# Compare Wix vs Adobe Commerce 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Adobe Commerce and Wix based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/169007-227129/Wix-vs-Magento-Commerce

---

# Adobe Commerce vs Wix Features and Cost Comparison

Last updated April 9th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

Adobe CommerceWix2/4 selected

[Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[4.3 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

[Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

[## Adobe Commerce](https://www.capterra.com/p/227129/Magento-Commerce/)[4.3 (658)](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.1

Functionality

4.4

Ease of Use

3.8

Customer Service

4

Reviews Sentiment

Based on [658 reviews](#user-reviews)

Positive

572

Neutral

72

Negative

14

[## Wix](https://www.capterra.com/p/169007/Wix/)[4.4 (10,661)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting Price

$17.00/month

Value-for-Money

4.3

Functionality

4.3

Ease of Use

4.5

Customer Service

4.2

Reviews Sentiment

Based on [10,661 reviews](#user-reviews)

Positive

9,386

Neutral

1,032

Negative

243

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## Summary

* * *

Key features rated by users

Features selected based on 6,508 reviews from ecommerce software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

80%Fit

High performer

Feature ratings

Credit Card Processing

4.3

Data Security

4.7

Electronic Payments

4.5

Order Management

4.5

Shopping Cart

4.5

80%Fit

Feature ratings

Credit Card Processing

4.3

Data Security

4.6

Electronic Payments

4.3

Order Management

4.3

Shopping Cart

4.3

User satisfaction

User satisfaction

4.3

User reviews[658](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

Ease of use

3.8

Functionality

4.4

Value for money

4.1

Customer support

4.0

User satisfaction

4.4

User reviews[10,661](https://www.capterra.com/p/169007/Wix/reviews/)

Ease of use

4.5

Functionality

4.3

Value for money

4.3

Customer support

4.2

Price starts from

Price starts from

\--

-   Free version
-   Free trial

Price starts from

$17Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Mid-market and enterprise B2C, B2B, and B2B2X brands selling across sites and regions, needing flexible, high-performance commerce that delivers personalized, engaging experiences.

Best for

Wix is used by eCommerce businesses, portfolio creators, bloggers, restaurants, non-profits, fashion brands, electronics retailers, and event organizers.

## User reviews

Pros & cons

SS

Stephen S.

Manager

> "Adobe commerce gave us the ability to market our product globally as well as giving us the opportunity to sell to other..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6817362)

AS

Adewale S.

HIO

> "I think this is an issue with the device i was using ebfore now. But the pace of optimization for Adobe Commerce is high so i..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7083277)

Jade M.

Digital Marketing Specialist

> "Extreme customization, advanced features for large enterprises, strong community of developers for third-party integrations."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7003226)

AP

Alissa P.

owner

> "It often requires technical expertise to manage and can be more expensive compared to other platforms."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7138042)

ES

Elias S.

Marketing Coordinator

> "I enjoy the advanced customization options that Adobe Commerce offers, which allow very tailored shopping experiences."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7005117)

JD

John D.

Marketing Manager

> "The hidden costs of maintenance is also another pain, even though the licensing fee is free."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7133845)

TV

Thomas V.

Market research interviewer

> "This is a great tool to use if you are managing multiple stores however it seems a bit overkill for a single storefront."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7079874)

AF

Aleksandra F.

Photographer

> "The platform is difficult to set up, especially for non-developers and beginners and there is a learning curve on how to use it."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6727921)

MV

Marian V.

Community manager

> "It allows businesses to customize their online stores extensively, tailoring them to specific needs and branding requirements."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6726345)

SR

Steve R.

Marketing Manager

> "Nothing was implemented quickly because our devs were too tied up with security updates."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6387000)

Jade M.

Digital Marketing Specialist

> "Massive e-commerce platform with limitless customization and enterprise-grade features."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7003226)

ATK

Ann T K.

controller

> "Can be time consuming to obtain data and may cause frustration."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6651197)

ES

Elias S.

Marketing Coordinator

> "Amazing for inventory management, website customization and great customer support."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___7005117)

Diego C.

Real estate agent

> "The time for corrections is very short, the updates can become annoying because of the recurrent updates and also require..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6098160)

SP

Stephanie P.

owner

> "Overall, I will continue using Adobe Commerce because of the ease of posting items and the wide range of varying customizations..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6425832)

TA

Turan A.

Information Technology Admin.

