# Compare Wix vs Surfer 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Wix and Surfer based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/169007-218703/Wix-vs-Surfer

---

# Wix vs Surfer Features and Cost Comparison

Last updated April 9th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

WixSurfer2/4 selected

[Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

[## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting Price

$17.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [10,668 reviews](#user-reviews)

Positive

9,393

Neutral

1,032

Negative

243

[## Surfer](https://www.capterra.com/p/218703/Surfer/)[4.9 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

Starting Price

$182.00

Value-for-Money

4.6

Functionality

4.8

Ease of Use

4.8

Customer Service

4.8

Reviews Sentiment

Based on [421 reviews](#user-reviews)

Positive

416

Neutral

3

Negative

2

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## Summary

* * *

Key features rated by users

Features selected based on 6,866 reviews from seo software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

71%Fit

Missing features

Not enough reviews

Feature ratings

SEO Management

4.2

Keyword Rank Tracking

4.1

Keyword Tracking

\--

Keyword Research Tools

4.9

Competitive Analysis

NA

83%Fit

High performer

Feature ratings

SEO Management

4.8

Keyword Rank Tracking

4.7

Keyword Tracking

4.6

Keyword Research Tools

4.7

Competitive Analysis

4.4

User satisfaction

User satisfaction

4.4

User reviews[10,668](https://www.capterra.com/p/169007/Wix/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.3

Customer support

4.2

User satisfaction

4.9

User reviews[421](https://www.capterra.com/p/218703/Surfer/reviews/)

Ease of use

4.8

Functionality

4.8

Value for money

4.6

Customer support

4.8

Price starts from

Price starts from

$17Flat Rate, Per Month

-   Free version
-   Free trial

Price starts from

$182Other, Not provided by vendor

-   Free version
-   Free trial

Best for

Best for

Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers.

Best for

CMOs, Marketers, Creators, Copywriters, SEOs, teams, agencies, and enterprises looking to grow organic traffic and build brands.

## User reviews

Pros & cons

DE

Danielle E.

Owner

> "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517)

Carson O.

Coordinator

> "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629)

CK

Caroline K.

Owner

> "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

SC

Sarah C.

The Helper

> "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071)

KH

Kelvin H.

kitchen design

> "Users also love its 900+ templates, strong built‑in business tools like bookings and e‑commerce, and the wide App Market for adding features."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003)

Melissa Z.

Owner

> "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043)

KH

Kelvin H.

kitchen design

> "Wix’s biggest strengths are its easy drag‑and‑drop editor, which lets anyone build a site quickly, and its design flexibility that allows precise control without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003)

SB

Satish B.

CEO Founder

> "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343)

Nino W.

Founder

> "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

VR

Verified Reviewer

Founder

> "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137)

RR

Rebecca R.

Production manager

> "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110)

CS

Cassidy S.

HR ADMIN

> "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

RG

Rachelle G.

CEO

> "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061)

Troy D.

Consultant

> "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722)

VR

Verified Reviewer

Digital coordinator

> "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942)

Thomas J.

Owner, Senior Designer

> "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547)

VR

Verified Reviewer

Law Clerk

> "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

JP

Jacob P.

Owner

> "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

Clare A.

Owner

> "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051)

VR

Verified Reviewer

IT Specialist

> "Great tool for small businesses to build and grow their digital and online brand and presence, starting with their website building products."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7148709)

VR

Verified Reviewer

Area Sales Manager

> "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979)

GS

Geoffrey S.

NetSuite Integration Engineer

> "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518)

KH

Kelvin H.

kitchen design

> "Finally, migrating your site away from Wix is difficult due to limited export options, which can lock you into the platform."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003)

KB

Kate B.

Photographer

> "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

CES

Carmen Elena S.

owner

> "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894)

DL

Desmond L.

Owner

> "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365)

Kunal S.

Business Boosters

> "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

DRS

Daniel R. S.

Founder

> "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429)

NH

Nancy H.

Owner

> "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

NH

Nancy H.

Owner

> "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

MF

Mark F.

product design and development

> "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100)

Luis F.

graphic designer

> "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

Alexander G.

Head Photographer

> "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259)

AH

Ashley H.

CEO

> "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702)

VR

Verified Reviewer

Owner

> "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043)

MN

Matthieu N.

Community Manager

> "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437)

VR

Verified Reviewer

Founder

> "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556)

Portia A.

Nutse

> "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290)

MJ

Mason J.

Senior Administrative Assistant

> "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089)

PP

Patrick P.

