# Compare GMass vs Buttondown 2026 | Capterra > Unsure of what to choose? Check Capterra to compare GMass and Buttondown based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/168452-10008721/GMass-vs-Buttondown --- # GMass vs Buttondown Features and Cost Comparison Last updated June 3rd, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: GMassButtondown2/4 selected [GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) [## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,402)](https://www.capterra.com/p/168452/GMass/reviews/) Starting Price $25.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.7 Customer Service 4.6 Reviews Sentiment Based on [1,402 reviews](#user-reviews) Positive 1,383 Neutral 14 Negative 5 [## Buttondown](https://www.capterra.com/p/10008721/Buttondown/)[4.8 (114)](https://www.capterra.com/p/10008721/Buttondown/reviews/) Starting Price $9.00/month Value-for-Money 4.6 Functionality 4.6 Ease of Use 4.5 Customer Service 4.9 Reviews Sentiment Based on [114 reviews](#user-reviews) Positive 108 Neutral 6 Negative 0 ## Send this comparison chart to my inbox ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. ## Summary * * * Key features rated by users Features selected based on 14,491 reviews from email marketing software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 65%Fit Missing features Feature ratings Email Campaign Management 4.7 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking 4.8 Customizable Branding NA \--%Fit Missing features Not enough reviews Feature ratings Email Campaign Management 4.8 Campaign Scheduling 4.8 Newsletter Management NA Email Tracking \-- Customizable Branding \-- User satisfaction User satisfaction 4.8 User reviews[1,402](https://www.capterra.com/p/168452/GMass/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.7 Customer support 4.6 User satisfaction 4.8 User reviews[114](https://www.capterra.com/p/10008721/Buttondown/reviews/) Ease of use 4.5 Functionality 4.6 Value for money 4.6 Customer support 4.9 Price starts from Price starts from $25Flat Rate, Per Month - Free version - Free trial Price starts from $9Flat Rate, Per Month - Free version - Free trial Best for Best for Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. Best for Businesses and organizations who don't want to spend all day dealing with yet another tool. Thousands of businesses trust us because we're easy and reliable. ## User reviews Pros & cons VD Vishnu D. Manager > "The ability to send personalized bulk emails, automate follow-ups, and track opens and clicks has made my outreach much more effective." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) VD Vishnu D. Manager > "What I liked least about GMass was its occasional lack of polish in the user experience. While powerful, the interface can feel cluttered and not..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) NS Narayan S. Digital Marketing Consultant > "It includes almost every feature you need, such as personalized campaigns, automated follow-ups, auto-replies, and sequence replies." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172080) MA Maryna A. Managing Member > "I noticed when my messages were blocked or rejected due to security policies, Gmass didn't stop to send follows up to there emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7142995) MI Mazhar I. Digital Marketing > "GMass has been an absolute lifesaver during my recent job search in the APAC and UAE markets. When you are trying to switch jobs, reaching out to..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172234) TJ Tommy J. Event IT > "I only run a couple events a year and therefore the monthly subscription levels don't make economical sense for me." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7167025) PC Patricio C. CEO > "The Spam Solver flagged issues before they became problems, the Google Sheets integration worked exactly as advertised once I got the syntax..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7165067) AJ AJ J. Project Manager > "At times, updates to their system or bug fixes can make the service have some downtime." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7169125) Matt M. CEO > "We’ve run affiliate launches with thousands of partners and done daily personal outreach, all inside Gmail, thanks to this incredible Chrome..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158313) MBJ Mary Beth J. Support broker > "My only complaint at this time is there is a slight delay in sending emails but that could be my laptop." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7160793) Ritesh T. growth strategist > "however the subscription charge is little bit high but its a fantastic tool for using gmail for sending bulk or campaign emails especially the..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7158046) KM Kelly M. Director > "I find it frustrating I can't preview what it looks like, so I don't have anxiety about sending out hundreds of emails at once." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7162401) Varun P. Strategy Founder Office > "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets campaigns..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) MG Michael G. Publicist > "You can easily make a lot more errors using free versions of gmail mail merges using sheets." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) EJ Ela J. Representative > "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126) SS Stephen S. Senior Product Manager > "I don't like that it creates too many folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) CE Chimamanda E. Peer Advisory Leader > "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain recipients in..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) SG Subhadeep G. Business Strategist > "Also the draft and sent box gets heavy, causes problem in finding other important emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363) ND Nidhi D. Sales executive > "It’s generally a practical tool for sending personalized bulk emails directly from Gmail, especially for simple outreach or small-scale campaigns." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7148951) OT Oluwaseyi T. Owner > "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I didn’t have all..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225) VD Vishnu D. Manager > "I also appreciate how quickly I was able to get started without needing extensive technical knowledge. While there are a few areas that could be..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7134991) MG Michael G. Publicist > "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) Nicholas S. Developer > "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a fraction of the..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379) SS Stephen S. Senior Product Manager > "Also, it lags a little bit when trying to get things set up." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) MN Manav N. Co-founder > "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156) AD Ann D. Publicist > "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) LK Levi K. Head Coach > "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other platforms." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900) DS Dave S. Sales > "Policy and what is considered spam is very hard to figure out." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7139856) SM Sailash M. Founder > "The automation (follow-ups, scheduling, tracking) works well and helps save time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7145009) Rob D. Comms Director > "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940) CM Carrie M. Travel Agent > "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741) LI Lawrence I. CEO > "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have a team as..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781) NJ Nikki J. Founder and CEO > "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731) MB Maor B. CSM > "UX\\UI design, the personalization of the emails are not good enough yet." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489) NKC Nikhil K C. Outreach Manager > "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and efficient." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) SD Sanjay D. Agent > "Its not filtering email right now for junk email addresses." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870) MI Mazhar I. Digital Marketing > "The automation features are fantastic and directly helped me secure significantly more interview calls." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172234) PN Phil N. Marketing > "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good to spammer." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341) Varun P. Strategy Founder Office > "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large campaigns" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) LT Lukáš T. Sales Rep > "finding these among the FAQs is a bit time consuming" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665) HP Hussain P. Digital Marketing Executive > "Best easy to use Email marekting software the value of money is insane with efficient list management and data management and send mails to..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7168820) JG Jessie G. PTA treasurer > "It is a bit pricey for our needs as a nonprofit." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308) SS Steve S. Founder > "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting too." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) JH Jonathan H. Owner > "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state of email..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419) MW Marieke W. Associate Director > "This tracks engagement and identifies areas where we can improve." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) JG John G. Owner > "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346) NS Narayan S. Digital Marketing Consultant > "By analyzing this data, you can easily replicate the success I achieved for my client." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7172080) Nicolas N. Administrator > "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole duration of the..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471) SS Steve S. Founder > "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with gmail, and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) KG Kirsten G. Funding Specialist > "The setup process was more time consuming than expected." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606) PC Patricio C. CEO > "The seamless Gmail integration means zero learning curve — you're up and running in minutes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7165067) SG Stephen G. Founder > "The only caveat is, I'm unable to know if my emails are landing in the small folder." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552) KS Katarina S. phd student > "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471) SG Shweta G. Social Media Manager > "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346) TJ Tommy J. Event IT > "Easy to install and use, and it turned out to have way more features than I expected, especially around templating customized emails and tracking..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7167025) AB Autumn B. Office Manager > "There is no phone number for support and just directs you to a website which can be frustrating when help is needed." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388) MW Marieke W. Associate Director > "This is perfect for my needs at a small nonprofit where donor stewardship is paramount." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) MD Manisha D. MArketing Manager > "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for now." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430) Phil W. Founder > "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360) AI Anthony I. CEO > "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638) RB Rene B. Partner > "For a sole Researcher who doesn't need an enterprise platform, it hits the right balance of simplicity and capability." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7155088) BP Bridget P. Copywriter Email Marketer > "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642) AP Aleksandra P. Marketing Specialist > "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my emails and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980) SJ Sandeep J. video editing > "i don't know it's a problem from my side or theirs." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358) BJ Barbara J. Owner > "I like the capability of creating individualized/customized email campaigns for our audience." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371) MB Maggie B. Founding Partner > "I don't like that they no longer offer the free version of up to 50 emails/day." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344) EG Emily G. Consultant > "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820) SC Sarah C. Founder > "Without the GMass extention, you cannot get a hold of customer service. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) SA Saurav A. Manager > "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486) SC Sarah C. Founder > "There is no chat function on the site nor a way to contact them. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) Avrodeep H. Digital Marketing Manager > "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) MA Madelyne A. owner > "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727) CE Chimamanda E. Peer Advisory Leader > "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out and its..