# Compare Looker vs Adobe Analytics 2026 | Capterra

> Unsure of what to choose? Check Capterra to compare Looker and Adobe Analytics based on pricing, features, product details, and verified reviews.

Source: https://www.capterra.com/compare/169053-202871/Looker-vs-Adobe-Analytics

---

# Looker vs Adobe Analytics Features and Cost Comparison

Last updated March 15th, 2026

Provider data verified by our Software Research team, and reviews  
moderated by our Reviews Verification team.[Learn more](https://www.capterra.com/our-story/)

Your comparison:

LookerAdobe Analytics2/4 selected

[Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

[## Looker](https://www.capterra.com/p/169053/Looker/)[4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

Starting Price

$2000.00/month

Value-for-Money

4.4

Functionality

4.4

Ease of Use

4.3

Customer Service

4.5

Reviews Sentiment

Based on [282 reviews](#user-reviews)

Positive

264

Neutral

16

Negative

2

[## Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.5 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Starting Price

Contact vendor

Value-for-Money

4

Functionality

4.4

Ease of Use

3.9

Customer Service

4.1

Reviews Sentiment

Based on [237 reviews](#user-reviews)

Positive

217

Neutral

14

Negative

6

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## Send this comparison chart to my inbox

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.

What’s your intended use case?

## Summary

* * *

Key features rated by users

Features selected based on 4,514 reviews from data visualization software users.  
about the Fit Score methodology.

Fit Score methodology

Our Fit Score reflects how reviewers rate a product’s performance against a set of features reviewers rate as most important. A higher score indicates the product is rated better in delivering what reviewers most care about.

  

If the Fit Score is not shown for a specific product, that only means there are currently not enough relevant data points to develop a meaningful score. It does not indicate that the product should be excluded from further evaluation. Best for Methodology

\--%Fit

Missing features

Feature ratings

Data Visualization

4.6

Customizable Reports

NA

Customizable Templates

NA

Reporting/Analytics

4.7

Real-Time Reporting

NA

\--%Fit

Not enough reviews

Feature ratings

Data Visualization

4.6

Customizable Reports

\--

Customizable Templates

\--

Reporting/Analytics

4.7

Real-Time Reporting

\--

User satisfaction

User satisfaction

4.5

User reviews[282](https://www.capterra.com/p/169053/Looker/reviews/)

Ease of use

4.3

Functionality

4.4

Value for money

4.4

Customer support

4.5

User satisfaction

4.5

User reviews[237](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

Ease of use

3.9

Functionality

4.4

Value for money

4.0

Customer support

4.1

Price starts from

Price starts from

$2000Per Month

-   Free version
-   Free trial

Price starts from

\--

-   Free version
-   Free trial

Best for

Best for

Looker is used by data analysts, business intelligence professionals, developers, marketers, IT administrators, and enterprises managing cloud costs.

Best for

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.

## User reviews

Pros & cons

EG

Erika G.

Data Analyst

> "It has blended data feature which allows to create a single table from different data sources like Google Analytics and Google Search Console."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6871859)

DS

Daniel S.

Project Lead

> "Looker does fall down a little bit when it comes to more advanced data handling and lacks some more complex data visualisation tools which..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

DS

Daniel S.

Project Lead

> "It provides a great selection of basic data visual tools and data integration options across several platforms."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

DS

Daniel S.

Project Lead

> "There are ways of doing this in looker however it requires several workarounds that are not the most accurate and don't deliver the requirements..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7085107)

CB

Christoph B.

COO

> "Looker is a user-friendly and versatile cloud solution to provide analytics to a larger organization."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7129767)

Parsa G.

AI Data and Insights Analyst

> "Some was that there were discrepancies between the main database and GCP, which resulted in missing data in the final dashboard."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674)

AW

Adrian W.

Fleet Operative

> "Looker is a comprehensive reporting tool, it saves a lot of time as the data is imported automatically from different sources like sheets,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510)

RS

Robert S.

Data Visualization Engineer

> "I found that blending data from multiple data sources can be a hassle."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7016630)

MH

Matthew H.

Analyst

> "The application does a great job at transforming intricate datasets into visuals that can be understood within a short span of time making it..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614)

Willem G.

Commercial manager

> "The guys got stuck when loading lots of data."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7093319)

LS

Laura S.

SDR

> "Great tool to have all the organizational data in a visual dashboard to interpret, we mainly use it to compare sales objetives vs results, and..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6812965)

LE

Lucie E.

Customer Service Consultant

> "For a first timer Looker will be difficult to work with as there are many options and complex options."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6631440)

Manish S.

