# Compare Looker vs Reportei 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Looker and Reportei based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/169053-180418/Looker-vs-Reportei

---

# Looker vs Reportei Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

LookerReportei2/4 selected

[Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.7 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

[## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Starting Price

$2000.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [282 reviews](#user-reviews)

Positive

264

Neutral

16

Negative

2

[## Reportei](https://www.capterra.com/p/180418/Reportei/)[4.7 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

Starting Price

$24.00/month

Value-for-Money

4.5

Functionality

4.5

Ease of Use

4.8

Customer Service

4.6

Reviews Sentiment

Based on [241 reviews](#user-reviews)

Positive

234

Neutral

5

Negative

2

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What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 2,615 reviews from reporting software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Customizable Reports

NA

Reporting/Analytics

4.7

Workflow Management

NA

Real-Time Data

4.3

Customizable Templates

NA

63%Fit

Missing features

Not enough reviews

Feature ratings

Customizable Reports

4.6

Reporting/Analytics

4.6

Workflow Management

NA

Real-Time Data

4.6

Customizable Templates

\--

User satisfaction

User satisfaction

4.5

User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.4

Customer support

4.5

User satisfaction

4.7

User reviews[241](https://www.capterra.com/p/180418/Reportei/reviews/)

Ease of use

4.8

Functionality

4.5

Value for money

4.5

Customer support

4.6

Price starts from

Price starts from

$2000Per Month

-   Free version
-   Free trial

Price starts from

$24Flat Rate, Per Month

-   Free version
-   Free trial

Best for

Best for

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

Best for

Ideal for social media agencies and freelancers, digital marketers, in-house teams, and e-commerce brands seeking fast dashboards and actionable performance insights

## User reviews

Pros & cons

EG

Erika G.

Data Analyst

> "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859)

DS

Daniel S.

Project Lead

> "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

LS

Laura S.

SDR

> "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965)

DS

Daniel S.

Project Lead

> "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

DS

Daniel S.

Project Lead

> "It provides a great selection of basic data visual tools and data integration options across several platforms."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

Parsa G.

AI Data and Insights Analyst

> "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674)

AW

Adrian W.

Fleet Operative

> "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510)

RS

Robert S.

Data Visualization Engineer

> "I found that blending data from multiple data sources can be a hassle."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630)

MH

Matthew H.

Analyst

> "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614)

Willem G.

Commercial manager

> "The guys got stuck when loading lots of data."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319)

Manish S.

Data Analyst

> "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

LH

Lucien H.

Head of GTM

> "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917)

Anshu Y.

Sr. Data Analyst

> "This helps us set realistic targets for the team and boosts overall productivity."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268)

LE

Lucie E.

Customer Service Consultant

> "For a first timer Looker will be difficult to work with as there are many options and complex options."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440)

LK

Liam K.

CMO

> "It connects multiple data sources and let you create complex dashboard for data analytics and visualization."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684)

JL

James L.

Product Management

> "My main gripe is with the visualizations."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

BAF

Bogdan Alexandu F.

Stock Manager

> "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397)

LH

Lucien H.

Head of GTM

> "It is not the most user friendly tool and can have performance issues around loading."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917)

AL

Alexandra L.

Customer success manager

> "The reports are very customable, you can design a report almost as if you were working in power point."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400)

HB

Harlan B.

Data Analyst

> "Insufficient data transformation in platform"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494)

JL

James L.

Product Management

> "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

GD

Gerrit D.

Solutions Engineer

> "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237)

CW

Chris W.

Account Manager

> "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484)

IM

Ian M.

Snr Account Director

> "It does however come across as a bit basic sometimes"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033)

IA

Isam A.

CFO

> "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036)

CW

Chris W.

Account Manager

> "It offers many types of charts and graphs where you can integrate data from different sources easily."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484)

LN

Laban N.

Research and development analyst

> "Running complex queries on this tool affects system performance occasionally which is not ideal."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506)

Manish S.

Data Analyst

> "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

Suru S.

BigData Engineer

> "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309)

PG

Peter G.

Manager

> "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755)

RC

Ross C.

PPC Account Executive

> "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410)

AM

Advaldo M.

Director

> "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729)

Anoop K.

Senior Analyst

> "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803)

AW

Adrian W.

Fleet Operative

> "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510)

VR

Verified Reviewer

Head of Marketing Strategy

> "Some charts take long to load."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983)

Parsa G.

AI Data and Insights Analyst

> "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674)

AS

Ankur S.

Design Quality Advisor

> "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649)

JL

James L.

Product Management

> "It's a solid BI platform that truly shines in how it handles data and lets people help themselves."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

ER

Eric R.

Revenue Operations Manager

> "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801)

MH

Matthew H.

Analyst

> "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614)

VR

Verified Reviewer

Front End Engineer

> "poor documentation, poor react visualization components"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805)

LK

Liam K.