> "Therefore, the screen tools you will see in use can create a negative reaction. But it turns into a habit in a very short time..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4932620)

SR

Steve R.

Marketing Manager

> "The platform is powerful but its excessive for most SME e-commerce businesses, especially those carrying a single product type."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6387000)

LG

Letlet G.

Sales and Marketing

> "The difficulty in creating and managing personalized customer experiences on our e-commerce websites was one of our primary..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

SK

Suryansh K.

HR Manager

> "It is not only secure but also customizable to meet business needs."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6321361)

PA

Pedro A.

Self employed

> "Sometimes you can feel it lacks certain specific tools for sorting inventory."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3611277)

VM

Valentina M.

Finance Manager

> "Adobe Commerce is an amazing and accurate tool for accurate inventory tracking."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6278786)

Rathan J.

E-commerce Expert

> "It has few developers, sometimes consumes time, Not quality product support."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3852109)

TF

Tanveer F.

Human Resource Manager

> "For accuracy in inventory management, Adobe Commerce is the most efficient and reliable solution."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6272933)

VR

Verified Reviewer

Ecommerce Director

> "Little bugs now and there made it a bit of a hassle, they would get fixed but it bother us every now and then."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3523011)

GM

Grace M.

human resource assistant

> "This software integrates seamlessly with other adobe products like analytics ,real-time CDP, experience manager and many more..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4594728)

MB

MArk B.

business developer

> "It's so annoying that it's pricing based on a certain percentage of our tension."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4503799)

ME

Mbiuki E.

Procurement Officer

> "The exceptional features of Adobe Commerce make it a smooth tool for managing our inventory."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6280368)

LG

Letlet G.

Sales and Marketing

> "I must admit that the platform's steep learning curve is one of its biggest drawbacks."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

MN

Manny N.

Marketing Manager

> "The Adobe Commerce platform is definitely for stores that are more established and have a web developer either on staff or at..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3791385)

TM

Tristan M.

Marketing Mgr

> "Badly managed extension store with poor quality extensions."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3785988)

LG

Letlet G.

Sales and Marketing

> "We can now tailor content to specific customer segments and upload it, ensuring that only relevant content is included in the..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

SS

Samantha S.

MD

> "The constant need for updates, makes this software unsuitable for a small business."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3197277)

TA

Turan A.

Information Technology Admin.

> "It provides speed, time, resource and cost savings at the maximum level."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4932620)

Emily J.

Account Director

> "Sometimes it can be buggy with payment handles and sales tracking, otherwise, if you have to run non complex and smaller..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2610250)

VR

Verified Reviewer

Owner

> "Simple things like developing a simple theme are easy for anyone to use."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6455987)

Ramindu D.

Software Technical Lead

> "While Magento provides a great deal of out-of-the-box features for e-commerce, it really does not work well under pressure with..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2739430)

TA

Turan A.

Information Technology Admin.

> "Customizable, fast, global software to support any personal and professional platform."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4932620)

TT

Taoufiq T.

developer

> "little bit expensive for mid rand and small companies"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3239228)

LG

Letlet G.

Sales and Marketing

> "We have been able to offer personalized discounts and promotions to our customers, which has not only helped us increase our..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

VR

Verified Reviewer

CEO

> "For beginners it can be too complicated."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2876385)

CB

Collin B.

Enterprise Account Executive

> "Adobe Commerce improves the brand of our agency through search engine optimization."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4831034)

MR

Mark R.

Customer Service Manager

> "Code clean up isn't as easy as we thought it will be."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2940155)

César C.

Computer engineer

> "Adobe Commerce is a software for the creation of commercial platforms, it is part of the Adobe ecosystem for the bad and the..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3541498)

RN

Rhiannon N.

Owner

> "With both enterprise and community versions, Unless someone is well-versed in PHP, you’ll be forking out money for developers."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2728622)

LG

Letlet G.

Sales and Marketing

> "The ability to create pricing and promotions for multiple e-commerce sites is one of Adobe Commerce's main advantages."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4631384)

NF

Nick F.

Manager

> "There are a lot of features that I do not understand and you really need to have a third-party help you build the site"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2283595)

CC

Chrisitan C.

Marketer

> "It enabled us to provide a great customer experience and gave us the ability to manage our product catalogs efficiently."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4350891)

MG

Miguel G.

Ecommerce Asst.

> "We could not integrate with our new ecommerce platform."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2528087)

KM

Karolina M.