Sales President

> "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805)

VR

Verified Reviewer

Web Designer

> "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598)

KH

Kelvin H.

kitchen design

> "At times the editor felt a bit cluttered, and the template lock‑in was limiting, but overall it’s a smooth, beginner‑friendly platform that lets you create a professional site quickly.o investing me..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147003)

Marko F.

CTO

> "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312)

Alicia E.

Full stack developer

> "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026)

Kaberi A.

Director

> "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076)

Shawna S.

Founder, Principal

> "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956)

Luis F.

graphic designer

> "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

Brandon J.

CEO

> "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076)

TM

Tristan M.

Software development

> "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238)

VR

Verified Reviewer

Owner

> "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180)

SD

Sarah D.

Executive Director

> "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802)

Kunal S.

Business Boosters

> "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

Ana Carolina D.

Owner

> "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268)

CK

Caroline K.

Owner

> "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

MM

Miljenko M.

Construction Worker

> "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928)

MD

Maryam D.

Coordinator

> "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

ST

Sean T.

Web Deisnger

> "It did everything I needed and left them with a usable website that they can make simple edits to without paying for further design work. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147633)

CF

Cody F.

Principal Software Engineer

> "The 60 max cms field limit is a complete disaster when you start to build large projects."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838)

ST

Sean T.

Web Deisnger

> "Wix is a user friendly website builder that can take you from zero to fa ully fledged website or even ecommerce online presence."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7147633)

DI

Doga I.

Director

> "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745)

AP

Amaury P.

IT Manager

> "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764)

AZ

Angelica Z.

Marketing

> "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616)

AE

Andrea E.

Freelance Graphic Designer and Illustrator

> "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785)

KB

Kate B.

Photographer

> "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

DA

Dharmpreet A.

Backend Software Developer

> "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956)

Kunal S.

Business Boosters

> "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

Nino W.

Founder

> "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

RZ

Renata Z.

Naturopathic Doctor

> "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

RZ

Renata Z.

Naturopathic Doctor

> "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

Jonathan L.

Produc strategist

> "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309)

SG

Summer G.

Office Manager

> "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576)

MM

Marlon M.

AI Software Engineer

> "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094)

SD

Segun D.

Digital Marketing Manager

> "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418)

VR

Verified Reviewer

President

> "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490)

DD

Doris D.

Human Resources Generalist

> "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222)

SW

Seth W.

Research Assistant

> "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

JP

Jacob P.

Owner

> "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

KB

Kevin B.

Principal

> "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475)

[View Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

ID

Istiaque D.

Content Writer

> "Its top-notch content optimization tools, detailed SERP analysis, and user-friendly interface are game-changers for content writers."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6444933)

AN

Amin N.

CMO

> "At nearly five times the cost of comparable tools, Surfer AI simply doesn't deliver enough unique value to justify the premium. While the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

SO

Samuel O.

Marketer

> "I really appreciate the keyword optimization features, in Surfer SEO the "insert term" tool that speeds up content creation by suggesting..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085)

AN

Amin N.

CMO

> "The platform's core functionality also works against itself - while it can generate SEO-optimized content, any attempt to humanize or refine the..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

PT

Paul T.

Managing Director

> "These were originally used with freelancer and in-house writers however frequently I can use it with generative AI to create great results mixed..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

CE

Chuvic E.

SEO Writer

> "The AI Humanized plan lacks a chat feature for requesting specific edits to refine the human-like quality of the content"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534)

HP

Hrishikesh P.

Founder

> "However, apart from entity optimisation, its keyword research tool, topical map creation & audits are equally robust as well."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

AN

Amin N.

CMO

> "I consistently found myself double-checking the statistics and references provided by the AI, only to discover they were either inaccurate or..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

IK

Ivelin K.

SEO And Marketing Specialist

> "The Content Editor, now with Topic coverage, is super useful and really makes a difference. As the team lead, I fell in love with the Topical..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670)

FoA

Fran�ois A.

CEO

> "originally the price, sometimes the articles generated by AI in other languages than english are not as good"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6598475)

SO

Samuel O.

Marketer

> "The real time editing tools give me feedback on how I use keywords and structure my articles to be more SEO friendly."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6408085)

AN

Amin N.

CMO

> "The most glaring issue is the unreliable data quality."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6775836)

IK

Ivelin K.

SEO And Marketing Specialist

> "Very unique Content Editor that helps you boost both the SEO performance and the user-friendliness of your articles."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6597670)

AK

Alex K.

