# Compare Looker vs Google Analytics 360 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Looker and Google Analytics 360 based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics

---

# Looker vs Google Analytics 360 Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

LookerGoogle Analytics 3602/4 selected

[Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

[## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Starting Price

$2000.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [282 reviews](#user-reviews)

Positive

264

Neutral

16

Negative

2

[## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4.7

Functionality

4.6

Ease of Use

4.2

Customer Service

4.2

Reviews Sentiment

Based on [8,090 reviews](#user-reviews)

Positive

7,816

Neutral

251

Negative

23

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## Send this comparison chart to my inbox

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,491 reviews from dashboard software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

63%Fit

Missing features

Feature ratings

Real-Time Data

4.3

Workflow Management

NA

Multiple Data Sources

4.8

Customizable Reports

NA

Reporting/Analytics

4.7

73%Fit

Missing features

Feature ratings

Real-Time Data

4.5

Workflow Management

NA

Multiple Data Sources

4.3

Customizable Reports

4.5

Reporting/Analytics

4.7

User satisfaction

User satisfaction

4.5

User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.4

Customer support

4.5

User satisfaction

4.7

User reviews[8,090](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Ease of use

4.2

Functionality

4.6

Value for money

4.7

Customer support

4.2

Price starts from

Price starts from

$2000Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

Best for

Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector.

## User reviews

Pros & cons

EG

Erika G.

Data Analyst

> "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859)

DS

Daniel S.

Project Lead

> "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

LS

Laura S.

SDR

> "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965)

DS

Daniel S.

Project Lead

> "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

DS

Daniel S.

Project Lead

> "It provides a great selection of basic data visual tools and data integration options across several platforms."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

Parsa G.

AI Data and Insights Analyst

> "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674)

CB

Christoph B.

COO

> "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767)

RS

Robert S.

Data Visualization Engineer

> "I found that blending data from multiple data sources can be a hassle."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630)

AW

Adrian W.

Fleet Operative

> "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510)

Willem G.

Commercial manager

> "The guys got stuck when loading lots of data."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319)

MH

Matthew H.

Analyst

> "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614)

LE

Lucie E.

Customer Service Consultant

> "For a first timer Looker will be difficult to work with as there are many options and complex options."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440)

Manish S.

Data Analyst

> "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

JL

James L.

Product Management

> "My main gripe is with the visualizations."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

BAF

Bogdan Alexandu F.

Stock Manager

> "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397)

HB

Harlan B.

Data Analyst

> "Insufficient data transformation in platform"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494)

AL

Alexandra L.

Customer success manager

> "The reports are very customable, you can design a report almost as if you were working in power point."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400)

GD

Gerrit D.

Solutions Engineer

> "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237)

JL

James L.

Product Management

> "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

IM

Ian M.

Snr Account Director

> "It does however come across as a bit basic sometimes"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450)

CW

Chris W.

Account Manager

> "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484)

IA

Isam A.

CFO

> "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033)

LN

Laban N.

Research and development analyst

> "Running complex queries on this tool affects system performance occasionally which is not ideal."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506)

CW

Chris W.

Account Manager

> "It offers many types of charts and graphs where you can integrate data from different sources easily."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484)

LH

Lucien H.

Head of GTM

> "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917)

Manish S.

Data Analyst

> "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

Suru S.

BigData Engineer

> "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309)

PG

Peter G.

Manager

> "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755)

RC

Ross C.

PPC Account Executive

> "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410)

AM

Advaldo M.

Director

> "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729)

LH

Lucien H.

Head of GTM

> "It is not the most user friendly tool and can have performance issues around loading."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917)

AW

Adrian W.

Fleet Operative

> "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510)

Anoop K.

Senior Analyst

> "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803)

Parsa G.

AI Data and Insights Analyst

> "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674)

VR

Verified Reviewer

Head of Marketing Strategy

> "Some charts take long to load."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983)

JL

James L.

Product Management

> "It's a solid BI platform that truly shines in how it handles data and lets people help themselves."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

AS

Ankur S.

Design Quality Advisor

> "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649)

Anshu Y.

Sr. Data Analyst

> "This helps us set realistic targets for the team and boosts overall productivity."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268)

ER

Eric R.

Revenue Operations Manager

> "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801)

MH

Matthew H.

Analyst

> "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614)

VR

Verified Reviewer

Front End Engineer

> "poor documentation, poor react visualization components"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "It visualizes your data in a very short time and facilitates KPI tracking."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033)

MW

Molly W.

Technical Specialist

> "Can be difficult to connect data sources."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705)

CP

Carly P.

Accounts Administrator

> "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962)

AK

Anuja K.

Financial Analyst

> "The software often lags too."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836)

AV

Albert V.

Manager

> "The most important feature for me is that you can import all sort of data into looker."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878)

JR

Jo R.

Coaching Specialist

> "Seriously, it is glitchy every single day. "

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184)

Manish S.

Data Analyst

> "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

VR

Verified Reviewer

Data Scientist

> "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937)

CO

Caleb O.

