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GMass vs Folio: Which is a better fit?

Updated on February 16th, 2025
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Summary
Key features rated by users
Features selected based on 1,890 reviews from Email Tracking users.
% Fit
High performer
Feature ratings
Email Marketing
4.8
Email Distribution
4.7
Engagement Tracking
4.7
Email Management
4.8
Reporting/Analytics
4.6
% Fit
Missing features
Not enough reviews
Feature ratings
Email Marketing
NA
Email Distribution
NA
Engagement Tracking
NA
Email Management
5.0
Reporting/Analytics
NA
User satisfaction
4.8
User reviews1,259
Ease of use
4.7
Functionality
4.7
Value for money
4.7
Customer support
4.7
4.5
User reviews73
Ease of use
4.5
Functionality
4.4
Value for money
4.3
Customer support
4.3
Price starts from
Monthly subscription
Free version
Free trial
/user
Monthly subscription
Free version
Free trial
Best for

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

Folio is made for real estate professionals who manage multiple deals, need to impress their clients, look like pros and get more referrals.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Eli B
CEO
5.0

Eli B.: Hey, I'm Eli. I'm a co-founder. GMass, I rate it five stars for more reviews, click the link below. My company uses GMass to send emails out to cold leads that we find through a app called PropStream. We drive around the neighborhood and look for off market properties, skip trace their contact information, and send cold emails out to see if they're interested in selling us their property. What I like most about GMass is the ability to personalize subject lines. What I've found in my business is if I incorporate the property address of a cold email, they are much more likely to open and convert. The only thing I have a challenge with GMass about is the fact that you have to set up your own SMTP server. So what that basically does is ensure that you don't get stopped by Gmail's daily send limits. So if you want to send up to 2,000 emails a day, you have to set up your own server, which is tedious if you're not completely tech savvy, but it's perfectly doable.

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168452
1 screenshot
191077
5 screenshots

GMass

Top Features
24/33
  • Contact Management
  • CRM
  • Customizable Branding
  • Drag & Drop
  • Email Reminders
  • Geolocation
  • Location Tracking
  • Monitoring
  • Workflow Management
  • Activity Dashboard
  • Activity Tracking
  • API
  • Audience Targeting
  • Autoresponders
  • Campaign Management
  • Click Tracking
  • Customer Segmentation
  • Customizable Fields
  • Data Import/Export
  • Drip Campaigns
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Engagement Tracking
  • Event Triggered Actions
  • Mailing List Management
  • Real-Time Notifications
  • Reporting/Analytics
  • Scheduling
  • Subscription Management
  • Team Management
  • Third-Party Integrations
See All features
Hide Email Tracking Software Features -

Folio

7/33
Show Email Tracking Software Features +

GMass

  • Best Value Personalization
    Software (2022)

Folio

--

GMass
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Folio
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
GMass
  • By GMass
  • Located in United States
Folio
  • By Amitree
  • Located in United States
  • Founded in 2013
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