# Compare GMass vs Gmail 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare GMass and Gmail based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/168452-202338/GMass-vs-Gmail

---

# GMass vs Gmail Features and Cost Comparison

Last updated March 13th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

GMassGmail2/4 selected

[GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

[## GMass](https://www.capterra.com/p/168452/GMass/)[4.8 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

Starting Price

$25.00/month

Value-for-Money

4.7

Functionality

4.7

Ease of Use

4.7

Customer Service

4.7

Reviews Sentiment

Based on [1,366 reviews](#user-reviews)

Positive

1,347

Neutral

14

Negative

5

[## Gmail](https://www.capterra.com/p/202338/Gmail/)[4.8 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.8

Functionality

4.7

Ease of Use

4.8

Customer Service

4.4

Reviews Sentiment

Based on [13,316 reviews](#user-reviews)

Positive

13,087

Neutral

198

Negative

31

## Summary

* * *

Key features rated by users

Features selected based on 13,964 reviews from email marketing software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

64%Fit

Missing features

Feature ratings

Email Campaign Management

4.8

Campaign Scheduling

4.8

Newsletter Management

NA

Email Tracking

4.8

Customizable Branding

NA

\--%Fit

Missing features

Feature ratings

Email Campaign Management

4.6

Campaign Scheduling

NA

Newsletter Management

NA

Email Tracking

4.5

Customizable Branding

NA

User satisfaction

User satisfaction

4.8

User reviews[1,366](https://www.capterra.com/p/168452/GMass/reviews/)

Ease of use

4.7

Functionality

4.7

Value for money

4.7

Customer support

4.7

User satisfaction

4.8

User reviews[13,316](https://www.capterra.com/p/202338/Gmail/reviews/)

Ease of use

4.8

Functionality

4.7

Value for money

4.8

Customer support

4.4

Price starts from

Price starts from

$25Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Whether you need to send cold emails, mail merges, email marketing messages, internal comms, or invitations, GMass can do it all — and all inside Gmail with the best deliverability you've ever had.

Best for

Designed for businesses of all types and sizes, it is a cloud-based email marketing solution that assists with creating custom professional email addresses, sending bulk emails, and more.

## User reviews

Pros & cons

Varun P.

Strategy Founder Office

> "GMass makes Gmail outreach remarkably easy, with quick setup, smooth Google Sheets mail merge, and strong personalization that lets..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

OT

Oluwaseyi T.

Owner

> "It offered exactly what I needed: a way to quickly send a mass email from my Gmail account. But I ran into another issue where I..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6834225)

LK

Levi K.

Head Coach

> "It helps me manage outreach easily and keeps all replies organized in one place, which saves me a ton of time compared to other..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7034900)

AD

Ann D.

Publicist

> "I don't have any complaints about GMass, but it can sometimes take a while to send a large batch of emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

EJ

Ela J.

Representative

> "It automates follow-ups, tracks opens and clicks in real time, and helps ensure your emails land in inboxes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6861126)

MG

Michael G.

Publicist

> "You can easily make a lot more errors using free versions of gmail mail merges using sheets."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Varun P.

Strategy Founder Office

> "Setup takes minutes, the reporting is actionable, and the tool is reliable for daily execution across both small tests and large..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7035106)

SS

Stephen S.

Senior Product Manager

> "I don't like that it creates too many folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

SS

Steve S.

Founder

> "The seamless integration with Google Workspace and the ability to not only send emails but also follow-up on open rates and reporting..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

SG

Subhadeep G.

Business Strategist

> "Also the draft and sent box gets heavy, causes problem in finding other important emails."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6874363)

CE

Chimamanda E.

Peer Advisory Leader

> "In particular, I appreciated the bcc feature still working with the merges as well as the ability to still merge replies to certain..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

LI

Lawrence I.

CEO

> "There is literally no reason to make marketing your business difficult for you if your time is constraint and you don't necessary have..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6847781)

SS

Steve S.

Founder

> "It is a great tool, which I initially found years ago on Google Chrome, and then added onto our platform, as our workspace works with..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6764990)

MG

Michael G.

Publicist

> "I can't get my head around the extra mailing (over 2000 emails) using SMTP mailing."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7016503)

Nicholas S.

Developer

> "Any user, from low-tech to amateur dev to more experienced dev can make powerful use of the feature set that GMass offers, for a..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6867379)

SS

Stephen S.

