# Compare GMass vs Personizely 2026 | Capterra > Unsure of what to choose? Check Capterra to compare GMass and Personizely based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/168452-177632/GMass-vs-Personizely --- # GMass vs Personizely Features and Cost Comparison Last updated March 13th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: GMassPersonizely2/4 selected [GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/) [Personizely](https://www.capterra.com/p/177632/Personizely/)[4.9 (38)](https://www.capterra.com/p/177632/Personizely/reviews/) [## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/) Starting Price $25.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.7 Customer Service 4.7 Reviews Sentiment Based on [1,366 reviews](#user-reviews) Positive 1,347 Neutral 14 Negative 5 [## Personizely](https://www.capterra.com/p/177632/Personizely/)[4.9 (38)](https://www.capterra.com/p/177632/Personizely/reviews/) Starting Price $39.00/month Value-for-Money 4.7 Functionality 4.7 Ease of Use 4.7 Customer Service 4.8 Reviews Sentiment TK Based on [38 reviews](#user-reviews) Positive 38 Neutral 0 Negative 0 ## Summary * * * Features in Personalization Software Best performer 20 / 35 Only GMass - Activity Dashboard - Alerts/Notifications - API 18 / 35 Only Personizely - Abandoned Cart Saver - Customizable Branding - Customizable Forms User satisfaction User satisfaction 4.8 User reviews[1,366](https://www.capterra.com/p/168452/GMass/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.7 Customer support 4.7 User satisfaction 4.9 User reviews[38](https://www.capterra.com/p/177632/Personizely/reviews/) Ease of use 4.7 Functionality 4.7 Value for money 4.7 Customer support 4.8 Price starts from Price starts from $25Flat Rate, Per Month - Free version - Free trial Price starts from $39Per User, Per Month - Free version - Free trial Best for Best for Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had. Best for eCommerce, SaaS, Marketplace ## User reviews Pros & cons Varun P. Strategy Founder Office > "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) OT Oluwaseyi T. Owner > "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225) LK Levi K. Head Coach > "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900) AD Ann D. Publicist > "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) EJ Ela J. Representative > "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126) MG Michael G. Publicist > "You can easily make a lot more errors using free versions of gmail mail merges using sheets." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) Varun P. Strategy Founder Office > "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106) SS Stephen S. Senior Product Manager > "I don't like that it creates too many folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) SS Steve S. Founder > "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) SG Subhadeep G. Business Strategist > "Also the draft and sent box gets heavy, causes problem in finding other important emails." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363) CE Chimamanda E. Peer Advisory Leader > "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) LI Lawrence I. CEO > "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781) SS Steve S. Founder > "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990) MG Michael G. Publicist > "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503) Nicholas S. Developer > "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379) SS Stephen S. Senior Product Manager > "Also, it lags a little bit when trying to get things set up." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636) MN Manav N. Co-founder > "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156) Rob D. Comms Director > "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940) CM Carrie M. Travel Agent > "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741) AB Autumn B. Office Manager > "There is no phone number for support and just directs you to a website which can be frustrating when help is needed." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388) BJ Barbara J. Owner > "I like the capability of creating individualized/customized email campaigns for our audience." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371) MB Maor B. CSM > "UX\\UI design, the personalization of the emails are not good enough yet." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489) NJ Nikki J. Founder and CEO > "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731) LT Lukáš T. Sales Rep > "finding these among the FAQs is a bit time consuming" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665) NKC Nikhil K C. Outreach Manager > "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) MB Maggie B. Founding Partner > "I don't like that they no longer offer the free version of up to 50 emails/day." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344) NT Nicole T. Chair > "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176) JG Jessie G. PTA treasurer > "It is a bit pricey for our needs as a nonprofit." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308) AD Ann D. Publicist > "Many of these services can be extremely expensive, but GMass has great value for it's monthly fee, even as we continue to grow." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) SD Sanjay D. Agent > "Its not filtering email right now for junk email addresses." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870) MW Marieke W. Associate Director > "This tracks engagement and identifies areas where we can improve." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) PR Puru R. CEO > "could be Finicky sometimes, a lot of emails go to spam," [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742) KS Katarina S. phd student > "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471) PN Phil N. Marketing > "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341) TV Tommy V. Co-Founder > "I do a lot of work from Google Sheets and being able to link that to my email marketing without the need for an API is a game changer..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6349653) Madhanraj S. Business Development Manager > "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061) VR Verified Reviewer Founder > "I was able to set everything up in minutes and start sending personalized outreach right away." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084) SJ Sandeep J. video editing > "i don't know it's a problem from my side or theirs." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358) VR Verified Reviewer Founder > "The tool is easy to use, very flexible, and has helped me generate real customer responses, sales, and reviews without spending hours..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084) JH Jonathan H. Owner > "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419) MW Marieke W. Associate Director > "This is perfect for my needs at a small nonprofit where donor stewardship is paramount." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790) CR Christopher R. Sales Specialist > "I wish it wasn't on google spreadsheets but thats about it." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6241832) Phil W. Founder > "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360) JG John G. Owner > "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346) AP Aleksandra P. Marketing Specialist > "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980) Nicolas N. Administrator > "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471) EG Emily G. Consultant > "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820) Madhanraj S. Business Development Manager > "We cannot customize the followup emails and can insert attributes in the email" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061) SA Saurav A. Manager > "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486) CP Chris P. Agent > "The cost is a bit higher than I'd like it to be." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6267850) Avrodeep H. Digital Marketing Manager > "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) KG Kirsten G. Funding Specialist > "The setup process was more time consuming than expected." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606) CE Chimamanda E. Peer Advisory Leader > "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066) SG Stephen G. Founder > "The only caveat is, I'm unable to know if my emails are landing in the small folder." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552) NKC Nikhil K C. Outreach Manager > "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500) SS Shruti S. Brand Success Manager > "Not able to personalize emails and some glitches while having bigger email lists" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4754165) KM Kevin M. Lead Manager > "Gmass is great because it integrates with my google workspace." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7049141) SG Shweta G. Social Media Manager > "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346) AM Amy M. Teacher and Union President > "I was able to send critical information in such a small window of time." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902) MD Manisha D. MArketing Manager > "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430) BJ Barbara J. Owner > "Sending out email campaigns to our growing contact list has been easy and stressfree. ." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371) AI Anthony I. CEO > "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638) JF Justin F. CEO > "GMass makes mail merge incredibly simple and reliable." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7031272) BP Bridget P. Copywriter Email Marketer > "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642) VR Verified Reviewer Founder > "I was able to get my first personalized outreach campaign running within minutes." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084) SC Sarah C. Founder > "Without the GMass extention, you cannot get a hold of customer service. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) RS Rehan S. CMO > "simple and easy emailing tool the interface is clean so it's easy for you to figure out options for setting up the tool." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7019904) MK Mark K. CEO > "I have been dreading doing cold email marketing and was doing it on my own for a while using 23 different email addresses so that my..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___3457787) MK MOHAN K. Business Manager > "Helps maintain high deliverability with built-in email warm-up features." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6767049) JB Jordi B. SEO > "Could get expensive if you want to add the tool for more than 3 - 4 emails" [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4755720) MN Mark N. No Specific title > "After recently integrating GMAS into my workflow for mail merges, my experience has been overwhelmingly positive." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6860646) SC Sarah C. Founder > "There is no chat function on the site nor a way to contact them. " [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471) VR Verified Reviewer ECA Director > "I've utilized the simple poll function and have received even more responses than I ever did sending out a survey through an external..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6411790) MA Madelyne A. owner > "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727) YW Yasmeen W. Manager > "It got my emails out, handled personalization, and avoided spam folders." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6829332) OA Ovi A. Email Marketer > "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752) Avrodeep H. Digital Marketing Manager > "It's simple, fast, and incredibly effective for sending personalized email campaigns straight from Gmail." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429) BG Brian G. Business Loan Broker > "Then I wrote support and requested a refund for the wrong email address I accidently signed up for." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4763664) AD Ann D. Publicist > "I like how easy it is to use and how it's integrated into Google Drive for easy contact management." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952) VR Verified Reviewer Owner > "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email..." [See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074) [View Reviews](https://www.capterra.com/p/168452/GMass/reviews/) TK Tania K. Website Designer Graphic Designer > "The customisation options are excellent, and the interface becomes intuitive once you..." [See full review](https://www.capterra.com/p/177632/Personizely/#Capterra___7022553) LK Lawrence K. owner > "No native integration for Woocommerce is available." [See full review](https://www.capterra.com/p/177632/Personizely/#Capterra___6247252) [View Reviews](https://www.capterra.com/p/177632/Personizely/reviews/) ## User interface 4.83 (1,366) [Personizely](https://www.capterra.com/p/177632/Personizely/) 4.87 (38) ### Features GMass Top features 20/35 - Abandoned Cart Saver - A/B Testing - Account Based Marketing - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Behavioral Targeting - Behavior Tracking - Campaign Management - Campaign Segmentation - Content Analytics - Content Management - Contextual Targeting - Customer Profiles - Customer Segmentation - Customizable Branding - Customizable Forms - Drag & Drop - Email Marketing - Engagement Tracking - Experience Management - Generative AI - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Reporting - Recommendations - Reporting/Analytics - Template Management - Third-Party Integrations - Visual Analytics - Website Analytics - Website Personalization - WYSIWYG Editor [See all features](https://www.capterra.com/p/168452/GMass/#features) Personizely 18/35 - Abandoned Cart Saver - A/B Testing - Account Based Marketing - Activity Dashboard - AI Copilot - Alerts/Notifications - API - Behavioral Targeting - Behavior Tracking - Campaign Management - Campaign Segmentation - Content Analytics - Content Management - Contextual Targeting - Customer Profiles - Customer Segmentation - Customizable Branding - Customizable Forms - Drag & Drop - Email Marketing - Engagement Tracking - Experience Management - Generative AI - Multi-Campaign - Multi-Channel Marketing - Real-Time Analytics - Real-Time Reporting - Recommendations - Reporting/Analytics - Template Management - Third-Party Integrations - Visual Analytics - Website Analytics - Website Personalization - WYSIWYG Editor [See all features](https://www.capterra.com/p/177632/Personizely/#features) ### Recognition No recognitions have been awarded to GMass No recognitions have been awarded to Personizely ### Deployment & support GMass Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Personizely Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details GMass - By GMass - Located in United States - Founded in Personizely - By Personizely - Located in Moldova - Founded in 2018 ## 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