Project Manager

> "as Magento is one of themost popolar e-commerce platform many external softwares has ready Magento plugins so integration with..."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___3573355)

MT

Magatte T.

freelance

> "MAgento CMS has many flaws, which must be corrected as quickly as possible."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2722570)

ATK

Ann T K.

controller

> "Very user friendly."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6651197)

MK

Mitchell K.

Head of Digitial

> "Very hard to use and change anything."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2848177)

ATK

Ann T K.

controller

> "Easy to use."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6651197)

JV

Jefferson V.

Magento

> "What I don't like is that the business version is expensive and has slow loading"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2332228)

VR

Verified Reviewer

Admin

> "The best thing I like the most is the inventory management option."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6008359)

Ricardo P.

Founder

> "Magento is very complex to use and does not have an easy admin panel."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2423041)

ST

Serge T.

journalist

> "very good software to create your online store, domain name available, and the costs are lower than shopify and bigcommerce"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4382217)

MT

Magatte T.

freelance

> "It is a frequently used platform and always vulnerable to attacks."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2722570)

WP

Will P.

Owner

> "the instalaltion can be tricky but overall the best ecommerce suite"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___6012802)

MM

Martin M.

eCommerce Director

> "An added cost that I did not expect when starting my business."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2528781)

CC

Chrisitan C.

Marketer

> "With Adobe Commerce, we were able to quickly respond to customer inquiries and provide product information."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4350891)

MM

Martin M.

eCommerce Director

> "Magento is almost unusable for a 'non-coder'. "

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2528781)

GM

Grace M.

human resource assistant

> "this software has good intergrations and compatible on all devices making it so to use even on mobile phones"

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___4594728)

Ricardo P.

Founder

> "There was always issues happening and this happened on a daily basis."

[See full review](https://www.capterra.com/p/227129/Magento-Commerce/#Capterra___2423041)

[View Reviews](https://www.capterra.com/p/227129/Magento-Commerce/reviews/)

DE

Danielle E.

Owner

> "You can customize with your own photos and videos, easily reach out to customer support and access your site to make edits, whenever you want."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128517)

Carson O.

Coordinator

> "It is not able to handle more complex sites that require large subscription logs and dedicated subscriber areas of the website. If it does, we could not figure these features out."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7066629)

CK

Caroline K.

Owner

> "It’s intuitive drag-and-drop editor and wide range of customizable templates make website creation accessible even for users with no coding experience."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

CES

Carmen Elena S.

owner

> "I didn't like that I was unable to make my clients put their credit card information when they log in so if they pay in person and cancel last minute, I am unable to charge them a cancellation fee."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046894)

Nino W.

Founder

> "It allows me to create a professional-looking website, manage content, and handle business tools all in one place without needing advanced technical knowledge."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

SC

Sarah C.

The Helper

> "The system doesn't make it easy to sell internationally because it doesn't have support for VAT and other international taxes. But it also doesn't have an easy setup to only sell within the US; I can't..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062071)

RR

Rebecca R.

Production manager

> "I also appreciate how everything is integrated in one platform — hosting, domains, marketing tools, and analytics — which makes managing the website convenient and efficient."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7141110)

Melissa Z.

Owner

> "The windows to enter text and pictures tend to overlap which cause a sloppy look when viewing the pages on the screen vs tablet vs phone"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081043)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Really helpful for managing ticketing. When we have events for 500+ the scan ticket feature is really handy for getting people in quickly (I can get the team to download on their phone/ ipad etc"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

SB

Satish B.

CEO Founder

> "does not have much apps options like shopify like for billing i want to give very flexible prices but im not able to do it as im not able to find and checkout apps"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7102343)

Troy D.

Consultant

> "My team and I love the security aspect of the platform as we have clients who run their businesses and trust the platform with their online stores and event management."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7121722)

VR

Verified Reviewer

Founder

> "The absolute worst is when they push backend updates, they don't alert you to them, and it breaks your site while you're driving traffic to your site to the tune of thousands of dollars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7070137)

Thomas J.

Owner, Senior Designer

> "The innovative approach to creating a complete and substantial out-of-the-box experience, in-tune customer support, and a vast, resourceful knowledge base."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7144547)

CS

Cassidy S.

HR ADMIN

> "I give the employees the web address and they create a log in for internal schedules, SOPs, pto requests but it is not for the general public, and the wix site editor automation keeps trying to get me..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021998)

JP

Jacob P.

