--- title: "Compare Looker vs Google Analytics 360 2026 | Capterra" description: "Unsure of what to choose? Check Capterra to compare Looker and Google Analytics 360 based on pricing, features, product details, and verified reviews." source_url: "https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics" page_type: "comparison" language: "en" --- # Looker vs Google Analytics 360 Features and Cost Comparison Last updated September 16th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: LookerGoogle Analytics 3602/4 selected [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (286)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price Contact vendor Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [286 reviews](#user-reviews) Positive 268 Neutral 16 Negative 2 [## Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.7 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.6 Ease of Use 4.2 Customer Service 4.2 Reviews Sentiment Based on [8,101 reviews](#user-reviews) Positive 7,825 Neutral 253 Negative 23 What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 2,567 reviews from dashboard software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology 73%Fit Missing features Feature ratings Real-Time Data 4.3 Workflow Management NA Multiple Data Sources 4.8 Reporting/Analytics 4.7 Activity Tracking 5.0 64%Fit Missing features Feature ratings Real-Time Data 4.6 Workflow Management NA Multiple Data Sources 4.2 Reporting/Analytics 4.7 Activity Tracking NA User satisfaction User satisfaction 4.5 User reviews[286](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.7 User reviews[8,101](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Ease of use 4.2 Functionality 4.6 Value for money 4.7 Customer support 4.2 Price starts from Price starts from \-- - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. Best for Google Analytics 360 is for marketers, BI professionals, and online businesses to gain insights into customer website behavior. It is suitable for enterprise-level companies in every industry sector. ## User reviews Pros & cons KL Khimson L. It Admin > "It provides strong visualization and allows users to turn large amounts of data into useful insights." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7200603) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) Willem G. Commercial manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped us..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in PDF..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my scheduled..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) VR Verified Reviewer Project Manager > "The way to show insights based on data, and processing tons of data and cross them with other data sets so you can have as an outcome easy to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5082243) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) MA Mariana A. SEO/SEM Specialist > "The combination of Looker Studio's robust data analytics capabilities and the seamless integration provided by Porter Metrics has streamlined my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5031333) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Dimitris K. Managing Director > "The numerous connections with the social media platforms and the ability to create reports in a fast, efficient & scalable way are the most..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5077632) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LK Liam K. CMO > "It connects multiple data sources and let you create complex dashboard for data analytics and visualization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to be..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) RC Ross C. PPC Account Executive > "It has a wide variety of features and being able to tailor dashboards exactly how you would like them gives the freedom to make reports bespoke to..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) TMG Tahir Mutlu G. Digital Marketing Specialist > "These visualizations are very important in the flow of information between teams." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) MS Mara S. Head of Marketing > "Good free tool from Google for data visualisation and dashboard building" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) EE Eugen E. IT Controller > "Looker is an excellent data modeling software with strong version control features" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) LN Laban N. Research and development analyst > "I appreciate its flexible customization options that help us to visualize data in line with our company requirements." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) Ian M. Senior account director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) VR Verified Reviewer Analyst > "Very powerful tool on the backend side with a great semantic layer which allows you you easily navigate through data and make explores." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___5096984) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements I..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the tool..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) BD Bharati D. Director > "The biggest value is unsampled data and native BigQuery integration — once you're past a few million sessions a month, free GA4 starts sampling..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) YN Yasmine N. Customer Services Manager > "It's customization is also limited and is not available in free version." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) SP Sonu P. Systems Analyst > "The dashboards, graphs, and charts are highly customizable and make it easier to identify trends, customer behavior, and marketing performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) BD Bharati D. Director > "The unsampled BigQuery pipeline is the killer feature — everything else is a nice-to-have on top of that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Patrick S. CEO > "I appreciate how seamlessly it integrates with the rest of the Google Marketing Platform and "Your business on Google", which makes it much easier to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) SH Suhail H. QA Member > "Goals and advanced tracking require technical setup that can become complex without support, and misconfigured settings can throw off your data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6798871) Zach P. Marketing Coordinator > "Google Analytics 360 has allowed our organization to get richer data insights and provided a more streamlined way for data collection which helps..