Accounting manager

> "I like the visualization and reporting capability of the tool which makes data analytics simple."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6298672)

VR

Verified Reviewer

Supervisor

> "It takes forever to load a look or dashboard."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293)

VR

Verified Reviewer

Fulfillment Associate

> "Looker provides the real-time data with great support and customization."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844)

OD

Oana D.

Enterprise Engagement Manager

> "The design of it did not feel as intuitive as I would have expected."

[See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281)

ZW

Zyad W.

Technical IT Support

> "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702)

MR

Michelle R.

Product Manager

> "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103)

[View Reviews](https://www.capterra.com/p/169053/Looker/reviews/)

Zach P.

Marketing Coordinator

> "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps inform our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SH

Suhail H.

QA Member

> "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871)

VR

Verified Reviewer

Director

> "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663)

VR

Verified Reviewer

Founder

> "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their information by..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Patrick S.

CEO

> "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to connect..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

NR

Nuria R.

Community Manager

> "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053)

Zach P.

Marketing Coordinator

> "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325)

SB

Stephan B.

Digital Marketing Manager

> "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455)

DV

David V.

Lead Developer

> "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

MB

Morgan B.

Director of Operations

> "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847)

DV

David V.

Lead Developer

> "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. "

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786)

AI

Alexandra I.

Blogger

> "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making them leave"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786)

Barry F.

Content Manager, Editor, Creator

> "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads, BigQuery, and other..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506)

Roger A.

Owner

> "The learning curve is high and at the beginning it can be confusing."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

ML

Maggie L.

Digital Marketing Manager

> "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443)

KT

Keith T.

Sales Manager

> "Google seems to keep changing the requirements and for a small business we can’t keep up."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351)

Roger A.

Owner

> "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take advantage of it."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

CB

Chandradhwaj B.

Fund manager

> "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting capabilities, and..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568)

SKD

Sanjib Kumar D.

Review

> "The platform's ability to provide detailed, unsampled reports and custom funnels offers valuable insights into user behavior and marketing performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6340219)

RW

Roger W.

Marketing Manager

> "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

JL

James L.

Recruitment Consultant

> "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with our web data."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

AS

Amiat S.

Director

> "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028)

CB

Carly B.

Business Consulting

> "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283)

VR

Verified Reviewer

DATA ANALYST

> "The setup and the time it takes to get the data ready for analysis can be a bit slow."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

LE

Lucie E.

Customer Service Consultant

> "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview on all our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452)

HL

Holly L.

BDC Manager

> "Setting up your business information to track the data can be a little difficult."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941)

DC

Duncan C.

Digital Solutions Lead

> "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986)

KM

Kimberly M.

Attorney

> "It is a complicated system and it does not provide tips on how to improve my site, only raw data on what users are doing on the site."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4953152)

MM

Marco M.

Consultant

> "It also offers advanced integrations with other Google marketing tools, such as Google Ads and DoubleClick, allowing us to have a more complete view of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298662)

AR

Akif R.

Digital Marketing Manager

> "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704)

RW

Roger W.

Marketing Manager

> "One of its key advantages is the integration with other Google solutions such as Google Ads, Display & Video 360, and Google BigQuery, which allows for seamless..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612)

VR

Verified Reviewer

Audit Senior

> "GA4 transition unnecessarily broke our ready made reports."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6302689)

Marvin D.

owner

> "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109)

CK

Chandan K.

Owner

> "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758)

VR

Verified Reviewer

DATA ANALYST

> "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make better-informed..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319)

MHM

Mohamed Haneefa M.

Manager

> "Google Analytics 360 is significantly more expensive than the free version of Google Analytics."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

ST

Sebuliba T.

Customer Success Manager

> "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do like the real..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558)

Maria C.

Marketing and support manager

> "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But I do not..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359)

Aastha G.

Owner

> "The platform's scalability and support for large datasets make it indispensable for optimizing marketing strategies and improving overall business performance."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6373803)

VR

Verified Reviewer

Technical support executive

> "Google Analytics 360 has a data retention restriction, and customers must pay additional costs to maintain data beyond the regular limit."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4797538)

CS

Christina S.

Area Director of Sales

> "Google Analytics 360 has given us all the analytical tools we ever need to deeply analyze our marketing and customer data for better understanding of our..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6415055)

Adam Š.

Senior Marketing Coordinator CEE

> "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their access to..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080)

Ziva R.

Sales Services Manager

> "It has super powerful analytical tools that helps us dig deep into our data to extract all userful insights about our customers."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6298711)

CK

Carol K.

Web Designer and Content Writer

> "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to track relevant..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086)

ZT

Zacharoula T.

Digital Marketer

> "Provides in-depth insights into customer behavior and website performance, which help me optimize the digital strategies and user experiences."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6307879)

AM

Agapi M.

Head of Marketing

> "Complicated interface, so basic insights are almost hidden"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927)

JF

Jonah F.

Writer

> "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232)

BH

Bilal H.

Fleet supervisor

> "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium version."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715)

Eric S.

CEO

> "The data it provides for me to make marketing decisions is invaluable."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426)

Rifat B.

Skill and Talent Tansformation

> "There are a considerable amount of default measurements that are difficult to comprehend without reaching support, for example, site hits and meetings."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4945194)

LG

Lauren G.

