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Helping businesses choose better software since 1999

Wix vs Brilliant: Which is a better fit?

Updated on January 26th, 2025
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Summary
Key features rated by users
Features selected based on 5,312 reviews from eCommerce users.
% Fit
High performer
Feature ratings
Credit Card Processing
4.3
Electronic Payments
4.2
Data Security
4.6
Shopping Cart
4.3
Order Management
4.3
% Fit
Missing features
Not enough reviews
Feature ratings
Credit Card Processing
NA
Electronic Payments
NA
Data Security
NA
Shopping Cart
--
Order Management
5.0
User satisfaction
4.4
User reviews10,254
Ease of use
4.4
Functionality
4.3
Value for money
4.3
Customer support
4.2
4.8
User reviews22
Ease of use
4.9
Functionality
4.7
Value for money
4.6
Customer support
4.9
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Designed for businesses of all sizes looking to build and grow the online presence.

We support Marketing, Sales, Business Development, Brand, and People Experience teams to create impactful gifts that build loyalty, enhance conversion and retention, and make people happy.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Keeley S
Founder, owner & RMT
5.0
How Capterra sources reviews
View all video reviews
No video reviews yet
User interface
169007 video thumbnail}
1 Video
No videos provided by vendor
169007
5 screenshots
No screenshots provided by vendor
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Activity Dashboard
207
Important
Alerts/Notifications
388
Important

Wix

Top Features
34/42
  • Inventory Tracking
  • Multi-Channel Management
  • Multi-Currency
  • Purchase Order Management
  • Real-Time Data
  • Returns Management
  • Reviews Management
  • Sales Order Management
  • Activity Dashboard
  • Alerts/Notifications
  • API
  • Campaign Management
  • Catalog Management
  • Content Management
  • Credit Card Processing
  • CRM
  • Customer Accounts
  • Customizable Branding
  • Customizable Templates
  • Data Security
  • Data Synchronization
  • Discount Management
  • Drag & Drop
  • Electronic Payments
  • Email Marketing
  • Inventory Management
  • Kitting
  • Loyalty Program
  • Mobile Access
  • Multi-Channel Marketing
  • Multi-Location
  • Multi-Store
  • Order Management
  • Order Tracking
  • Promotions Management
  • Reporting & Statistics
  • SEO Management
  • Shipping Management
  • Shopping Cart
  • Templates
  • Third-Party Integrations
  • Website Management
See All features
Hide eCommerce Software Features -

Brilliant

19/42
Show eCommerce Software Features +
Wix
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Brilliant
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Wix
  • By Wix
  • Located in Israel
  • Founded in 2006
Brilliant
  • By Brilliant Gifts
  • Located in United States
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