Senior Product Manager

> "Also, it lags a little bit when trying to get things set up."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7079636)

MN

Manav N.

Co-founder

> "The inbox delivery is the best bit, GMass ensures all my emails reach my lead's inboxes and seem very authentic"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7013156)

Rob D.

Comms Director

> "I've used GMASS for two months and I currently have no CONS regarding how we implement it for our org."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6868940)

CM

Carrie M.

Travel Agent

> "GMass is a great product allowing the unlimited amount of emails that need to be sent out at one time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7099741)

AB

Autumn B.

Office Manager

> "There is no phone number for support and just directs you to a website which can be frustrating when help is needed."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6249388)

BJ

Barbara J.

Owner

> "I like the capability of creating individualized/customized email campaigns for our audience."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

MB

Maor B.

CSM

> "UX\\UI design, the personalization of the emails are not good enough yet."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6619489)

NJ

Nikki J.

Founder and CEO

> "Gmass Provides features like automated follow-ups, push email campaign, multisend emails, and many more helped my team to do efficient..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6418731)

LT

Lukáš T.

Sales Rep

> "finding these among the FAQs is a bit time consuming"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6838665)

NKC

Nikhil K C.

Outreach Manager

> "Its seamless integration with Gmail lets me send personalized mass emails directly from my inbox, making the entire process simple and..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

MB

Maggie B.

Founding Partner

> "I don't like that they no longer offer the free version of up to 50 emails/day."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6340344)

NT

Nicole T.

Chair

> "The mail merge, auto follow-ups, and tracking features save so much time and help us stay connected professionally."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6778176)

JG

Jessie G.

PTA treasurer

> "It is a bit pricey for our needs as a nonprofit."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6775308)

AD

Ann D.

Publicist

> "Many of these services can be extremely expensive, but GMass has great value for it's monthly fee, even as we continue to grow."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

SD

Sanjay D.

Agent

> "Its not filtering email right now for junk email addresses."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6669870)

MW

Marieke W.

Associate Director

> "This tracks engagement and identifies areas where we can improve."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

PR

Puru R.

CEO

> "could be Finicky sometimes, a lot of emails go to spam,"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6354742)

KS

Katarina S.

phd student

> "What I like most is that besides sending bulk emails for my surveys, I can also see how many people opened the email."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6852471)

PN

Phil N.

Marketing

> "Long story short, their email verifier doesn't work and using GMass to send just 90 emails has changed my email reputation from good..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4901341)

TV

Tommy V.

Co-Founder

> "I do a lot of work from Google Sheets and being able to link that to my email marketing without the need for an API is a game changer..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6349653)

Madhanraj S.

Business Development Manager

> "I have encountered some issues, such as emails landing in spam when sent through Sendgrid and follow-ups not being sent at the..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

VR

Verified Reviewer

Founder

> "I was able to set everything up in minutes and start sending personalized outreach right away."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SJ

Sandeep J.

video editing

> "i don't know it's a problem from my side or theirs."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6832358)

VR

Verified Reviewer

Founder

> "The tool is easy to use, very flexible, and has helped me generate real customer responses, sales, and reviews without spending hours..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

JH

Jonathan H.

Owner

> "Just the natural limitations it has to work with inside gmail... 400-500 emails a day is not really a "Campaign" in the current state..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4979419)

MW

Marieke W.

Associate Director

> "This is perfect for my needs at a small nonprofit where donor stewardship is paramount."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7092790)

CR

Christopher R.

Sales Specialist

> "I wish it wasn't on google spreadsheets but thats about it."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6241832)

Phil W.

Founder

> "GMass shines with its deliverability expertise, offering subtle guidance to implement best practices that boost campaign success."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6863360)

JG

John G.

Owner

> "Gmail has spam prevention meausres and slows down your sending when you have a list of thousands."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5064346)

AP

Aleksandra P.

Marketing Specialist

> "It really helps keep them out of the spam folder, which is fantastic for marketers like me. Plus, I can easily see who’s opening my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6719980)

Nicolas N.

Administrator

> "For someone who likes to have a "clean" mailbox, it's a bit annoying to have the campaign stay in the Draft folder for the whole..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5053471)

EG

Emily G.