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) VR Verified Reviewer Founder > "It is very complicated now, and hard to really understand what is going on, especially as there are gaps when web users choose not to share their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Director > "Is an upgrade with higher data limit, and lets us frack specific audiences in depth, more faster and better data in customized dashboards and reports." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7075663) MB Morgan B. Director of Operations > "Google Analytics 360 isn't the issue but a lot of companies have goals and tracking improperly setup which can render the tool useless for them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6762847) BD Bharati D. Director > "Cross-channel attribution and the higher API quotas make it much easier to feed data into custom dashboards without hitting throttling." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) NR Nuria R. Community Manager > "But now with GA4 I get lost super fast, menus changed and reports are harder to pull, so I mostly just stick to the basics and leave the rest." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6821053) IW Isla W. Digital Marketing Specialist > "We've found the attribution modelling and custom reporting features particularly useful for understanding campaign performance." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7172235) AI Alexandra I. Blogger > "The interface may be overcomplicated for those who have just started with and in fact the amount of data may just be too overwhelming thus making..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6741786) Zach P. Marketing Coordinator > "The advanced website tracking has enabled us to dive deeper into understanding our customers and how they interact with our website." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7102325) SB Stephan B. Digital Marketing Manager > "It can be tricky to set up correctly and many features are buried under several sub-menus and hidden tabs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6817455) John J. CEO > "It is vital that I know not only my own, but our customer's website traffic in great detail, and GA 360 does deliver very well on that." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7185741) AS Amiat S. Director > "Expensive, complex setup, some data sampling, privacy concerns, Google ecosystem dependency." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6676028) YN Yasmine N. Customer Services Manager > "The product also helps us in campaign management and real-time user interaction tracking." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7178317) VR Verified Reviewer DATA ANALYST > "The setup and the time it takes to get the data ready for analysis can be a bit slow." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) SP Sonu P. Systems Analyst > "The platform also offers strong scalability and handles large volumes of traffic data very efficiently." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) HL Holly L. BDC Manager > "Setting up your business information to track the data can be a little difficult." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6559941) JL James L. Recruitment Consultant > "It allows us to use powerful analytics functions to analyze our customers data making it easy to understand their needs and their interactions with..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AR Akif R. Digital Marketing Manager > "The complexity of Google Analytics 360's interface and setup can be overwhelming for beginners, hindering efficient data analysis and interpretation." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6202704) CB Carly B. Business Consulting > "It also has real time stats so you can watch how people interact with your website live. And the customizable reports let me focus on specific needs." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6660283) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LE Lucie E. Customer Service Consultant > "The integration with Google Marketing Platform is the greatest feature on Analytics 360, integrating it with Google Ads it offers a better overview..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6631452) Roger A. Owner > "The learning curve is high and at the beginning it can be confusing." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) DV David V. Lead Developer > "I use this tool regularly and it helps us analyze SEO and other marketing efforts across multiple clients. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) KT Keith T. Sales Manager > "Google seems to keep changing the requirements and for a small business we can’t keep up." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6863351) Marvin D. owner > "Designed for enterprises, it integrates online and offline data and puts everything from analytics to attribution together in one powerful package." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6538109) Maria C. Marketing and support manager > "I consider that its functions cover many important aspects but especially in large companies where small details influence purchases and sales. But..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6165359) VR Verified Reviewer DATA ANALYST > "I really appreciate how Google Analytics 360 provides detailed data analysis, real-time insights, and strong reporting features, helping me make..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6661319) Adam Š. Senior Marketing Coordinator CEE > "Moreover, smaller commercial real estate businesses might find it prohibitively expensive to utilize Google Analytics 360, which would restrict their..