Data Analyst

> "Moreover, looker has a plethora of customizable visualizations which also has ability to add advanced drill down to make it more interactive."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

JL

James L.

Product Management

> "My main gripe is with the visualizations."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

BAF

Bogdan Alexandu F.

Stock Manager

> "I have created a dashboard with all the information I need, and with the graphs created, it is easier to analyze the evolution and what needs to..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6380397)

HB

Harlan B.

Data Analyst

> "Insufficient data transformation in platform"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6554494)

AL

Alexandra L.

Customer success manager

> "The reports are very customable, you can design a report almost as if you were working in power point."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6857400)

GD

Gerrit D.

Solutions Engineer

> "It's a complex software (because it does so much) and obviously not the easiest to throw at an intern to learn."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6622237)

JL

James L.

Product Management

> "Even though I sometimes wish for cooler native charts, Looker's flexibility and data modeling capabilities definitely make up for it."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

IM

Ian M.

Snr Account Director

> "It does however come across as a bit basic sometimes"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6575450)

CW

Chris W.

Account Manager

> "Sharing the reports with others is eay, as you can share the live report where data is updated automatically or export as a PDF."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484)

IA

Isam A.

CFO

> "Google Looker is complex and hard to learn especially when you are trying to make complex data collection or reports."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4844036)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "We were wasting a lot of time trying to visualize our source data in gsheets. When we started using Looker, it saved us a lot of time and helped..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033)

LN

Laban N.

Research and development analyst

> "Running complex queries on this tool affects system performance occasionally which is not ideal."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6225506)

CW

Chris W.

Account Manager

> "It offers many types of charts and graphs where you can integrate data from different sources easily."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6429484)

LH

Lucien H.

Head of GTM

> "With Looker, we've struggled to get non-data people into the tool to really use it as they find it hard to use without significant training."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917)

Manish S.

Data Analyst

> "My most liked feature of google looker is LookML which has been a great helped me made complex data relationships easier and saved me a lot of..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

Suru S.

BigData Engineer

> "Also some issues with the buffer, when the command is run again and again after creating the reports. When a report's format changes, my..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4582309)

PG

Peter G.

Manager

> "Another good feature that worth to be mentioned is that I can share these reports with my colleagues with a shareable link or easily export in..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6559755)

RC

Ross C.

PPC Account Executive

> "Given that any tool providing the features that Looker does, I do not think that any alternatives would eliminate the difficulties sometimes..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6156410)

AM

Advaldo M.

Director

> "Looker is an impressive tool for every business, it shows a lot of important data, reports are easy to share to see live results or export as a..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6411729)

LH

Lucien H.

Head of GTM

> "It is not the most user friendly tool and can have performance issues around loading."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6288917)

AW

Adrian W.

Fleet Operative

> "The most I like that I can connect different data sources witch will import automatically and create a complex dashboard for a better overview."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6585510)

Anoop K.

Senior Analyst

> "Customer support is gone from good to bad. When I had queries , customer support team could not help as they themselves were not aware of the..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4615803)

Parsa G.

AI Data and Insights Analyst

> "For any company where GCP is their main source of ground truth, it is best choice but if you have equal possibility of using alternatives, there..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6870674)

VR

Verified Reviewer

Head of Marketing Strategy

> "Some charts take long to load."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6043983)

JL

James L.

Product Management

> "It's a solid BI platform that truly shines in how it handles data and lets people help themselves."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6823861)

AS

Ankur S.

Design Quality Advisor

> "Sometimes It lags a lot and doesn't respond in the urgent need. If I look at Google analytics it gives too fluence experience"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3565649)

Anshu Y.

Sr. Data Analyst

> "This helps us set realistic targets for the team and boosts overall productivity."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___7019268)

ER

Eric R.

Revenue Operations Manager

> "Looker was an attempt to deliver a single source of truth dashboard to senior leaders. Because much of our data lives in different warehouses,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3309801)

MH

Matthew H.

Analyst

> "Looker Studio is very customizable providing possibilities of creating specific dashboards for a given clientele."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6495614)

VR

Verified Reviewer

Front End Engineer

> "poor documentation, poor react visualization components"

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3541805)

TMG

Tahir Mutlu G.

Digital Marketing Specialist

> "It visualizes your data in a very short time and facilitates KPI tracking."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6515033)

MW

Molly W.

Technical Specialist

> "Can be difficult to connect data sources."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4584705)

CP

Carly P.

Accounts Administrator

> "The fact that I can connect more data sources, is saves me a lot of time as data is imported automatically."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6754962)

AK

Anuja K.

Financial Analyst

> "The software often lags too."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3684836)

AV

Albert V.