Consultant

> "I like that it allows me to work within Gmail, and it's much quicker for one-off mass emails than other platforms like Klayvio."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6536820)

Madhanraj S.

Business Development Manager

> "We cannot customize the followup emails and can insert attributes in the email"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4746061)

SA

Saurav A.

Manager

> "Its tracking features for opens, clicks, and bounces make it an effective choice for streamlined email campaigns."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6592486)

CP

Chris P.

Agent

> "The cost is a bit higher than I'd like it to be."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6267850)

Avrodeep H.

Digital Marketing Manager

> "GMass saves me hours of manual work and delivers strong results in terms of open and reply rates."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

KG

Kirsten G.

Funding Specialist

> "The setup process was more time consuming than expected."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6570606)

CE

Chimamanda E.

Peer Advisory Leader

> "I wanted to just use the free trial to see how much value it would add, and I immediately subscribed once I got my first campaign out..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6862066)

SG

Stephen G.

Founder

> "The only caveat is, I'm unable to know if my emails are landing in the small folder."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5060552)

NKC

Nikhil K C.

Outreach Manager

> "I love the ability to create campaigns using Google Sheets — it streamlines list management and saves me time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6484500)

SS

Shruti S.

Brand Success Manager

> "Not able to personalize emails and some glitches while having bigger email lists"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4754165)

KM

Kevin M.

Lead Manager

> "Gmass is great because it integrates with my google workspace."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7049141)

SG

Shweta G.

Social Media Manager

> "While GMass offers a free version with limited functionality, I have found the paid plans to be a bit pricey."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5066346)

AM

Amy M.

Teacher and Union President

> "I was able to send critical information in such a small window of time."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7089902)

MD

Manisha D.

MArketing Manager

> "One would be a slightly high price as compared to other alternatives, also that the service of Email auto warmup is unavailable for..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4984430)

BJ

Barbara J.

Owner

> "Sending out email campaigns to our growing contact list has been easy and stressfree. ."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7024371)

AI

Anthony I.

CEO

> "The pricing is mid-tiered and some of the website is wonky and instructions are rather complex and long."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5027638)

JF

Justin F.

CEO

> "GMass makes mail merge incredibly simple and reliable."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7031272)

BP

Bridget P.

Copywriter Email Marketer

> "It was confusing to set up and I kept getting kicked out of my GMASS account for some reason when it was tied to my Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6120642)

VR

Verified Reviewer

Founder

> "I was able to get my first personalized outreach campaign running within minutes."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7053084)

SC

Sarah C.

Founder

> "Without the GMass extention, you cannot get a hold of customer service. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

RS

Rehan S.

CMO

> "simple and easy emailing tool the interface is clean so it's easy for you to figure out options for setting up the tool."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7019904)

MK

Mark K.

CEO

> "I have been dreading doing cold email marketing and was doing it on my own for a while using 23 different email addresses so that my..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___3457787)

MK

MOHAN K.

Business Manager

> "Helps maintain high deliverability with built-in email warm-up features."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6767049)

JB

Jordi B.

SEO

> "Could get expensive if you want to add the tool for more than 3 - 4 emails"

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4755720)

MN

Mark N.

No Specific title

> "After recently integrating GMAS into my workflow for mail merges, my experience has been overwhelmingly positive."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6860646)

SC

Sarah C.

Founder

> "There is no chat function on the site nor a way to contact them. "

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4995471)

VR

Verified Reviewer

ECA Director

> "I've utilized the simple poll function and have received even more responses than I ever did sending out a survey through an external..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6411790)

MA

Madelyne A.

owner

> "Had difficulty accessing so made the decision to test out the premium subscription to see if it's worth the investment."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___5099727)

YW

Yasmeen W.

Manager

> "It got my emails out, handled personalization, and avoided spam folders."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6829332)

OA

Ovi A.

Email Marketer

> "Google recently announced that it would block software from using its API to warm up emails; since GMass uses Google's API, it has..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4563752)

Avrodeep H.

Digital Marketing Manager

> "It's simple, fast, and incredibly effective for sending personalized email campaigns straight from Gmail."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___6855429)

BG

Brian G.

Business Loan Broker

> "Then I wrote support and requested a refund for the wrong email address I accidently signed up for."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4763664)

AD

Ann D.

