# Compare ZoomInfo Sales vs HubSpot Marketing Hub 2026 | Capterra > Unsure of what to choose? Check Capterra to compare HubSpot Marketing Hub and ZoomInfo Sales based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/168264-171840/ZoomInfo-sales-vs-HubSpot-Marketing --- # HubSpot Marketing Hub vs ZoomInfo Sales Features and Cost Comparison Last updated May 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: HubSpot Marketing HubZoomInfo Sales2/4 selected [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) [## HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $15.00/month Value-for-Money 4.2 Functionality 4.4 Ease of Use 4.3 Customer Service 4.4 Reviews Sentiment Based on [6,228 reviews](#user-reviews) Positive 5,785 Neutral 360 Negative 83 [## ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.1 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting Price Contact vendor Value-for-Money 3.5 Functionality 4.2 Ease of Use 4.3 Customer Service 3.8 Reviews Sentiment Based on [318 reviews](#user-reviews) Positive 247 Neutral 41 Negative 30 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 3,690 reviews from lead generation software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 72%Fit Missing features Feature ratings Lead Capture 4.5 Drip Campaigns 4.4 Engagement Tracking 4.5 Email Management 4.5 Customizable Branding NA \--%Fit Missing features Feature ratings Lead Capture 3.9 Drip Campaigns NA Engagement Tracking NA Email Management 4.5 Customizable Branding NA User satisfaction User satisfaction 4.5 User reviews[6,228](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.2 Customer support 4.4 User satisfaction 4.1 User reviews[318](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Ease of use 4.3 Functionality 4.2 Value for money 3.5 Customer support 3.8 Price starts from Price starts from $15Per User, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Over 100,000 customers in more than 120 countries use HubSpot's software to attract, engage, and delight their customers. Best for ZoomInfo Sales is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. ## User reviews Pros & cons CC Christine C. Administrator > "What I liked about HubSpot Marketing Hub is how seamlessly it connects email campaigns, landing pages, automation workflows, and analytics in one intuitive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7102332) James P. Owner > "Terrible - we thought we would give it our best shot, but on signing the contract, the sales team had changed us from a month-to-month contract to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7107184) KM Karen M. Managing Editor > "I like HubSpot Marketing Hub because, within one dashboard, it offers top quality in lead generation, bulk emailing, and campaign management." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7044013) DGF Daniel Gabriel F. Administrator > "She explicitly stated that it was not her responsibility to speak with a manager regarding my issue, left me waiting without any communication, and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) Tony U. Head of Growth Marketing > "It is one of the most user-friendly marketing platforms I have worked with, especially for email marketing, automation, contact management, and campaign..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) Tony U. Head of Growth Marketing > "The main downside is pricing, especially once you start needing the more advanced features or larger contact limits." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) YM Yasmin M. Operation Assistant > "It’s a powerful, all-in-one marketing platform that makes it easy to manage campaigns, track performance, and nurture leads in one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NN Nitta N. Manager Sales and Marketing. > "The least thing I like about HubSpot Marketing Hub is that it can get expensive as you grow, especially if you need advanced features or a larger contact..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6837550) Tony U. Head of Growth Marketing > "The email builder is straightforward, contact segmentation is powerful, and the workflows make it much easier to automate repetitive tasks." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124609) FC Fergus C. Marketing Executive > "There is a lack of flexibility in the email template creator, making it difficult to design emails that stand out visually." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6856186) Eric N. Business Development Representative > "Honestly great for tracking campaigns, managing sequences, outreaching existing and potential customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054437) Jonathan L. Product Strategist > "For example there's no way of hosting the images, such as award logos." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7091588) YM Yasmin M. Operation Assistant > "I also liked the drag-and-drop tools for creating emails and landing pages, since they don’t require any technical skills." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) VR Verified Reviewer Paid User Acquisition Specialist > "The number of marketing contacts is not an agile package. Once the number extends the limit, the package is automatically upgraded and is quite expensive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6458707) GR Gaven R. Hybrid Transformation Expert > "The Hub is a powerful tool for the small business I am a part of as it includes more professional-like features compared to entry-level marketing softwares." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6863717) DGF Daniel Gabriel F. Administrator > "After that, he simply stopped responding while I was still on the line, forcing me to end the call myself." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) KW Kelvin W. Chief Executive Officer > "The entire lead process can be mapped and organized using this tool, saving you a lot of work and making new customer acquisition more efficient." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7017355) KW Kate W. Office Manager > "For what we needed it was too advanced and too expensive to justify using all the features." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) GC Graziana C. Customer Operations Lead > "HubSpot is a brilliant approach that supports marketing, ensuring that every operations that supports advertising is well supported" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) EO Emple O. Principal Project Manager > "Contact filters for smart lists do not have well-developed filtering for intricate interconnection of filters." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775582) AH Amir H. E-Commerce Manager > "I do this as it helps me to centralize our marketing efforts and automate our email flows." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7106743) NP Nicola P. Director > "I found it difficult to navigate as a beginner and I couldn't find any help resources that worked for me." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MC Milena C. Office Manager > "It also houses a ton of data for your company and can give you a ton of statistics and tools." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7045401) NH Nicky H. Account Manager > "Higher pricing tiers can be costly for small businesses, and customisation options are more limited compared to other platforms." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6571930) LF Luis F. Sales Development Rep > "The platform is intuitive, well-integrated, and offers a comprehensive suite of tools that make managing marketing campaigns efficient and effective." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6841457) RM Rian M. Founder > "It becomes complicated to use another CRM epically because some CRM don’t have that specific feature and have criteria’s different from HubSpot to use." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775372) EL Eurie L. Senior Brand Manager > "My overall experience in Hubspot Marketing Hub are the clean platform design, the strealine marketing features in email marketing, landing page creation,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6596397) AA Armando A. Head of Product Development > "It's very limited to connections with other platforms outside of it's own environment, making it difficult to integrate with some projects." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6493816) JW Jordan W. Head of Digital > "A great all in one platform for email management, lead tracking and fully realised CRM system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7139008) NW Nicola W. Co-founder > "Absolute basics are fine but overall it's super frustrating as the menu system still shows all the features, but inevitably you just get pinged over to an..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) Gisel B. Marketing and Digital Communication Specialist > "We are able to use this complete package of tools to coordinate our marketing activities, starting with the leads and ending with the customers." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MK Matt K. Growth Marketer > "Sometimes the editor doesn't work at all, and I have to edit elements directly in the source code." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) JW Jeffrey W. Owner > "By leveraging its powerful features, businesses can streamline their marketing efforts, engage with customers more effectively, and ultimately drive..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381371) SG Sammy G. Product Designer > "Customization on emailing tools and cta popups are really limited." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6449269) Anna B. Founder and CEO > "It is unmatched in terms of email management on a large scale and tracking emails." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7104608) AN André N. VP > "Of course, they give promotions to smaller business as try outs, but compared to Zoho One, the price is too high for the value you get." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6568966) Gisel B. Marketing and Digital Communication Specialist > "In this series, HubSpot’s Marketing Hub is particularly possible thanks to being an integrated solution that functions as CRM, marketing automation tool,..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6508538) MT Mahmoud T. geologist > "Among the defects of the application on the mobile phone is that it requires updating, which provides application development services and puts a package..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___4819456) NSM Ngwanagae Sabina M. Design > "this is one of the best platforms with marketing, sales and customer support.it has its own CMS and they a powerful marketing and sale automation. " [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6414769) MK Matt K. Growth Marketer > "Actually even tough it's way more expensive than alternatives, it's way worse, and it takes much more time for sending our marketing emails in comparison..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6538346) TN Thayná N. Payments Team > "The way it allows us to send tasks from one team to another, automations for emails, pipelines, everything is wonderful." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6382554) AM Amanda M. Managing Editor > "Having to be logged in to certain accounts in order to connect them to Hubspot was tedious at times." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6411106) SV Shameek V. Director > "The platform’s seamless integration with CRM, email marketing, automation, and lead nurturing tools has made it easy to manage campaigns from one place." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6797407) DGF Daniel Gabriel F. Administrator > "I will be filing an international complaint regarding this incident." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7087454) AG Aviral G. Manager > "I like the their landing page tool which is super easy with drag and drop feature, other thing is super easy to create web forms for your website , and ..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6418075) AP Alyssa P. VP of Customer Success > "The cost was way too high for my small startup company to afford." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6835323) Dipak P. Director > "The interface is intuitive, workflows are easy to set up, and integration with CRM makes campaign tracking much smoother." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7072628) Yolandi E. Founder > "Contact Limits Can Be Painful – If your list grows, so does your bill." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6714530) YM Yasmin M. Operation Assistant > "I really appreciated how well it integrates with the CRM and other tools, which helps keep everything organized and connected." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7128713) NW Nicola W. Co-founder > "Absolutely detest their pricing structure and use of paid marketing contact thresholds." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) KW Kate W. Office Manager > "Really impressed with the set up and customer support, however for a smaller business who needs to dip into different features the pricing just gets too..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7121542) MC Miranda C. IT Director > "Overall we were disappointed because what we were told it could do was only on the really expensive plan and there was nothing in between the basic and..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6677259) VR Verified Reviewer Marketing Admin > "Easy to export data and good entry level pricing, especially considering all of the available features such as automation for email management" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7063230) SG Stephenie G. Sales and Marketing Manager > "The calling feature in Hubspot can be a little wonky." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6576278) MA Md. A. Sales Executive > "The most interesting thing about HubSpot Hum, it has dedicated AD service options on various platforms like Facebook, Google, LinkedIn, etc." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6381851) AB Ann B. IT Expert > "There is no live support for free users and it is inflexible." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6544622) JG Jamie G. Account Manager > "Its all-in-one platform makes it easy to manage everything from email campaigns to SEO, landing pages, and social media, with a strong focus on automation." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6545954) AM Anna M. owner, designer, webdeveloper > "I am not sure if all the options and possibilities are as crucial as they seem, but this might be my lack of experience in this specific field." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6803375) AJ Antoine J. Creative Director > "Hubspot is more than a marketing automation platform, it is a community of marketers, an ecosystem of people with experiences that is willing to share to..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6602783) CT Christian T. Technical Lead > "This made it challenging to access all the tools I wanted without stretching my budget." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6314325) VR Verified Reviewer Ops Director > "This platform feels very cohesive and brings together everything we need for our very small marketing team." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7061572) AP Anthony P. Director of Marketing Operations and Automation > "It's the kind of product that starts out cheap but every add-on is going to add additional costs." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6307839) Marc G. Digital CRM marketing senior specialist > "As a senior consultant with certification, hubspot is the best CRM for entry level but also for bigger scale companies." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7112919) VR Verified Reviewer Owner > "Make it difficult to have a conversation to discuss options." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7023552) VR Verified Reviewer Marketing Operations Analyst > "Plenty of resources between customer service, knowledge base, user groups and consultants." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7124481) AP Andrew P. Senior Web Developer & SEO Specialist > "There is some limitations with Hubspot, on the technical side the Domain control, email control and security SSL settings are limited and could be better." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___5062779) MK Megan K. Marketing > "HubSpot Marketing makes campaigns as seamless and easy as possible - having everything in one platform makes sure your data is connected and you can..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6751529) NW Nicola W. Co-founder > "Talk about NOT offering a transition plan for their customers as they grow." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6457029) RB Ritu B. Computer Facilitator > "Getting to create segmented workflows and witnessing the response of the audiences in real-time helped greatly in understanding the interests of various..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6775316) HJ Himanshu J. Real estate Sales Specialist > "It require little time for learning and basic understanding otherwise it will be a big problem." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6615087) GC Graziana C. Customer Operations Lead > "HubSpot is a vibrant platform that ensures marketing is successful supported and well centralized" [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7077786) JL Jenna L. Owner > "I have not had the best customer service experience which is not an indicator of the product itself (that has been wonderful) but more so the company." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6497571) Hannah K. Vice President > "I like the follow up reminders and pipeline features available on the platform." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7070756) DT Durgesh T. Business Development Executive > "they keep spamming about renewal which is a bit irritating." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6690539) NP Nicola P. Director > "I'd heard good things and was assured it was the correct system id need to send email marketing and track my emails, and could use as a CRM." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6824654) MI Mitchell I. Marketing Generalist > "I don't have much to complain about hubspot but the navigation can be a little difficult sometimes." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6419997) RL Ruth L. Digital Marketing and Growth Strategist > "Between emails and landing pages, everything is better connected and easier to manage on a daily basis." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___7054541) Blair Mychal J. CEO > "While HubSpot Marketing Hub offers many valuable features, one potential downside is its pricing structure, which may be prohibitive for smaller businesses..." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6158735) SH Shir H. Social Media Manager > "I love how HubSpot captures every detail from the source and provides very detailed data that helps me reach better targeting." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6649418) BN Brittney N. Marketing Manager > "A little confusing for the other functions but did not receive proper training on the system." [See full review](https://www.capterra.com/p/171840/HubSpot-Marketing/#Capterra___6579263) [View Reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) MW Marissa W. Senior Account Executive > "Overall, ZoomInfo has been a crucial part of my day to day in sales with prospecting and allows me to not only easily import contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) NW Nolan W. Head of Sales > "It allowed some complex searches and customization for a niche industry in real estate, but ultimately we ran into issues with the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) Eric N. Business Development Representative > "I enjoy the fact that it also gives you scoops and intent signals on companies you are trying to prospect." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) Eric N. Business Development Representative > "The login window for the extension or even to get on the platform, it takes ages to load and bugs out all the time." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7062631) NW Nolan W. Head of Sales > "There is a reason why ZoomInfo has been the top company for business prospecting, and they have a massive database of contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6826807) GS George S. Director > "The intent data, heavily marketed as a core value proposition, proved consistently inaccurate and ultimately unusable by our outbound..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) BS Beatricia S. Sales Specialist > "I like that the reports can be displayed along with additional information about who is submitting them. Since I can now get in touch..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6416425) GS George S. Director > "Far more concerning, however, is ZoomInfo's commercial posture. Despite providing a written communication confirming that our renewal had..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) MA Mike A. Sales > "I do like the amount a accurate details you can gain from the portal when looking up a business / direct contact information. " [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shawn S. Business Relations > "Inability to build effectively off a lead with robust notes and history, the lack of effectiveness of much of their data as it's dated..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) AD Amanda D. VP - Marketing > "We compared data from ZoomInfo side-by-side with two other similar tools, and ZoomInfo had a much more robust database than the others." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) GS George S. Director > "Their actions demonstrate a complete absence of commercial integrity and reflect a business model built on rigid enforcement rather than..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) SR Suvankar R. Lead Generation Specialist > "I especially love the LinkedIn plugin — it’s incredibly useful for lead generation and has become one of my go-to tools." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) Chance R. CEO > "I was massively disappointed by how little data we were able to get on our ICP." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) AD Amanda D. VP - Marketing > "It has saved me countless hours of gathering contacts and contact information for marketing campaigns, sales requests, etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) VR Verified Reviewer Business Development Manager > "The cost can be a burden to some, but I dislike that phone numbers are not updated enough to the point 10% are probably wrong." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6875554) MA Mike A. Sales > "I love how many times the person that I need and their e-mail address is listed in the portal for me to use!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) RJ Regina J. Founder > "ZoomInfo.com promised cell phone numbers for HR buyers and they literally “argued” with me about providing them when we maybe received..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) VR Verified Reviewer Sr. Solutions Engineer > "Overall good experience, certainly better than not having it and does save time when creating account plans and PG strategies." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7092812) MW Marissa W. Senior Account Executive > "Very frequently, the information is outdated." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7076134) SR Suvankar R. Lead Generation Specialist > "ZoomInfo offers a vast database and seamless integration." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7025248) SC Sean C. VP, Marketing and Program Management > "Also, the credit system seems a bit archaic." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6814469) TL Thomas L. Marketing Director > "Good search tools within the platform (although prefer Cognism UI)" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6867248) HC Harry C. Sales Development Representative > "Sometimes the data can be inaccurate but this is inevitable and out of Zoominfos control." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6785639) PJ Peter J. Market Researcher > "The user friendly design is intuitive, and it has lots of tools to help me find people I often didn't even know." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) MA Mike A. Sales > "It is hard to believe that us dumb salespeople were ever able to get anything done before we implemented ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7019522) SS Shahbaz S. Analyst > "additional features, enrichment, form complete & websights are all very good" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6770961) Steve P. Head of Sales BD > "Is costly and will need time to properly extract real value." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6877021) GS George S. Director > "There are better products, better commercial practices, and better companies to deal with." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6815488) WG William G. Account Executive > "I also think a lot of the new bells and whistles are not necessary for most people and "noisy"" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) Chance R. CEO > "It made me think that ZoomInfo would have good data." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___7145087) JD Jeffrey D. Operations Manager > "They wanted a year payment in advance which was another deal killer." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) AD Amanda D. VP - Marketing > "ZoomInfo Sales has saved me countless hours of time researching companies and contacts." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) RJ Regina J. Founder > "Spoke with a manager who was highly dismissive and disrespectful when we clearly reached out within weeks of using ZoomInfo!" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) PJ Peter J. Market Researcher > "It's also very user friendly, offering me helpful suggestions to expand or narrow my search as needed." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6631422) ML Mellora L. Founder & President > "The only people who respond is the AR team when they want money. or after you pay them upon receipt of the invoice, they continue to..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) VR Verified Reviewer Sr Sales Development > "The chrome extension makes it extremely easy for me to use in my daily workflow." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) VR Verified Reviewer Account executive > "Some outdated infoMore information than competitors, but less accurate Quantity over quality sometimes (in relation to contact..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4943125) AK Allison K. Account Executive > "Helps me daily with tasks and keeps me on track" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6437532) DP Dan P. CEO > "I was baited by their shiny claims of superb lead generation and marketing tools, but once they got my money, the reality was as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) SS Shawn S. Business Relations > "The customized feed was a nice feature to have as well." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6580530) SO Sean O. GM > "They over promise and under deliver, at extreme cost." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___6672429) JD Jeffrey D. Operations Manager > "Downloading was pretty straightforward and easy to use." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6853778) RJ Regina J. Founder > "They were untrustworthy and untruthful to simply get a sale." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6441274) Reunaldo P. Senior Data Analyst > "The ability to quickly set up custom dashboards and reports for my team was especially helpful, as it allowed us to quickly gain insights..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4544765) ML Mellora L. Founder & President > "Their legal department are sheisters and have made it so that the NEVER have to honor their product actually providing the information as..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) AD Amanda D. VP - Marketing > "A colleague convinced me to trial ZoomInfo Sales." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6654093) Iyer A. National Sales Manager > "Some entries have no information on them, doesn't have the best CRM features, and the price is a bit high." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6239190) PH Peter H. Enterprise Account Executive > "It is used by the whole sales team and our single source of truth regarding lead generation and lead quality. Since outbound sales is our..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3581054) VR Verified Reviewer Director of Business Development > "Sometimes the data was outdated and contacts would not have direct lines." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6220719) VR Verified Reviewer SDR > "The unique features of Zoominfo are the intent data and scoop features, which provide insights into company happenings not known to the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3836386) AK Alan K. IT Client Service > "They can be from other companies or the data does not populate correctly" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer CX Manager > "We were able to deliver all the lists of companies and contacts we needed and to refresh our own database efficiently with accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4441644) ME Michelle E. Inside Sales > "New version makes drilling into company contacts much more difficult." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6243661) EB Eutiquio B. Data Analyst > "ZoomInfo SalesOS has an up-to-date database and recommended for prospecting leads and also the emails and phone numbers are 95% accurate..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3643852) VR Verified Reviewer Sr Sales Development > "Not much I didnt like - super accurate info." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6582934) FT Farhan T. Product manager > "Zoominfo salesOS provides an a very useful UI within Salesforce and other CRMs that helps sales team to lookup information and makes..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4482475) MC Michael C. CFO and Partner > "After signing the contract, they do not live up to their promises at all and threaten legal action etc." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) SS Shubham S. Analyst > "You can import all data into CSV format which is very useful." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6270841) AM Asif M. Sales and Marketing Director > "The data that we have been getting is inaccurate, we have contacted Zoominfo a few times and they said that they check data every 6..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) RM Rachit M. Senior AE > "Basic info such as Competitive landscape, industry, latest trends, revenue, etc.. provide a really good source of information for..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4357823) AK Alan K. IT Client Service > "Sometimes the contacts are NOT correct." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) VR Verified Reviewer Business Development Rep > "I love the Intent and Technologies function on SalesOS, which helps you to know what your prospects are searching for online and the..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3579778) DK David K. Owner > "I reached out to cancel my subscription however, I was told that an account manager will call us." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AB Almodyr B. Data Analyst > "By streamlining our sales procedures and automating a lot of our operations, it has allowed us to boost our sales productivity." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4597312) MC Michael C. CFO and Partner > "Zoominfo promises high data quality but it is very poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6034615) WG William G. Account Executive > "I think it is a really powerful platform with a lot of really great information" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6602919) JL Jill L. Marketing Operations Specialist > "I did consider integrating with our CRM to add complete contact details when we had information missing, but it made me nervous with..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3599272) AK Alan K. IT Client Service > "ZoomInfo is a great platform to generate new leads and explore CSuite contacts" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6118163) ML Mellora L. Founder & President > "They are non responsive (except for AR to get your money), and LIE." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#SoftwareAdvice___4868330) RF Roselin F. Lead Development Representative > "Dashboards and charts enhance the data presentation and help make better ICP evaluation & prospecting decisions." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3814635) TH Trevor H. Logistics Sales Representative > "A lot of incorrect information, but also have generated many leads." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4920063) LM Laurent M. BDD > "Zoominfo database is not only very accurate and frequently updated (contact info accuracy is great), but it is also extremely user..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3795337) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) AM Asif M. Sales and Marketing Director > "The chrome extension is good that helps in visiting any website and finding out the contacts within that company." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___3668011) DK David K. Owner > "Aside from it is very expensive, zoominfo's customer service is really poor." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6236184) JN Jean N. Business development > "Great database provides up to date accurate information on potential leads with phone number and LinkedIn profiles" [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4369418) BB Brigita B. Senior SDR > "Have found that it's not the best for prospecting outside of US." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___6007698) DP Dan P. CEO > "ZoomInfo turned out to be a masterclass in over-promising and under-delivering." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#GetApp___4892024) VR Verified Reviewer Director, Business Development & Technology > "Often times my list still has folks that aren't my ideal prospect. And filtering them out again before I export to Excel and am charged..." [See full review](https://www.capterra.com/p/168264/ZoomInfo-sales/#Capterra___4618271) [View Reviews](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) ## User interface 4.51 (6,228) 4.11 (318) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Activity Dashboard 207 Important Activity Tracking 150 Important AI Copilot 120 Important HubSpot Marketing Hub Top features 40/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/171840/HubSpot-Marketing/#features) ZoomInfo Sales 25/47 - Activity Dashboard - Activity Tracking - AI Copilot - Alerts/Notifications - API - Autoresponders - Campaign Analytics - Campaign Management - Campaign Planning - Campaign Segmentation - Chat/Messaging - Contact Database - Contact Management - Conversion Tracking - CRM - Customer Segmentation - Customizable Branding - Customizable Templates - Data Import/Export - Drag & Drop - Drip Campaigns - Email Management - Email Marketing - Email Tracking - Engagement Tracking - Event Triggered Actions - Forms Management - Generative AI - Landing Pages/Web Forms - Lead Capture - Lead Management - Lead Nurturing - Lead Qualification - Lead Scoring - Lead Segmentation - Lead Verification/Validation - Multi-Campaign - Multi-Channel Marketing - Pipeline Management - Prospecting Tools - Real-Time Notifications - Reporting & Statistics - Search/Filter - Social Media Integration - Template Management - Third-Party Integrations - Web Forms [See all features](https://www.capterra.com/p/168264/ZoomInfo-sales/#features) ### Recognition HubSpot Marketing Hub is recognized as a top-rated tool in 4 Capterra Shortlist reports No recognitions have been awarded to ZoomInfo Sales ### Deployment & support HubSpot Marketing Hub Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ZoomInfo Sales Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details HubSpot Marketing Hub - By HubSpot - Located in United States - Founded in 2012 ZoomInfo Sales - By ZoomInfo - Located in United States - Founded in 2000 ## Popular Comparisons [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/132996-171840/brevo-vs-HubSpot-Marketing) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Seamless](https://www.capterra.com/p/207295/Seamless-AI/)[4.52 (519)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.2 Features 4.5 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/168264-207295/ZoomInfo-sales-vs-Seamless-AI) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[4.48 (17,599)](https://www.capterra.com/p/110228/MailChimp/reviews/) $15/month Price $13/month 4.4 Features 4.4 4.3 Ease of Use 4.4 [View full comparison](https://www.capterra.com/compare/110228-171840/MailChimp-vs-HubSpot-Marketing) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [useArtemis](https://www.capterra.com/p/267486/useArtemis/)[4.73 (171)](https://www.capterra.com/p/267486/useArtemis/reviews/) Contact vendor for pricing Price $29/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-267486/ZoomInfo-sales-vs-useArtemis) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [MailerLite](https://www.capterra.com/p/136603/MailerLite/)[4.71 (2,259)](https://www.capterra.com/p/136603/MailerLite/reviews/) $15/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/136603-171840/MailerLite-vs-HubSpot-Marketing) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Dripify](https://www.capterra.com/p/215082/Dripify/)[4.71 (476)](https://www.capterra.com/p/215082/Dripify/reviews/) Contact vendor for pricing Price $39/month 4.2 Features 4.4 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168264-215082/ZoomInfo-sales-vs-Dripify) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) $15/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-171840/ActiveCampaign-vs-HubSpot-Marketing) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Cognism](https://www.capterra.com/p/169083/Cognism/)[4.70 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Contact vendor for pricing Price $1000/month 4.2 Features 4.6 4.3 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/168264-169083/ZoomInfo-sales-vs-Cognism) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[4.34 (2,922)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) $15/month Price $12/month 4.4 Features 4.2 4.3 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/31898-171840/Constant-Contact-vs-HubSpot-Marketing) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [Lusha](https://www.capterra.com/p/198383/Lusha/)[4.04 (398)](https://www.capterra.com/p/198383/Lusha/reviews/) Contact vendor for pricing Price $49/month 4.2 Features 4.1 4.3 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/168264-198383/ZoomInfo-sales-vs-Lusha) [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[4.51 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) vs [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (655)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) $15/month Price $9/month 4.4 Features 4.5 4.3 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/147415-171840/EmailOctopus-vs-HubSpot-Marketing) [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/)[4.11 (318)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) vs [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[4.56 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Contact vendor for pricing Price $15/month 4.2 Features 4.5 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/79367-168264/ActiveCampaign-vs-ZoomInfo-sales)