Manager

> "The most important feature for me is that you can import all sort of data into looker."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6348878)

JR

Jo R.

Coaching Specialist

> "Seriously, it is glitchy every single day. "

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___4320184)

Manish S.

Data Analyst

> "I am impressed with the user-friendly interface, easy to understand data modelling, and integration with other google tools like google sheet and..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6465027)

VR

Verified Reviewer

Data Scientist

> "It gets down very often, requires very good internet connection and building dashboards is not very easy and intuitive for non professionals,..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2816937)

VR

Verified Reviewer

Fulfillment Associate

> "Looker provides the real-time data with great support and customization."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6757844)

VR

Verified Reviewer

Supervisor

> "It takes forever to load a look or dashboard."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___3341293)

ZW

Zyad W.

Technical IT Support

> "Google Looker is the best business intelligence tool for your business it can be integrated with many software and tools to collect data and..."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___6044702)

MR

Michelle R.

Product Manager

> "I haven't found anything I don't like about the software yet, but I am a relatively new user to this product."

[See full review](https://www.capterra.com/p/169053/Looker/#Capterra___2562103)

[View Reviews](https://www.capterra.com/p/169053/Looker/reviews/)

VR

Verified Reviewer

Accounts Receivable Supervisor

> "Segmentation and tracking features are amazing"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215)

RI

Roberto I.

Traffic Manager Specialist

> "However, the tool's initial setup can be challenging without the support of an Analytics specialist."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6630448)

MTBN

Md. Tanvir Bin N.

IT officer

> "I can link any other conversion metrics I think might be helpful back to this tool with just a single click using this tool...."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6019858)

SH

Shannel H.

Dispatcher

> "Learning how to understanding the data can be hard at 1st"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7010938)

VR

Verified Reviewer

Accounts Receivable Supervisor

> "I'm blown away by Adobe Analytics!"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___7075215)

VR

Verified Reviewer

Performance Marketing Specialist

> "It's buggy, slow, and too complex for the average employee to use."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6779777)

AS

Amit S.

Director

> "I like data insights and cross-channel tracking"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6686776)

DC

Duncan C.

Digital Solutions Lead

> "Overall, I find Adobe Analytics a frustrating tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6853121)

RK

Rajat K.

AVP - Bi

> "Amazing product, ease of use and great visuals and data formats"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6412768)

GH

Gary H.

Manager

> "Its a very Costly tool as compare to other tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103)

SV

Shubham V.

Manager

> "Adobe Analytics has helped us in understanding our customers better, uncovering new insights & instantly act on them."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270)

VR

Verified Reviewer

Digital Marekting technology manager

> "hard to export data with some data mismatch to csv and pdf doesn't allow to easly manage data in external tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4300768)

VR

Verified Reviewer

Product Manager

> "Adobe Analytics has a robust report building tool directly within the tool’s UI, but you also can opt for an Excel plug-in to..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

RJ

Rehan J.

Software engineer

> "The cost of this tool is not affordable for small companies."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4817553)

VR

Verified Reviewer

Product Manager

> "There are many things I like about Adobe Analytics; these are the top items:\* Endless ways to organize and report on data,..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

VR

Verified Reviewer

Content & Channel Specialist

> "there is a lack of easy to follow tutorials on YouTube and learning platforms such as Linkedin Learning/Udemy."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3560982)

SL

Santy L.

Support Specialist

> "This application provides guided workflows to help users set up and configure their analytics, making it more accessible for..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078)

RK

Ravi K.

Sr. Product Manager

> "Breakdown of a dimension row happens as a step down UI which is, at times, not very useful. If there could have been an option..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3129035)

LK

Liam K.

CMO

> "Adobe Analytics is a easy top use app with a nice and intuitive user interface."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6321900)

BR

Benjamin R.

Marketing Analyst

> "Adobe Target does not communicate automatically with Adobe Analytics, even after paying $100k+ per year for these tools."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2955278)

VR

Verified Reviewer

Product Manager

> "In all of the jobs, I used the tool for data analysis/reporting, and in two of them I had a much richer experience with the tool..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

VR

Verified Reviewer

Product Manager

> "I can see how perhaps an "entry level" analyst may find it intimidating."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

SV

Shubham V.

Manager

> "AI based predictions help our leaders in making quarterly business decisions."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4857270)

Simon S.

Director Of Technology

> "The inability to track content beyond one link at a time."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3012491)

GH

Gary H.

Manager

> "Overall its a very good tool but very costly."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6652103)

KB

Krista B.

Manager

> "Still trying to figure out the predictive analytics but I think that's my error more than Adobe's"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3504078)

Matthew B.

