# Compare Wix vs Ahrefs 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Wix and Ahrefs based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/169007-176340/Wix-vs-Ahrefs --- # Wix vs Ahrefs Features and Cost Comparison Last updated April 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: WixAhrefs2/4 selected [Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) [## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) Starting Price $17.00/month Value-for-Money 4.3 Functionality 4.3 Ease of Use 4.5 Customer Service 4.2 Reviews Sentiment Based on [10,661 reviews](#user-reviews) Positive 9,386 Neutral 1,032 Negative 243 [## Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.7 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting Price Contact vendor Value-for-Money 4.2 Functionality 4.7 Ease of Use 4.5 Customer Service 4.5 Reviews Sentiment Based on [583 reviews](#user-reviews) Positive 564 Neutral 13 Negative 6 ## Not a match? 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Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 71%Fit Missing features Not enough reviews Feature ratings SEO Management 4.2 Keyword Rank Tracking 4.1 Keyword Tracking \-- Keyword Research Tools 4.9 Competitive Analysis NA 85%Fit High performer Feature ratings SEO Management 4.6 Keyword Rank Tracking 4.6 Keyword Tracking 4.4 Keyword Research Tools 4.7 Competitive Analysis 4.6 User satisfaction User satisfaction 4.4 User reviews[10,661](https://www.capterra.com/p/169007/Wix/reviews/) Ease of use 4.5 Functionality 4.3 Value for money 4.3 Customer support 4.2 User satisfaction 4.7 User reviews[583](https://www.capterra.com/p/176340/Ahrefs/reviews/) Ease of use 4.5 Functionality 4.7 Value for money 4.2 Customer support 4.5 Price starts from Price starts from $17Flat Rate, Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers. Best for Website owners, SEOs, AEOs, marketers, agencies, in-house marketing teams, enterprises. ## User reviews Pros & cons DE Danielle E. Owner > "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517) Carson O. Coordinator > "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629) CK Caroline K. Owner > "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) CES Carmen Elena S. owner > "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894) Nino W. Founder > "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) SC Sarah C. The Helper > "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071) RR Rebecca R. Production manager > "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110) Melissa Z. Owner > "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043) JD Jessica D. Sales, Marketing and Events Manager > "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) SB Satish B. CEO Founder > "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343) Troy D. Consultant > "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722) VR Verified Reviewer Founder > "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137) Thomas J. Owner, Senior Designer > "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547) CS Cassidy S. HR ADMIN > "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998) JP Jacob P. Owner > "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) RG Rachelle G. CEO > "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061) GS Geoffrey S. NetSuite Integration Engineer > "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518) VR Verified Reviewer Digital coordinator > "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942) SK Sam K. Owner and Lead Designer > "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems worth..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111) VR Verified Reviewer Law Clerk > "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) KB Kate B. Photographer > "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) Clare A. Owner > "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051) DL Desmond L. Owner > "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365) VR Verified Reviewer Area Sales Manager > "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979) DRS Daniel R. S. Founder > "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429) Kunal S. Business Boosters > "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) NH Nancy H. Owner > "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) NH Nancy H. Owner > "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073) Luis F. graphic designer > "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) MF Mark F. product design and development > "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100) AH Ashley H. CEO > "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702) Alexander G. Head Photographer > "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259) MN Matthieu N. Community Manager > "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437) VR Verified Reviewer Owner > "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043) Portia A. Nutse > "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290) VR Verified Reviewer Founder > "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556) PP Patrick P. Sales President > "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805) MJ Mason J. Senior Administrative Assistant > "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089) Alicia E. Full stack developer > "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026) VR Verified Reviewer Web Designer > "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598) Shawna S. Founder, Principal > "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956) Marko F. CTO > "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. " [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312) Brandon J. CEO > "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076) Kaberi A. Director > "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076) VR Verified Reviewer Owner > "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180) Luis F. graphic designer > "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674) Kunal S. Business Boosters > "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) TM Tristan