Marketing Specialist

> "The limitation on NLP credits is a notable drawback, restricting advanced content analysis for larger projects or multiple sites."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588)

CE

Chuvic E.

SEO Writer

> "SurferSEO helps me boost the ranking of articles with its variety of features."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6560534)

AC

Ana C.

Marketing

> "I attempt to use Surfer on a daily basis, but occasionally, the demands of my business divert my attention, leaving me with insufficient time to..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6119156)

AP

Aleksandra P.

SEO Specialist

> "What truly sets it apart, in my opinion, is its data-driven approach, providing actionable insights that have significantly improved my website's..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6103744)

DS

Dennis S.

CEO

> "Can't integrate tables in editor, only with WordPress or G Drive connection."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6153545)

VR

Verified Reviewer

CEO

> "We use this daily with our teams and also has an easy integration with WordPress so we can have our current content analyzed consistently."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851)

AJ

Ajay J.

Growth Marketing Lead

> "It doesn’t do any good to the content."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6847682)

LP

Luv P.

SEO

> "It optimizes content effortlessly, refines keywords, and provides valuable competitive insights. While its transparency about content sources is..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081)

SC

Sean C.

Founder

> "Surfer SEO is not inexpensive compared to its peers, so I'd say it's a bit pricey."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832)

Mariel Gia G.

Copywriter

> "The ability to analyze top-performing pages and seamlessly integrate those insights into my content strategy is a game-changer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6095417)

AM

Alex M.

Marketing Manager

> "You can't add tables inside the Content Editor, and this means spending additional time creating them outside the Content Editor."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4800156)

HP

Hrishikesh P.

Founder

> "I am a heavy user of Ahrefs and use it for content & keyword research."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

Caroline N.

SEO

> "It can be clunky, and there are times when I can't edit my content properly because I'm unable to click where I need to."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

AK

Alex K.

Marketing Specialist

> "SurferSEO stands out for its in-depth data analysis, which is highly customizable to fit any project's specific needs."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6124588)

SD

Stephen D.

Principal

> "The only con is Surfer lacks dashboards to allow you to see overall numbers and content but it's not a big deal."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3534767)

HP

Hrishikesh P.

Founder

> "Surfer is my go-to tool for entity optimisation."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6602206)

WB

William B.

Director of Everything

> "It reduces my ability to work in a bulk mode, doing one stage at a time for multiple articles. When you pay a thousand dollars for a service, you..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3010469)

KU

Kasia U.

Product Marketing Manager

> "Helps to better understand how to use SEO to gain a marketing advantage."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6641395)

BA

Bert A.

CEO

> "In addition, their training videos are not well organized, lots of information is skipped over and too much is assumed that you know. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408)

DR

Donna R.

Editor

> "It really does work with respect to meeting Google's content criteria."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6606032)

AM

Astrid M.

CEO

> "Sometimes I run an audit and it conflicts with the results of the Content Editor, which can be pretty confusing."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3743645)

CM

Carolina M.

Content Specialist

> "The customer support is excellente, they always answer fast and help you."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7027238)

TD

Tom D.

Founder and CEO

> "One small issue I noticed is that the Chrome extension for Google Docs doesn't play nicely with other sidebars like Grammarly or Docs to..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2889212)

PT

Paul T.

Managing Director

> "Also, good training and certification opportunities."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

Caroline N.

SEO

> "The integration with Google Docs with the software isn't ideal."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4789686)

VR

Verified Reviewer

CEO

> "Surfer SEO gives us an easy-to-follow rubric to optimize our SEO scores on our content to match and exceed what the currently top-ranked websites..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6156851)

LB

Luca B.

SEO Manager

> "That the keywords cannot be added in the content editor"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4677934)

CT

Christa T.

Owner

> "I have used it for many years, and when I started my own agency, it was the first software I subscribed to."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6809870)

JF

Jacob F.

Owner

> "It is a little pricey and could be hard to see the ROI if you are just getting started."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065)

VR

Verified Reviewer

Owner

> "I can see the improvement in the performance of my blogs."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6466193)

TH

Tyler H.

SEO

> "Keyword research is not as full-formed as some of the other tools available. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4032063)

AC

Alison C.

CEO

> "We use Surfer for our six websites and recommend it to our clients."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363)

Kevin Y.

Owner

> "The NLP feature was a little confusing for a while and you had to spend specific NLP credits to get that info included in your results, BUT they..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3102083)

AC

Alison C.

CEO

> "We've been using it since the beginning, and it continues to improve its services each year."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6595363)

SL

Sean L.

