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Maze vs Lookback: Which is a better fit?

Updated on April 30th, 2023
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Summary
Features in User Experience (UX)
20
Best performer
37
  • Commenting/Notes
  • Customer Segmentation
  • Customizable Questions
11
37
  • Activity Dashboard
  • API
  • Collaboration Tools
User satisfaction
4.5
User reviews10
Ease of use
4.3
Functionality
4.2
Value for money
4.1
Customer support
3.8
3.4
User reviews13
Ease of use
3.5
Functionality
3.4
Value for money
3.0
Customer support
2.1
Price starts from
/user
Monthly subscription
Free version
Free trial
Monthly subscription
Free version
Free trial
Best for

Maze empowers design and product teams to continuously collect user insights across the entire product development cycle that bring the confidence to create better user experiences.

Usability researchers, product managers, design teams and UX professionals, and stakeholder groups.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
video-b76a4e77-892e-458e-5547-08db3244105e
Eshwar S
UX Researcher
5.0

Speaker 1: Hi, my name is Eshwar. I'm a user experience researcher. I would give Maze five out of five stars, and for more reviews, click below. My main use for Maze is as a side grade to other survey software. In the past we've used traditional ones like Qualtrics, but these didn't really fill the niche for prototype testing that we need as a user experience researcher. So I use Maze mostly for testing prototypes that we make in software like Figma or Sketch or Adobe XD, and we put those prototypes into Maze, run them through there, and we get feedback on how people respond to these prototype applications, be it where they click, where they misclick, and then some qualitative, quantitative input on how they feel about it. Some of the big positives about Maze are the feature set, what they offer in terms of questions and survey logic. You can have the option to get heat maps and recordings, which gives us a wealth of data to be able to explore. For the alternatives that we compared it to, the pricing scheme was the best, and it's also got a very easy drag and drop system. So when we onboarded new researchers, they were able to very easily familiarize themselves with it rather than have to onboard them with a detailed training course. It's also very good for teamwork and it integrates great with our existing software. For example, we use Figma and Slack and very conveniently Maze integrates just perfectly with those. In terms of what I dislike about Maze, I'd say this is somewhat limited variety in questions. So as a more complex researcher using software like Qualtrics, there's some in-depth survey logic that might be missing that would be nice to have. Another downside I'd say is that you can't really buy additional responses, you'd have to upgrade the plan that you are on, so if you max out on the number of responses you have in a month, you'll need to upgrade the plan, which can be a bit frustrating. Also, the testing panel that Maze is offers is quite expensive, so I would recommend that you go to a different source to source your participants. But I will say that Maze is constantly improving. Some of the features that I've mentioned have improved in the six, seven months that I've been using them. For example, previously they only offered prototype testing and now you can test on a live website. So that's a really good positive from.

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168425
3 screenshots

Maze

Top Features
20/37
  • A/B Testing
  • Activity Dashboard
  • API
  • Behavior Tracking
  • Collaboration Tools
  • Customizable Branding
  • Customizable Templates
  • Data Visualization
  • Design Management
  • Drag & Drop
  • Issue Tracking
  • Monitoring
  • Multi-Language
  • Screen Activity Recording
  • Search/Filter
  • Software Testing Management
  • Trend Analysis
  • Commenting/Notes
  • Customer Segmentation
  • Customizable Questions
  • Data Import/Export
  • Engagement Tracking
  • For Mobile
  • For Websites
  • Heatmaps
  • Performance Metrics
  • Prototype Creation
  • Reporting/Analytics
  • Single Sign On
  • Surveys & Feedback
  • Third-Party Integrations
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Management
  • User Research Analysis
  • Visual Analytics
See All features
Hide User Experience (UX) Software Features -

Lookback

11/37
Show User Experience (UX) Software Features +

Maze

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Lookback

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Maze
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Lookback
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Maze
  • By Maze
  • Located in France
  • Founded in 2018
Lookback
  • By Lookback
  • Located in United States
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