Director Of Marketing

> "As a result, we've been able to better utilize our existing resources while also tailoring our websites to the needs of our..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153)

JB

Jason B.

Marketing Director

> "That creates a lack of trust from our teams in the tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3008085)

Matthew B.

Director Of Marketing

> "It's a fantastic tool for keeping tabs on all of your clients, prospects, and users' activity."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3702153)

VR

Verified Reviewer

Research Assistant

> "Ultra expensive for small to mid size website owners and business."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023)

SL

Santy L.

Support Specialist

> "Adobe Analytics offers a user-friendly interface that makes it easy for users to navigate and understand the data presented."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4763078)

VR

Verified Reviewer

SEO Manager

> "It is also a painfully slow platform, especially when compared to Google."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3175010)

VR

Verified Reviewer

Analista de comunicaciones

> "I really like I can personalize each reporting and it’s easy to use"

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___6246159)

VR

Verified Reviewer

Research Assistant

> "Not for those who are beginners in web analytics."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3502023)

Gaurav S.

Sytem engineer

> "Easy to use with smooth user InterfaceHas a lot of integration optionsReal time data calculations with mutliple filter and data..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4590786)

Shannon O.

Director of SEO

> "This software has a steep learning curve and it's far more complicated to use than competitors."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3437399)

SA

Sofyan A.

Freelancer

> "Adobe Analytics is a powerful corporate solution that can manage large volumes of data, in my opinion (without the sampling that..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2872698)

SJ

Sandeep J.

ceo

> "The cost factor. If you are not really big on budget and have less site traffic and more retained clients this will not work for..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2213278)

MD

Mert D.

Social Media Specialist

> "Adobe Analytics is wonderful in it's job, you can find proper and true information with it's insights."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___3775262)

VR

Verified Reviewer

Demonstrator

> "The software could be expensive for small businesses also for a beginner it could be difficult to learn it since it has a steep..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2277799)

Ouattara B.

Technician Telecom

> "The insights it provides have allowed me to make better decisions that have positively impacted my bottom line."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403)

VR

Verified Reviewer

Business intelligence analyst

> "Had some trouble understand hit, visits, and visitors, and I don't think the help page really gave a good explanation."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080)

OH

Ovi H.

Network System Administrator

> "In contrast to many other products that compete with this one, I personally really appreciate the user interface since it is so..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___3776963)

VR

Verified Reviewer

Founder

> "Its is quite expensive and might not be affordable for small enterprises."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2825362)

VR

Verified Reviewer

Product Manager

> "Me, being a data-minded person, didn't mind the steeper ramp-up to learn this tool, because it is very powerful and useful for..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___4147842)

VR

Verified Reviewer

Legal Fellow

> "It can be difficult to use in the beginning, especially if you're not familiar with analytics tool."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___2388719)

Ouattara B.

Technician Telecom

> "What I appreciate most is how easy the platform is to use; all the information I need is just a few clicks away and conveniently..."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#Capterra___4226403)

VR

Verified Reviewer

Business intelligence analyst

> "Also segments were a big confusing as well."

[See full review](https://www.capterra.com/p/202871/Adobe-Analytics/#GetApp___2489080)

[View Reviews](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

## User interface

[Looker](https://www.capterra.com/p/169053/Looker/)

4.55 (282)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

4.46 (237)

## Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

### Features

Do these products fit your needs?

Prioritize real-user-identified key features according to your needs to find your best fit.

\--% Fit

vs

\--% Fit

Access Controls/Permissions

207

Important

Activity Dashboard

150

Important

Ad hoc Query

120

Important

Looker

26/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/169053/Looker/#features)

Adobe Analytics

Top features

27/37

-   Access Controls/Permissions
-   Activity Dashboard
-   Ad hoc Query
-   Ad hoc Reporting
-   AI Copilot
-   API
-   Collaboration Tools
-   Customizable Branding
-   Customizable Dashboard
-   Customizable Reports
-   Customizable Templates
-   Dashboard Creation
-   Data Capture and Transfer
-   Data Connectors
-   Data Import/Export
-   Data Management
-   Data Mapping
-   Data Visualization
-   Drag & Drop
-   Generative AI
-   Historical Reporting
-   Multiple Data Sources
-   OLAP
-   Predictive Analytics
-   Real-Time Analytics
-   Real-Time Data
-   Real-Time Reporting
-   Real-Time Updates
-   Relational Display
-   Reporting/Analytics
-   Reporting & Statistics
-   Scheduled/Automated Reports
-   Search/Filter
-   Third-Party Integrations
-   Trend Analysis
-   Visual Analytics
-   Visual Discovery