Blogger

> "Content Planner and Keyword research feature are difficult and confusing to use"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3584165)

SC

Sean C.

Founder

> "Using this platform, I was able to streamline our SEO activities and achieve higher rankings on Google."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4993832)

Charles M.

Business developper

> "The keyword research is not really good, I'm french and the result are not very accurate."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3767843)

RB

Ryan B.

SEO Manager

> "The serp analysis is pretty comprehensive"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6493376)

GS

Gordon S.

Manager

> "Like when I'm writing a particular article, if I switch tabs or sometimes just on its own it reloads (saying that the connection was interrupted)..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2880861)

PT

Paul T.

Managing Director

> "It's a good tool, quick and easy to use and having compared other similar tools on the market, still the best one that I've found."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___7001538)

MK

Mike K.

Founder/Blogger

> "The cost is a bit high so if you're a casual blogger this might not be the product for you. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3735036)

BA

Bert A.

CEO

> "Surfer is allowing me to write review articles that have a high possibility for ranking on the first page of my target keyword within minutes of..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748408)

FM

Fatima M.

Owner

> "The cons is the cost and the help support delay one day to answer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4609412)

LP

Luv P.

SEO

> "With streamlined content optimization, keyword precision, and competitive insights, it's a game-changer."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6111081)

VR

Verified Reviewer

Founder

> "For usability, it doesn't support keyboard navigation while selecting words and phrases for the content editor."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3227602)

Josef M.

Content Marketer

> "It offers keyword research, real-time insights into a website's performance, competitor analysis, page speed optimization, and more."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763)

KD

Kasper D.

Co-Founder

> "The pay-pr-article credit-structure is annoying."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4074498)

Josef M.

Content Marketer

> "It provides detailed keyword research, real-time insights into performance, competitor analysis, page speed optimization, and more."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4586763)

RS

Raghunath S.

Digital Marketing Executive

> "Compare to other website auditor tools, I don't find surfer much useful when it comes to auditing my website. And sometimes the keyword research..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3470581)

MB

Matt B.

Managing Director

> "The gamified element of updating your article and seeing that score update in real-time based on adding keywords to your writing is fun, but also..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4136723)

Eric A.

Owner, Head Planner

> "I no longer waste time writing things that don't produce any SEO value."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4219106)

Brett L.

Owner and Founder

> "It offers a wide range of features including:-Improved visibility and increased web traffic-Better search engine rankings-Increased customer..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640)

DB

David B.

Writter

> "When you run out of credits each month it kinda sucks."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4207479)

Brett L.

Owner and Founder

> "When using SurferSEO, you can solve the following problems: - Finding the best keywords for your site- Generating more traffic to your website-..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4043640)

Mariana K.

Senior Content Marketer

> "Sometimes the content generated is not relevant."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810)

Andreas B.

Freelancer

> "By using SurferSEO, I can benefit from higher website traffic and increased online visibility, leading to more business opportunities and growth..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4772615)

AS

Anneke S.

Freelance Writer & Researcher

> "I can't think of any cons except for the fact that the price gets a bit steep if you need to create more than 30 SEO optimized articles per month."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3352924)

AS

Ankit S.

Owner

> "It also has features like domain comparison, where we can compare our domain with the domain that ranks in the first position of google."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3599891)

Bartosiewicz D.

Content Specialist

> "You can't unpin or hide the guidelines bar in Google Docs or Wordpress, which sometimes drives me crazy."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3107812)

Mariana K.

Senior Content Marketer

> "It allows me to see where my articles are ranking against competitors and helps me quickly identify areas that need improvement."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3748810)

Steven C.

student

> "There's nothing specific to Surfer about this, but SEO content software may be difficult, and the keywords may not be relevant to the niche in..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3204266)

NW

Nathan W.

Owner

> "There is also the "optimize" feature which helps in getting a better SEO score. "

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___6292432)

Kirsty A.

Head of Marketing

> "The Search Console integration does not seem to be useful for me yet, but this may be due to our own site performance."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___2868248)

JF

Jacob F.

Owner

> "I have been utilizing Surfer SEO for a while now and it has proven to be an invaluable tool for gaining insight into the search engine results..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4472065)

GM

Gautier M.

CEO

> "A little bit expensive compared to what is given"

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4572300)

BH

Brendan H.

Marketing Specialist

> "Surfer has allowed us to really optimize content in a measurable way, we have gained position and ranking on blogs optimized and/or newly written..."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___4550557)

VT

Vlad T.

Director

> "You need to use single lines, and if you hit enter by accident, you lost your credit point."