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) OA Ovi A. Email Marketer > "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has unfortunately..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752) NKC Nikhil K C. Outreach Manager > "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) PR Puru R. CEO > "could be Finicky sometimes, a lot of emails go to spam," [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742) AM Amy M. Teacher and Union President > "I was able to send critical information in such a small window of time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902) VR Verified Reviewer Owner > "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email template and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074) NT Nicole T. Chair > "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176) SBF Svend Bertil F. Senior News Editor > "GMass has some downsides, such as limited customization options and the lack of support for non-Gmail accounts." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4503258) [View Reviews](https://www.capterra.com/p/168452/GMass/reviews/) DR David R. Towering Figure > "The interface is beautiful and IT WORKS, the free analytics provided are just what I want, and the personal service is unmatched." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) AK Alexander K. CEO and Founder > "So it might be a cookie-setting issue or so, not sure. And there was incidence in August where emails were stuck in the "Draft" status and I didn’t..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___7003084) ES Ezra S. Creator > "The default templates and options are appropriate for most basic newsletters, and I was up and running in no time." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352) SK Scott K. Owner, Engineer > "One of the only things I've found missing so far is that I'd like an option to go back and schedule posts that were published before setting up..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5025276) MC Mags C. Writer > "I’ve been using Buttondown to write and distribute a personal newsletter — I take paid subscriptions, but it’s essentially a small-scale,..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080566) CV Cristiano V. Director > "There are same function that still need to be better implemented, I do not like that I can only dived the list in paid and free, and that on the..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4934503) EB Eivind B. Consultant > "For people looking for a straight forward way to communicate with their audience, I think Buttondown gives the most straight forward way of doing..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6424523) DR David R. Towering Figure > "If a person signs up twice, the sign-up is simply ignored and I don't think the signer-upper gets notice either." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) DR David R. Towering Figure > "I am not a huge user but I use it to sell artwork and promote shows, and it works." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6466068) MS Maggie S. Therapist > "Some of the language is a bit confusing for folks who don't have a coding background." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6673539) KM Kolawole M. Engineering Writer > "The tool job is to help you craft emails and send them, it does it best." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969) MT Matt T. writer > "the pricing structure meant that I could not create two newsletters without paying a higher payment plan, despite both newsletters having a small..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6155502) AW Aaron W. NA > "I love being able to support handmade software that is built by people who care about quality and service." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6408709) BL Ben L. Writer > "It doesn’t look like I’m able to use any analytics software." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818711) VR Verified Reviewer Owner > "I like the small personalized feel of the service, the \[sensitive content hidden\] and the communications. " [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6407760) SV Sylvia V. Owner > "A bit slower than our previous newsletter subscription co." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6478184) SC Sascha C. Consultant > "Buttondown offers the easiest and fastest way to set up a regular newsletter." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6474742) IC Isabel C. Author > "I wish I could look at the list of my sent emails in descending order from email last sent to oldest email, but perhaps I have not figured out how..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6158287) EMA E M A. Author > "I was amazed to even find a page about when and how Buttondown provides information to law enforcement - all platforms have a clause in their..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295) VL Vincent L. Sommelier > "I've had to spend a lot of time to understand how to configure the whole thing." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6779012) AM Andrew M. Owner > "Clean design, but fully featured for all my email needs." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6485595) SN Steph N. Freelance Editor and Writer > "I would like a way to select fonts and a means of centering the text, but, so far, I haven't discovered how to do so." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381) KH Kate H. Productivity Coach > "I've reached out with questions a few times and \[sensitive content hidden\] has responded promptly and with really clear instructions." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6698722) AR Alis R. author > "A lot of this is my own ignorance; some of it might be helped with a little more explanatory text or even "explain it to me like I'm a five year..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) KC Kevin C. Self Employed > "The editor supports writing in both rich text and Markdown modes, plus comes with a live preview." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6133093) RM Rupert M. CEO > "I never got a response to my support emails!" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783) JW Jenny W. Writer > "I feel like this is going to help cultivate a much more genuine connection with people who read my words." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6847345) SM Scott M. Author > "I don't really have any bug reports or problems worth mentioning." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038) MK Matthew K. Strategy Partner > "Simple yet powerful features like automation+ Wide range of subscription methods, including API+ Amazing support from the team" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5056181) GA Geoffrey A. Proprietor > "it is disappointing that most email clients trash carefully created CSS formatting tweaks." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650) ER Ed R. Co-Founder and Principal > "It was really straightforward to go from "Shall I start a newsletter?" to "Let's hit Send on my first email"" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6776437) NR Noel R. Software Author > "I've had some issues with styling of code snippets in different browsers" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5080104) ES Ezra S. Creator > "It is a relatively simple platform, which is a godsend when starting out as an independent creator." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6405352) TH Thom H. owner > "A couple of the create/send interactions have what seem like an extra, confusing step in them." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6320060) KM Kolawole M. Engineering Writer > "Customization is solid, and the writing experience is smooth." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6818969) MF Maria F. Writer > "Setting up a newsletter took a little bit of figuring out - but as it's my first newsletter, I can't compare and was on a steep learning curve in..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___5030776) DP Dusty P. Author > "As a developer, I particularly like how easy the subscribe form is to set up and customize." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6668253) JA Johan A. Board President > "It took me a bit to figure out how to setup my custom send domain." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181256) AH Alan H. Owner > "Pleasant, easy, and frustration free setup, use, and even upgrades to premium features." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6636757) RT Ryan T. Owner > "My initial newsletter had a weird mobile formatting issue that I needed help with." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6181929) RM Rupert M. CEO > "Independent, simple user interface, RSS connection, relatively affordable." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6678783) EMA E M A. Author > "It's not very intuitive, which does create more of a learning curve for me as someone who isn't tech savvy than I might have on other platforms." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6031295) SN Steph N. Freelance Editor and Writer > "I've just begun to build my email list, and Buttondown makes it incredibly easy to add subscribers, prepare, and send each "campaign."" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6308381) AR Alis R. author > "As well, I don't have the settings fully set up because I don't understand some of them." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) CM Chris M. Writer > "Easy to use interface, simple to set up and get started, continuing addition of features to improve the product over time." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6574993) AR Alis R. author > "I found it difficult to set up in large part because much of the "language" is foreign to me." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6137072) SN Sophie N. Musician > "It feels intuitive, and it does everything I need it to do without overcomplicating things." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6768911) PI Paul I. owner > "It is a little bit rough around the edges, as you would expect from any small shop with a complex product. But don’t get me wrong, this barely..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4843256) GA Geoffrey A. Proprietor > "It is easy to work with, I use the RSS feed to trigger the creation of a newsletter email, have it sit in my drafts (so I can tweak it if need be)..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104650) Cassidy W. Software Engineer > "The analytics are not very intensive." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4922644) RB Rahel B. Content Strategy & Operations Consultant > "I can send emails without jumping through a lot of hoops and can play around with new features as I go." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4978506) NS Nora S. Artist > "This seems not good for the potential that people might forward the one they receive to others, and that that might come out hard to read on the..." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837101) SM Scott M. Author > "Buttondown was my first experience setting up a newsletter, and it was pretty much painless." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6565038) JC Joe C. Freelance Copywriter > "It felt like every provider on the market promised a dozen features, but none cared about providing an easy, efficient, simple product." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837283) PK Paloma K. Creative Technologist > "Support for HTML form so I can implement with consistent style on my website" [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___6104652) JE Jesse E. Owner > "The UI is buggy enough that it seriously detracts from my overall experience." [See full review](https://www.capterra.com/p/10008721/Buttondown/#Capterra___4837688) [View Reviews](https://www.capterra.com/p/10008721/Buttondown/reviews/) ## User interface 4.83 (1,402) [Buttondown](https://www.capterra.com/p/10008721/Buttondown/) 4.78 (114) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important AI Copilot 120 Important GMass 25/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/168452/GMass/#features) Buttondown Top features 33/45 - A/B Testing - Activity Dashboard - AI Copilot - API - Autoresponders - Campaign Analytics - Campaign Scheduling - CAN-SPAM Compliance - Click Tracking - Contact Management - Customer Journey Mapping - Customer Segmentation - Customer Surveys - Customizable Branding - Customizable CTAs - Customizable Fields - Drip Campaigns - Dynamic Content - Email Campaign Management - Email Sequences - Email Tracking - Engagement Tracking - Event Triggered Actions - GDPR Compliance - Generative AI - HTML Editor - Image Library - Landing Pages/Web Forms - Lead Capture - List Management - Mobile Optimization - Multi-Channel Marketing - Multi-Language - Newsletter Management - Personalization - Preview Functionality - Product Recommendations - Real-Time Analytics - Reporting/Analytics - ROI Tracking - Subscriber Management - Template Management - Third-Party Integrations - Workflow Automation - WYSIWYG Editor [See all features](https://www.capterra.com/p/10008721/Buttondown/#features) ### Recognition GMass Best Value PersonalizationSoftware (2022)  Buttondown Best Value Email MarketingSoftware (2023)  ### Deployment & support GMass Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Buttondown Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details GMass - By GMass - Located in United States - Founded in Buttondown - By Buttondown - Located in United States - Founded in ## 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