M. Software development > "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238) CK Caroline K. Owner > "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836) SD Sarah D. Executive Director > "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802) MD Maryam D. Coordinator > "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570) Ana Carolina D. Owner > "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268) AP Amaury P. IT Manager > "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764) MM Miljenko M. Construction Worker > "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928) AE Andrea E. Freelance Graphic Designer and Illustrator > "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785) JD Jessica D. Sales, Marketing and Events Manager > "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843) DA Dharmpreet A. Backend Software Developer > "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956) CF Cody F. Principal Software Engineer > "The 60 max cms field limit is a complete disaster when you start to build large projects." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838) Nino W. Founder > "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530) DI Doga I. Director > "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745) RZ Renata Z. Naturopathic Doctor > "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) AZ Angelica Z. Marketing > "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616) SG Summer G. Office Manager > "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576) KB Kate B. Photographer > "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284) SD Segun D. Digital Marketing Manager > "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418) Kunal S. Business Boosters > "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233) DD Doris D. Human Resources Generalist > "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222) RZ Renata Z. Naturopathic Doctor > "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127) JP Jacob P. Owner > "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989) Jonathan L. Produc strategist > "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309) SW Seth W. Research Assistant > "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) MM Marlon M. AI Software Engineer > "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094) VR Verified Reviewer Law Clerk > "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without prior..." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375) VR Verified Reviewer President > "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490) DP Dohee P. Exhibition Coordinator > "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124) SW Seth W. Research Assistant > "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684) LG Laurent G. Director > "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746) KB Kevin B. Principal > "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475) Grace Gabriella P. Freelance Writer and Creative > "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!" [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987) MG Mehar G. Owner of Practice > "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards." [See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768) [View Reviews](https://www.capterra.com/p/169007/Wix/reviews/) Stephen M. Marketing Manager > "It helps me find out keyword gaps, improve on page SEO, find hidden backlink opportunities, perform site audits etc" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7085852) VR Verified Reviewer Marketing Manager and Business Development > "Ahrefs is not cheap, and for a small business just getting started with SEO, it can be hard to justify the monthly cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) VR Verified Reviewer Marketing Manager and Business Development > "For someone with an analytical mind like mine, being able to see complex data presented in a clear, visual way makes it so much easier to process,..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) AH Amir H. E-Commerce Manager > "It gives profound information, yet it would be terribly costly to share seats within the marketing department to work in a team." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7106741) Hemkesh R. Senior Digital Marketing Team Lead > "It also supports team collaboration well, because multiple people can review the same data and reports easily." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) TL Tony L. Marketing Manager > "which makes no sense why pay for a monthly subscription and then pay for more credits to get too the information. and the monthly fees are a little..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) VR Verified Reviewer Marketing Manager and Business Development > "Once you get comfortable navigating Ahrefs, the insights you get on keywords, backlinks, and competitors are hard to find anywhere else at the same..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7139959) Narek S. CEO > "The new scheme is so complicated that your credit card can suddenly charge $1000s without your knowledge. When we contacted to customer support, they..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) Hemkesh R. Senior Digital Marketing Team Lead > "It is a reliable platform for rank tracking, competitor analysis and website management." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7101187) Deyan G. Managing Editor > "There's a joke running around that even thinking about ahrefs costs you a credit." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) AB Anastasia B. Head of Operations > "You can get up-to-date health stats of your website, SEO optimisation suggestions, site audits of competitors, an extensive database of keywords and..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MP Max P. Director Of Growth > "Ahrefs still does not have a way to track map pack rankings, in any capacity." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) AB Anastasia B. Head of Operations > "This is a highly comprehensive and powerful tool, providing access to data that is essential for establishing and improving your domain's SEO..