Publicist

> "I like how easy it is to use and how it's integrated into Google Drive for easy contact management."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___7041952)

VR

Verified Reviewer

Owner

> "visually, it feels outdated, even though it is quite up to date and dynamic, after installation, they jump you into a campaign email..."

[See full review](https://www.capterra.com/p/168452/GMass/#Capterra___4619074)

[View Reviews](https://www.capterra.com/p/168452/GMass/reviews/)

VR

Verified Reviewer

Accountant

> "It keeps my emails organized, has a powerful search feature, and works seamlessly with other Google tools, which makes managing my communication much easier"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069272)

EK

Ernest K.

Accounting Professional, CPA candidate

> "The automatic sorting isn’t always accurate — some important emails end up in the promotions tab. And the free storage fills up quickly if you receive a lot of attachments."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7031938)

OP

Olivia P.

Senior Technical Strategist

> "Smooth experience, smart inbox sorting, strong spam protection, reliable syncing across devices, and great integration with other Google products."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041392)

Rahul W.

Student

> "i really dont like the new layout with the chat and meet tabs taking up space i never use those features and they just make the screen feel cluttered it was much better when it was..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

JPN

Jean-Pierre N.

Instructional Designer

> "I like the free storage, search, amazing spam filtering, and seamless integration with Google Docs, Drive, accessiblity accros may devices."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7068518)

BY

Brian Y.

Visa Consulting Specialist

> "I hate when my add-ons sometimes malfunction, or even when notifications take a long time on my phone because a client could have lost his or her slot after missing a time-sensitive..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

SV

Sammi V.

Senior Client Manager

> "I really like the built-in spam protection, automatic sorting into tabs (Primary, Promotions, Social), and integration with other Google Workspace apps like Drive, Calendar, and Meet."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781)

CC

Cody C.

Warehouse Team Lead

> "Trying to delete emails can be a little difficult as when you sort by age, it sometimes only gives you a small amount of the emails for the requested dates."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069799)

BY

Brian Y.

Visa Consulting Specialist

> "Gmail has played the fundamental role in my visa consulting practice, enabling to store client emails, forms, and consular messages in a searchable and well-organized way in a..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064815)

KJ

Kobie J.

Medical assistant

> "The only issue I have with Gmail is if I want to get ride of multiple emails I wish there was a way that u could select all of them and delete at once."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041606)

Rahul W.

Student

> "the search feature is honestly the best part because i can type one keyword and instantly find an email from five years ago it saves me so much time when i am looking for old receipts..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7064417)

Gina M.

Online Business Service Provider

> "another thing I don't like about gmail is if you try and send an email with a large attachment, the email does not go through, it does not get saved as a Draft, you do not receive a..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6867879)

AD

Aaron D.

Tech Specialist

> "The amount of features you get with your gmail account is very good deal especially if you pay for the built in gemini features that helps summarize email threads and can tell you by..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047935)

Mahendra K.

Self

> "The drawbacks of Gmails are limited, one being the spam emails and advertisements once the email spreads to a third party."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069309)

MTM

Mishell Tera M.

Managing DIRECTOR

> "It is fast, dependable, and the mobile app is exceptionally user-friendly. While the storage limits can be a hurdle for long-term users, the sheer convenience of having my email,..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7106726)

Stephanie W.

Owner

> "I don't like that I couln't find a free app for my Macbook where I can have multiple accounts logged in at once like on my Iphone."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7116547)

VW

Victoria W.

Occupational therapy assistant

> "Gmail offers multiple ways to help store and customize your email for better organization which is also helpful when trying to clear out your inbox while saving emails that are..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658)

KB

Katie B.

Business analyst

> "I find when you are searching for an email ,the search functions isnt great and you can be trailing through a lot of emails to find the email you need."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7118620)

SV

Sammi V.

Senior Client Manager

> "It’s secure, integrates effortlessly with other Google tools, and makes managing communication efficient and organized. While it has a few minor drawbacks, it’s an excellent choice..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044781)

ES

Ehsan S.

Production Manager

> "Syncing hiccups every now and then and insufficient advanced customization can ruin workflow, although coping with massive quantities of emails during ramp-up production necessitates..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

AA

Ashley A.

Volunteer

> "It's best from securing my account, help me keeping my records, help me retaining my contacts, helping me to access my documentation"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7100056)

FC

Fannie C.

Estimator

> "I am always has a big problem with Gmail, it not allow me to send the large attachment with a PDF when I need."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7029667)

CK

Cammie K.