CMO

> "Sharing the report saves me a lot of time, i just send the link of the report or export a PDF file and send it."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6278684)

MW

Molly W.

Technical Specialist

> "Can be difficult to connect data sources."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "It visualizes your data in a very short time and facilitates KPI tracking."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033)

VR

Verified Reviewer

Data Scientist

> "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937)

MS

Mara S.

Head of Marketing

> "Good free tool from Google for data visualisation and dashboard building"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6793051)

AK

Anuja K.

Financial Analyst

> "The software often lags too."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836)

EE

Eugen E.

IT Controller

> "Looker is an excellent data modeling software with strong version control features"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6768900)

JR

Jo R.

Coaching Specialist

> "Seriously, it is glitchy every single day. "

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184)

CP

Carly P.

Accounts Administrator

> "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962)

VR

Verified Reviewer

Supervisor

> "It takes forever to load a look or dashboard."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293)

AV

Albert V.

Manager

> "The most important feature for me is that you can import all sort of data into looker."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878)

OD

Oana D.

Enterprise Engagement Manager

> "The design of it did not feel as intuitive as I would have expected."

[See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281)

Manish S.

Data Analyst

> "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

MR

Michelle R.

Product Manager

> "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103)

[View Reviews](https://www.capterra.com/p/169053/Looker/reviews/)

Augusto G.

Coordenador de Inbound Marketing

> "We don't need to worry about the time we have to dedicate gathering the KPI's data, it will be fast and it saves time to think about new ideas and planning. Plus, with the live dashboards, all stakeholders can..."

[See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___4614755)

Kelly W.

Full-funnel marketing specialist

> "I was initially pretty happy with Reportei but the more I’ve used it, the more I’ve been annoyed by its limitations."

[See full review](https://www.capterra.com/p/180418/Reportei/#Capterra___4615748)

[View Reviews](https://www.capterra.com/p/180418/Reportei/reviews/)

## User interface

[Looker](https://www.capterra.com/p/169053/Looker/)

4.55 (282)

[Reportei](https://www.capterra.com/p/180418/Reportei/)

4.71 (241)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Looker

Top features

28/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/169053/Looker/#features)

Reportei

23/38

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   Alerts/Notifications
-   API
-   Audit Management
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Connectors
-   Data Import/Export
-   Data Synchronization
-   Data Visualization
-   Drag & Drop
-   Financial Reporting
-   Forecasting
-   Generative AI
-   Marketing Reports
-   Multiple Data Sources
-   OLAP
-   Performance Metrics
-   Real-Time Data
-   Real-Time Reporting
-   Reporting/Analytics
-   Sales Reports
-   Scheduled/Automated Reports
-   Search/Filter
-   Single Sign On
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Widgets
-   Workflow Management

[See all features](https://www.capterra.com/p/180418/Reportei/#features)

### Recognition

No recognitions have been awarded to Looker

No recognitions have been awarded to Reportei

### Deployment & support

Looker

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Reportei

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Looker

-   By Google
-   Located in United States
-   Founded in

Reportei

-   By Reportei
-   Located in Brazil
-   Founded in 2015

## Popular Comparisons

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4.1

[View full comparison](https://www.capterra.com/compare/180418-208764/Reportei-vs-Tableau)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,090)](https://www.capterra.com/p/125813/MATLAB/reviews/)

$2000/month

Price

$203.63/year

4.4

Features

4.6

4.3

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker)

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

vs

[Better Reports](https://www.capterra.com/p/228181/Better-Reports/)[4.93 (167)](https://www.capterra.com/p/228181/Better-Reports/reviews/)

$24/month

Price

$19.9/month

4.5

Features

4.8

4.8

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/180418-228181/Reportei-vs-Better-Reports)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (329)](https://www.capterra.com/p/119119/Domo/reviews/)

$2000/month

Price

Contact vendor for pricing

4.4

Features

4.3

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker)

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

vs

[Quire](https://www.capterra.com/p/255521/Quire/)[4.85 (136)](https://www.capterra.com/p/255521/Quire/reviews/)

$24/month

Price

Contact vendor for pricing

4.5

Features

4.6

4.8

Ease of Use

4.7

[View full comparison](https://www.capterra.com/compare/180418-255521/Reportei-vs-Quire)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (335)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

$2000/month

Price

Contact vendor for pricing

4.4

Features

4.3

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)

[Reportei](https://www.capterra.com/p/180418/Reportei/)[4.71 (241)](https://www.capterra.com/p/180418/Reportei/reviews/)

vs

[Jira](https://www.capterra.com/p/19319/JIRA/)[4.44 (15,308)](https://www.capterra.com/p/19319/JIRA/reviews/)

$24/month

Price

$7.91/month

4.5

Features

4.4

4.8

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/19319-180418/JIRA-vs-Reportei)