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#GetApp___6178080) SP Sonu P. Systems Analyst > "It delivers excellent value for businesses that rely heavily on digital analytics and data-driven decision-making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7152504) CK Carol K. Web Designer and Content Writer > "Google analytics 360 seems complex and overwhelming especially to our new clients who have e-commerce platforms but have never used analytics to..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5066086) DV David V. Lead Developer > "Google Analytics has still been able to deliver actionable data even as data restrictions have started to cap the amount of data we can receive. " [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7045786) BH Bilal H. Fleet supervisor > "Users have reported challenges with the complexity of Google Analytics 360, including the learning curve and the cost associated with the premium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6168715) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) SJ Sar J. Marketing > "Configuration could be too technical to get everything right" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6633643) BE Ben E. Marketing and communications executive > "Having used analytics for some time now it is the go to tool for website reporting information and is incredible useful." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7167089) SG Siddharth G. content writer > "After few months of use I found that google analytics is very expensive as per its starting price is $150,000 per year which small business or medium..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6086309) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) SRM Sai Rushita M. IT > "Moreover, without consulting additional data sources, there's a risk of the data not being completely accurate, potentially leading to incorrect..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6174405) JF Jonah F. Writer > "Google Analytcs provides comprehensive features for web trafic analysis and delivers cloud based audience tracking platform" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6800232) Marlin H. Systems programmer > "It can be limiting in some reporting features and Google can be slow to respond in done cases but overall it's not so much a takeaway but it can get..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) Eric S. CEO > "The data it provides for me to make marketing decisions is invaluable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7133426) JL Jaimy L. Data Scientist > "UI can be very challenging, it took me quite a long time to get a hang of the tool but it highly depends on how you manage your metrics and..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6109619) Patrick S. CEO > "Driving down on the data is good when looking at website traffic sources. And it's free." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7118941) Kathy M. Board Member > "Without the analysis Google Analytics is able to provide, it really wasn't clear to me what parameters were driving my success and which were holding..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6156378) ML Maggie L. Digital Marketing Manager > "Overall, it’s a great tool that delivers deep insights, especially valuable for tracking digital marketing performance and member behavior." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7085443) Md. Rakibul H. Vice President > "This platform has some vulnerability which leaves Google Analytics 360 data to go spammed by others." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6284386) Roger A. Owner > "It is a very strong and professional tool for advanced analytics, but it requires time, practice, and a good understanding of data to really take..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Garry C. CEO > "Future feature I would like is the google training videos to be re-made as I they are out of date and was a waste of my time" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5086691) DC Duncan C. Digital Solutions Lead > "I love how the tool allows you to track and discover so many unique insights about your customers and visitors to your website" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6848986) CB Chandradhwaj B. Fund manager > "Some potential cons of Google Analytics include the complexity of advanced features for inexperienced users, limited real-time reporting..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4802568) VR Verified Reviewer Founder > "It give more comprehensive information about web search through Google and generally online behaviour than any other tool available right now." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7008807) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) JL James L. Recruitment Consultant > "It offers high-end data security features that allows to work on our customers data securely." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) RW Roger W. Marketing Manager > "The cost can be a significant barrier for many businesses, as it is more expensive than the standard version of Google Analytics." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6299612) DM Dhaval M. Associate Electrical Engineer > "I also enjoy using all the tools that are given with the product, like the report that give the metrics and summaries." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6717873) AA Akshay A. Software Review > "Connecting to other non-Google products and extracting data from GA 360 are undoubtedly problematic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) PS Piyush S. Business Development Executive > "Additionally, the pricing may be prohibitive for smaller businesses, limiting access to its advanced features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6207716) RJ Royce J. Technology and Process Manager > "Once set up, we are very satisfied with Google Analytics, specifically being able to take to data and improve our publications based on the results." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) MK Manuel K. CEO > "some website behavior cannot be tracked because people do not agree to the cookie policy" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6182940) JL James L. Recruitment Consultant > "It makes use of advanced AI and automations that help us dig deep into our data when analyzing them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) LG Lyndsey G. Curriculum designer, teacher > "Google Analytics allows tracking for everything you need to know about your website data." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6777489) AM Atul M. Author > "Dependence on cookies: Google Analytics relies on cookies to track website visitors, which means it may not accurately track users who have disabled..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) VC Vishal C. Marketing > "It is way too difficult for new users and requires a lot of training and expertise to master its features and functionalities." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6172437) RJ Royce J. Technology and Process Manager > "Google even provides suggestions for improvement if you take advantage of other services such as Search Consol and Looker Studio." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6506785) AA Akshay A. Software Review > "There isn't much capability for segmentation and advanced analysis." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6171852) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) BM Bharath M. Marketing > "It lacks in giving access to real or raw data" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5068966) Gabrielle T. Brand Designer, Social Media and Marketing Manager > "Extremely helpful for SEO maximization and monitoring website traffic, trends, and audience demographic." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6878776) PG Phillip G. Director of Information Services > "Some of the more complex features are difficult but I think that is more an issue with our IT user's familiarity with the concepts." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6118778) MS Mara S. Head Of Marketing Strategy > "Great interface, especially for those accustomed to Google Ads, and pro features." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6784913) LA Lukasz A. Owner > "Constant changes to the interface, unnecessary, making work difficult, irritating." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VR Verified Reviewer CMO > "The interfaces are excellent and the ability to view all activities within one platform makes it unbeatable." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097603) AM Agapi M. Head of Marketing > "Complicated interface, so basic insights are almost hidden" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6355927) MS Mert S. HW DESIGN ENGINEER > "I like the interface and the easiness of use of this software." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6127264) DL Derek L. IT Mgr > "It can sometimes seem too robust in the sense that some setups such as Pixels don't always go in very easily and the user interface could be more..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3169673) VR Verified Reviewer Supply Admin > "I like that Google Analytics has a very nice interface" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6017399) Abu M. Admin > "Due to its overly complex user interface, Google Analytics 360 may seem difficult for beginners." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3486149) AA Anne A. Nurse and Publisher > "The ability to easily integrate with other Google Marketing Platform tools like Google Ads, for more advanced analysis is a major plus." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6673513) Alfredo D. CTO > "At the beginning isn't easy to set everything and You need to follow some documentation and tutorial to set in the right way, especially for people..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6010933) Roger A. Owner > "The integration with other Google tools is very powerful and helpful for decision making." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7072482) VR Verified Reviewer Senior account director > "I hate that they’ve forced website owners to move to GA4 - we’re all for advancement but this feels like a real backwards step" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6234518) ST Sebuliba T. Customer Success Manager > "Google analytics is easier to integrate into any system or website and mobile applications through JS code or through Google tag manager and I do..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6459558) DK Devender K. COO > "IT IS SOME DIFFICULT TO UNDERSTAND THE WEB SITE USE." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6275009) JK Jordan K. Fleet and Customer Operations Executive > "First of all, is easy to setup, connecting Analytics to my website was a piece of cake as I use WordPress with Google plugin." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6527916) VR Verified Reviewer Digital Marketing Manager > "The only thing that makes it a bit complicated for beginners is the fact that you need to add a code (Google Tag) to your website which needs to be..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___3229790) MS Marwah S. Project Manager > "It is a google product so it is easily connected to google email, google search console and google ads." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6209867) CK Chandan K. Owner > "The app's constant notifications were intrusive, the user interface was cluttered, and the lack of customization options limited personalization." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6025758) LK Liam K. CMO > "I like live reports, you can see all users and the location." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6271756) VR Verified Reviewer Performance Marketing Specialist > "It's not user friendly." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7037554) Marlin H. Systems programmer > "It gives you everything you need in one place and makes it very easy to access what you need when you need it." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5097872) LA Lukasz A. Owner > "Sometimes it looks like developers are forcing changes just to change something, without any need from users." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5063269) VN Victoria N. Corporate Communications Coordinator > "Customization is also a great experience for me." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6199427) SR Sergio R. CEO > "Difficult to use and complex to understand" [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6714914) Barry F. Content Manager, Editor, Creator > "The depth and customization are unmatched if you're serious about tracking customer behavior at scale, and the integrations with Google Ads,..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6884506) KJ Kaamna J. Digital marketing > "The support is terrible (as it is with anything Google) and is centred on forums with no actual support staff to chat with." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6031006) BD Bharati D. Director > "The dedicated technical account manager and SLA-backed support are a real upgrade over community forums." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___7169455) Mansi R. social media Strategist > "they have very limited support, we often need to deal with 3rd party if there any problem." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___5083186) JL James L. Recruitment Consultant > "Google Analytics 360 help us to gain deeper insights about our customers which guide us on how to improve our services to them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6550380) AM Atul M. Author > "Limited support: While there is a wealth of online resources available for Google Analytics users, the platform does not offer much in the way of..." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___4422878) LG Lauren G. Client Manager > "I use it every day to look at it myself and to present to clients so they can get a clear understanding of how what we do helps them." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6841993) Himanshu S. Web Analyst > "The only thing to complain about this product is its customer care support." [See full review](https://www.capterra.com/p/177042/Google-Analytics/#Capterra___6018464) [View Reviews](https://www.capterra.com/p/177042/Google-Analytics/reviews/) ## User interface 4.55 (286) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) 4.69 (8,101) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Tracking 150 Important Ad hoc Reporting 120 Important Looker Top features 29/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/169053/Looker/#features) Google Analytics 360 21/42 - Access Controls/Permissions - Activity Tracking - Ad hoc Reporting - AI Copilot - Alerts/Notifications - API - Collaboration Tools - Customizable Branding - Customizable Reports - Customizable Templates - Dashboard Creation - Data Aggregation - Data Connectors - Data Import/Export - Data Synchronization - Data Visualization - Drag & Drop - Forecasting - Functions/Calculations - Generative AI - Interactive Elements - KPI Monitoring - Mobile Dashboards - Multiple Data Sources - Natural Language Search - Performance Metrics - Predictive Analytics - Private Dashboards - Public Dashboards - Real-Time Data - Real-Time Notifications - Reporting/Analytics - Scheduled/Automated Reports - Scorecards - Search/Filter - Secure Data Storage - Single Page View - Single Sign On - Third-Party Integrations - Trend Analysis - Widgets - Workflow Management [See all features](https://www.capterra.com/p/177042/Google-Analytics/#features) ### Recognition Looker is recognized as a top-rated tool in 1 Capterra Shortlist reports Best Value Statistical Analysis Software (2024)  Best Value Statistical Analysis Software (2023)  Google Analytics 360 is recognized as a top-rated tool in 2 Capterra Shortlist reports ### Deployment & support Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Analytics 360 Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Looker - By Google - Located in United States - Founded in Google Analytics 360 - By Google - Located in United States - Founded in ## Popular Comparisons [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,893)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)[4.52 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/) Contact vendor for pricing Price $349/year 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/127616-177042/SEO-PowerSuite-vs-Google-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,362)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Contact vendor for pricing Price $125/month 4.6 Features 4.5 4.2 Ease of Use 4.6 [View full comparison](https://www.capterra.com/compare/148472-177042/SimilarWeb-Pro-vs-Google-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,097)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Semrush](https://www.capterra.com/p/151962/SEMrush/)[4.63 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Contact vendor for pricing Price $139.95/month 4.6 Features 4.6 4.2 Ease of Use 4.3 [View full comparison](https://www.capterra.com/compare/151962-177042/SEMrush-vs-Google-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (338)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[4.71 (585)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Contact vendor for pricing Price $0 4.6 Features 4.7 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/176340-177042/Ahrefs-vs-Google-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (331)](https://www.capterra.com/p/119119/Domo/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.6 Features 4.4 4.2 Ease of Use 3.9 [View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (286)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.4 Features 4.5 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169053-176573/Looker-vs-Google-Charts) [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,101)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) vs [Matomo](https://www.capterra.com/p/182627/Matomo-Analytics/)[4.69 (62)](https://www.capterra.com/p/182627/Matomo-Analytics/reviews/) Contact vendor for pricing Price $9/month 4.6 Features 4.5 4.2 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/177042-182627/Google-Analytics-vs-Matomo-Analytics)