Owner

> "It offers strong design flexibility, reliable hosting, and a robust app ecosystem, making it easy to build and maintain a polished online presence."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

RG

Rachelle G.

CEO

> "I'd LOVE for an AI Design Assistant that can look at a website that I would like my own website to look like and change it to look this way OR even some aspect of a website ie - be able to say on..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7029061)

GS

Geoffrey S.

NetSuite Integration Engineer

> "The platform is straightforward to navigate, making website management efficient, and their customer service agents are knowledgeable, responsive, and capable of resolving issues quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7117518)

VR

Verified Reviewer

Digital coordinator

> "There was often a lag, and the app had a lack of integration features that let me move info between third party apps, in addition to other minor technical nitpicks."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7114942)

SK

Sam K.

Owner and Lead Designer

> "Overall, I think Wix is unmatched when it comes to executing a design idea for a website and having an overall cohesive and professional-looking public presence. While the price is high, it seems worth..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7046111)

VR

Verified Reviewer

Law Clerk

> "The platform can be quite heavy, and I often ran into lag while editing, especially when experimenting with more elements on a page. Because of this, I ended up sticking to simpler, minimal layouts..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

KB

Kate B.

Photographer

> "It simplified White Pine Photography's process of creating and modifying visually appealing business website, enabling it to drive new clients and market photography services online."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

Clare A.

Owner

> "Their own payments system doesn't accept multi-currency, which I didn't realize when I set it up, so you have to use a third-party payment app if that is important to you."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128051)

DL

Desmond L.

Owner

> "After an email in my inbox today, \[sensitive content hidden\] managed to respond to my query within a few minutes and fix the issue within 8 minutes."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7049365)

VR

Verified Reviewer

Area Sales Manager

> "I think one of the most important thing in the website industry is how easy it is to rank your website on google, and wix is unable to fix this issue in their platform so it is difficult completely..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7084979)

DRS

Daniel R. S.

Founder

> "As a no code tech professional wix allows me to create awesome websites that look like Apple Inc with no code and the cyber security features wix packs is top in the game, which is important to me"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6885429)

Kunal S.

Business Boosters

> "Overwhelming Options:\*\* For a total beginner, the sheer number of buttons, apps, and design features can actually be a bit much."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

NH

Nancy H.

Owner

> "I could make edits to our website without needing any knowledge of "coding" or anything like that. If I were just rating WIX as a website base id give it 5 stars."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

NH

Nancy H.

Owner

> "We purchased all of the "add ons" had all the "premium" packages and yet, we constantly struggled and had no actual solutions presented to us by customer service."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7130073)

Luis F.

graphic designer

> "The friendly interface, specially for beginners, it simplifies the hustle of creating an e-commerce site, it has some pretty decent tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

MF

Mark F.

product design and development

> "AI lacks the ability to identify overlooked or missed steps when working with the website in some cases."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7109100)

AH

Ashley H.

CEO

> "Wix has a lot of relevant features for my service-based business that also offers functionality for online courses."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096702)

Alexander G.

Head Photographer

> "When I chose to use Wix for my website development I chose it because of the website being free but the free version has a lot of glitches that needed fixing"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095259)

MN

Matthieu N.

Community Manager

> "The customization helps keep a visual identity that matches our brand and games, which is key for communication and community engagement."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7005437)

VR

Verified Reviewer

Owner

> "The only thing that gets a bit annoying is the difference between desktop and mobile layouts—sometimes you fix one and the other ends up looking slightly off."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055043)

Portia A.

Nutse

> "It’s a great option if you want to quickly create a professional-looking website without too much stress. While it has a few limitations, it’s very user-friendly and reliable for most basic needs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7136290)

VR

Verified Reviewer

Founder

> "I did not like the UI/UX design part of Wix, it did offer flexibility but there wasn't much modern-ness or creativity to website design, without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7057556)

PP

Patrick P.

Sales President

> "AI chatbot wasn't really able to get to the root of my issue, but connected me to David and helped me get to Majestic in advanced billing, who solved my issues very quickly. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7090805)

MJ

Mason J.

Senior Administrative Assistant

> "Sometimes the templates do too much, and it takes more effort to start from a template than it would to start from scratch if there is a specific idea in mind."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7100089)

Alicia E.

