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Helping businesses choose better software since 1999

Wix vs Google Ads: Which is a better fit?

Updated on January 19th, 2025
Capterra offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Summary
Key features rated by users
Features selected based on 9,230 reviews from Website Builder users.
% Fit
High performer
Feature ratings
Website Management
4.5
Design Management
4.4
SSL Security
4.5
Customizable Fields
4.4
Real Time Editing
4.6
% Fit
Missing features
Feature ratings
Website Management
NA
Design Management
NA
SSL Security
NA
Customizable Fields
NA
Real Time Editing
NA
User satisfaction
4.4
User reviews10,249
Ease of use
4.4
Functionality
4.3
Value for money
4.3
Customer support
4.2
4.4
User reviews977
Ease of use
4.1
Functionality
4.4
Value for money
4.3
Customer support
3.9
Price starts from
Monthly subscription
Free version
Free trial
--
Not provided by vendor
Free version
Free trial
Best for

Anyone looking to build and grow their online presence. Whether you’re a self-creator, small business or large organization, you can do it all with Wix.

Businesses of any size & type who are looking to advertise online.

User reviews
pros & cons
1 / 4
View Reviews
1 / 4
View Reviews
Video reviews
Keeley S
Founder, owner & RMT
5.0
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video-f2969d18-be02-4bc7-3e9b-08d9f5964e3b
Aaron E
Digital Marketing Specialist
4.0

Jennifer D.: Hi, I'm Jennifer. I'm a controller. I give Lightspeed a value of two out of five. For more reviews, hit click below. I'm the financial controller at a power motorsports dealership. I use it every day being the controller, so my method of payments, all the cash and checks that come into the account, making payments out to vendors and invoices, tracking deals, doing major unit inventory, parts and accessories. Lightspeed is really good for the everyday users that don't have an accounting background or a bookkeeping background. My sales staff and service staff just click on icons that are easy to use, on how to add parts to a sale or a major unit inventory. It's easy because it can connect one unit to everything throughout the whole process of the sale. So I can look up a unit or a deal and see what's going on with it and see where everybody stands with it. Lightspeed, on its ongoing maintenance, is expensive. It's a monthly fee, which is not the best thing going, but it does keep you updated with Price Books. The other downside to Lightspeed is getting any help. Yesterday, I spent an hour and 20 minutes on hold. Today, I spent three hours on hold, waiting for one person to ask a question to solve the problem. If you don't get to the right department, they'll transfer you over but you're starting from scratch again, being on hold.

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User interface
169007 video thumbnail}
1 Video
213339 video thumbnail}
1 Video
169007
5 screenshots
213339
5 screenshots
Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

Logo Img
--%
Logo Img
--%
Access Controls/Permissions
207
Important
Activity Dashboard
388
Important

Wix

Top Features
32/38
  • Access Controls/Permissions
  • Auto Update
  • CRM
  • Data Import/Export
  • Media Library
  • Widgets
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • API
  • Content Management
  • Custom Domains
  • Customizable Branding
  • Customizable Fields
  • Customizable Forms
  • Customizable Templates
  • Design Management
  • Drag & Drop
  • eCommerce Management
  • Landing Pages/Web Forms
  • Multi-Language
  • Online Booking Tools
  • Online Store Builder
  • Pre-built Templates
  • Real Time Editing
  • Reporting/Analytics
  • SEO Management
  • Shopping Cart
  • Social Media Integration
  • SSL Security
  • Survey Builder
  • Third-Party Integrations
  • Visitor Tracking
  • Website Analytics
  • Website Hosting
  • Website Integration
  • Website Management
  • WYSIWYG Editor
See All features
Hide Website Builder Software Features -

Google Ads

3/38
Show Website Builder Software Features +
Wix
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Google Ads
Deployment
  • Cloud, SaaS, Web-Based
  • Desktop - Mac
  • Desktop - Windows
  • Desktop - Linux
  • Desktop - Chromebook
  • On-Premise - Windows
  • On-Premise - Linux
  • Mobile - Android
  • Mobile - iPhone
  • Mobile - iPad
Support
  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Training
  • In Person
  • Live Online
  • Webinars
  • Documentation
  • Videos
Wix
  • By Wix
  • Located in Israel
  • Founded in 2006
Google Ads
  • By Google
  • Located in United States
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