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Chris N. SEO Manager > "The new credits model: if you're carrying out competitor research you get charged for silly things like sorting rank or search volume from high to..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4014610) AB Anastasia B. Head of Operations > "It has an intuitive interface and allows you to quickly analyse websites, keywords and backlinks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) Narek S. CEO > "Usage is not recommended due to the high scam and confusion rate." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___6249132) VR Verified Reviewer SEO Analyst > "Rest, it's a great tool for competitors' research, as it checks their backlinks, keyword research, and overall SEO strategies." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6463375) TL Tina L. SEO Executive > "Sometimes the data didn't update in time." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5015737) PT Paul T. Managing Director > "My personal opinion is that it's handling the pivot to GEO really well and remains a staple of my digital marketing toolset." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7003107) SF Shahin F. Founder > "It felt like a sudden and unpleasant surprise, and the lack of proactive communication from Ahrefs didn't help." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6025286) NC Nicole C. Content Specialist > "It helps me get all the information from websites and keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) LG Lukasz G. CEO > "at times I noticed discrepancies in positions, in the visibility analysis showed positions for words that in my region were not in such good positions..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3882172) TL Tony L. Marketing Manager > "i liked the format of the way you can gain access to the information for the sites when you're needing the full stats." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6549905) Maddy O. Founder > "Writing this review in anticipation of a recession (where clients have already started churning and cutting budget), I can no longer afford this tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4478403) Deyan G. Managing Editor > "The sheer amount of features make ahrefs a great tool. If you need to pick ONLY ONE SEO software, go with ahrefs." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6680505) RJ Ramona J. SEO Manager > "There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) RB Ryan B. SEO Manager > "Helpful backlink analysis insights (even has basic insights on a free account)" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6457076) JB Jon B. SEO Content Lead > "Overall, Ahrefs is a tool I cannot put down. If I truly had to limit myself to one SEO tool, it would be this one." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6207671) EH Erin H. SEO Copywriter > "The visibility over your websites' SEO and traffic performance is amazing." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) DS David S. Director > "A solid web experience, unfortunately spoiled by a severe hike in prices over the years." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6175037) EH Erin H. SEO Copywriter > "I also appreciate that you can view some performance data on a free plan." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6765130) JRB Jyoti Ranjan B. Seo executive > "While Ahrefs is undoubtedly a powerful and comprehensive SEO tool, there are a few minor drawbacks that I have encountered in my experience..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4708786) Safia M. Project Lead > "Also, has the best backlink tracking tool in the industry." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6652487) Francis P. seo content writer > "Perhaps one of the more difficult things about using SEO tools for the first time is that the terms in SEO can sound a bit too technical and daunting..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3810048) AB Anastasia B. Head of Operations > "They also have an informative YouTube channel, which can be useful to beginners." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6397920) MV Mickey V. Financial Controller > "Ahrefs is quite expensive if you wish to use its most premium features." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6097853) BH Brittany H. Marketing Assistant > "As a marketing enthusiast and collaborator, I reckon Ahrefs is tops for managing SEO within my team. " [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6566521) Mihaita V. SEO Specialist > "Pricing is mainly the obstacle for many individuals." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5055443) NC Nicole C. Content Specialist > "I like that the platform is easy to use, and you can understand every feature the app has to offer." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6831061) IA Ibrahim A. Blogger > "Though ahrefs team provide a lot of its services for free even educational resources including SEO tutorials are available in their YouTube channel..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___2969949) RW Rickilee W. Founder > "Helps create content that ranks well" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6635213) MP Max P. Director Of Growth > "It's a huge capabilities gap in my opinion." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4989598) Pankaj R. Senior Seo Executive > "Experience the unmatched power of ahrefs with its extensive database providing all the essential elements for achieving superior website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4923687) SB Skyler B. Content Writer > "There is a bit of a steep learning curve to get started, and at first, Ahefs interface can seem quite overwhelming and intimidating, as if there is..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) DHS Dedit Hery S. Developer > "I really like all the free tools." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___7138929) Julien H. Product Designer > "This feature only has one flaw, its low frequency of updates (every 7 days for the lite plan), so I still need to use another paid rank tracking tool..