Full stack developer

> "I created my own wedding website and forms with wix and the result was espectacular (even for a free plan)."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7096026)

VR

Verified Reviewer

Web Designer

> "This happens if you're not familiar with web design principles and you stray too far from standard templates offered by the software."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7098598)

Shawna S.

Founder, Principal

> "Building and updating pages is fast and stress-free, and the platform keeps improving with new features and automations that save time."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7062956)

Marko F.

CTO

> "I feel like it is too clunky, there are too many options on each page in the dashboard, making it hard to navigate. "

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7143312)

Brandon J.

CEO

> "It allows me to move fast without sacrificing design quality or performance, which is critical when working with clients."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7089076)

Kaberi A.

Director

> "Great for a creative person like me and great for personal branding, but the website lags hugely and eats up a lot of RAM when building."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061076)

VR

Verified Reviewer

Owner

> "It also offers a wide range of templates, which helps speed up the process of creating a professional-looking site."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137180)

Luis F.

graphic designer

> "Although it offers some pretty cool templates, it might seem too generic some times, unless you pay the big bucks for a top notch Template."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7061674)

Kunal S.

Business Boosters

> "Wix is a powerful tool if your main goal is to get a visually stunning website online without touching a single line of code."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

TM

Tristan M.

Software development

> "What I didn’t really like about wix, The free plan is limited, and adding features (like removing ads) bumps costs."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7082238)

CK

Caroline K.

Owner

> "Wix is a top pick for anyone who wants to build a modern, attractive, and functional website quickly—especially if your top priorities are simplicity and creative freedom."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7065836)

SD

Sarah D.

Executive Director

> "I don't love that Customer Service is a bit more difficult to get in touch with. Once I've been able to talk with them, my issues have been fixed quickly, but getting to that point (past chat bots,..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7137802)

MD

Maryam D.

Coordinator

> "WIX is a reliable website builder that is easy to use and includes attractive features such as graphic design elements, versatile page layouts, and a variety of business and marketing tools."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7069570)

Ana Carolina D.

Owner

> "For example, I had to pay for email marketing, so it was an extra 1k I had to pay, but no coupons to help me save some money."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052268)

AP

Amaury P.

IT Manager

> "I’ve been using Wix for a while now—both for my own projects and for clients—and I’ve been pretty happy with it. Whether it’s a simple portfolio or an online store, Wix gives me the flexibility to..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6817764)

MM

Miljenko M.

Construction Worker

> "It’s unnecessarily difficult to connect an existing custom domain if it’s not on Wix’s supported extension list."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081928)

AE

Andrea E.

Freelance Graphic Designer and Illustrator

> "I have Graphic Design background, but I struggle with programming, but using templates was super simple, and customizing it to my branding was extremely easy."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7139785)

JD

Jessica D.

Sales, Marketing and Events Manager

> "Support online- not having a number to call, it can be frustrating talking to a bot when sometimes a really quick call to a real person would have the problem sorted quickly."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7073843)

DA

Dharmpreet A.

Backend Software Developer

> "Wix is a must have tool not only for Software Developers but also for other users without Coding skills looking to improve the SEO of their brands."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7080956)

CF

Cody F.

Principal Software Engineer

> "The 60 max cms field limit is a complete disaster when you start to build large projects."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078838)

Nino W.

Founder

> "It has allowed me to launch and manage my projects efficiently, though I’ve noticed some limitations as my needs become more advanced."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7129530)

DI

Doga I.

Director

> "The design flexibility and options for uniqueness aren't great on Wix, making it difficult to create a truly custom and standout website."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6828745)

RZ

Renata Z.

Naturopathic Doctor

> "Wix is a cost effective option to create a website, and I liked the drag and drop options built into the builder."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

AZ

Angelica Z.

Marketing

> "One downside of Wix is that once you choose a template, you cannot easily switch to another without rebuilding your site. While the platform offers many features, some advanced tools are locked behind..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6586616)

SG

Summer G.

Office Manager

> "I love how WIX gives you the option to not only create your logo, website, etc. But it also lets you purchase it with all the files included."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7026576)

KB

Kate B.

Photographer

> "Teams report that cutting-edge design personalization and logo incorporation are limiting, sometimes struggling to obtain one-of-a-kind distinctive studio identity without additional workarounds."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7021284)

SD

Segun D.

Digital Marketing Manager

> "With Wix, I am able to seamlessly create and design highly responsive websites without coding via drag and drop functionality."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7003418)

Kunal S.