Accounting

> "I love the calendar, the chat, the easiness of searching, The signature choices, the email sorting, the flag, the look and design….everything. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7040820)

TA

Taher A.

Teaching Assistant

> "In my experience the compatibility with other email services is also worse with Gmail, for instance if an email sent from Outlook contains attachments or images, they don't appear in..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6811219)

Crystal O.

Librarian

> "It plays nicely with sharing sheets, docs, slides, etc and organizes emails and attachments in a cohesive manner."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7063824)

TS

Tenai S.

Meta Ads Specialist

> "But Meet + Chat panes squat the inbox, big attach push me to Drive, and Google still sniffs messages for smart tips, so screen looks crowded and privacy vibes not 100 % clean"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6804020)

JS

Jack S.

Finance Director

> "The search function is really handy even when I’m juggling conversations with several people at once, I can dig up an old brief or message within seconds."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069210)

RH

Ronisha H.

Entrepreneur

> "The storage is a big thing for me and here lately even when you delete a lot it still says you are running out storage forcing you to pay for more."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7048348)

David V.

Lead Developer

> "Gmail provides great value for money. If you run your business through email, then Gmail is a must for customer support, mobile access, and customization options."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7073665)

VR

Verified Reviewer

Project Management

> "I don’t like that subfolders can’t be hidden, and the integration with Google Calendar reminders can be a bit unreliable."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7067092)

VR

Verified Reviewer

CSR

> "Gmail provides excellent value, especially since the standard version is free and includes a large storage allowance shared with Google Drive and other Google services."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

PT

Peiyuan T.

Engineer

> "Once an email is permanently removed from the inbox or trash folder, it cannot be restored through standard recovery methods."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052512)

Nathaniel C.

Account Executive

> "Features like Smart Compose, powerful search, labels, and filters make managing high email volume simple and efficient."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

VR

Verified Reviewer

Technician

> "I sometimes am unable to find certain email threads even when searching exact names found in the title of threads."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109633)

VW

Victoria W.

Occupational therapy assistant

> "As a person who has multiple different email accounts I also like the ability that I have to link all of my Gmail accounts together to make it easier to jump between them."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7044658)

JS

Johnathan S.

Database Developer

> "I faced forwarding issues many times when I wanted to filter some important mails and avoid receiving promotions in my pro email address."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7047738)

VR

Verified Reviewer

CSR

> "These tools allow users to organize their inbox efficiently and tailor the email workflow to their needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7111504)

VR

Verified Reviewer

Head of marketing

> "What I like least is that for some reason it stopped feeding me incoming emails out of the blue, and missed an important meeting because of it. Although I reset my phone, it still not..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7075000)

RP

Ryan P.

CEO - Speech-Language Pathologist

> "Gmail has always been my go-to for making emails. When starting my private practice, I decided to go with Gmail as it provided a BAA in order to make sure that my documents were HIPAA..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7023582)

AR

Andrew R.

Virtual Logistics Agent

> "Storage limitations, Synchronization delays, Spam filter accuracy, Privacy concerns."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7049575)

JH

Jeff H.

Account Executive

> "Gmail is used all day every day in my role - the overall experience has been very positive because I need to respond quickly, not lose track of conversations, and the new AI tool they..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7071060)

VR

Verified Reviewer

Manager, Business Development

> "Oftentimes it will log you into separate work related emails and it can be cumbersome switching back and forth all of the time."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7034702)

Angel L.

Office Manager

> "There are never any problems with the Gmail server, and it never lets us down vs using other domain servers, it's always crashing and never has enough storage."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7056933)

TC

Takhia C.

Hairstylist

> "The thing I dislike the most is the limitation on how you are able to recover an account. If you don't have access to a phone number, or a ridiculously long recovery code then you're..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6769545)

SS

Sachin S.

Audit Article

> "Overall I had good experience with Gmail ints integration with all other apps helps to login quickly and smoothly without login hurdles, but some areas like interface, syncing..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7025607)

EH

Elizabeth H.

MYSELF

> "Only con is the spam and now they have added a "promotions" folder where spam can still sneak in. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7069844)

ES

Ehsan S.

Production Manager

> "Easy-to-use interface and powerful search in Gmail means working with inbox using filters and labels is easy; customization capabilities align experience to production workflows and..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7012037)

CK

Cammie K.

