# Compare Looker vs Google Data Studio 2026 | Capterra > Unsure of what to choose? Check Capterra to compare Looker and Google Data Studio based on pricing, features, product details, and verified reviews. Source: https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio --- # Looker vs Google Data Studio Features and Cost Comparison Last updated March 15th, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/) Your comparison: LookerGoogle Data Studio2/4 selected [Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) [## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting Price $2000.00/month Value-for-Money 4.4 Functionality 4.4 Ease of Use 4.3 Customer Service 4.5 Reviews Sentiment Based on [282 reviews](#user-reviews) Positive 264 Neutral 16 Negative 2 [## Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.5 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) Starting Price Contact vendor Value-for-Money 4.7 Functionality 4.3 Ease of Use 4.1 Customer Service 3.7 Reviews Sentiment Based on [337 reviews](#user-reviews) Positive 313 Neutral 23 Negative 1 ## Not a match? 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What’s your intended use case? ## Summary * * * Key features rated by users Features selected based on 4,512 reviews from data visualization software users. about the Fit Score methodology. Fit Score methodology Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about. If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology \--%Fit Missing features Feature ratings Data Visualization 4.6 Customizable Reports NA Customizable Templates NA Reporting/Analytics 4.7 Real-Time Reporting NA 80%Fit High performer Feature ratings Data Visualization 4.6 Customizable Reports 4.5 Customizable Templates 4.0 Reporting/Analytics 4.6 Real-Time Reporting 4.4 User satisfaction User satisfaction 4.5 User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/) Ease of use 4.3 Functionality 4.4 Value for money 4.4 Customer support 4.5 User satisfaction 4.5 User reviews[337](https://www.capterra.com/p/190616/Data-Studio/reviews/) Ease of use 4.1 Functionality 4.3 Value for money 4.7 Customer support 3.7 Price starts from Price starts from $2000Per Month - Free version - Free trial Price starts from \-- - Free version - Free trial Best for Best for Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs. Best for Can be used by organizations of any size, from small businesses to large enterprises. ## User reviews Pros & cons EG Erika G. Data Analyst > "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859) DS Daniel S. Project Lead > "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) LS Laura S. SDR > "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965) DS Daniel S. Project Lead > "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) DS Daniel S. Project Lead > "It provides a great selection of basic data visual tools and data integration options across several platforms." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107) Parsa G. AI Data and Insights Analyst > "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) CB Christoph B. COO > "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767) RS Robert S. Data Visualization Engineer > "I found that blending data from multiple data sources can be a hassle." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630) AW Adrian W. Fleet Operative > "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) WG Willem G. Commercial Manager > "The guys got stuck when loading lots of data." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319) MH Matthew H. Analyst > "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) LE Lucie E. Customer Service Consultant > "For a first timer Looker will be difficult to work with as there are many options and complex options." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440) Manish S. Data Analyst > "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) JL James L. Product Management > "My main gripe is with the visualizations." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) BAF Bogdan Alexandu F. Stock Manager > "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397) HB Harlan B. Data Analyst > "Insufficient data transformation in platform" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494) AL Alexandra L. Customer success manager > "The reports are very customable, you can design a report almost as if you were working in power point." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400) GD Gerrit D. Solutions Engineer > "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237) JL James L. Product Management > "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) IM Ian M. Snr Account Director > "It does however come across as a bit basic sometimes" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450) CW Chris W. Account Manager > "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) IA Isam A. CFO > "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036) TMG Tahir Mutlu G. Digital Marketing Specialist > "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) LN Laban N. Research and development analyst > "Running complex queries on this tool affects system performance occasionally which is not ideal." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506) CW Chris W. Account Manager > "It offers many types of charts and graphs where you can integrate data from different sources easily." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484) LH Lucien H. Head of GTM > "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) Manish S. Data Analyst > "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) Suru S. BigData Engineer > "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309) PG Peter G. Manager > "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755) RC Ross C. PPC Account Executive > "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410) AM Advaldo M. Director > "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729) LH Lucien H. Head of GTM > "It is not the most user friendly tool and can have performance issues around loading." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917) AW Adrian W. Fleet Operative > "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510) Anoop K. Senior Analyst > "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803) Parsa G. AI Data and Insights Analyst > "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674) VR Verified Reviewer Head of Marketing Strategy > "Some charts take long to load." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983) JL James L. Product Management > "It's a solid BI platform that truly shines in how it handles data and lets people help themselves." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861) AS Ankur S. Design Quality Advisor > "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649) Anshu Y. Sr. Data Analyst > "This helps us set realistic targets for the team and boosts overall productivity." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268) ER Eric R. Revenue Operations Manager > "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801) MH Matthew H. Analyst > "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614) VR Verified Reviewer Front End Engineer > "poor documentation, poor react visualization components" [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805) TMG Tahir Mutlu G. Digital Marketing Specialist > "It visualizes your data in a very short time and facilitates KPI tracking." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033) MW Molly W. Technical Specialist > "Can be difficult to connect data sources." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705) CP Carly P. Accounts Administrator > "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962) AK Anuja K. Financial Analyst > "The software often lags too." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836) AV Albert V. Manager > "The most important feature for me is that you can import all sort of data into looker." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878) JR Jo R. Coaching Specialist > "Seriously, it is glitchy every single day. " [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184) Manish S. Data Analyst > "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027) VR Verified Reviewer Data Scientist > "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937) CO Caleb O. Accounting manager > "I like the visualization and reporting capability of the tool which makes data analytics simple." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6298672) VR Verified Reviewer Supervisor > "It takes forever to load a look or dashboard." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293) VR Verified Reviewer Fulfillment Associate > "Looker provides the real-time data with great support and customization." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844) OD Oana D. Enterprise Engagement Manager > "The design of it did not feel as intuitive as I would have expected." [See full review](https://www.capterra.com/p/169053/Looker/#SoftwareAdvice___2167281) ZW Zyad W. Technical IT Support > "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702) MR Michelle R. Product Manager > "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product." [See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103) [View Reviews](https://www.capterra.com/p/169053/Looker/reviews/) KG Kelley G. Data Scientist > "Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) KG Kelley G. Data Scientist > "Some connectors are slow or limited, and bigger datasets can make reports lag." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) Sarah F. Marketing Technologist > "I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7142349) Rhys B. Senior Product Manager > "Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) VR Victor R. Lead PM > "The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7111034) RC Ryan C. Analytics Manager > "Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7036186) KG Kelley G. Data Scientist > "Great for lightweight reporting and sharing visuals with others." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) Roger A. Owner > "Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7069437) Rhys B. Senior Product Manager > "An easy to use, browser based platform for creating dashboards from datasets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) JC Jim C. Lead application support analyst > "Sometime the dashboard is little complicated to manage, I found I lost in different components easily." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7040039) MH Matthew H. Analyst > "The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6508159) WG Willem G. Commercial Manager > "easy to fix but not as easy as some others" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) KG Kelley G. Data Scientist > "It’s simple to use, gets the job done, and makes it easy to show data in a clean way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7054023) BA Belal A. Founder > "Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) AD Alessia D. PPC Specialist > "It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) VS Victor S. Accountant > "The lack of proper costumer support, and the data management being quite hard to setup are the things I hated the most about this software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4970471) AG Ann G. Research Analyst > "It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6281626) JH John H. Lead Analytics Engineer > "We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848637) Filippo S. Support Specialist > "As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6141300) YM Yurii M. Marketing Director > "At times, I found the properties confusing and was receiving data from the test set. But that was at the beginning, now most of the reports just come to my..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) TL Tina L. SEO Executive > "Google Data Studio gives me great flexibility to analyse data , and the function to automate reports saves me a lot of time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5005873) MH Martin H. Head of Ecommerce > "Additionally, it lacks some advanced features that more specialized data visualization tools might offer." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___5079038) BA Belal A. Founder > "It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) Andrea S. Digital Advertising Team Leader > "Data Studio is not the best overall product in the space, because it lacks the capabilities of more advanced business intelligence tools, it's fairly slow at..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3540325) Rhys B. Senior Product Manager > "Considering how expensive competetive software can be, it's great!" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7132017) BS Benjamin S. IT Manager > "The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4373503) Ambar Y. SEO Team Lead > "It integrates seamlessly with other Google products, including Google Sheets, Cloud MySQL, and others. Since it is a web application, there is no need to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4800110) SP Shiva P. marketer > "Lack of advanced features: Google Data Studio doesn't have as many advanced features as some other business intelligence tools, such as predictive analytics..