Business Boosters

> "It also isn't the fastest platform out there; the more "fancy" features you add, the slower the site can feel to load."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7128233)

DD

Doris D.

Human Resources Generalist

> "My overall expertise with Wix has been decent - it makes it super easy to create and design highly responsive landing pages, blogs and websites."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7078222)

RZ

Renata Z.

Naturopathic Doctor

> "The website lagged incredibly and made building a website 50x longer and more annoying + complicated than it should be."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7081127)

JP

Jacob P.

Owner

> "Overall, Wix provides a smooth and intuitive website‑building experience, especially for small businesses and users who want creative control without technical complexity."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7145989)

Jonathan L.

Produc strategist

> "The thing I struggled with the most was modal overlays, there seems to little controls to manually change them"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095309)

SW

Seth W.

Research Assistant

> "The inclusion of Velo (Wix's JavaScript) enables further customization and functionality beyond what is available in the native builder, if needed."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

MM

Marlon M.

AI Software Engineer

> "It's a bit annoying to contact customer service due to payments not going through on every renewal cycle"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7095094)

VR

Verified Reviewer

Law Clerk

> "Overall, I’m satisfied with Wix. Despite performance issues, its accessibility and beginner-friendly structure make it a strong option for anyone who wants to build a personal website without prior..."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7055375)

VR

Verified Reviewer

President

> "Sometimes I would get stuck in a template portion. And when I try to alter it or change it, it was hard to do."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7077490)

DP

Dohee P.

Exhibition Coordinator

> "My overall has been great with Wix across my current two organizations through which it allows me to create landing pages and websites without coding."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7012124)

SW

Seth W.

Research Assistant

> "The mobile page builder (at least in the classic builder) leaves much to be desired due to its clunky interface and stripped-down options."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7041684)

LG

Laurent G.

Director

> "The number of templates available for websites is awesome, the AI engine for text suggestions is well trained."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7076746)

KB

Kevin B.

Principal

> "Editing on a mobile device is not a current option, so if any changes need to be made while you're away from a computer cannot happen. Nor can you easily view your website on an actual mobile device."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6437475)

Grace Gabriella P.

Freelance Writer and Creative

> "Wix evolves with the times, in other words, there are always new features, and the premium plans are affordable to individuals and freelancers!"

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___7052987)

MG

Mehar G.

Owner of Practice

> "Lack of options regarding branding items, currently they are only offering mugs, totes, and T- shirts with the logo in addition to business cards."

[See full review](https://www.capterra.com/p/169007/Wix/#Capterra___6486768)

[View Reviews](https://www.capterra.com/p/169007/Wix/reviews/)

## User interface

4.33 (658)

[Wix](https://www.capterra.com/p/169007/Wix/)

4.42 (10,661)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Activity Dashboard

207

Important

AI Copilot

150

Important

Alerts/Notifications

120

Important

Adobe Commerce

Top features

41/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/227129/Magento-Commerce/#features)

Wix

34/44

-   Activity Dashboard
-   AI Copilot
-   Alerts/Notifications
-   API
-   Campaign Management
-   Catalog Management
-   Content Management
-   Credit Card Processing
-   CRM
-   Customer Accounts
-   Customizable Branding
-   Customizable Templates
-   Data Security
-   Data Synchronization
-   Discount Management
-   Drag & Drop
-   Electronic Payments
-   Email Marketing
-   Generative AI
-   Inventory Management
-   Inventory Tracking
-   Kitting
-   Loyalty Program
-   Mobile Access
-   Multi-Channel Management
-   Multi-Channel Marketing
-   Multi-Currency
-   Multi-Location
-   Multi-Store
-   Order Management
-   Order Tracking
-   Promotions Management
-   Purchase Order Management
-   Real-Time Data
-   Reporting & Statistics
-   Returns Management
-   Reviews Management
-   Sales Order Management
-   SEO Management
-   Shipping Management
-   Shopping Cart
-   Templates
-   Third-Party Integrations
-   Website Management

[See all features](https://www.capterra.com/p/169007/Wix/#features)

### Recognition

No recognitions have been awarded to Adobe Commerce

Wix is recognized as a top-rated tool in 4 Capterra Shortlist reports

### Deployment & support

Adobe Commerce

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Wix

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Adobe Commerce

-   By Adobe
-   Located in United States
-   Founded in 1982

Wix

-   By Wix
-   Located in Israel
-   Founded in 2006

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