Accounting

> "I guess if I had to choose something it would be that sometimes the search to find an older email can be stressful if you need one from awhile back."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7040820)

DS

Danielli S.

Architect

> "This feature streamlines the process of accessing services, eliminating the need to create and memorize additional passwords, and this integration also gives me greater confidence and..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6854511)

RP

Ryan P.

CEO - Speech-Language Pathologist

> "The biggest flaw that I see is its ability to flag things as primary vs spam emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7023582)

Nathaniel C.

Account Executive

> "Gmail offers unmatched reliability, intuitive design, and seamless integration with the broader Google Workspace ecosystem."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7085322)

AP

Abdiel P.

ait

> "There isnt much i dislike about Gmail, maybe that sometimes it flags some emails as spam, but that happens in every email tool."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7050058)

Montesan B.

Marketing Consultant

> "Gmail has a schedule send feature which allows me to customize my preferred time when i want my emails to be delivered."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6874651)

DP

Dana P.

Admin

> "Some people don’t use Gmail and sending them invites sometimes does not work because they are using a different email platform"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7045400)

RR

Richard R.

IT Support Manager

> "Feature-rich, but allows the ability to manage email sending from different devices, seamlessly and you can pick up from one device to another, custom signatures, delayed email..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6837917)

MK

Mohammed K.

Teacher

> "the attaching big files not supported, and promotion emails are annoying and there no how to stop that."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7103433)

SY

Salimata Y.

Officer,Financial Center Assistant Manager

> "I use Gmail as my main platform for both professional and personal emails — it’s a reliable service that offers good organization and efficient message management."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6831969)

Zach P.

Marketing Coordinator

> "This can lead to you missing important emails if you don't pay as close attention to these email subfolders."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7104646)

KS

Katie S.

Operations Manager

> "It keeps my inbox organized, makes searching fast, and works seamlessly with Google Drive and Calendar, which makes daily work much smoother."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6881663)

OP

Olivia P.

Senior Technical Strategist

> "Some security or content restrictions also feel overly rigid, especially when users are locked out or flagged for unclear reasons."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7041392)

RH

Renee H.

Manager

> "Its one of the main support systems to our business, we have several emails that we use daily and need to toggle between based on needs."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7088539)

JB

Juan B.

BDR

> "If you prefer a comprehensive email suite that caters to various needs or simply excel at utilizing email’s features in a highly specialized manner, then Gmail falls short."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6834950)

TS

Tarandeep S.

Frontend Developer

> "Gmail has a reliable access ,can access it from any location or device ensuring I stay connected to inbox and important communication."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7019119)

Charlie L.

Videographer and Editor

> "Recently, they've added an unsubscribe button up top, but I've found that not to work as well as manually doing it."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7099338)

TE

Tatianna E.

Chiropractic Assistant

> "I enjoy the ease of receiving and sending emails, keeping important threads in one place to access them quickly, and that the software stores email addresses I sent to in the past so..."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6767804)

DR

Delores R.

administrative assistant

> "The least I like about Gmail is having an issue with how to view my messages while having multiple emails."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052776)

April V.

Loan Processor

> "The search, labels, and filtering tools save time, and it integrates seamlessly with other tools I use daily."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070611)

MH

Michael H.

President

> "My biggest problem with Gmail is the occasional sluggishness, particularly on the mobile app for me."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7070243)

LH

Luke H.

Financial Advisor

> "Many professional email providers condition you to manage your emails with a bodthered interface and Gmail solves this issue, freely."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642)

DO

Daniel O.

Post Doctoral researcher

> "The spam features of gmail are a bit lacking since it allows a lot of spam to go through your inbox."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6807438)

LH

Luke H.

Financial Advisor

> "My favorite part is definitely its capabilities to manage external emails such as Hotmail, Yahoo Mail or even enterprise email addresses."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7055642)

Joshua F.

Marketing Specialist

> "If you don’t take time to set up labels and filters, your inbox can get overwhelming."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7075647)

JC

James C.

Customer Success Manager

> "Gmail also allows me to categorize and organize my messages, and the Google search function makes it easy to find items."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___6762763)

VR

Verified Reviewer

Digital Marketer

> "Sometimes I have to reload it before I can be able to receive the latest email sent to me."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7063438)

ET

Ebony T.