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3057758) Elle D. Company owner > "It's good for those people who want all their tools in one place and I can see why it is the industry leader." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6300736) RJ Ramona J. SEO Manager > "I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and even more..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4032124) SM Shweta M. Marketing and Sales Manager > "Apart from that I have been using this for multiple projects and with its free plan, it gives me pretty decent insights on my site." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5087065) JG Javier G. SEO > "The price is not suitable for freelance or small business companies, or at least if you don't have a one man SEO user, if it was the case I will go..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) OM Ollie M. SEO Consultant > "Great layout to easily understand the domain rating, organic traffic numbers and keyword rankings in just a few clicks." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6010089) DE David E. Founder > "I won't recommend using it's keyword research tool" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5060114) Carlos Orlando R. TSU > "It has given me valuable information on keywords, links, competitors and the overall performance of my website." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4905956) Marco Genaro P. Founder > "I found it a bit expensive." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6070613) Paweł J. SEO Expert > "Ahrefs has a very large database containing all the required elements for effective website positioning." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4910500) BPB Bed Prakash B. Engineer > "Site explorer data is not in real-time and needs time to update and at the same time, Keyword explorer data is also not up to the mark, sometime we..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3253528) VR Verified Reviewer SEO Copywriter > "Great technical SEO audit features and keyword position tracking monitoring and reporting." [See full review](https://www.capterra.com/p/176340/Ahrefs/#GetApp___5041788) MP Michael P. Owner > "The only thing I would say is that there is definitely a learning curve when it comes to this software, however that is really an overall SEO issue..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3818712) AP Andrew P. Senior Web Developer & SEO Specialist > "The abundance of information, tools at your disposable which gives you a clear path to put plans into action." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5078609) HS Hrayr S. Digital Marketer > "There is no ability to search keyword by region" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4725134) Monica M. Dott.ssa > "I will continue use Ahrefs with most of my client's projects for its simplicity of use and quick and intuitive user interface, and great email alert..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___5069075) VR Verified Reviewer CEO > "It's really expensive compared to other tools out there" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4966338) Edward N. Affiliate Marketing Specialist > "Its ability to analyze thousands of web pages at once provides marketers with valuable insights into their competition's link structure and helps them..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4507990) VR Verified Reviewer B2B Consultant > "Some features are quite hidden, and the main dashboard might be chaotic for first time users." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4683488) GC Graeme C. Growth Marketer > "The in-depth analysis of backlinks, keywords, and competitors allows businesses to gain valuable insights into their SEO performance and take action..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476749) Anthony N. Reviewer > "Additionally, some users may find the software's interface to be cluttered and overwhelming." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4471450) JL Jamila L. Digital Marketing Associate > "A must-have tool for any serious SEO professional, Ahrefs allows you to analyze and monitor backlinks and track your website's ranking and performance." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4476691) VR Verified Reviewer ios developer > "The UX/UI I find it terrible and all on one page you have to scroll endlessly it feels like." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3760113) DK Dip K. CEO > "It offers helpful features such as its Site Explorer, which allows us to see our competitors' keyword positions and other useful data." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3746793) SA Saif A. Director > "Ahrefs is recently introduced it's version 2.0 which is complex and not good to use, I really don't like 2.0" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3821863) KV Kevin V. Product manager > "It's good for keyword research, competition analysis, evaluating strengths and weaknesses." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___6018302) HG Harshit G. Digital Marketing Manager > "What is don't like about the product is that it doesn't give you much insight about the competition." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4570488) Varsha G. Website Manager > "the most amazing feature I like is backlink analysis, Keyword Search - Because it helps me to understand what are the top most backlinks for any..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3727614) AS Abdul S. SEO Editor > "Pricing: I think newbies will find it difficult to afford unless they are working for a firm that is ready to bear the cost." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4492092) JG Javier G. SEO > "From my point of view is the tool that got the biggest development in the SEO market Tool, started with backlinking monitoring to became one of the..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3936203) MS Megha S. Marketing Specialist > "The software is not available for free for trial purposes." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3836921) SB Skyler B. Content Writer > "I also like the backlink tracking, as well as competitive research tools to find keyword ideas from competitors as well as backlink suggestions." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3672864) Muhammad I. Freelancer > "I didn't find the major cons of this tool but the accuracy of the data is questionable sometimes" [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3661789) JV Jonas V. Head of Marketing > "It's a great all-in-one SEO tool that allows you to monitor keywords, analyze backlinks and competitors and find the best keywords." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___4193459) Bethany C. Content Manager > "The only real concern I've come across so far is that they provide so much information, it's hard to process it all. But, I guess that's a pro, not a..." [See full review](https://www.capterra.com/p/176340/Ahrefs/#Capterra___3970924) [View Reviews](https://www.capterra.com/p/176340/Ahrefs/reviews/) ## User interface [Wix](https://www.capterra.com/p/169007/Wix/) 4.42 (10,661) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) 4.71 (583) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit A/B Testing 207 Important Activity Dashboard 150 Important Advertising Management 120 Important Wix Top features 31/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/169007/Wix/#features) Ahrefs 22/50 - A/B Testing - Activity Dashboard - Advertising Management - AI Copilot - Alerts/Notifications - API - Audit Management - Backlink Monitoring - Campaign Analytics - Campaign Management - Click Tracking - Competitive Analysis - Content Management - Conversion Rate Optimization - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard - Data Visualization - Email Marketing - Generative AI - Google Analytics Integration - Keyword Rank Tracking - Keyword Research Tools - Keyword Tracking - Landing Pages/Web Forms - Link Management - Localization Automation - Mobile Keywords - Monitoring - Multi-Campaign - Multi-Language - Multi-Location - Performance Management - Performance Metrics - Real-Time Data - Real-Time Notifications - Real-Time Updates - Reporting & Statistics - ROI Tracking - Scheduled/Automated Reports - SEO Management - Social Media Integration - Third-Party Integrations - Trend Analysis - User Management - Visual Analytics - Website Analytics - Website Management - Web Traffic Reporting [See all features](https://www.capterra.com/p/176340/Ahrefs/#features) ### Recognition Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports Ahrefs is recognized as a top-rated tool in 4 Capterra Shortlist reports ### Deployment & support Wix Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Ahrefs Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Wix - By Wix - Located in Israel - Founded in 2006 Ahrefs - By Ahrefs - Located in Singapore - Founded in 2010 ## Popular Comparisons [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Squarespace](https://www.capterra.com/p/143461/Squarespace/)[4.55 (3,398)](https://www.capterra.com/p/143461/Squarespace/reviews/) $17/month Price $25/month 4.3 Features 4.3 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/143461-169007/Squarespace-vs-Wix) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/) $0 Price $139.95/month 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-176340/SEMrush-vs-Ahrefs) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Webnode](https://www.capterra.com/p/167799/Webnode/)[4.56 (761)](https://www.capterra.com/p/167799/Webnode/reviews/) $17/month Price $10/month 4.3 Features 4.3 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/167799-169007/Webnode-vs-Wix) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) $0 Price $349/year 4.7 Features 4.6 4.5 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-176340/SEO-PowerSuite-vs-Ahrefs) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Pixpa](https://www.capterra.com/p/152263/Pixpa/)[4.75 (590)](https://www.capterra.com/p/152263/Pixpa/reviews/) $17/month Price $8/month 4.3 Features 4.5 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/152263-169007/Pixpa-vs-Wix) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [AccuRanker](https://www.capterra.com/p/149278/AccuRanker/)[4.85 (330)](https://www.capterra.com/p/149278/AccuRanker/reviews/) $0 Price $109/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/149278-176340/AccuRanker-vs-Ahrefs) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) vs [GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,378)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/) $17/month Price $9.99/month 4.3 Features 4.0 4.5 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169007-182500/Wix-vs-GoDaddy-Website-Builder) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Screpy](https://www.capterra.com/p/209021/Screpy/)[4.81 (236)](https://www.capterra.com/p/209021/Screpy/reviews/) $0 Price $5/month 4.7 Features 4.6 4.5 Ease of Use 4.8 [View full comparison](https://www.capterra.com/compare/176340-209021/Ahrefs-vs-Screpy) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) vs [Elementor](https://www.capterra.com/p/169468/Elementor/)[4.64 (906)](https://www.capterra.com/p/169468/Elementor/reviews/) $17/month Price $11.99/month 4.3 Features 4.6 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169007-169468/Wix-vs-Elementor) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[4.78 (217)](https://www.capterra.com/p/210297/Google-Search-Console/reviews/) $0 Price Contact vendor for pricing 4.7 Features 4.7 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/176340-210297/Ahrefs-vs-Google-Search-Console) [Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/) vs [SITE123](https://www.capterra.com/p/152921/SITE123/)[4.42 (317)](https://www.capterra.com/p/152921/SITE123/reviews/) $17/month Price $12.8/month 4.3 Features 4.2 4.5 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/152921-169007/SITE123-vs-Wix) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/) vs [SE Ranking](https://www.capterra.com/p/142169/SE-Ranking/)[4.71 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/) $0 Price $103.2/month 4.7 Features 4.6 4.5 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/142169-176340/SE-Ranking-vs-Ahrefs)