Client Manager

> "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993)

SJ

Sar J.

Marketing

> "Configuration could be too technical to get everything right"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643)

Patrick S.

CEO

> "Driving down on the data is good when looking at website traffic sources. And it's free."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941)

VR

Verified Reviewer

Digital Marketing Lead

> "Steep learning curve for beginners, found it hard to start"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6314817)

DH

Dean H.

Regional Sales Manager

> "The keyword tracking and demographics are very important data for me and Analytics can give detailed reports on this, and everything."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6393132)

Miguel G.

Senior Web Designer

> "Maybe it is a little complicated to use when you are not familiar with data tools."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6371299)

Roger A.

Owner

> "The integration with other Google tools is very powerful and helpful for decision making."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482)

VR

Verified Reviewer

Marketing Manager

> "Sometimes some stats are tough to interpret."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6317196)

JM

Joao M.

Spinning Instructor

> "Google Analytics 360 uses very smart AI analytical tools that help dig deep into our data to get precise insights from them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6440161)

MHM

Mohamed Haneefa M.

Manager

> "The primary drawback for many organizations is the cost."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6375490)

AA

Anne A.

Nurse and Publisher

> "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513)

SG

Siddharth G.

content writer

> "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium class..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309)

Gabrielle T.

Brand Designer, Social Media and Marketing Manager

> "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776)

SRM

Sai Rushita M.

IT

> "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect business..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405)

VR

Verified Reviewer

Founder

> "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807)

Marlin H.

Systems programmer

> "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get in one's..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872)

MC

Marian C.

IT Technician

> "Setting up a website is really easy and you have many options to insert the tracking code into website (plugins, tag manager or directly into code)."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6311167)

JL

Jaimy L.

Data Scientist

> "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and customizations."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619)

JL

James L.

Recruitment Consultant

> "It offers high-end data security features that allows to work on our customers data securely."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Kathy M.

Board Member

> "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding me back."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378)

SB

Salah B.

Gérant

> "A very useful marketing platform that enables companies to observe and analyze to better understand the trends and behavior of their users."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6327806)

MA

Mauricio A.

CEO and Developer

> "One of the few drawbacks of this tool is its learning curve."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6324522)

DM

Dhaval M.

Associate Electrical Engineer

> "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873)

Md. Rakibul H.

Vice President

> "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386)

BAF

Bogdan Alexandu F.

Stock Manager

> "The most I liked the demographic data Google Analytics 360 offers. Because we have many sales online too following the metrics from any campaigs give me some good..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6357014)

Alfredo D.

CTO

> "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people who don't know..."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933)

JL

James L.

Recruitment Consultant

> "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380)

Garry C.

CEO

> "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time"

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691)

RJ

Royce J.

Technology and Process Manager

> "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's not user friendly."

[See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554)

[View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

## User interface

[Looker](https://www.capterra.com/p/169053/Looker/)

4.55 (282)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

4.69 (8,090)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Tracking

150

Important

Ad hoc Reporting

120

Important

Looker

Top features

29/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/169053/Looker/#features)

Google Analytics 360

21/42

-   Access Controls/Permissions
-   Activity Tracking
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Aggregation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Forecasting
-   Functions/Calculations
-   Generative AI
-   Interactive Elements
-   KPI Monitoring
-   Mobile Dashboards
-   Multiple Data Sources
-   Natural Language Search
-   Performance Metrics
-   Predictive Analytics
-   Private Dashboards
-   Public Dashboards
-   Real-Time Data
-   Real-Time Notifications
-   Reporting/Analytics
-   Scheduled/Automated Reports
-   Scorecards
-   Search/Filter
-   Secure Data Storage
-   Single Page View
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/177042/Google-Analytics/#features)

### Recognition

Looker is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value DashboardSoftware (2023) 

Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports

### Deployment & support

Looker

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Google Analytics 360

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Looker

-   By Google
-   Located in United States
-   Founded in

Google Analytics 360

-   By Google
-   Located in United States
-   Founded in

## Popular Comparisons

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

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4.4

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4.5

4.3

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

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Contact vendor for pricing

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$349/year

4.6

Features

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4.2

Ease of Use

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[View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

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$15/month

4.4

Features

4.5

4.3

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4.1

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.6

Features

4.5

4.2

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/)

$2000/month

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4.4

Features

4.6

4.3

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.64 (2,317)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Contact vendor for pricing

Price

$139.95/month

4.6

Features

4.6

4.2

Ease of Use

4.3

[View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

$2000/month

Price

Contact vendor for pricing

4.4

Features

4.3

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (583)](https://www.capterra.com/p/176340/Ahrefs/reviews/)

Contact vendor for pricing

Price

$0

4.6

Features

4.7

4.2

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

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Contact vendor for pricing

4.4

Features

4.3

4.3

Ease of Use

4.1

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[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

vs

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.6

Features

4.4

4.2

Ease of Use

3.9

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[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

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Contact vendor for pricing

4.4

Features

4.5

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169053-176573/Looker-vs-Google-Charts)

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

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4.6

Features

4.5

4.2

Ease of Use

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