Ceo

> "It also offers free basic service and extra tools for scheduling, calendars, alarms , and so on"

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7109035)

KS

Katherine S.

Paralegal

> "There are too many display options that make usage tricky and cannot be hidden."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7082401)

PT

Peiyuan T.

Engineer

> "Additionally, the user interface is well-designed, intuitive, and visually appealing, making navigation smooth and reducing the learning curve for new users."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7052512)

KS

Katherine S.

Paralegal

> "The free storage is not enough for saving a lot of conversations."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7082401)

Maragaret L.

Owner

> "What I like best is that a Google gmail account entitles me to many other functions and software that help my business for free. "

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7076775)

Amee P.

Educational Assistant

> "Storage runs out a bit too fast and I don't always want to pay for more so it takes awhile to clean it out."

[See full review](https://www.capterra.com/p/202338/Gmail/#Capterra___7065040)

[View Reviews](https://www.capterra.com/p/202338/Gmail/reviews/)

## User interface

4.83 (1,366)

[Gmail](https://www.capterra.com/p/202338/Gmail/)

4.81 (13,316)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

AI Copilot

120

Important

GMass

Top features

25/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/168452/GMass/#features)

Gmail

11/45

-   A/B Testing
-   Activity Dashboard
-   AI Copilot
-   API
-   Autoresponders
-   Campaign Analytics
-   Campaign Scheduling
-   CAN-SPAM Compliance
-   Click Tracking
-   Contact Management
-   Customer Journey Mapping
-   Customer Segmentation
-   Customer Surveys
-   Customizable Branding
-   Customizable CTAs
-   Customizable Fields
-   Drip Campaigns
-   Dynamic Content
-   Email Campaign Management
-   Email Sequences
-   Email Tracking
-   Engagement Tracking
-   Event Triggered Actions
-   GDPR Compliance
-   Generative AI
-   HTML Editor
-   Image Library
-   Landing Pages/Web Forms
-   Lead Capture
-   List Management
-   Mobile Optimization
-   Multi-Channel Marketing
-   Multi-Language
-   Newsletter Management
-   Personalization
-   Preview Functionality
-   Process/Workflow Automation
-   Product Recommendations
-   Real-Time Analytics
-   Reporting/Analytics
-   ROI Tracking
-   Subscriber Management
-   Template Management
-   Third-Party Integrations
-   WYSIWYG Editor

[See all features](https://www.capterra.com/p/202338/Gmail/#features)

### Recognition

No recognitions have been awarded to GMass

No recognitions have been awarded to Gmail

### Deployment & support

GMass

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Gmail

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

GMass

-   By GMass
-   Located in United States
-   Founded in

Gmail

-   By Google
-   Located in United States
-   Founded in

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Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/110228-202338/MailChimp-vs-Gmail)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

[Success.ai](https://www.capterra.com/p/10013316/Success-ai/)[4.84 (415)](https://www.capterra.com/p/10013316/Success-ai/reviews/)

$25/month

Price

$33/month

4.7

Features

4.8

4.7

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/168452-10013316/GMass-vs-Success-ai)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Brevo](https://www.capterra.com/p/132996/brevo/)[4.62 (3,406)](https://www.capterra.com/p/132996/brevo/reviews/)

$0

Price

$9/month

4.7

Features

4.5

4.8

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/132996-202338/brevo-vs-Gmail)

[GMass](https://www.capterra.com/p/168452/GMass/)[4.83 (1,366)](https://www.capterra.com/p/168452/GMass/reviews/)

vs

[EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[4.79 (653)](https://www.capterra.com/p/147415/EmailOctopus/reviews/)

$25/month

Price

$9/month

4.7

Features

4.5

4.7

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/147415-168452/EmailOctopus-vs-GMass)

[Gmail](https://www.capterra.com/p/202338/Gmail/)[4.81 (13,316)](https://www.capterra.com/p/202338/Gmail/reviews/)

vs

[Yahoo Mail](https://www.capterra.com/p/266980/Yahoo-Mail/)[4.23 (845)](https://www.capterra.com/p/266980/Yahoo-Mail/reviews/)

$0

Price

Contact vendor for pricing

4.7

Features

4.1

4.8

Ease of Use

4.4

[View full comparison](https://www.capterra.com/compare/202338-266980/Gmail-vs-Yahoo-Mail)