By providing direct contact information for key decision-makers, it allows me to bypass these roadblocks and connect with the right people..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6572163) Max L. Account Exec > "The emails could be a little funky if they're not green tick verified, but not much you can do about that ." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5089584) MD Martin D. sdr > "CRM integrations work smoothly and help save time in daily workflows." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7079797) AK Akash K. Sales Development Representative > "Some data inaccuracies and industries not being specific enough for certain ICPs" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168608) JE James E. Business Development Executive > "The Google Chrome extension is also a great feature, which allows me to make use of Cognism when outside of the web application." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) DB David B. AE > "Solves a problem for us" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6629081) SU Sibel U. Business Development representative > "What I appreciate most are the intelligent search features that enables me to find and contact the most relevant contacts in my territory." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624851) ZH Zak H. Account Executive > "Occassionally I have problems with the filtering options, particulary the job function filter." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___4941600) Connor N. Global Engagement Executive > "Accurate contact data, real-time intent signals, and seamless CRM integration make prospecting and outreach more efficient." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6756850) SE Scott E. SDR > "On rare occasions, sometimes contact numbers are not always correct or outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5091262) VR Verified Reviewer BDR > "Easy to use the filters , make a list of contacts - leads have right amount of information thats required." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7105204) Aleksi S. Sales Executive > "Sometimes the phone numbers are wrong here in Finland." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6143337) HJ Harry J. Sales Development Representative > "We've had some great enablement sessions which have allowed us to make best use of the platform. Since we started using Cognism, we’ve been..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6626435) ME Melissa E. Manager > "leads can be out of date so need to be reviewed more often" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___5069184) Ashley B. Sales Enablement > "Cognism’s robust data acquisition tools have streamlined our lead generation, resulting in higher conversion rates and better-targeted campaigns" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6664873) VR Verified Reviewer Sales Executive > "Data in the Finnish market is not the best but in Europe in general it is" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6154446) VK Vanina K. Account Executive > "Cognism has become a key part of my workflow, and here’s why I love using it: Accurate data, intuitive interface, AI features, and high levels of..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6610267) CD Charlie D. SDR > "Sometimes leads are outdated." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6168703) Faiz A. Account Executive > "I also love the pop-up notifications right inside Sales Navigator, it's incredibly helpful to get quick contact information without leaving the..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7042328) VR Verified Reviewer Head of sales Northern Europe > "passing a list to Salesforce is done via campaigns and not as seamless as with other tools we've used (or via CSV)" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3772187) MT Maisie T. Sales Development Representative > "The quality of the numbers is amazing, most times I call them the correct prospect picks up the phone, email quality is even better." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___7026583) CT Cameron T. Account Manager > "There is lots of bells and whistles i dont feel like i always use" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6267273) FS Felipe S. Enterprise Development Representative > "Overall I'm very satisfied with Cognism as it allows me to get quality information and contacts from my top accounts." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6826562) AM Asif M. Sales and Marketing Director > "Not all the data provided is accurate, it does get some issues with the provided data." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3668031) LC Libby C. BD Operations Manager > "We've had a great experience using Cognism for building prospect lists and gathering detailed information for setting up our leads in Salesforce." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6419961) JP Jacob P. SDR Leader > "Extension sometimes bugs out and needs uninstalling and reinstalling" [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3859342) JE James E. Business Development Executive > "Overall my experience has been positive. Once I learned how to best use the solution, I am bale to bulk import lead list and then enrich the data..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6569036) SK Sadie K. Account Development > "I have twice experienced contacting a persona who was the correct name but not the right person, also alot of prospects have advised these are..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3263838) ZC Zeeshan C. Senior Business Development Executive > "In my six years of software sales, I’ve worked with numerous data enrichment tools, but few match Cognism’s ease of use, smart workflows,..." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___6624089) AC Aimee C. Commercial Growth Developer > "I often have to change my password, but that may be an operations mistake on my end." [See full review](https://www.capterra.com/p/169083/Cognism/#Capterra___3207979) [View Reviews](https://www.capterra.com/p/169083/Cognism/reviews/) ## User interface 4.11 (318) [Cognism](https://www.capterra.com/p/169083/Cognism/) 4.70 (256) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important ZoomInfo Sales Top features 25/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/168264/ZoomInfo-sales/#features) Cognism 24/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/169083/Cognism/#features) ### Recognition No recognitions have been awarded to ZoomInfo Sales No recognitions have been awarded to Cognism ### Deployment & support ZoomInfo Sales Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Cognism Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details ZoomInfo Sales - By ZoomInfo - Located in United States - Founded in 2000 Cognism - By Cognism - Located in United Kingdom - Founded in 2015 ## Popular Comparisons [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (528)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.2 Features 4.5 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/168264-207295/ZoomInfo-sales-vs-Seamless-AI) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (528)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) $1000/month Price Contact vendor for pricing 4.6 Features 4.5 4.8 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169083-207295/Cognism-vs-Seamless-AI) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) Contact vendor for pricing Price $29/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-267486/ZoomInfo-sales-vs-useArtemis) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) $1000/month Price $29/month 4.6 Features 4.6 4.8 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/169083-267486/Cognism-vs-useArtemis) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) Contact vendor for pricing Price $39/month 4.2 Features 4.4 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168264-215082/ZoomInfo-sales-vs-Dripify) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) $1000/month Price $39/month 4.6 Features 4.4 4.8 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/169083-215082/Cognism-vs-Dripify) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Contact vendor for pricing Price $49/month 4.2 Features 4.1 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $1000/month Price $15/month 4.6 Features 4.5 4.8 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-169083/ActiveCampaign-vs-Cognism) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Contact vendor for pricing Price $15/month 4.2 Features 4.4 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/168264-171840/ZoomInfo-sales-vs-HubSpot-Marketing) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) $1000/month Price $49/month 4.6 Features 4.1 4.8 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/169083-198383/Cognism-vs-Lusha) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Linked Helper 2](https://www.capterra.com/p/230521/Linked-Helper-2/)[4.91 (259)](https://www.capterra.com/p/230521/Linked-Helper-2/reviews/) Contact vendor for pricing Price $15/month 4.2 Features 4.8 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/168264-230521/ZoomInfo-sales-vs-Linked-Helper-2) [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) vs [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,230)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) $1000/month Price $15/month 4.6 Features 4.4 4.8 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/169083-171840/Cognism-vs-HubSpot-Marketing)