[See full review](https://www.capterra.com/p/218703/Surfer/#Capterra___3051778)

[View Reviews](https://www.capterra.com/p/218703/Surfer/reviews/)

## User interface

[Wix](https://www.capterra.com/p/169007/Wix/)

4.42 (10,668)

[Surfer](https://www.capterra.com/p/218703/Surfer/)

4.86 (421)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

A/B Testing

207

Important

Activity Dashboard

150

Important

Advertising Management

120

Important

Wix

Top features

31/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/169007/Wix/#features)

Surfer

24/50

-   A/B Testing
-   Activity Dashboard
-   Advertising Management
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Backlink Monitoring
-   Campaign Analytics
-   Campaign Management
-   Click Tracking
-   Competitive Analysis
-   Content Management
-   Conversion Rate Optimization
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard
-   Data Visualization
-   Email Marketing
-   Generative AI
-   Google Analytics Integration
-   Keyword Rank Tracking
-   Keyword Research Tools
-   Keyword Tracking
-   Landing Pages/Web Forms
-   Link Management
-   Localization Automation
-   Mobile Keywords
-   Monitoring
-   Multi-Campaign
-   Multi-Language
-   Multi-Location
-   Performance Management
-   Performance Metrics
-   Real-Time Data
-   Real-Time Notifications
-   Real-Time Updates
-   Reporting & Statistics
-   ROI Tracking
-   Scheduled/Automated Reports
-   SEO Management
-   Social Media Integration
-   Third-Party Integrations
-   Trend Analysis
-   User Management
-   Visual Analytics
-   Website Analytics
-   Website Management
-   Web Traffic Reporting

[See all features](https://www.capterra.com/p/218703/Surfer/#features)

### Recognition

Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports

Surfer is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Wix

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Surfer

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Wix

-   By Wix
-   Located in Israel
-   Founded in 2006

Surfer

-   By Surfer
-   Located in Poland
-   Founded in

## Popular Comparisons

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

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[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

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[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

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[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

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4.8

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4.6

[View full comparison](https://www.capterra.com/compare/166377-218703/Sitechecker-vs-Surfer)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[Pixpa](https://www.capterra.com/p/152263/Pixpa/)[4.75 (593)](https://www.capterra.com/p/152263/Pixpa/reviews/)

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4.5

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4.6

[View full comparison](https://www.capterra.com/compare/152263-169007/Pixpa-vs-Wix)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Ranktracker](https://www.capterra.com/p/184916/Rank-Tracker/)[4.03 (247)](https://www.capterra.com/p/184916/Rank-Tracker/reviews/)

$182

Price

$18/month

4.8

Features

4.0

4.8

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/184916-218703/Rank-Tracker-vs-Surfer)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[GoDaddy Website Builder](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/)[4.19 (1,378)](https://www.capterra.com/p/182500/GoDaddy-Website-Builder/reviews/)

$17/month

Price

$9.99/month

4.3

Features

4.0

4.5

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/169007-182500/Wix-vs-GoDaddy-Website-Builder)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Seodity](https://www.capterra.com/p/182125/Seodity/)[4.75 (130)](https://www.capterra.com/p/182125/Seodity/reviews/)

$182

Price

$49/month

4.8

Features

4.5

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/182125-218703/Seodity-vs-Surfer)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[Elementor](https://www.capterra.com/p/169468/Elementor/)[4.64 (906)](https://www.capterra.com/p/169468/Elementor/reviews/)

$17/month

Price

$11.99/month

4.3

Features

4.6

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169007-169468/Wix-vs-Elementor)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[SiteGuru](https://www.capterra.com/p/160464/Siteguru/)[4.79 (182)](https://www.capterra.com/p/160464/Siteguru/reviews/)

$182

Price

$49/month

4.8

Features

4.6

4.8

Ease of Use

4.8

[View full comparison](https://www.capterra.com/compare/160464-218703/Siteguru-vs-Surfer)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.42 (10,668)](https://www.capterra.com/p/169007/Wix/reviews/)

vs

[SITE123](https://www.capterra.com/p/152921/SITE123/)[4.42 (317)](https://www.capterra.com/p/152921/SITE123/reviews/)

$17/month

Price

$12.8/month

4.3

Features

4.2

4.5

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/152921-169007/SITE123-vs-Wix)

[Surfer](https://www.capterra.com/p/218703/Surfer/)[4.86 (421)](https://www.capterra.com/p/218703/Surfer/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

$182

Price

$0

4.8

Features

4.7

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-218703/Ahrefs-vs-Surfer)