[See all features](https://www.capterra.com/p/202871/Adobe-Analytics/#features)

### Recognition

Looker is recognized as a top-rated tool in 3 Capterra Shortlist reports

Best Value DashboardSoftware (2023) 

Adobe Analytics is recognized as a top-rated tool in 3 Capterra Shortlist reports

### Deployment & support

Looker

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Adobe Analytics

Deployment

-   Cloud, SaaS, Web-Based
-   Desktop Mac
-   Desktop Windows
-   Desktop Linux
-   On-Premise Windows
-   On-Premise Linux
-   Desktop Chromebook
-   Mobile Android
-   Mobile iPhone
-   Mobile iPad

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

### Company Details

Looker

-   By Google
-   Located in United States
-   Founded in

Adobe Analytics

-   By Adobe
-   Located in United States
-   Founded in 1982

## Popular Comparisons

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)[4.58 (1,878)](https://www.capterra.com/p/176586/Power-BI/reviews/)

$2000/month

Price

$10/month

4.4

Features

4.5

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/169053-176586/Looker-vs-Power-BI)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

Contact vendor for pricing

Price

Contact vendor for pricing

4.4

Features

4.6

3.9

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/177042-202871/Google-Analytics-vs-Adobe-Analytics)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Tableau](https://www.capterra.com/p/208764/Tableau/)[4.56 (2,351)](https://www.capterra.com/p/208764/Tableau/reviews/)

$2000/month

Price

$15/month

4.4

Features

4.5

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/169053-208764/Looker-vs-Tableau)

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)[4.46 (237)](https://www.capterra.com/p/202871/Adobe-Analytics/reviews/)

vs

[Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/)[4.61 (260)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/)

Contact vendor for pricing

Price

$125/month

4.4

Features

4.5

3.9

Ease of Use

4.6

[View full comparison](https://www.capterra.com/compare/148472-202871/SimilarWeb-Pro-vs-Adobe-Analytics)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[4.69 (8,090)](https://www.capterra.com/p/177042/Google-Analytics/reviews/)

$2000/month

Price

Contact vendor for pricing

4.4

Features

4.6

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/169053-177042/Looker-vs-Google-Analytics)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[MATLAB](https://www.capterra.com/p/125813/MATLAB/)[4.60 (2,093)](https://www.capterra.com/p/125813/MATLAB/reviews/)

$2000/month

Price

$203.63/year

4.4

Features

4.6

4.3

Ease of Use

4.0

[View full comparison](https://www.capterra.com/compare/125813-169053/MATLAB-vs-Looker)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Domo](https://www.capterra.com/p/119119/Domo/)[4.29 (330)](https://www.capterra.com/p/119119/Domo/reviews/)

$2000/month

Price

Contact vendor for pricing

4.4

Features

4.3

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/119119-169053/Domo-vs-Looker)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Google Data Studio](https://www.capterra.com/p/190616/Data-Studio/)[4.48 (337)](https://www.capterra.com/p/190616/Data-Studio/reviews/)

$2000/month

Price

Contact vendor for pricing

4.4

Features

4.3

4.3

Ease of Use

4.1

[View full comparison](https://www.capterra.com/compare/169053-190616/Looker-vs-Data-Studio)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Google Charts](https://www.capterra.com/p/176573/Google-Charts/)[4.64 (740)](https://www.capterra.com/p/176573/Google-Charts/reviews/)

$2000/month

Price

Contact vendor for pricing

4.4

Features

4.5

4.3

Ease of Use

4.5

[View full comparison](https://www.capterra.com/compare/169053-176573/Looker-vs-Google-Charts)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Visio](https://www.capterra.com/p/201133/Visio/)[4.54 (3,281)](https://www.capterra.com/p/201133/Visio/reviews/)

$2000/month

Price

$5/month

4.4

Features

4.4

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/169053-201133/Looker-vs-Visio)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)[4.42 (360)](https://www.capterra.com/p/129749/Zoho-Analytics/reviews/)

$2000/month

Price

$30/month

4.4

Features

4.3

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/129749-169053/Zoho-Analytics-vs-Looker)

[Looker](https://www.capterra.com/p/169053/Looker/)[4.55 (282)](https://www.capterra.com/p/169053/Looker/reviews/)

vs

[Minitab](https://www.capterra.com/p/109731/Minitab-Statistical-Software/)[4.47 (388)](https://www.capterra.com/p/109731/Minitab-Statistical-Software/reviews/)

$2000/month

Price

$1851/year

4.4

Features

4.4

4.3

Ease of Use

4.2

[View full comparison](https://www.capterra.com/compare/109731-169053/Minitab-Statistical-Software-vs-Looker)