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) VR Verified Reviewer Director of Digital Marketing > "The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) JH Jakub H. Founder > "Sometimes you need a special data from an exotic service which means either going back to basics and side-loading some exported data or writing own connector..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3675032) AM Aram M. Owner > "Over this tool has helped in a lot of way to sort necessary data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6506767) JG Julian G. Analytics Engineer > "The connectors are also much less stable than other tools with frequent I/O problems or times when things are inexplicably broken for hours or days, and you..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3603261) BA Belal A. Founder > "Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4925448) VR Verified Reviewer Associate Data Engineer > "Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4394060) WG Willem G. Commercial Manager > "The results were what we expected in a very short time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___7050761) Shahzad M. Lead Digital Marketing Analytics > "Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3568080) James R. Marketing Specialist > "Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4961781) VR Verified Reviewer Director of Digital Marketing > "Recently Google Data Studio seems to be having a lot of glitches." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4848293) AB Andrei B. Branch Manager > "Seamless integration with more data sources makes Google Data Studio my favorite reporting software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6274255) Matthew B. Director Of Marketing And Advertising > "As a result of Data Studio's extensive reporting capabilities, the program itself can be difficult for new users to grasp, and the learning curve for..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3523932) SP Shiva P. marketer > "Integrations: Google Data Studio integrates seamlessly with other Google products, such as Google Sheets, Google Analytics, and Google Ads, making it easy to..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) SP Shiva P. marketer > "Limited support: While Google Data Studio has a large user community and extensive documentation, it may not offer as much support as some other business..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4418904) LS Llana S. Online Instructor > "What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4626497) TB Tirth B. youtube > "Reporting is more laborious and time-consuming than it should be because it can be difficult to establish up connections to refresh data sources and import..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) RP Rishikumar P. Student > "Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4470401) SP Siim P. CMO > "Initial deployment requires some googling or otherwise you wont figure it out." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4827984) Josiah W. Design Director > "Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate effectively on..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4784564) KV Kevin V. Product manager > "Some report fail and it's not always easy to know what is failing." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) Shubham S. Associate Digital Marketing > "Google Data Studio is a powerful and seamless integration with various data sources." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4940801) HG Harshit G. Sr. Digital Marketing Manager > "I tried using two dimensions in data studio but wasn't able to group one dimension on the same." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4653178) Neels V. Owner > "The most impactful features of DataStudio are the wide range of visualizations you have access to in order to present your data in the most engaging and..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3732922) Kelly W. Full-funnel Marketing Specialist > "I gave up using GDS because the combined data was always wrong and it was incredibly difficult to actually get it to combine the data in a useful way." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4641997) YM Yurii M. Marketing Director > "Having different services in one report is now easier with the new free Google Ads + Google Analytics report." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6103190) AC Anil C. Marketing Executive > "Sometimes the connectors stop working, so it might be a problem to understand monthly basis data." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3527757) DnB Daïnah B. Data Engineer > "Google Data Studio is very easy to use with BigQuery's connection : we can connect directly tables, views or custom query." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4935302) VR Verified Reviewer Data Analytics Manager > "The error messages are not very helpful at its current state. And sometimes it gives you random errors for no clear reason." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3560270) JK Julie K. Customer Relation > "A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4717687) VR Verified Reviewer Sr. Business System Analyst > "The integration cannot work with your Google account if you have Advanced Protection." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4622989) MK Mike K. Online Marketeer - SEO Specialist > "I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4377639) TB Tirth B. youtube > "The unfavourable aspect of Data Studio is how frequently I have to stop working to address the software crashes." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) AD Alessia D. PPC Specialist > "You can visualize, merge, and filter your data easily and quickly." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6039874) JN Jacob N. Marketing Coordinator > "It is a little difficult to create your own custom reporting charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3769634) NJ Naween J. assist. professor > "its statistical analysis and data visualization tools are very helpful for doing analysis.this operation is very user-friendly , to track KPI and trends help..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4650337) Matthew P. Marketing Coordinator > "Sometimes data won't transfer correctly, leading to broken charts." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4768236) Marlyn G. Marketing Operations Manager > "The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3573141) KK Katherine K. UI/UX analyst > "Once you have created the dashboard and you access it in the preview, or when you share it with your team, since its pulling the data from big datasources,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3189654) Joseph M. Senior Developer > "I value how flexible and user-friendly it is, enabling me to tailor the reports to meet my particular requirements." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4795411) MM Michelle M. Producer > "I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2981322) VR Verified Reviewer Seo Manager > "You can use different charts & graphs that will represent your ideas in the best way. If you do not have a lot of time to prepare a project for management,..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4309319) TB Tirth B. youtube > "The customizations and settings can seem a little overwhelming." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4748377) Kevin M. Director of Business Development & Partnerships > "There is a growth path for data platform connectivity should your needs expand over time." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4946721) IJ Izhar J. UA Expert > "Sometimes there are errors for some reason that do not reflect the data as wanted." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4177616) NL Nick L. Director > "The ability to customise reports has been a great tool for us." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6057853) VR Verified Reviewer Product manager > "It uses the google user interface which may not be the best for this type of software." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) KV Kevin V. Product manager > "Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___6018159) IN Iulian N. PM > "No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4420853) VR Verified Reviewer Product manager > "It’s ability to link into other software so that data reporting can use multiple softwares to provide best visualization for audience" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3789203) Sarah F. Chief Marketing Officer > "You may have to use third party connectors which are not free to use" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___4399949) BR Brent R. Owner > "Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the..." [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___3562238) MP Marcos P. Editor chief > "The tables require continuous maintenance to avoid failures that cause loss of information that is often related to the payments of the platform" [See full review](https://www.capterra.com/p/190616/Data-Studio/#Capterra___2944970) [View Reviews](https://www.capterra.com/p/190616/Data-Studio/reviews/) ## User interface [Looker](https://www.capterra.com/p/169053/Looker/) 4.55 (282) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/) 4.48 (337) ## Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ### Features Do these products fit your needs? Prioritize real-user-identified key features according to your needs to find your best fit. \--% Fit vs \--% Fit Access Controls/Permissions 207 Important Activity Dashboard 150 Important Ad hoc Query 120 Important Looker Top features 26/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/169053/Looker/#features) Google Data Studio 18/37 - Access Controls/Permissions - Activity Dashboard - Ad hoc Query - Ad hoc Reporting - AI Copilot - API - Collaboration Tools - Customizable Branding - Customizable Dashboard - Customizable Reports - Customizable Templates - Dashboard Creation - Data Capture and Transfer - Data Connectors - Data Import/Export - Data Management - Data Mapping - Data Visualization - Drag & Drop - Generative AI - Historical Reporting - Multiple Data Sources - OLAP - Predictive Analytics - Real-Time Analytics - Real-Time Data - Real-Time Reporting - Real-Time Updates - Relational Display - Reporting/Analytics - Reporting & Statistics - Scheduled/Automated Reports - Search/Filter - Third-Party Integrations - Trend Analysis - Visual Analytics - Visual Discovery [See all features](https://www.capterra.com/p/190616/Data-Studio/#features) ### Recognition Looker is recognized as a top-rated tool in 3 Capterra Shortlist reports Best Value DashboardSoftware (2023)  Google Data Studio is recognized as a top-rated tool in 2 Capterra Shortlist reports Best Value Data VisualizationSoftware (2022)  ### Deployment & support Looker Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Google Data Studio Deployment - Cloud, SaaS, Web-Based - Desktop Mac - Desktop Windows - Desktop Linux - On-Premise Windows - On-Premise Linux - Desktop Chromebook - Mobile Android - Mobile iPhone - Mobile iPad Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos ### Company Details Looker - By Google - Located in United States - Founded in Google Data Studio - By Google - Located in United States - Founded in ## Popular Comparisons [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) $2000/month Price $10/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/) Contact vendor for pricing Price $10/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/176586-190616/Power-BI-vs-Data-Studio) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) $2000/month Price $15/month 4.4 Features 4.5 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/190616-208764/Data-Studio-vs-Tableau) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.6 4.3 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.3 Features 4.6 4.1 Ease of Use 4.2 [View full comparison](https://www.capterra.com/compare/177042-190616/Google-Analytics-vs-Data-Studio) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/) $2000/month Price $203.63/year 4.4 Features 4.6 4.3 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Canva](https://www.capterra.com/p/168956/Canva/)[4.73 (13,299)](https://www.capterra.com/p/168956/Canva/reviews/) Contact vendor for pricing Price $15/month 4.3 Features 4.5 4.1 Ease of Use 4.7 [View full comparison](https://www.capterra.com/compare/168956-190616/Canva-vs-Data-Studio) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.3 4.3 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/) Contact vendor for pricing Price Contact vendor for pricing 4.3 Features 4.3 4.1 Ease of Use 4.1 [View full comparison](https://www.capterra.com/compare/119119-190616/Domo-vs-Data-Studio) [Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/) vs [Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/) $2000/month Price Contact vendor for pricing 4.4 Features 4.5 4.3 Ease of Use 4.5 [View full comparison](https://www.capterra.com/compare/169053-176573/Looker-vs-Google-Charts) [Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/) vs [MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/) Contact vendor for pricing Price $203.63/year 4.3 Features 4.6 4.1 Ease of Use 4.0 [View full comparison](https://www.capterra.com/compare/125813-190616/MATLAB-vs-Data-Studio)